• Journal of Digital Convergence
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• v.17 no.8
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• pp.197-204
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• 2019

The purpose of this study was to explore factors that influence decision making for smartphone users. This study sets intimacy, personal connection, use & dependence, familiarity and expertise, efficacy and effectance, self-identity, and control as independent variables and sets decision making as dependent variables. In this study, 200 smartphone users were collected and analyzed through questionnaires, and Smartpls 3.0 was used to understand the impact between variables. Five of the six factors that affected smartphone users' psychological strength were analyzed to have affected their decision-making. In addition, we examined the relationship between psychological effects and use period as a control variable. The results of this study can be used as a basis for the consumer behavior of smartphone devices in the development of smartphone devices.