• 복식문화연구
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• 제26권4호
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• pp.598-612
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• 2018

This research aims to shed a light on the benefits and perceived risks to the willingness to use perceived by consumers, centering on design-customizing service catering to individuals' tastes and needs, and to study their impacts on the use of a design-customizing service. The validation of how benefits and perceived risks affect the intention to use showed that only aesthetic and self-expressive benefits had significant impacts on the willingness to use. However, only time/economic loss and self-design risks had negative impacts on the willingness to use a service. By gender, there was no difference in benefits and perceived risks to willingness to use for the benefit factors, whereas in terms of perceived risks to willingness to use factors. By age, there were also differences in the effects of benefits and perceived risks to purchase on the willingness to use a rash guard customizing service. There were variations in the perceived risks to the willingness to use and benefits depending on age. In particular, it was found that there were no perceived risks to the willingness to use for the age group of 10s. As design-customizing services based on individual tastes have drawn more attention recently, this research on the benefits and perceived risks to purchasing a rash guard design customizing service, as well as their effects on service use (particularly backed up by comparative analysis by gender and age), is expected to provide insights into design-customizing service strategy development.

• 한국융합학회논문지
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• 제13권1호
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• pp.167-178
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• 2022

본 연구는 OTT 서비스 플랫폼 아이치이 이용자들을 대상으로 이용자의 특성이 인지된 용이성, 유용성과 지불 의도, 몰입 및 중독 등에 대해 미치는 영향을 확인하고자 하였다. 연구자들은 지불 의사를 가진 OTT 서비스 이용자가 늘면서 그 영향 요인과 중독의 경로에 대한 연구가 필요하다고 보았다. 연구결과 첫째, 인지된 유용성이 지불 의도에 영향을 미치고, 둘째, 이용 의도와 지불 의도가 몰입에 영향을 미치며, 셋째, 지불 의도와 몰입이 중독에 영향을 미치는 것으로 나타났다. 본 연구는 OTT 서비스 이용자의 몰입과 중독에 이르는 경로를 이용 의도와 지불 의도 등으로 설정하여 검정하였다는 점에서 이론적, 실무적 가치가 있다고 보았다. 연구자들은 향후 OTT 서비스의 지불 의도와 이용 체험의 측면으로 연구가 확대되길 기대한다.

• Korean Journal of Radiology
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• 제21권1호
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• pp.68-76
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• 2020

Objective: To survey care providers' willingness to use 2-mSv computed tomography (CT) in their usual practice for adolescents and young adults with suspected appendicitis. Materials and Methods: An ethical committee approved this prospective study. We introduced 2-mSv CT in 20 hospitals through a pragmatic clinical trial. At the final phase of the trial, we invited 698 potentially-involved care providers in the survey regarding their willingness to use 2-mSv CT. Multivariable logistic regression analyses were performed to identify factors associated with willingness. Nine months after the completion of the trial patient recruitment, we surveyed whether the hospitals were using 2-mSv CT in usual practice. Results: The analyses included responses from 579 participants (203 attendings and 376 trainees; 221 radiologists, 196 emergency physicians, and 162 surgeons). Regarding the willingness to immediately change their standard practice to 2-mSv CT, 158 (27.3%), 375 (64.8%), and 46 (7.9%) participants responded as "yes" (consistently), "partly" (selectively), and "no", respectively. Willingness varied considerably across the hospitals, but only slightly across the participants' departments or job titles. Willingness was significantly associated with attendings (p = 0.004), intention to maintain the dedicated appendiceal CT protocol (p < 0.001), belief in compelling evidence on the carcinogenic risk of conventional-dose CT radiation (p = 0.028), and hospitals having more than 1000 beds (p = 0.031). Fourteen of the 20 hospitals kept using 2-mSv appendiceal CT in usual practice after the trial. Conclusion: Despite the extensive efforts over the years of this clinical trial, many care providers were willing to use 2-mSv CT selectively or not willing to use.

