• Journal of the Korean Home Economics Association
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• v.43 no.10 s.212
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• pp.115-124
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• 2005

The purposes of this study were, 1) to examine the conceptual structure of shopping value and service quality as perceived by women in their 50's and 60's, and 2) to investigate the effects of shopping value and service quality on consumer satisfaction of these women. The results mal provide insights related to the silver market in South Korea. Data were obtained for 286 women in their 50's and 60's living in metropolitan areas in South Korea, and analyzed using factor analysis, Cronbach's alpha, and regression. The results showed that service quality was composed of Facilities Service, Product Service, Salespersons' Service and Policy Service. Shopping values perceived by elderly consumers consisted of two factors: Hedonic Shopping Value, and Utility Shopping Value. Elderly consumers perceived Hedonic Value by Salespersons' Service and Utility Value by Policy Service. Salespersons' Service of a store was the most important variable for elderly consumers' satisfaction. The finding suggest that a store's Salespersons' Service is important in predicting elderlv corlsumers' purchase behavior, and they give insight into the development of strategies to be utilized in promotion planning. Implications and drawn for the information useful to consumer behavior researchers and retailers of the silver market.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.512-522
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• 2015

The aim of this study was to investigate the change in women's somatotype with aging. The subjects were 1,123 women aged 40~69. Their anthropometric data were from the 6th Size Korea. The data were analyzed by factor analysis and cluster analysis. Seven factors were extracted: body mass, body length, back shoulder, arm length factor, front interscye factor, body rise factor, and shoulder angle. The upper body types of middle-aged and elderly women were classified into five types: skinny, short stout body type with forward posture, composite, tall & full body type, and short & skinny. The skinny and composite body type appeared more often than the short stout body type in the early 40s of Korean women. Starting in the mid-50s, composite body type was less often found. However, the number of women with short stout body type increased. In the 60s, the number of women with short stout and tall & full body types decreased. These results reveal that the body types of middle-aged and elderly women changed with some pattern with aging. And women in their early 40s, mid-50s, and 60s women had different body shapes and postures.

• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.635-644
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• 2014

This study provides basic reference data for brassiere wearing conditions, design preferences of new silver women (50s-60s) and development of brassiere products. We compiled and compared 163 pieces of brassiere (considering of 105 domestic general brassieres and 58 foreign silver brassieres) analyzed using SPSS Statistics 21 program. A survey was then conducted on the actual wearing, purchasing conditions, design preferences for 176 females (50s-60s). The result of this study are as follows: First, comparing actual product conditions (domestic general products and foreign silver products), the ratio of full cup in cup height, V-shape type in neckline shape, long type in front-end length, wide type in wing width, U-shape type in shoulder strap form, wide type in shoulder strap width, no-wire brassieres in breast wire type, all-in-one type in shoulder strap separation, back type in closure type appeared higher than other types of brassiere in domestic general product. Second, a study also showed that 60s women's wearing time is lower than 50s women's; however, 60s women expressed a higher figure and preference for the purchasing ratio in the department store, full cup in cup height, short type in length of brassieres, wide type in wing width, U-shape in shoulder strap form, small type in shoulder strap width, back type in closure type and no-wire brassieres than those in their 50s. It was found they prefer fabric with a high natural content, nude tone color without decoration & pattern and camisole brassieres.

