• Ocean and Polar Research
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• v.38 no.3
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• pp.235-245
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• 2016

The purpose of this study is to estimate the Willingness To Payment (WTP) of sea-anglers regarding the increase in the abundance of fish resources resulting from the Korean vessel buy-back program using the contingent valuation method. Data was collected through sample surveys of 352 sea-anglers across the nation in 2015. If a 20% increase in the abundance of fish resources resulted from the vessel buy-back program, WTP estimates of sea-anglers per recreational fishing trip were 9,570 won on truncated mean, 16,528 won on mean, and 35,830 won on median, respectively. Additionally, when the number of annual total recreational fishing trips in Korea were estimated as 22,700 thousand trips, the annual increase in national welfare through recreational fishing was estimated to be 217.2 billion won on the truncated mean, 375.2 billion won on the mean, and 813.3 billion won on the median, respectively.

• Journal of Distribution Science
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• v.15 no.4
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• pp.15-23
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• 2017

Purpose - This research aims to determine whether the consumer affinity and ethnocentrism as well as the image of a foreign country (Japanese product as the most popular product in Indonesia) are able to influence behavior related to the perceived risk and willingness to buy foreign products from the affinity country. Research design, data, and methodology - Using survey techniques with 164 respondents, the study uses structural equation model with confirmatory factor analysis (CFA). To ensure the research objective and appropriate respondent, then we select an individual who have interest on Japanese culture & language. The primary and secondary data used in this study. Primary data refers to information collected directly from respondent by questionnaires dissemination while secondary data is provided from well-established literatures. Results - The results show us that the ethnocentrism has dominant affection role compared to affinity in order to influence consumer behavior meanwhile, the product country image has cognition role to evoke consumer desire to consume foreign products. Conclusions - From a theoretical perspective, the study contributes to international marketing literature by refining the conceptualization of the consumer affinity construct and highlighting its multidimensional nature. The consumer affinity research need to enrich in term of the context and the different culture and situation.

• Korean Management Science Review
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• v.31 no.4
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• pp.93-106
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• 2014

This paper investigated customers' willingness to pay (WTP) for the integrated news platform, which is a paid digital news service provided by Korean newspapers. The integrated news platform has been widely employed and regarded as an alternative to recover dramatically decreasing sales of newspapers since N-Screen era began. This study employed a conjoint analysis to examine WTP for the integrated news platform and its attributes. According to the results, WPT for the integrated news platform was estimated as 4543.6 won, which is only 30.3% of the real price. Digitalized newspaper and premium news were found to be significant attributes explaining customers' WTP. The results of this paper implies that present marketing strategies for the integrated news platform of Korean newspapers should be reconsidered and revised.

• The Korean Journal of Emergency Medical Services
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• v.17 no.2
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• pp.43-55
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• 2013

Purpose : The purpose of this study was to provide an appropriated direction for cardiopulmonary resuscitation(CPR) education by analyzing the attitude, knowledge and self efficacy of CPR for Chinese students in Korea. Methods : The questionaries were obtained from 179 Chinese students who studied in K university at G city from Sep 24, 2012 to Oct 4, 2012. The collected data were analyzed using SPSS WIN 19.0 program. Results : About 40% of the subjects had experienced CPR training. In cardiac arrest situation, 82.6% of the respondents were willing to CPR on family members and 58.1% of the respondents were willing to CPR on strangers. They had a very low CPR knowledge level (mean 34.4 out of 100) and self efficacy (4.6 out of 10). The self-efficacy was related to CPR willingness but not to CPR knowledge. Conclusion : It is important to enhance CPR performance for layperson education in Chinese students.

• Journal of the Korean Institute of Educational Facilities
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• v.5 no.3
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• pp.98-106
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• 1998

This paper is to find out a possibility that, adapting article 81 of regional finacing law, the community develops community facilities such as gymnagiums, swimming pools, and parking facilities in school site. The study requires an agreement about managements between the mayor and the superintendent of education. This paper also surveys community's needs with respect to use of school facilities before and after class, willingness to pay for the school use, and use of school facilities by private institutions. This paper adopts two experimental case studies to find a feasibility of community building construction in school sites. It also adopts dscriptive analysis of the statistics to find out the degree of willingness to use by community people. It is found, first, that regional finacing law permits community facilities' development in school sites and an agreement between the mayor and the superintendent of education about usage and profits should be made by the rate of construction fee and land cost. The second is that 65.8% of community people want to use school facilities such as gymnasium and school ground. And favorite series of physical exercise is swimming, baminton, tennis in order. The third is that 66.4% of community people have willingness to pay for the use of school facilities. The fourth is that school facilities such as class room, special class room, and computer room can be used by private institutions. 75% of community people agree to use school facilities by the private institutions. Favorite series on these are classes for reviewing the lessons, language classes, classes for playing musical instruments in order.

