• 제목/요약/키워드: women in twenties

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The Effects of Idol Human Brand's Characteristics on Consumer's Idol Human Brand Attachment, Desire to Imitate, Desire to Identify, and Purchase Intention (아이돌 휴먼브랜드의 특성이 소비자의 아이돌 휴먼브랜드 애착, 모방 욕구, 동일시 욕구와 패션 제품 구매 의도에 미치는 영향)

  • Hwang, Jiyoung;Park, Minjung
    • Fashion & Textile Research Journal
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    • 제23권5호
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    • pp.559-575
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    • 2021
  • The popularity of K-pop, the development of diverse media and communications, and rapid globalization are increasing consumers' attachment to celebrities. These celebrities, called "Human brand", have a growing impact on consumers. However, research on idol celebrities has been conducted mainly on teenagers. Furthermore, there are limits to the studies on consumers' attachment to idol celebrities who do not advertise specific products and intention to purchase products which are not advertised but related to the idol human brand. Therefore, this study has been conducted on 301 out of 400 adult women in their twenties to forties in Korea to examine the relationship between the characteristics of the idol human brand, attachment to the idol human brand, desire to imitate the idol human brand, desire to identify with the idol human brand and its fandom community, and the effect on purchase intention. For the statistical analysis, SPSS and AMOS were used. The study found that the characteristics of the idol human brand which are trust, professionality, social attractiveness, and physical attractiveness positively influenced attachment to the idol human brand. The attachment to the idol human brand positively affected the imitation desire toward the idol human brand, and the identification desire with the idol human brand, and to identify with its fandom community. Additionally, the desire to imitate and to identify with the idol human brand and its fandom community positively affected the intention. Furthermore, the relationships between all variables were found to have a significant mediating effect.

Customer Satisfaction Management and Service Quality According to the DISC Behavior Type

  • SO, Young-Jin;LEE, Ji-Yeon;CHOI, Young-Jin;LEE, Woo-Sik;CHO, An-Jin;YOUN, Myoun-Kil;KWON, Lee-Seung;CHOI, Eun-Mee
    • Journal of Distribution Science
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    • 제18권12호
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    • pp.79-90
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    • 2020
  • Purpose: This study aims to explore the service improvement and marketing strategy to measure the effect of the DISC (dominance, influence, steadiness, conscientiousness) behavior type of hair salon workers on service quality and marketing. Research design, data and methodology: 236 responses were analyzed by distributing questionnaires to hair salon workers through SNS. Factor analysis and reliability analysis were applied and the influence of job factors on work satisfaction and turnover intention, and the statistical significance of the DISC behavioral type adjustment effect verified. Results: First, among the general characteristics of the survey subjects, the most common respondents were women and interns in their twenties, with less than four years of experience and less than three years of work experience on site. Second, the working environment, employee relations and compensation policies caused by work-related factors have shown a major influence on work satisfaction. Third, the working environment and human relationships among the job factors have an impact on turnover intention. Conclusions: The working environment, human relations, and compensation system derived as job factors had a crucial effect in service quality and marketing on job satisfaction, and among job factors, working environment and human relations had a significant influence on turnover intention.

A Study on the Comparison of Fit Similarity Between the Actual and Virtual Clothing According to the Pants Silhouette (팬츠 실루엣에 따른 실제착의와 가상착의의 유사도 비교 연구)

  • Won, Yunhae;Lee, Jeong Ran
    • Fashion & Textile Research Journal
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    • 제23권6호
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    • pp.826-835
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    • 2021
  • The purpose of this study was to compare the similarity between actual and virtual pants using a virtual 3D CLO program. A subject corresponding to the average size of a women in her twenties was selected and an avatar with the same specifications was produced. Silhouettes of the pants were classified into trousers, slacks, and wide pants and images of actual and virtual pants were evaluated from the front, side, and back. The results were as follows: Overall, the resemblance of the trousers was evaluated higher than that of other pants. The average similarity of trousers was 4.20 at the front, 3.98 at the side, and 4.17 at the back, which was much like the actual clothing. In contrast, that of the slacks was 3.62, 3.73, and 3.79 and of the wide pants was 3.81, 3.53, and 3.97. The similarity between the actual and virtual clothing was relatively well reproduced when the shape of the pants was like the silhouette of the human body. However, if the pants were tight or loose, virtual fits failed to display the wrinkles caused by the tightness or the excessive slack. The virtual fit showed fewer wrinkles and did not depict the location and the shape of hemlines as accurately as the actual fit, although virtual fits adequately displayed the baseline and dart on the pants.

