• Culinary science and hospitality research
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• v.15 no.3
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• pp.324-343
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• 2009

The purpose of this study is to identify the effect of the risk communication of the food service industry on consumers' psychological response and attitude. The result is as follows. First, as for the relation between risk communication and information reliance, when the recognition of risk communication stability gets higher, information reliance rose; when the recognition of risk gets higher, information reliance rose with higher recognition of morality. Second, as for the relation between risk communication and risk recognition, when the recognition of risk communication stability gets higher, risk recognition rose; when the recognition of risk gets higher, risk recognition rose with higher recognition of environment and the information reliance rose with higher recognition of morality. Third, as for the relation between the information reliance of risk communication and risk recognition, when the information reliance of risk communication gets higher, risk recognition rose.

• The Science & Technology
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• s.525
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• pp.48-51
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• 2013

• 한국벤처창업학회:학술대회논문집
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• 2020.06a
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• pp.211-214
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• 2020

2020년 상반기 코로나19 팬데믹 사태 이후 비즈니스의 세계는 매우 다른 모습으로 변화되었다. 향후 비즈니스의 키워드는 디지털로 수렴하는 비대면(Untact)이라 할 수 있다. 즉 디지털을 향해 가속페달을 밟을 것이고 디지털 커뮤니케이션 중심의 비즈니스가 주목받게 될 것이다. 코로나 사태로 인해 사람들이 온라인으로 쏠리면서 디지털 미디어 활용역량이 중요한 화두로 떠올랐다. 코로나 사태가 모든 접점에서 디지털화가 얼마나 중요한지를 일깨워 준 것이다. 본 연구는 디지털 미디어 기기 및 커뮤니케이션 활용역량이 창업의도에 미치는 영향에 관해 위험감수성 및 진취성의 매개효과를 반영하여 진행하고자 한다. 본 연구를 통해 디지털 미디어기기 및 커뮤니케이션 활용역량이 창업에 있어서도 유의한 영향을 미치는지를 검증하고, 디지털 미디어 기기 및 커뮤니케이션 활용 역량이 창업의도에 영향을 미치는 과정에서 위험감수성과 진취성이 매개역할을 할 수 있는지를 규명하고자 한다.

• 한국벤처창업학회:학술대회논문집
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• 2022.04a
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• pp.221-225
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• 2022

본 연구의 목적은 중소기업 CEO의 사내 기업가정신이 사업성과에 미치는 영향을 실증 분석하는 데 있다. 중소기업은 창업부터 성장하기까지 많은 위험요소에 노출되어 있으며 이러한 위험요소를 체계적으로 관리하고 극복하는 노하우를 쌓아 잘 활용하였을 때 경쟁시장에서 생존할 수 있다. 즉, CEO의 미래지향적이며, 창조적인 아이디어를 갖고 적극적으로 실행해보고자 하는 성향과, 위험 감수적인 기업가적 정신이 사업성과에 영향을 미칠 것이라는 가정하에 연구모형을 설정하였다. 이를 위해, 사내 기업가정신의 주요 구성요소를 '혁신성', '진취성', '위험감수성'을 독립변수로 하였고 사업성과를 종속변수로 설정하였으며, 선행연구를 기반으로 커뮤니케이션 스타일을 매개변수 채택하여 변수 간의 관계를 실증적 분석을 통하여 검증하고자 한다. 중소기업 CEO를 대상으로 하는 사내 기업가정신의 선행 연구 논문을 바탕으로, CEO가 강사인 대상으로 차별화하여 분석하고자 하였다. 또한 사내 기업가정신과 커뮤니케이션 스타일이 사업성과에 영향을 미치는지를 확인하여 사내 기업가정신의 중요성을 밝히고자 한다. CEO의 역량과 능력이 기업의 사업성과 향상에 미치는 영향요인을 분석하고, 강사가 CEO인 중소기업을 대상으로 강사의 커뮤니케이션 스타일이 조직 구성원과 사업성과 향상을 이끌어 내기 위한 참고자료로서 도움이 되고자 한다.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.827-832
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• 2024