• 한국유기농업학회지
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• 제26권4호
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• pp.609-618
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• 2018

The objective of this study is to analyze the factors increased use of environmentalfriendly agricultural product in school food service. For this, I surveyed the perceptions on environmental-friendly agricultural product and willingness-to-pay for increasing use to 500 parents of elementary, middle and high school. As a result, the perception of environment and safety is the highest, but health and consumption is the lowest. The average of willingness-to-pay is about 12,136 Won per month. But 14.2 percent of the total respondents said that they did not have a willingness-to-pay, and 62.6 percent said that they would pay an additional 10,000 won or less. The factors affecting the willingness-to-pay were gender, income, health and consumption factors. Despite the low level of parents' perception of the health and consumption factors for environmental-friendly agricultural products, health and consumption factors affect statistically significant on the willingness-to-pay compared to others. Most of the promotion and education of environmental-friendly agricultural products has focused on safety, but this study suggests that education on the health and correct consumption of environmental-friendly agricultural products is important.

• 한국식품조리과학회지
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• 제29권6호
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• pp.795-803
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• 2013

This study examined the usage, perception and willingness to use beef traceability. The data were collected from 255 housewives in Busan and Gyeongnam region through a self-administered questionnaire. Frequency, Cronbach's ${\alpha}$, t test, one-way ANOVA, Duncan's multiple range test, Pearson's correlation analysis, and multiple regression analysis were conducted by SPSS Windows V.20.0. Only twelve percent of the respondents experienced to use beef traceability. Most respondents checked it by kiosk or bar code reader in a store. On the other hand, eighty-eight percent did not use beef traceability. The reasons for not usage of it were "Do not know beef traceability very well", "Do not know how to use beef traceability", and "Information from packing or counters is reliable" in order. In the level of perception of beef traceability, safety assurance was highest, followed by information quality, usefulness, and information accessibility. The percentage of correct answers of knowledge about beef traceability was not high. The multiple regression analysis showed that employment status, knowledge about beef traceability, information quality, information accessibility, and usefulness were significant factors to affect the willingness using beef traceability.

• 디지털융복합연구
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• 제18권5호
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• pp.105-114
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• 2020

본 연구는 OTT 서비스 이용자들을 대상으로 유료지불의사에 영향을 미치는 요인을 탐색하였으며, 주요 결과는 다음과 같다. 첫째, OTT 서비스 이용자들의 지각된 유용성은 이용만족에 정적 영향을 미치는 것으로 나타났다. 둘째, OTT 서비스 이용자들의 지각된 유희성은 이용만족에 정적 영향을 미치는 것으로 나타났다. 셋째, OTT 서비스 이용자들의 지각된 비용은 이용만족에 정적 영향을 미치는 것으로 나타났다. 넷째, OTT 서비스 이용자들의 지각된 유용성은 유료지불의사에 정적 영향을 미치는 것으로 나타났다. 다섯째, OTT 서비스에 대한 이용만족은 유료지불의사에 정적 영향을 미치는 것으로 나타났다. 결론적으로 OTT 서비스 이용자들의 지각된 유용성, 지각된 유희성, 지각된 비용은 이용만족을 높이며, 지각된 유용성과 이용만족은 유료지불의사를 예측하는 핵심요인이라는 사실을 확인하였다. 본 연구는 OTT 서비스 이용자들의 유료지불의사를 예측하고 설명할 수 있는 경로를 밝혔다는 점에서 의의가 있을 것이다.