A Study of Soft Contact Lens Wearer on Women College Students (여대생의 소프트 콘택트렌즈 착용자에 대한 연구)

  • Kim, Douk-Hoon;Yoo, Jae-Tae
    • Journal of Korean Ophthalmic Optics Society
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    • 제5권1호
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    • pp.187-192
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    • 2000
  • The objective of this study was to investigate the problems of soft contact lens wear on the women college students. The results were as follows 1. Almost the purchase of soft contact lens was the optical shop. 2. Almost the motive of soft contact lens use was the discomfort of glasses wear. 3. Almost the good feeling of glasses wear was moderate degree. 4. On the main reason of exchange of contact lens, teens was contact lens damage and tweenths was lifespan of contact lens. 5. On the contact lens wearing time at one day, teens was over 10 hours and tweenths was from 7 hours to 10 hours. 6. On the contact care and treatment, teens was a lens washing and storage and tweenths was a lens washing and disinfectant. 7. On the main difficult of contact lens handling, teens was a lens separation in eye and disinfection of lens case and tweenths was a solution treatment and insertion of contact lens in the eye. 8. On the contact lens insertion in the eye, the most difficult item was hanging of the eyelid and fear thinking in teens and fear thinking in tweenths. 9. On the difficult in separate of contact lens wear, a most subjects were eye opening. 10. On the most inconvenient state in contact lens wearing, the subjects were eye redness, foreign body and eye pain. 11. On the advantage of contact lens wearing, teens was decrease in glasses side effects and twenties was a beauty.

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A study of gingival blood flow using laser Doppler flowmetry (Laser Doppler Flowmetry를 이용한 치은혈류량에 관한 연구)

  • Kim, Hyung Soo;Lee, Zang-Hee;Song, Hyung-Geun;Kim, Byung-Ock;Han, Kyung-Yoon
    • Journal of Periodontal and Implant Science
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    • 제28권2호
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    • pp.309-320
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    • 1998
  • The periodontal health has been evaluated clinically by various epidemiological indices, and in researches by measurement of gingival crevicular fluid. Laser Doppler flowmetry is a reliable and objective method that allows immediate measurement of erythrocyte flux in approximately one cubic mm of the capillary bed without disturbing the tissues. The purpose of the present study was to determine whether human gingival blood flow was different according to measuring area, measuring time, and sex or not. Forty volunteers with good general and periodontal health, aged early twenties and unmarried, were selected. Laser Doppler flowmetry($floLAB^{(R)}$, Moor Instruments Ltd., England) was applied to measure the gingival blood flow of marginal gingiva, interdental papilla, attached gingiva and alveolar mucosa. The blood flow of interdental papilla was measured at 9-10 AM, 1-2 PM, and 5-6 PM. The difference of blood flow according to measuring area and measuring time was statistically analyzed by one way AOVA and Dunkan test, and the difference of blood flow between men and women was statistically analyzed by t-test. (1) Mean blood flow was significantly higher in alveolar mucosa than in the gingiva(p<0.05), and there was no significant difference in blood flow between marginal gingiva and interdental papilla(p>0.1). (2) Mean blood flow was significantly higher at 5-6 PM than at 9-10 AM and 1-2 PM(p<0.05). But there was no significant difference in gingival blood flow between 9-10 AM and 1-2 PM(p>0.1). (3) There was no significant difference in gingival blood flow between men and women(p>0.1). The above results suggest that the measurment of gingival blood flow using laser Doppler flowmetry may be clinically applicable to early determination of gingival inflammation and evaluation of healing status, but further studies are necessary to standardize and simplify the measuring procedure.

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A study on the correlation between oral health status and dental prosthetic treatment (구강보건 실태와 치과보철치료의 상관관계에 관한 연구)

