A Study on the Influence of I.M.F. System on Domestic Fashion

I.M.F. 체제가 국내 패션에 미친 영향

Articles on fashion of major daily newspapers for about one years after I.M.F. system were analyzed. The influence of I.M.F. system, values, the importance of costumes at economic crisis were studied through fashion at that time. The major conclusions of the study are as follows : 1. Costumes made in Korea, national brands In Korean words, practical styles, multi-functional design, economic tastes and mixed fashions were emphasized. 2. The sound and patriotic values were pursued through domestic fashion and creative ideas were developed to overcome economic crisis. 3. The meaning of costumes was still important under shrink of consumption. Costumes were useful tools to estimate ability and express aesthetic appreciation. The sound fashion trends under I.M.F. system reflect the reflection on overconsume and the will to overcome economic crisis. Such trends should be fixed for the establishment of economic prosperity for the nation.