• 한국통신학회논문지
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• 제35권9B호
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• pp.1399-1406
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• 2010

기존 전력망에 ICT를 접목한 스마트 그리드 환경에서 고객니즈에 기반한 수용가 서비스를 도출하기 위하여 HV, FGD 및 정량설문조사를 통해 수용가의 전기사용 추구 가치와 Unmet 니즈를 분석하였다. 연구결과, 소비자들은 전기를 가전기기 이용을 더욱 '편리'하게 해주는 존재로 인식하고, 전자파 감전 감소의 '안전'을 추구하며, 이해가 쉽고 스트레스가 적은 전기 '절약'을 원하는 것으로 조사 되었다. 그리고 전기절약을 도와주는 간편한 '기능', 전기사용량이나 전자제품의 '정보', 전기절약 유도를 위한 '동기' 유발 등에 Unmet 니즈가 존재하는 것으로 분석 되었다. 본 연구에서는 고객이 추구하는 가치와 Unmet 니즈를 반영하여 전자기기에 대한 사용량 실시간 모니터링과 제어가 가능한 홈 네트워크와 결합된 서비스로서 에너지 사용량 알리미 서비스, 대기전력 차단 서비스, 댁내 가전기기 원격제어 서비스, 에너지 컨설팅 서비스 등 4종의 스마트 홈 서비스를 도출하였다. 미래 스마트 그리드 홈 서비스 고객은 4종 서비스 모두에 60%이상의 이용의향을 보였으며 특히 에너지 사용량 알리미 서비스와 대기전력 차단 서비스에 약 80%의 이용의향을 보였다.

• 아태비즈니스연구
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• 제10권3호
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• pp.53-67
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• 2019

Reverse knowledge transfer has been an important research theme in the literature on multinational corporations (MNCs). This paper proposes major determinants of MNC headquarters' willingness to adopt and use marketing knowledge from their subsidiaries. We argue that the willingness will be jointly determined by both the headquarter's absorptive capacity and the focal subsidiary's transfer capacity and willingness to transfer. In addition, we argue that these capability and motivation effects are moderated by (1) institutional distance between home and the focal host country, (2) the need to unlearn existing routines, and (3) types of entry modes. This paper contributes to the reverse knowledge transfer literature by proposing the argument that both motivational and capability factors are likely to determine the MNC parents' willingness to adopt and use marketing knowledge from their subsidiaries.

• 한국컴퓨터정보학회:학술대회논문집
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• 한국컴퓨터정보학회 2022년도 제65차 동계학술대회논문집 30권1호
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• pp.191-194
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• 2022

This article aims to study the influence of the motivation and resistance of mobile payment on the willingness of elderly users to use it. A model for the willingness to use mobile payment is constructed based on the UTAUT model, using elderly people in China and South Korea as the research subjects. We found the following conclusions after analyzing the data with SPSS and AMOS, In general, social influence and performance expectations are the biggest drivers for mobile payment adoption among seniors, while perceived risk and cost are the biggest obstacles. This research can provide useful recommendations for the formulation of corporate strategies and provide new development directions and enlightenments for mobile payment companies.

• 대한응급의학회지
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• 제29권6호
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• pp.557-567
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• 2018

Objective: The increasing number of people living in high-rise apartments may result in a delayed response from emergency medical technicians called out for an out-of-hospital cardiac arrest, making the role of apartment managers as the first responders extremely important. This study investigated whether automated external defibrillator (AED) placement influences the willingness of apartment managers to perform cardiopulmonary resuscitation (CPR) and use an AED. Methods: A cross-sectional target population-based survey was conducted in Daegu, July 2016. Questionnaires were sent to apartment managers working in apartments with more than 500 households. The general characteristics of the respondents, status of CPR education, and knowledge about and willingness to perform CPR and use an AED were investigated. Results: Of the 1,445 respondents, 758 (52.5%) worked in apartments with AEDs, of which 77.8% and 70.8% were willing to perform CPR and use an AED, respectively, compared with 68.1% and 60.0% of respondents who worked in apartments without AEDs. After adjusting for potential confounders, AED placement was associated with the willingness to perform CPR (odds ratio [OR], 1.33; 95% confidence interval [CI], 1.04-1.71) and use an AED (OR, 1.39; 95% CI, 1.10-1.75). Prior CPR training and accurate knowledge of CPR skills were also associated with the willingness to perform CPR and use an AED. Conclusion: Placing AEDs in high-rise apartment buildings and providing refresher CPR education for maintaining CPR skills will be necessary to support apartment managers in their role as first responders.