• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.2
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• pp.242-251
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• 2010

Experiential marketing focuses on the experience of customers to connect a company and a brand with the lifestyle of customers that influences buying behavior. This study investigates how the persons who experienced brand ambassadors for public relations as experiential marketing recognized brand equity, how personal satisfaction accomplished as a brand ambassador influenced brand equity, and how the effects are different based upon demographic information. The research methodology was a questionnaire distributed to individuals who experienced work as a public relations brand ambassador. A total of 104 returned questionnaires were analyzed by internal validity, t-test, and regression analysis with SPSS 12.0. The results of this study are as follows: Experiential marketing through a public relations brand ambassador positively influenced brand equity. The satisfaction at the company while working as brand ambassador positively influenced brand equity. Experiential marketing influenced more men than women regarding perceived quality and brand loyalty among brand equity. There is no significant differences regarding career (bank or apparel) among brand awareness, brand image, perceived quality, and brand loyalty.

• The Korean Journal of Health Service Management
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• v.10 no.4
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• pp.179-196
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• 2016

Objectives : This study investigated poor self-rated health and its associated factors in married Korean women, focusing on the burdens related to family affairs and social support. Methods : Cross-sectional data from 3,039 married women (between 25 and 64 years old) who completed Korean Longitudinal surveys of Women and Families were analyzed. Results : Among working women, only two factors-lack of husband's involvement in housework and insufficient communication with husband - influenced poor self-rated health. Among housewives, lack of husband's involvement in housework, insufficient communication with husband, low satisfaction of marriage, and avoidance of alcohol consumption were associated with poor self-rated health. Conclusions : Regardless of whether women are employed or housewives, husband's support is a very important factor affecting women's health. Social efforts for changing perceptions and values are needed so that men and women mutually support each other in family affairs.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.18 no.3
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• pp.279-285
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• 2000

Men's desire for the human interface, due to the development of voice processing technology of computer, and the development of intelligent MMI (Man-Machine Interface) computer technology enabled us to operate computers with our voice without using keyboards or other input systems. Especially, by obtaining field data and layout from the complicated surveying environment and applying the voice recognition technology to the actual surveying work, we can save a lot of working hours and costs. According to the result of this study, the real time Geo-Coding and graphic data-coding were possible with only 25 words by connecting the software engine which recognizes 50,000 different words and the voice recognition technology based on the super IC which recognizes 60 different words with the Total-station and the RTK-GPS.

• Culinary science and hospitality research
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• v.13 no.2
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• pp.69-80
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• 2007

The purpose of this study is that problems caused by labor environment of cuisiniers in hotels need to be considered and studies regarding a part-time cuisinier in a special-grade hotel need to be conducted. This study analyzes the influence of labor conditions and organizational commitment of a part-time hotel cuisinier on duty satisfaction. It consists of two parts: a research based on the review of the literature and empirical study methods. The method of human resource management in hotels such as treatment of a part-time cuisinier in a special-grade hotel and the way of management as a result of an empirical study are proposed. First, as a result of conducting research on duty satisfaction to part-time cuisinier, most of them are highly satisfied with their duty regardless of their age and academic backgrounds. Second, men hold a majority; woman staffs tent to have a had time working overtime considering the situation that hotels run for 24 hours. That is the main reason why less woman staffs work in hotels than man staffs do. Part-time staffs would like to work consistently after they get upgraded to a regular worker. Forth, it is considered to break down into detailed sectors and speciality is highly demanded.

• The Korean Journal of Food And Nutrition
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• v.7 no.1
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• pp.36-44
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• 1994

In this paper, we surveyed the actual utilization condition of chain stores of franchise systems and the customers' consciousness on chain shops and non-chain restaurants. The survey was conducted on 459 people either living or working in Pusan area and aged more than 4th grade in elementary school without sex distinction. The data analyses were made by way of frequency, percentage, Spearman rank correlation and Chi-square using dBastat 1.0 package of PC. The results of the survey are as follows. The survey indicates that respondents have the most experience of visiting chicken, hamburger, and pizza chain shops. Although the survey on the degree of preference between chain shops and non-chain restaurants indicates that men prefer non-chain restaurants and women prefer chain shops, the results are not so significant to conclude that there is a preference regardless of sex (N. S.): By ages, students and young group prefer chain shops and the aged group prefer non-chain restaurants (p< 0.05). The survey indicates that chain shops are proffered because of sanitary, quality, taste of foods and are not proffered because of simple menu and expensiveness. The survey indicates that non-chain restaurants are preferred because of distinctive taste of each restaurant and comfotableness, and are not proffered because of unsanitary and unkindness.

