Journal of the Korean Home Economics Association (대한가정학회지)

The Korean Home Economics Association (대한가정학회)
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Developing a Model for Predicting Korean Adult Consumers Who Frequently Eat Food-Away-From Home: Data Mining of the 2001 National Health and Nutrition Survey

한국 성인 중 다빈도 외식소비자의 예측모형 개발: 데이터마이닝을 이용한 2001 국민건강${\cdot}$영양조사 자료 분석

  • Chung Sang-Jin (School of Medicine, Sungkyunkwan University) ;
  • Kang Seung-Ho (Department of Statistics, Ewha Womans University) ;
  • Song Su-min (Department of Statistics, Ewha Womans University) ;
  • Ryu Si Hyun (Research Institute of Human Ecology, Seoul National University) ;
  • Yoon Jihyun (Department of Food & Nutrition & Research Institute of Human Ecology, Seoul National University)
  • 정상진 (성균관대학교 의과대학) ;
  • 강승호 (이화여자대학교 통계학과) ;
  • 송수민 (이화여자대학교 통계학과) ;
  • 류시현 (서울대학교 생활과학연구소) ;
  • 윤지현 (서울대학교 식품영양학과)
  • Published : 2005.11.01
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Abstract

The objective of this study was to develop a model for predicting Korean adult consumers who frequently eat food-away-from-home. A total of 7,032 adults aged 19 years and older from the 2001 National Health and Nutrition Survey in Korea were used as subjects. The data were analyzed using a data mining procedure including logistic regression and decile analysis. The model developed in the study was proven to be valid in predicting the consumers who frequently eat food-away-from home(once a day or more often). This model showed that consumers eating food-away-from-home frequently tend to be younger men, living in a big city, working full time, receiving more stress and eating snacks and fried food more frequently. The model could be used to identify targets for nutrition and related education and consumer segments for the marketing of restaurant businesses.

Keywords

References

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