Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
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Exploring the Factors of Decision Making by the Psychological Power of Smartphone

스마트폰의 심리적 파워에 의한 의사결정 요인 탐색

  • Park, So-young (Dept. of Management Information Systems, Jeju National University) ;
  • Kim, Mincheol (Dept. of Management Information Systems, Jeju National University)
  • 박소영 (제주대학교 경영정보학과) ;
  • 김민철 (제주대학교 경영정보학과)
  • Received : 2019.07.09
  • Accepted : 2019.08.20
  • Published : 2019.08.28
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Abstract

The purpose of this study was to explore factors that influence decision making for smartphone users. This study sets intimacy, personal connection, use & dependence, familiarity and expertise, efficacy and effectance, self-identity, and control as independent variables and sets decision making as dependent variables. In this study, 200 smartphone users were collected and analyzed through questionnaires, and Smartpls 3.0 was used to understand the impact between variables. Five of the six factors that affected smartphone users' psychological strength were analyzed to have affected their decision-making. In addition, we examined the relationship between psychological effects and use period as a control variable. The results of this study can be used as a basis for the consumer behavior of smartphone devices in the development of smartphone devices.

본 연구의 목적은 스마트폰 사용자들의 의사결정에 영향을 미치는 요소들을 탐구하는 것이었다. 본 연구는 친밀감, 개인연결성, 사용 및 의존성, 친숙함 및 전문성, 효능 및 효과, 자아정체성, 제어 등을 독립 변수로 설정하고 의사 결정을 종속 변수로 설정한다. 본 연구에서는 스마트폰 사용자 200명을 설문지를 통해 수집 분석하였으며, 변수간 영향을 파악하기 위해 Smartpls 3.0을 사용하였다. 스마트폰 사용자의 심리적 강도에 영향을 준 6가지 요인 중 5가지가 의사결정에 영향을 미친 것으로 분석됐다. 또한 조절변수로서의 사용 기간 등이 심리적 영향과의 관련성도 살펴보았다. 본 연구 분석 결과는 이전에 스마트폰의 심리적 영향에 대한 요인들에 연구가 미진한 가운에 스마트폰 기기의 발전 형태의 소비자 행동 기반이 될 수 있고, 향후 본 연구를 바탕으로 스마트폰 시스템 개발에 도움이 될 것으로 기대한다.

Keywords

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