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.561-576
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• 2017

The purpose of this study was to classify the upper torso body types of obese Korean adult women using the 7th Korea National Anthropometric Study data and compare the body type differences according to three age groups: 20s~30s, 40s~50s, and 60s. A total of 548 adult women whose BMI was in the obese range of 25 or higher and whose age ranged from 20s to 60s were selected from the anthropometric database. Twenty-nine body measurements related to torso and arm areas important for torso and sleeve pattern development were chosen. Five drop values by differences between bust, waist, and hip circumferences were also chosen for analysis. The number of obese women increased with age. The results revealed seven factors according to the factor analysis and three obese body types based on the cluster analysis. Body type 1 (47.3% of obese women) was characterized by narrow shoulders, a small or medium torso, and a straight waist. Body type 2 (42.4% of obese women) was characterized by a defined waist and a larger lower torso than upper torso. Body type 3 (10.3% of obese women), the largest obese body type among the three types, was characterized by a large bust, large abdomen area, and long upper torso. Women in their 20s to 30s were most likely to have body type 2, women in their 40s to 50s were evenly distributed between body types 2 and 3, and women in their 60s were most likely to have body type 1.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.9_10 s.146
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• pp.1241-1252
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• 2005

This study tried to compare and analyze the body measurements of female adults in China by various age groups. As for the study method, direct and anthropometric measurements were used on the 357 female subjects living in Yenbien and Harbin, China, consisting of 122 women in their 20's, 114 women in their 40's, and 121 women in their 60's. The results were as follows: 1. The comparison of major body measurements between Korean Chinese and Korean in land indicated that the former were shorter and plumper than the latter. Those groups in their 60's did not show any significant difference in height related measurements and revealed less differences in body measurements comparing to other age groups. 2 The comparison of Chinese anthropometric measurements among age groups of Korean Chinese indicated that, higher the age, shorter the height measurements, the leg length shorter, the upper-half body length longer, and the chest drooping due to the breast descent. 3. The comparison of indirect measurements among age groups of Koreans Chinese indicated that those in their 60's showed many items of big discrepancies in comparison with those in their 20's or 40's, with wide gap in discrepancies, thus resulting in large differences among individuals.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.401-411
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• 2018

The purpose of this study was to investigate appearance concern, attitude toward cosmetic surgery, self-esteem, quality of life, and to identify affecting factors of quality of life on elderly women. The subjects consisted of 162 elderly women in the G city. The variables were measured using questionnaires, analyzed using descriptive statistic, ${\chi}^2-test$, t-test, ANOVA, Pearson correlation coefficient, and multiple regression analysis. The appearance concern, attitude toward cosmetic surgery were not significant difference in 60s and 70s. Quality of life was significant difference in 60s and 70s. Factors influencing quality of life in 60s were self-esteem, perceived health status, and explanation of quality of life is 39.1%. In 70s were self-esteem, level of education, and explanation of quality of life is 41.7%. These results suggest that it is necessary for aging preparation education included appearance concern and should be made to develop program to improve quality of life.

• Journal of Sasang Constitutional Medicine
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• v.12 no.2
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• pp.123-131
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• 2000

1. Background and Purpose The faces of human being change as they grow older. Therefore, we must consider the changes of the face when we diagnosed the Sasang Constitution of men through the analysis of facial appearance. As a study of all the standardization researches about the morphology of face, I carried out this study about the 50's and 60's of Korean men and women according to Sasang Constitution. 2. Objectives The object of this study is selected from the patients who were already diagnosed Sasang Constitutions at the department of Sasang Constitutional Medicine in Kyunghee Oriental Medical Center. The number of the patients were 74 men and 73 women in 50's and 60's. The number of general age group were 182 men and 180 who were also diagnosed Sasang Constitutions at the department of Sasang Constitutional Medicine at the same period. 3. Method I took the photographs of front view and lateral view of the objectives by digital camera and obtained the 200 measure through the facial measurement program. I compared the measure of 50's and 60's by three constitutional groups and I also compared the measure between 50's to 60's and all ages by three constitutional groups. 4. Results In men group, the measures which made differences by each constitutional groups were 17, and they were 6 in 50's and 60's. In women group, the measures which made differences by each constitutional groups were 52, and they were 33 in 50's and 60's 5. Conclusion (1) In the men group of 50's and 60's, Taeumin showed wide bigonial breadth, Soyangin showed long brow and Soumin showed big eyes. (2) In the women group of 50's and 60's, Taeumin showed the longest level of facial length, width and metopion head length, Soyangin showed metopion head length was long and the nose was also long, Soumin showed the ratio of brow in the face didn't make any difference with other constitutions and the metopion head length was short. (3) The measures which made differences were more in the all ages than in the 50's and 60's. It means that the differences decrease as they grow older, especially in 50's and 60's.