  • Lee, Jong-Do;Kim, Jeoung-Sook
    • Journal of Technologic Dentistry
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    • 제30권1호
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    • pp.109-119
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    • 2008
  • The Status of oral health and dental prosthetic treatment in Daegu and Gyoung Buk area was examined. To investigate the correlation between factors such as demographic and socioeconomic characteristics and status of oral health and knowledge about oral preventive measures, a survey was performed. After analyzing the effects of knowledge levels about dental prosthetic treatment on the oral health status and preventive measures, following results were obtained. A Total of 625 people participated in the survey for three months from October 2007 to January 2008. The responses from the survey were then analyzed to assess whether those with less knowledge of preventive measures tended to have more dental prosthetic work. Of those that took part in the survey: ${\cdot}$ 30.2% were in their twenties ${\cdot}$ 56.2% were married ${\cdot}$ 51.4% of respondents had at least a college degree ${\cdot}$ 42.4% had monthly incomes below one million Won ${\cdot}$ 24.3% were students ${\cdot}$ 55.8% were from urban areas After studying the relationship between oral health and various demographics, researchers concluded that respondents' sex, income, job and place of residence had no effect on the overall status of their oral health. However, those that were divorcees or widows (1.95${_+}/{_-}$ 0.32), over the age of 70 (1.67${_+}/{_-}$0.31), or had little education (0.82${_+}/{_-}$0.28), all demonstrated a statistically significant effect on their oral health with a significance level of 0.05.Cross analysis revealed a p-value of 0.000. The correlation between knowledge of oral preventive measures and other factors was examined. No difference was found between men and women but people who were divorced or lost their spouse, people over the age of 60, and people with no education, the results of knowledge of oral preventive measure was poor as 1.74$\pm$0.44, 1.85$\pm$0.40, 1.85$\pm$0.44,and 1.60$\pm$0.47 separately. Cross analysis showed that p-value was 0.000 and correlation between knowledge of oral preventive measures and those factors were statistically significant at significance level of 0.05. The status of dental prosthetic treatment was investigated. Women, people with higher income, and married people had more dental prosthetic treatment and it was related to education, income, residential area, and the status of dental prosthetic treatment. The returns of those factors was 32.7%. Respondents$^{\circ}{\emptyset}$ oral hygiene status and knowledge of oral preventive measures was related to demographic or socioeconomic factors. Therefore, a preventive program for oral health care needs to be developed in advanced countries. Knowledge of oral health is below the international average and more research and effort needs to be put in to develop public knowledge of dental prosthetic treatment. Government intervention such as enacting an oral health initiative or dental insurance that covers prosthetic treatments is urgently needed.

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A Study of 'Hear Me Later' VR Content Production to Improve the Perception of the Visually-Impaired (시각 장애인에 대한 인식 개선을 위한 'Hear me later' VR 콘텐츠 제작 연구)

  • Kang, YeWon;Cho, WonA;Hong, SeungA;Lee, KiHan;Ko, Hyeyoung
    • Journal of the Korea Computer Graphics Society
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    • 제26권3호
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    • pp.99-109
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    • 2020
  • This study was conducted to improve the education method for improving perception awareness of the visually-impaired. 'Hear me later' was designed and implemented based on VR content that allows the visually-impaired experience in the eyes and environment. The main target is from middle and high school students to adolescents in their twenties. It is consisted of a student, the user's daily life with waking up at home in the morning, going to school, taking classes at school, and disembarking home late in the dark. In addition, 10 quests are placed on each map to induce users' participation and activity. These quests are a daily activity for non-disabled people, but it is an activity to experience uncomfortable activity for visually impaired people. In order to verify the effect of 'Hear me later', 8 participants in their early teens to early 20s' perception of visually impaired people was measured through pre and post evaluation of VR contents experience. In order to verify the effect of'Hear me later', 8 participants in their early teens to early 20s' perception of visually impaired people was measured through pre-post evaluation of VR experiences. As a result, it was found that in the post-evaluation of VR contents experience, the perception of the visually impaired was increased by 30% compared to the pre-evaluation. In particular, misunderstandings and changes in prejudice toward the visually impaired were remarkable. Through this study, the possibility of a VR-based disability experience education program that can freely construct space-time and maximize the experience was verified. In addition, it laid the foundation to expand it to various fields of improvement of the disabled.

The research on the Career Consciousness of the College Students (revolve around D College Dental Technology Student) (전문대학생의 진로의식에 관한 연구 - D대학 치기공과 재학생을 중심으로 -)

  • Bae, Bong-Jin;Lee, Hwa-Sik;Park, Myung-Ho
    • Journal of Technologic Dentistry
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    • 제32권4호
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    • pp.387-401
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    • 2010
  • Purpose: The work of Dental technician which is part of national dental health, is more specialized recently. This research provides fundamental data from analyzing student's career consciousness according to needs of a career education. Here is the conclusion of the analysis about student's career consciousness, that is for a right choice of career. Methods: This study did questionnaire to a dental Laboratory Technology student who locate in Taegu. Question response student number was 570 people. Response contents analyzed to 506 people except imperfect questionnaire. Data used windows sas 8.0 program and did descriptive statistical analysis. Results: There is a meaningful difference in what they want to know about an occupation according to ages. (${\rho}$ < 0.01) All ages are similar to their occupational thinking, however they who are under twenties consider working environment. Most motives of an entrance are similar, there is a meaningful difference. (${\rho}$ < 0.05) According to a grade of college, there is a meaningful difference how to obtain informations of a career. (${\rho}$ < 0.05) Sophomores and juniors obtain information from seniors or family, however freshmen obtain from the internet because of an accessibility. There is a meaningful difference of a job meaning between men and women. (${\rho}$ < 0.01) Men are working for a means of living. But women give weight to a self-development. The older they grow, the more they know about their aptitude. Selecting subjects are different choosing time & motive. According to ages and where they are from, there is a meaningful difference how much know about their aptitude. (${\rho}$ < 0.05) Older Students know more than young students. Selecting subjects are different choosing time & motive. In accordance with a grade, ages, and where they are from, there are different degrees about how much know their interests. There is a meaningful difference of a choosing major period and choosing informations. (${\rho}$ < 0.01) And also there is a meaningful difference where they are from and why they enter to College. (${\rho}$ < 0.001) In accordance with a grade, ages, and where they are from, there are different degrees about how much know their aptitude. There is a meaningful difference of a choosing major period. (${\rho}$ < 0.01) And also there is a meaningful difference why they enter to College. (${\rho}$ < 0.001) Conclusion: Although we know that a career education is very important, however lots of students select a career without their aptitude & interest & character. We need to teach a career education systematically; considering students career consciousness, with a proper career guidance, cultivating career consciousness.

