Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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The Actual Wearing Conditions and Preferences for New Silver Women's Brassiere

뉴실버 여성을 위한 브래지어 착용실태 및 선호도 조사

  • Park, Ja Young (Dept. of Clothing & Textiles, Pusan National University) ;
  • Jang, Jeong Ah (Dept. of Clothing & Textiles/Research Institute of Ecology for the Elderly, Pusan National University)
  • 박자영 (부산대학교 의류학과) ;
  • 장정아 (부산대학교 의류학과/노인생활환경연구소)
  • Received : 2014.06.13
  • Accepted : 2014.07.28
  • Published : 2014.08.31
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Abstract

This study provides basic reference data for brassiere wearing conditions, design preferences of new silver women (50s-60s) and development of brassiere products. We compiled and compared 163 pieces of brassiere (considering of 105 domestic general brassieres and 58 foreign silver brassieres) analyzed using SPSS Statistics 21 program. A survey was then conducted on the actual wearing, purchasing conditions, design preferences for 176 females (50s-60s). The result of this study are as follows: First, comparing actual product conditions (domestic general products and foreign silver products), the ratio of full cup in cup height, V-shape type in neckline shape, long type in front-end length, wide type in wing width, U-shape type in shoulder strap form, wide type in shoulder strap width, no-wire brassieres in breast wire type, all-in-one type in shoulder strap separation, back type in closure type appeared higher than other types of brassiere in domestic general product. Second, a study also showed that 60s women's wearing time is lower than 50s women's; however, 60s women expressed a higher figure and preference for the purchasing ratio in the department store, full cup in cup height, short type in length of brassieres, wide type in wing width, U-shape in shoulder strap form, small type in shoulder strap width, back type in closure type and no-wire brassieres than those in their 50s. It was found they prefer fabric with a high natural content, nude tone color without decoration & pattern and camisole brassieres.

Keywords

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Cited by

  1. A Study on Brassiere Development for the New Silver Generation Women vol.17, pp.3, 2015, https://doi.org/10.5805/SFTI.2015.17.3.429