• The Research Journal of the Costume Culture
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• v.8 no.1
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• pp.53-64
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• 2000

The purpose of this study is to help efficient use of marking system and more competitive products manufacture through the actual investigation into manufacturing process of apparel products. For lack of the previous study on marking, fundamental survey was performed on systematic research for pattern marking in ready-made production line Data were collected from 36 companies using Apparel CAD/CAM through questionnaire and interview. The data were analyzed by using Frequency and Crosstabs utilizing SPSS. The results were as follows : 1. Marking situation in clothing companies were examined ; 24 companies(66.7%) use computer marking, and 12 companies(33.3%) have both computer marking and hand marking. Besides only 9 companies out of 36(25.0%) have CAM in cutting process. 2. The efficiency in marking methods was also studied and the expense-saved ways were presented. we have found there is no difference in a way of the textural efficiency but the working methods of hand marking and computer marking. 3. Merits and demerits in marking methods were investigated. In case of marking two men's wear (Jacket and Pants), it takes 38 minutes by hand whereas it takes 15 minutes by computer ; for two women's wear (Jacket and Skirt) 49 minutes by hand, and 16 minutes by computer. 4. Most of the markers have less than 5 years experiences and among them most women are less experienced. They are in the mid-twenties after college graduations.

• Safety and Health at Work
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• v.11 no.1
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• pp.41-49
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• 2020

Background: We performed this study to investigate the inequalities in site-specific cancer incidences among workers across different occupations in Korea. Methods: Subjects included members of the national employment insurance. Incident cancers among 8,744,603 workers were followed from 1995 to 2007. Occupational groups were classified according to the Korean Standard Occupational Classification. Age-standardized incidence rate ratios were calculated. Results: We found that men in service/sales and blue-collar occupations had elevated rates of esophageal, liver, laryngeal, and lung cancer. Among women, service/sales workers had elevated incidences of cervical cancer. Male prostate cancer, female breast, corpus uteri, and ovarian cancers, as well as male and female colorectal, kidney, and thyroid cancer showed lower incidences among workers in lower socioeconomic occupations. Conclusions: Substantial differences in cancer incidences were found depending on occupation reflecting socioeconomic position, in the Korean working population. Cancer prevention policy should focus on addressing these socioeconomic inequalities.

• Journal of Family Resource Management and Policy Review
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• v.23 no.3
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• pp.25-42
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• 2019

The purpose of this study was to identify the effects of wives' economic contributions and sex-role attitudes on couples' decision-making for use in family education and to improve stable couple relationships. This study targeted 286 married women who have a child or children. The main results of this study indicate that almost half of the participants showed that their couple decision-making, economic resource contributions and sex-role attitudes were husband-dominated. Additionally, the participants' most modern sex-role attitudes were toward gender stereotypes, though the most conservative attitudes were toward women and men's household lives. The variables that distinguished between husband-dominated and equality couples were age, education level, spouse's average income and resource evaluation; related, age, education level, spouse's average income, contribution toward household management and the occupational life of the woman were the variables that distinguished between husband-dominated and wife-dominated couples. This study also revealed the variables that affect couples' decision- making, demonstrating the necessity of considering several variables in the approach to the decision-making process of individual couples.

• The Journal of Korean Academy of Orthopedic Manual Physical Therapy
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• v.23 no.2
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• pp.59-67
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• 2017

Purpose: The purpose of this study was to survey of satisfaction of clinical education program in KAOMPT for three years. Methods: The subjects of this study were consisted of physical therapist who participated the education program of KAOMPT from 2014 to 2016. 7387 structured questionnaires were analysed for this study. The satisfaction levels of each item were measured by 5-point Likert scale. Results: The highest satisfaction level were teaching method in introduction course, and practice method in basic, intermediate and advance courses. The average of satisfaction level was $4.03{\pm}84$ in introduction, $4.40{\pm}74$ in basic, $4.30{\pm}80$ in intermediate and $4.39{\pm}76$ in advance course each. The higher satisfaction was showed in men than woman. The lowest satisfaction level in below 25 years old group than the other aged groups. There were no differences of satisfaction level among the working place groups. the satisfaction level was higher in the group of over eight year experienced group than below three year experienced group. Conclusions: It is assumed that the clinical education program of KAOMPT was settled as a Korean manual therapy education center.

• Journal of the Korean Home Economics Association
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• v.43 no.11 s.213
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• pp.225-234
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• 2005

The objective of this study was to develop a model for predicting Korean adult consumers who frequently eat food-away-from-home. A total of 7,032 adults aged 19 years and older from the 2001 National Health and Nutrition Survey in Korea were used as subjects. The data were analyzed using a data mining procedure including logistic regression and decile analysis. The model developed in the study was proven to be valid in predicting the consumers who frequently eat food-away-from home(once a day or more often). This model showed that consumers eating food-away-from-home frequently tend to be younger men, living in a big city, working full time, receiving more stress and eating snacks and fried food more frequently. The model could be used to identify targets for nutrition and related education and consumer segments for the marketing of restaurant businesses.