• 대한가정학회지
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• 제37권2호
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• pp.41-54
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• 1999

This study focused on the coping behavior and perceived economic well-being of the housing-subsidized single-mother family. The major findings were as follows: 1. Single mothers who had higher level of income, education, and self-esteem tended to have better coping behaviors. 2. Internally oriented single mothers had better coping behaviors. 3. Single mothers who had high level of income, job satisfaction, and social support perceived their income more adequately. 4. Single mothers who were satisfied with job, social support and child relationship reported a high level of economic satisfaction. 5. Single mothers who had high score in coping behavior tended to have a high level of perceived economic well-being.

• 간호행정학회지
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• 제1권1호
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• pp.79-96
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• 1995

A human being as a client has been understood only through a western cultural view so far, now we put forth efforts to set up the concept which is suitable for our korean nursing situation. This paper was reviewed to discover Korean behavior pattern through the concept of the human being in Korean traditional thoughts to keep in pace with above idea and develope the stem of the nursing knowledge. Behavior pattern usually has two aspects, the one is unconscious behavior which conform to old custom and the other is conscious one which abide by a conventional rule. The former was considered through the concept of human being in Tan-kun mythodology, Divination, Tong-hak (Cheondoism) and the latter was Buddism, Confucianism, Sung-ri hak (Human nature and natural Laws), Sil-hak (The rule of Heaven philosophy). Through these traditional thoughts, we can lead Humanity, Present-oriented, Family-focused, Ranking-centered, Fatalism, Projection in Korean behavior pattern and unconscious behavior correspond to the Naturalistic human being, conscious to Societic human being as well. Even though Korean behavior patterns were changed to the times, we found that Korean natural characteristics were remained in the of unconscious-conscious behavior. This point must be considered for caring a client better than anything else in our nursing situiation.

• 한국식품조리과학회지
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• 제26권5호
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• pp.521-529
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• 2010

The purpose of this study was to research healthy food behavior and food recognition for each Asian country after subjects had visited Asian restaurants. The subjects of the study were university students from Griffith university and Queensland university, Australia. The survey was conducted from June 1 to 28, 2010. The summary of the analysis is as follows. Firstly, for dietary behavior related to healthy food, 'average' was the most common answer at 41.0% (102 respondents). Regarding the standard of selecting healthy food, 'if it is good for health' was the most common answer, regarding the reasons to like healthy food, 'because it is good for health', was the most common, and for information about healthy food, 'obtain from TV or media' was the most common. Regarding eating healthy food at home or dining out, most respondents answered 'once or twice a week', whereas regarding thinking of eating healthy food while dining out, 'average' was the most common answer. Secondly, the recognition of six Asian cuisines were ranked in the order of Chinese, Japanese, Korean, Thai, Indian, and Vietnamese. Representative well-being food by country, Bibimbap of Korea, Sushi of Japan, Shark's Fin of China, Tom Yum Kung of Thailand, Curry of India and Goi Cuon of Vietnam were selected. Thirdly, regarding recognition of well-being food, disease effect factor, health-oriented factor, nutrition factor and vegetarian diet factor were extracted. We found that disease effect factor and nutrition factor had positive (+) effects on visiting Asian restaurants due to recognition of well-being foods. Therefore, it is expected that more local people will eat at Asian restaurants if the public relations for Asian restaurants emphasizes harmony between well-being food and Asian food.

• 산경연구논집
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• 제9권4호
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• pp.7-17
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• 2018

Purpose - This study aims to investigate domestic wine consumption behavior and make future sales strategies and marketing plans. Research design, data, and methodology - To achieve the purpose of the study, the surveys were conducted targeting 350 wine customers in Jeju and Seoul. 331 responses were collected, and out of them, 21 responses were deleted because they lacked the proper information fill in. A descriptive statistical analysis was applied to the remaining 310 responses. The statistical techniques used for carrying out hypothesis-testing are EFA_(exploratory factor analysis), multiple-regression analysis, and moderating effect in SPSS 18.0. Results - The results indicate that fashion oriented, sociality aspiration and rationality seeking lifestyles had significant influence upon internal attributes. However, well-being oriented and having enjoyment oriented lifestyle had no significant influence upon internal attributes. Furthermore, all the types of lifestyles except social aspiration lifestyles had a positive influence upon external attributes, whereas internal or external attributes had positive influence on customer satisfaction. Conclusions - The consumers who experienced wine purchases think wine selection attributes differ before and after experiencing wine drinking, and it shows that the circumstantial variables as purchase situations prove to be important predicted variables in the behavior field of wine consumers. It implies appropriate wine education according to the consuming trend about wine for wine consumers are needed.

