복식문화연구 (The Research Journal of the Costume Culture)

  • 제32권2호
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  • Pages.215-231
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  • 2024
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  • 1226-0401(pISSN)
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  • 2383-6334(eISSN)
복식문화학회 (The Costume Culture Association)
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텍스트 마이닝을 이용한 소셜 미디어의 패션 비평에 관한 탐색적 연구 - 유튜브의 패션쇼 Panel discussion을 중심으로 -

An exploratory study on fashion criticism in social media using text mining - Focusing on panel discussion of fashion show in YouTube -

  • 정다울 (가천대학교 패션디자인학과) ;
  • 김세진 (국립창원대학교 의류학과)
  • Dawool Jung (Dept. of Fashion Design, Gachon University) ;
  • Se Jin Kim (Dept. of Clothing & Textiles, Changwon National University)
  • 투고 : 2024.02.21
  • 심사 : 2024.03.30
  • 발행 : 2024.04.30
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초록

The changing media landscape has diversified how and what is discussed about fashion. This study aims to examine expert discussions about fashion shows on social media from the perspective of fashion criticism. To achieve this goal objectively, a text mining program, Leximancer, was used. In total, 58 videos were collected from the panel discussion section of Showstudio from S/S 21 to S/S 24, and the results of text mining on 24,080 collected texts after refinement are detailed here. First, the researchers examined the frequency of keywords by season. This revealed that in 2021-2022, digital transformation, diversity, and fashion films are now commonly used to promote fashion collections, often replacing traditional catwalk shows. From 2023, sustainability and virtuality appeared more frequently, and fashion brands focused on storytelling to communicate seasonal concepts. In S/S 2024, the rise of luxury brand keywords and an increased focus on consumption has been evident. This suggests that it is influenced by social and cultural phenomena. Second, the overall keywords were analyzed and categorized into five concepts: formal descriptions and explanations of the collection's outfits, sociocultural evaluations of fashion shows and designers, assessments of the commerciality and sustainability of the current fashion industry, interpretations of fashion presentations, and discussions of the role of fashion shows in the future. The significance of this study lies in its identification of the specificity of contemporary fashion criticism and its objective approach to critical research.

키워드

과제정보

This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2021S1A5A8066422).

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