Science communication based on social reflection and political consensus among social members should be activated rather than focusing on science and trying to find solutions in a short period of time in order to respond to science and technology risk issues in modern society, which are the main characteristics of complexity, uncertainty, and unpredictability. The purpose of this study is to examine science communication suitable for a risk society and to present implications by exploring in detail how the concept and flow of science communication have changed due to changes in the social paradigm and what is needed to revitalize science communication. When scientific knowledge and understanding of science are combined with public participation, and science communication that can demonstrate practical expertise and efficiency can be realized when empirical knowledge to solve problems in a risk society is strengthened away from the authority and power of science alone.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.239-251
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• 2022

This study tried to understand the structural relationship between public crisis communication, emotional influence, and behavioral intention in a national crisis/risk situation. Based on the results of previous studies and empirical studies, the results of crisis/threat type, crisis/threat response, sentiment (crisis/risk responsibility, strategic risk/risk reflective response), and action intention For tourists who visit tourist destinations, as well as the relationship between crisis and risk communication at the tourist destination and one of the unique emotions of Koreans (crisis threat responsibility, strategic response, and reflective response to crisis threat) The relationship between the outcome variable, behavioral intention, was identified. A theoretical study was conducted on each research concept to achieve the proposed research purpose. Based on this, a questionnaire was drawn up and empirical research was conducted in parallel. Three hypotheses were established, and meaningful results were confirmed according to the results of the hypotheses. When a risky situation occurs, the government, business, and local community will actively respond and respond to it as an opportunity to offset the risk of crisis.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.436-445
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• 2010

The purpose of this research is to know what factors have impacts on their risk perception and attitude in risk communications. This research shows the research findings that the determinant factors of risk perception are the possibility to control the risk, benefits of recognition, the specialty of risk management, and the usefulness of information about the risk. And also the results have shown that the determinant factors of risk attitudes are the possibility to control the risk, the understanding of science and technology, the familiarity with the risk, the usefulness information about the risk, the accuracy of information, and the initiative in the protection of citizens from the risk. As the results have indicated, common determinant factors are the usefulness of information about the risk and the possibility to control the risk. Both of them that affect risk perception and attitudes on electromagnetic waves are important factors in risk communication research. Therefore this study shows that what factors suppose to be considered important in risk communication process about risk of electromagnetic waves.

• Korean journal of communication and information
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• v.70
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• pp.246-276
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• 2015

From a historical perspective of risk communication, risks can be classified by their associated level of responsibility. In the case of technical risks such as hazardous chemical accidents, people perceive that risk-related organizations have a high level of responsibility; however, they do not in traditional risks such as natural disasters. This study aims to examine risk information seeking and processing, as seen in two types of risk, based on the Risk Information Seeking and Processing(RISP) model. For this purpose, hypotheses and a research question are developed with current domestic risk issues, and the results show significant differences in risk information seeking and processing between the two types of risk. Specifically, in the case of the chemical spill accident, negative emotion against relevant institutions makes different information seeking and processing compared to the natural disaster. The low level responsibility risk such as typhoon comparatively follows the flow of the original RISP model. However, the high level responsibility risk such as the hydrofluoric acid spill did not match with the RISP model. Based on the research results, theoretical implications were discussed.

• 방재와보험
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• s.111
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• pp.46-51
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• 2006

리스크 커뮤니케이션도 기업이 잠재 위험에 대한 정보를 가지고 리스크를 인지하는 동시에 최적의 대응방안을 준비하여 관리하는 것에서 비롯된다. 성공적인 리스크 매니지먼트로 기업의 투명성 및 신뢰를 획득한 (주)하림의 사례를 살펴본다.

• The Science & Technology
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• s.525
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• pp.52-57
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• 2013