• Interdisciplinary Bio Central
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• 제3권4호
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• pp.13.1-13.8
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• 2011

Previous research has established the existence of individual differences with regards to individuals' optimum time of well-functioning; specifically in terms of being either morning or evening oriented. An association has also emerged between being more evening, as opposed to morning, oriented and having a greater number of sexual partners. The aim of the present study was to investigate whether "eveningness" in males is an evolved sexually dimorphic trait consistent across different cultures. A sample of 179 male Sri Lankan men residing in two different cultural and economic settings, Italy and Sri Lanka, were administered the Morningness-Eveningness Questionnaire (MEQ) followed by assessing their sexual behavior history. The results robustly portrayed a highly significant main effect of MEQ types highlighting the twofold sexual success enjoyed by the evening individuals in both regional locations. Morning oriented individuals, showed a stronger preference for going out and partying than evening-types, suggesting that the higher mating success of evening types is not due to their different lifestyles allowing more opportunities to encounter females. However, evening types exhibited a preference for flirtatious behaviors in the later part of the day. Shoulder-to-hip and handgrip strength, as measures of testosterone levels, were not significantly associated with eveningness. The results are discussed in terms of sexual selection and its interplay with human cultural variation.

• 경영과학
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• 제32권2호
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• pp.1-14
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• 2015

The importance of technical innovation is increasing gradually in accordance with the life cycle of technology being shortened and the convergence being accelerate. This thesis aims to present the Framework of Competency Model of Techno Leadership capable of utilizing in promoting R&D (Research and Development) Leaders systematically by the technology based enterprise. The characteristic of core behavior necessary for Techno Leaders has been sorted out through the literature investigation and the analysis course of meaning, etc., the competency model of Techno Leadership has been deducted by analyzing the relation with MOT (Management of Technology) capacity being common skill of task necessary for Techno Leaders and the characteristic of behavior based on this through the questionnaire survey. The possibility of application in the field as well has been verified by applying the developed competency model in the actual field of enterprise. The competency model of techno Leadership developed in this research may be utilized in the direction establishment for the promotion of Techno Leadership in the enterprise or laboratory, especially, if would be effective to self-diagnose the core competency necessary for R&D manpower to be grown as the Techno leader in the IT oriented enterprise and to establish the improvement direction.

• 교육시설
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• 제17권5호
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• pp.3-10
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• 2010

The trend toward more welfare living because of more leisure time has influenced the popularity of the community facilities in apartment housing. According to the residents' increasing interests for well-being life the changes and developments of the community facilities have been required in these days. The purpose of this research is to study these required changes and developments by analyzing the resident's using behavior of community facilities in apartment housing focusing on the educational and cultural facilities. For this purpose, this research intends to examine the existing conditions and problems of educational and cultural community facilities in apartment housing and to analyze the residents' using patterns such as frequency, preference and to comprehend the additional needs and requirements of the residents. The conclusions and suggestions of this research can be a basic data for the architects to design a resident-oriented educational and cultural community facilities.

• 유통과학연구
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• 제15권12호
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• pp.85-94
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• 2017

