• Journal of Digital Convergence
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• v.17 no.8
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• pp.197-204
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• 2019

The purpose of this study was to explore factors that influence decision making for smartphone users. This study sets intimacy, personal connection, use & dependence, familiarity and expertise, efficacy and effectance, self-identity, and control as independent variables and sets decision making as dependent variables. In this study, 200 smartphone users were collected and analyzed through questionnaires, and Smartpls 3.0 was used to understand the impact between variables. Five of the six factors that affected smartphone users' psychological strength were analyzed to have affected their decision-making. In addition, we examined the relationship between psychological effects and use period as a control variable. The results of this study can be used as a basis for the consumer behavior of smartphone devices in the development of smartphone devices.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.25 no.6
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• pp.841-848
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• 2021

The purpose of this study was to explore what factors influenced users using smartphones in their decision making. In this study, intimacy/personal connectivity, use/dependence, familiarity/professionalism, efficacy/effectiveness, self-identity, control, etc. were set as independent variables and decision-making as dependent variables. In this study, 200 smartphone users were collected and analyzed through a questionnaire, and a nonlinear analysis method using WarpPLS software was utilized to identify the effects between variables. As a result, this study confirmed that factors in smart phone ownership (SPO) could affect individual decision-making and identify that users' psychological factors in the use of smart devices would be directly related to the outcome of decision-making. Through this, it is possible to understand the development of future industries and the acceptability of users using smart devices. and will be meaningful research in tourism, new product development, or continuous brand development.