• Fashion & Textile Research Journal
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• v.16 no.6
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• pp.995-1000
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• 2014

This study, using the free language association method, examined the characteristics of emotional words of respondents who were exposed to facial photos of women in 60s, and favorableness and favorable styles of them. To analyze mood characteristics on the faces, they were divided into positive mood words and negative mood words. Following previous researches, they were divided into introversion, extraversion, and ambiversion. It was found that the proportion of positive emotional words respondents used was 37%, and that of negative ones was 63%, demonstrating that respondents are more likely than not to get the negative impressions from the faces of their contemporaries. The characteristics of the words consists of 38% introversion, 47% extraversion, and 14% ambiversion. And, respondents used the words like 'beautiful' and 'good-looking' to the stimuli to which they felt favorable, and 'ill-tempered' and 'stubborn' to the stimuli to which they felt unfavorable. Third, the most favorable style to both male and female respondents in 60s were sentimental and good-mannered. They generally favor women who are soft and caring, and dislike talkative, snobbish, and thick make-up women. The analysis results in this paper may help image making and personal relations. Further study needs to expand the survey area to ensure more significant influence on the social life and interpersonal relationship of senior citizens.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.3
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• pp.311-323
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• 2012

This study establishes the initial data to develop a well-fitted underwear pattern by categorizing and analyzing torso types based on body measurements of women in their 50s and 60s. The results are as follows: First, the statistical assessment on the body measurements showed meaningful differences among age groups in twenty seven items (except for bust breadth, hip width armscye depth, hip depth, neck base circumference, armscye circumference, chest circumference, hip circumference, bishoulder length, shoulder length, front interscye, back interscye, weight and inclined angle of left shoulder). Women in their early 50s and late 60s (respectively) showed the highest values in height and depth. Second, there are five body factors according to the results of the factor analysis: Factor 1 (circumference, width, and depth of upper body measurements) - the degree of body depth and obesity, Factor 2 (height and vertical length) - The vertical torso length, Factor 3 - the size of shoulder, Factor 4 - the vertical upper body length, and Factor 5 - the size of shoulder angle. Third, the results of the cluster analysis showed that there are four distinctive body types. The largest number of the study subjects was related to Type 3 (30.69%), followed by Type 2 (26.78%), Type 1 (25.84%), and Type 4 (16.69%), respectively. For distribution of age groups by body type, Type 3 was the most common among the 60s group while Type 2 appeared most frequently among the 50s.

• Korean Journal of Human Ecology
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• v.1 no.2
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• pp.48-60
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• 1998

The purpose of this study was to investigate the relational between elderly women＇s sex-role attitude and their marital satisfaction. For this purpose, a questionnaire was surveyed 186 elderly women living in Kwangiu and Chonnam. The collected data were analyzed by using frequency, percentage, mean, standard deviation, ANOVA and stepwise regression analysis. The results of this research were as follows ; First The total points of the elderly women＇s sex-role attitude score was 16.4, which was represented mixed trends of traditional and modem. And the total points of the elderly women＇s marital satisfaction score was 31.6, which was higher than the median 30. Second, Elderly women＇s sex-role attitude score was meaningfully different according to education level, health state, economic state. And elderly women＇s marital satisfaction score was meaningfully different according to social activity, economic state, health state, education level, age. Third, As the results of regression analysis, it was shown that the highest influencing variable on their marital satisfaction was the social activity, economic state, education level. All of them explained 19% of their marital satisfaction. (Korean J Human Ecology 1(2):48-60, 1998)