디지털융복합연구 (Journal of Digital Convergence)

  • 제14권5호
  • /
  • Pages.11-19
  • /
  • 2016
  • /
  • 2713-6434(pISSN)
  • /
  • 2713-6442(eISSN)
한국디지털정책학회 (The Society of Digital Policy and Management)
권호 표지
DOI QR코드

DOI QR Code

원자력 규제기관의 SNS 활용 및 수용자 반응 분석 : 원자력안전위원회와 NRC 페이스북 비교를 중심으로

An Analysis on SNS Management and Visitors' response of Nuclear Regulatory Organizations : Focus on the Comparison about facebook page between NSSC and NRC

  • 최현주 (성균관대학교 신문방송학과) ;
  • 심은정 (원자력안전위원회)
  • 투고 : 2016.03.10
  • 심사 : 2016.05.20
  • 발행 : 2016.05.28
PDF 다운로드
⟨ 이전 논문 다음 논문 ⟩

초록

최근 SNS 사용자가 증가함에 따라 정부부처의 홍보에도 SNS가 주요 홍보채널로 등장하였다. 특히 리스크를 관리하는 데 있어서 SNS는 유용한 도구이자 새로운 도전 과제가 되었다. 우리나라에서 원자력은 주요한 리스크 중 하나이며, 원자력 규제기관이 국민과 어떻게 소통하고 있는가는 원자력시설에 대한 신뢰 혹은 수용성에 매우 주요한 영향을 미칠 수 있다. 이를 반영하여 본 연구는 한국(NSSC)과 미국(NRC) 양국의 원자력규제를 담당하는 정부부처의 SNS 활용과 수용자 반응을 비교 분석했다. 연구 결과, 양 기관 모두 '정보제공'목적의 포스팅이 가장 많았으며, PR유형의 경우 한국은 '관계관리 PR', 미국은 '이미지 PR'의 포스팅이 많았다. 수용자 반응을 살펴보면 참여형과 비주얼형(동영상, 카드뉴스, 인포그래픽 등)의 포스팅에 수용자들의 반응이 높았으며, 관계관리 PR에 대한 수용자 반응이 더욱 높았다. 이러한 연구 결과가 향후 정부부처 정책을 소통 전략을 수립하는데 있어 도움이 되길 기대해 본다.

SNS users are continuously increasing and SNS is emerging as a major PR channel of government. In particular, SNS can be a useful tool, but also the challenges for risk communication. This study is examined how nuclear regulatory organizations' SNS management and visitors' responses to the facebook pages in Korea and U.S.. Results indicated that both organizations frequently used information-oriented posting. Concerning the types of PR, NSSC tended to mainly use 'Relationship-Management PR', NRC mainly use 'Image PR.' In addition, our analyses on visitors' responses showed that visitors usually in response to participational and visual(ex. video, card news) typed contents. Based on its' results, this study provides practical suggestions for government's future SNS management strategies.