Visual Sensibility Evaluation of Fancy Yarns for Hand Knitting of using Computer Knitting Simulation -Application of SDS-ONE Paint Function- (Computer Knitting Simulation을 활용한 장식사 니트소재의 시각적 감성평가 -SDS-ONE의 Paint 기능 활용-)

  • Kim, Mi-Jin;Lee, Yoon-Mi;Kim, Young-Joo;Park, Myung-Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • 제32권9호
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    • pp.1333-1342
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    • 2008
  • This study intended to evaluate the visual sensibility of textiles of knitting simulation through the painting function of SDS-ONE, a computer knitting system, with the use of various fancy yarns for hand knitting. For this study, six kinds of fancy yarns with difference manufacturing style and form were selected: loop yarn, tamtam yarn, fur1 yarn, fur2 yarn, ladder yarn, and tape yarn. In order to create a computer knitting simulation, paint function of SDS-ONE was employed to scan the fancy yarns for hand knitting with a scanner. Then, after the registration of the yarns as data, the yarn was brought in for knitting simulation in plain stitch with 3 gauge. After that a survey was conducted involving 60 female experts in their twenties. Using SPSS 12.0, factor analysis, reliability, Pearson correlation coefficient, ANOVA, Duncan test, and regression analysis were performed to analyze the collected data. First, according to the result of analyzing the visual sense factor, three factors of the 'inflexibleness/ruggedness sense', 'lightweight sense', and 'smoothness sense' was extracted. According to the result of analyzing the visual sensibility factor, three factors of the 'activity', 'grace', and 'purity' was extracted. Second, With regard to preference and purchase intention, the knitted fabric with tamtam yarn(H2) was preferred than the other samples, indicating that the respondents had intention to purchase it. As for word-of-mouth intention, H2 ranked the first place, implying the respondents had intention to recommend it to other people. Third, the examination of the use of products each knitting simulation knit found that sweater and muffler are the most appropriate knit products. And H2 was the most suitable sample for sweater and muffler products. This study tried to prove that knit textile can be visually evaluated through a computer knitting simulation without the actual knitting and then to provide accurate data to related companies or the academic circle.

Influence of Men's Clothing and Hairstyle on the Evaluation of Professionalism and Preference (남성 의복과 헤어스타일이 전문성 및 선호도 평가에 미치는 영향)

  • Kang, Seung-Hee;Lee, Myoung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • 제33권6호
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    • pp.990-1001
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    • 2009
  • The purpose of this study was to investigate the effect of perceiver's gender, clothing, and hairstyle on the visual evaluation of men's professionalism and preference. A quasi-experimental method by questionnaire was used. The experimental design was a $2\times8\times2$ (perceiver's gender $\times$ clothing $\times$ hairstyle) factorial design by 3 independent variables. The stimuli were 16 photographs of a man in his twenties. The upper clothing of the man included tailored collar jackets in beige and dark blue colors, and jumpers and sweaters in beige, dark blue, and red colors. The lower clothing of the men included jean pants. Two types of the hairstyles included short hair and medium length hair. The subjects were 208 men and 223 women in Seoul, Korea. Wearing a beige sweater with jean pants was evaluated high in intellectual image, a red jumper was perceived low in intellectual image, and a beige tailored collar jacket was evaluated low in potent image. Men's short hairstyle was evaluated to be more professional than the medium length hair. Male perceivers liked short hair more than medium length hair, but female perceivers evaluated both hairstyles similarly. In the case of women, the preferences of tailored collared jacket and soutien collared jumper were similar, but jumper was preferred to jacket in the case of men. Male perceivers showed more positive feedback towards jean pants with soutien collared jumper than jeans with tailored collared jacket, which indicated that men showed more conservative attitude towards the outfit than women. The man who was wearing a jumper with short hair was evaluated positively and the man who was wearing a jacket with medium length hair was evaluated negatively when the attires were coordinated with jean pants. In conclusion, medium length hairstyle with a beige jacket and short hairstyle with a red sweater were evaluated as professional image; and the results indicated that clothing and hairstyle interact with each other and influence the evaluation of professionalism.