• Journal of Environmental Science International
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• v.22 no.10
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• pp.1279-1285
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• 2013

The contingent valuation method (CVM) was used along with a questionnaire survey and field research methods to analyze the factors affecting willingness to pay (WTP) for urban parks in Tai'an. The results indicated that roughly 50% of the residents visited the urban parks weekly. Doing physical exercises and viewing topped the list of activities. Residents of different characteristics had different WTPs for the service functions of urban parks. From the two surveys, 60.1% and 61.4% of residents would be willing to pay. The average individual WTPs were 42.2 $yuan{\cdot}a^{-1}$ and 43.1 $yuan{\cdot}a^{-1}$ in the two surveys, and the medianin dividual WTP was 20.0 $yuan{\cdot}a^{-1}$. WTP was mainly affected by satisfaction, and WTP value was mainly affected by education level and income. Other factors had some correlation, but none were significant. Finally, some useful suggestions and references were given to the government in order to enhance the urban park services proposal.

• Korean Journal of Organic Agriculture
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• v.24 no.2
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• pp.169-188
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• 2016

The purpose of this study is to analyze willingness to pay (WTP) for organic agricultural products. To accomplish the objective of the study, a consumer survey was conducted. Based on the pilot survey results, parametric survival model was used to analyze the WTP for organic products. The estimation results showed that the WTP for organic agricultural products is 1.4-fold when compared with the conventional products, which is lower than the current price by about 30 percent. The analytical results also showed that such variables as gender, recognitions for organic agricultural products, and consumers' income have very significant effects on the WTP, and that there are no differences among WTPs by consumption goals. Based on major findings, the most effective countermeasure was suggested for expanding of organic food consumption through the premium reduction of organic products. Reducing the costs of production and distribution, supporting farmers' income by direct payment system were presented. Furthermore, it is needed to allocate more budget for promoting the consumption and distribution of organic agricultural products, and for enhancing conservation of agricultural environment.

• Journal of Korean Society of Water and Wastewater
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• v.28 no.5
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• pp.561-571
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• 2014

The paper is to estimate willingness-to-pay (WTP) for tap water quality improvement in Busan, using parametric approach in contingent valuation method(CVM). For parametric approach linear logit model and log logit model are employed in double-bounded dichotomous choice format of CVM. For the reliability and the validity of contingent valuation method a survey was conducted for 665 respondents, who were sampled by stratified random sampling method, by personal interview method. The result of mean WTP for the tap water quality improvement in Busan was estimated to be 3,687 won and 3,660 won per month per household, while median WTP being 1,884 won and 1,892 won per month per household, respectively by linear logit model and log logit model. Provided that our sample is broadly representative of the Busan's population, an estimate of the annual aggregated benefit of residential water improvement for all Busan households is approximately 29.7 billion won to 29.8 billion won based on median WTP.

• Journal of Korean Society of Forest Science
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• v.98 no.2
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• pp.203-211
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• 2009

The study was conducted to examine consumers' awareness and perceptions on forest certification and their willingness to buy and pay price premium for certified wood products especially for selected four wood products. A total of 136 residents in Seoul and Gyeonggi Province were interviewed in the autumn of 2008. Although only 24.3 percent of the consumers are aware of forest certification, 82.4 percent of the respondents recognized the need and significance of forest certification. In general, 77.2 percent of the respondents were willing to buy certified wood products. Majority of the respondents, 84 out of 136 respondents (61.8%) expressed their willingness to pay (WTP) from more than 0 percent to less than 10 percent. Consumers' average WTP for certified wood products was estimated to be 5.6 percent. From the results of the study, lower priced wood products, such as copier paper (WTP=9.8%) and wood frame (WTP=11.6%), have higher price premiums than high priced products, such as wood table (WTP=6.8%) and wood flooring (WTP=7.6%). In conclusion, there could be feasible markets for certified wood products in South Korea as four out of five consumer are willing to pay more for such products. For the forest certification system to be adopted and widely accepted, the perceptions of forest stakeholders including consumers should be further increased.

• Journal of Family Resource Management and Policy Review
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• v.7 no.1
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• pp.77-89
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• 2003

This study examines factors to influence consumers’reliability, and satisfactions for consumer anti-site, and willingness to visit that site again among consumers utilizing anti-sites. According to the results of this study, first, male, consumers utilizing electronic commerce were more likely to visit anti-site. Consumers were more likely to write their own message and reply other consumers’message in anti-site when they have purpose to complain about their dissatisfaction regarding the process of purchase behavior. Second, consumer's satisfaction is higher in cases of consumers having higher recognition of necessity of anti-site, visiting not required to affiliate the members of anti-site, and being reliable sites. Third, consumers were more likely to use anti-site again when they had higher recognition in the necessity of anti-site and were more satisfied. Finally, in order to facilitate the utilization of anti-sites, those solutions include systematic classification and management of writings listed in the site, active management of the site managers, solutions for criticisms on the writings listed and lack of objectivity of information provided, and active searches for solutions rather than listing of writings on discontents and resistance.