키워드

참고문헌

  1. Ministry of Science, ICT and Future Planning & Korea Internet & Securety Agency, "2015 Survey on the Mobile Internet Usage Executive Summaty", pp.1-20, 2015.
  2. Wendling, C., Radisch, J., & Jacobzone, S., "The Use of Social Media in Risk and Crisis Communication", OECD Working Papers on Public Governance, No. 24, OECD Publishing, 2013.
  3. Science and Technology Committee, "Devil's bargain?", Energy risks and the public, 2012.
  4. Y. W. Kim, "Risk Communication", Communication Books, pp.3-55, 2014.
  5. Slovic, P., Perceived Risk, "Trust and Democracy", Risk Analysis, No.13, pp.675-682, 1993. https://doi.org/10.1111/j.1539-6924.1993.tb01329.x
  6. Kraft, M. E., & B. C. Clary, "Citizen Participation and the NIMBY Syndrome: Public Response to Radioactive Waste Disposal", The Western Political Quarterly, No.6, pp.299-328, 1991.
  7. Mazmanian, D., & D. Morell, "The NIMBY Syndrome: Facility Siting and the Failure of De-mocratic Discourse", In Norman, J. V. & M. E. Kraft(ed.), Environmental Policy in the 1990s, Washington D. C., CQ PRESS, 1993.
  8. Hae-Ryong Song, Won-Je Kim, "Effects of Trust, Stigma, Optimistic Bias on Risk Perception of Nuclear Power Plants", Journal of The Korea Contents Association, Vol.13, No.3, pp.162-173, 2013. https://doi.org/10.5392/JKCA.2013.13.03.162
  9. Y. H. Seoung, S. S. Kim, "Structural Relationship for Recognition of Radidation Risks on Management and Benefits of the Unversity Students", Journal of Digital Convergence, ,Vol.12, No.2, 431-437, 2014. https://doi.org/10.14400/JDC.2014.12.2.431
  10. S. Y. Yu, "A public Relations Policy Studies on Recovered Confidence of the People for a Nuclear Power Plant", The Hournal of Digital Policy & Management, Vol.11, No.10, pp.287.294. 2013.
  11. Sook, Choi, "The Nuclear Related Organization Workers' Perceptions about Nuclear Power Plant News in Korea", Journal of Digital Convergence, Vol.12, No.7, pp85-93, 2014. https://doi.org/10.14400/JDC.2014.12.7.85
  12. J. Y. Park, C. S. Moon, & H. S. Park, "External Audit for Effective Policy Public Relations", The Korean Journal of Advertising. Vol.16, No.4, pp.31-54, 2005.
  13. H. C. Shin. "A Study on PR policies and the presentation of Developmental Model of Government PR", Journal of Public Relations, Vol. 3, pp.83-108, 1999.
  14. C. H. Hwang, T. H. Kim., & M. J. Moon, "A study of factors that influence in Goverment trust, Korean Association for Local Government Studies", pp. 545-561, 2015.
  15. Young-Ran Cha, "Strategic Use of SNS in PR for Improving Trust in Government Policy", The Korea Contents Society, Vol.13, No 5, pp.103-116, 2013.
  16. D. G. Lee, & J. M. Park, "A Historical Study of Govermental Public Relations in Korea: An Anlysis of Daehan News from 1953 to 199"4, Korean Journal of Journalism & Communication Studies, Vol.55, No.2, pp.304-332, 2011.
  17. Gelders, D. & Ihlen, O. "Government communication about potential policies: pubic relations, PRopaganda or both?", Public Relations Review, Vol.36, pp.59-62, 2010. https://doi.org/10.1016/j.pubrev.2009.08.012
  18. C. S. Park, "A Study on the Symbolism of the PR in Korean Government", Journal of Public Relations, Vol.6, No.1, 158-189, 2002.
  19. S .H. Park, "Policies of Broadcasting and Telecommunication in Smart Media Convergence Age: Focus on the Policy Paradigm and Public Relations Strategies for Dynamic Quality of Life", Journal of Digital Convergence, Vol.9, No.5, 99-111, 2011.
  20. M .K. Kim, "Direction of Development and Alternatives in the Smart Citizens Party PR Strategy", Journal of Digital Convergence, ,Vol.9, No.22, 189-198, 2011.
  21. Y .H. Kim, "Internet Ethics for Mobile SNS Era", Journal of Digital Convergence, ,Vol.11, No.2, 1-8, 2013.
  22. M. K. KIM, & S. Y. Jo., "How Korean Government Agencies use SNS and How Visitors Respond? -A Content Analysis of 18 Korean Government Agencies Facebook and Visitors Comments", Journal of Public Relations, Vol.9 No.3, 1-3, 2015.
  23. I .O. Jeon, "Effect of Social Media PR Markiting on Coporate Brand Expansion", Journal of Digital Convergence, ,Vol.12, No.8, 157-173, 2014. https://doi.org/10.14400/JDC.2014.12.8.157
  24. S. M. NO, "Facebook is the best SNS channel that has the most of korean internet users", Nesw1, (December 22, 2015)
  25. Ministry of Culture, Sports and Tourism, "The study on Policy PR Guideline for Newmedia environment", (August 11. 2010)
  26. Jun-Young Go, & Keun-Ho Lee, "SNS disclosure of personal information in M2M environment threats and countermeasures", Journal of the Korea Convergence Society, Vol. 5, No. 1, pp. 29-34, 2014. https://doi.org/10.15207/JKCS.2014.5.1.029
  27. Jiyeun Chang, "Convergence of Education and Information & Communication Technology : A Study on the Communication Characteristics of SNS Affecting Relationship Development between Professor and Student", Journal of the Korea Convergence Society, Vol. 6, No. 6, pp. 213-219, 2015. https://doi.org/10.15207/JKCS.2015.6.6.213