Purpose - Owing to economic development and rapid globalization, the number of people traveling abroad has increased dramatically in recent years. For instance, according to data from World Tourism Organization, approximately 1,724 million tourists traveled abroad in 2016. This phenomenon has resulted in a change for domestic markets, as they no longer serve only domestic customers but also serve foreign customers as well. Therefore, intercultural service encounters between services providers and customers from diverse cultural backgrounds are becoming more frequent. Especially in the field of retailing, salesperson's customer oriented selling behavior is particularly important for the successful interactions. However, it is hard to find some factors that can improve salesperson's customer oriented selling behavior in intercultural sales encounters. Research design, data, and methodology - A quantitative survey methodology was utilized to collect data on 312 salespeople at duty-free shops located on Jeju Island, Korea. As a tourism-based region, Jeju Island has attracted a large number of foreign tourists since being designated as an international free city in 2002. Owing to this phenomenon, intercultural sales encounters between salespersons and customers from different cultures have become commonplace. Compared to other salespeople, salespeople working in duty-free shops have more frequent intercultural interactions, as over 90% of their total customers are from foreign countries. Additionally, regular professional training programs for salespeople help cultivate cultural intelligence. Data analysis was conducted using SPSS 20. Results - This paper explores the role of empathy and cultural intelligence in intercultural sales encounters using a theoretical model incorporating the causal relationships between empathy(cognitive empathy and emotional empathy) and customer oriented selling behavior, as well as the moderating effects of cultural intelligence in these relationships. Conclusions - This study is almost the first to explore the influence of empathy and cultural intelligence in intercultural sales encounters. Thus, this study provides a meaningful contribution to the application of empathy and cultural intelligence in the retailing field and will draw the attention of personal distribution practicers and researchers to the importance of empathy and cultural intelligence. Additionally, this study has useful managerial implications for employee selection, training, and development in retailing firms engaged in intercultural sales encounters.

• 한국콘텐츠학회논문지
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• 제12권9호
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• pp.116-125
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• 2012

본 연구는 광고차원에서 국내 TV광고에 사용된 IMC 정도를 파악하고, 제품유형에 따라 어떠한 차이를 보이는지 규명하고자 하였다. 이를 위해 Nowak와 Phelps(1994)의 IMC 모델을 채택하여 총 411편의 TV광고를 내용 분석한 결과, 통합광고의 비중은 44.6%(183편)로 인쇄매체 광고를 대상으로 한 기존연구의 결과에 비해 낮게 나타났다. 제품유형에 따른 차이에서는 서비스광고(56.8%)가 상품광고(44.2%)에 비해 약간 높게 나타났다. 이는 국내 기존의 연구에서 상품광고가 서비스광고에 비해 통합의 정도가 높다는 결과와는 다소 차이가 있으나 해외 선행연구를 지지하는 것이다. 나아가 제품유형에서 통합의 유형은 이미지지향의 브랜드광고와 행동지향의 직접반응 수단을 채택하고 있는 가장 낮은 차원이었다. 본 차원에서는 서비스광고(92.2%)가 제품광고(88.9%)에 비해 약간 높게 나타났으나, 한 단계 더 높은 차원의 통합유형에서는 제품광고(11.1%)가 서비스광고(7.8%)보다 약간 높게 나타났다. 주로 사용된 커뮤니케이션 수단은 브랜드광고와 직접반응, 판매촉진의 순으로 나타났다. TV매체의 제품광고 내 PR 수단은 거의 사용되고 있지 않았다. 또 통합의 가장 높은 차원인 4개의 커뮤니케이션 수단이 동시에 사용된 광고는 전무했다. 이러한 결과는 광고주에게 현재 자사 TV광고에 나타난 IMC 차원을 확대하기 위한 또 다른 가능성을 제시하고 있을 뿐 아니라, 자사 광고에 보다 다양한 커뮤니케이션 수단의 도입가능성과 광고의 혼잡도를 극복할 수 있는 차별화된 TV광고 제작에 유용하게 사용될 것으로 기대된다.

• 교육녹색환경연구
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• 제11권2호
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• pp.9-18
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• 2012

The trend toward more welfare living because of more leisure time has influenced the popularity of the community facilities in apartment housing. According to the residents' increasing interests for well-being life the changes and developments of the community facilities have been required in these days. The purpose of this research is to study these required changes and developments by analyzing the resident's using behavior of community facilities in apartment housing focusing on the educational and cultural facilities. For this purpose, this research intends to examine the existing conditions and problems of educational and cultural community facilities in apartment housing and to analyze the residents' using patterns such as frequency, preference and satisfaction and to comprehend the additional needs and requirements of the residents. The conclusions and suggestions of this research can be a basic data for the architects to design a resident-oriented educational and cultural community facilities.