• Title/Summary/Keyword: web-site characteristics

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A Study on the Effect of Web Site Characteristics in to Customer Performance - with the focus on the modulating effect of promotion - (웹 사이트 특성이 고객성과에 미치는 영향에 관한 연구 - 판매촉진 활동의 조절효과를 중심으로 -)

  • Hong, Sang-Jin;Rha, Dong-Kyun;Jang, Hyung-Sub
    • Management & Information Systems Review
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    • v.29 no.2
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    • pp.75-96
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    • 2010
  • In the recent years the society has entered the stage of informatization, the base of informatization has expanded, and the internet users have exploded, which has led to revolutionary changes to all across business management of the world. The influences of customer value and satisfaction were reviewed on a web site, and their subsequent impacts on customer loyalty were suggested. It was also analyzed how the concept of sales promotion that was set as a moderating variable affected the characteristics of a web site, customer value and satisfaction, and correlations between customer value and satisfaction. Finally based on the analysis results, practical strategic alternatives were suggested. Accordingly a web site provider can't afford to ignore sales promotion just because it doesn't have modulating effect because the customers will turn to his or her competitors. It's important to make ongoing efforts into techniques of sales promotion to meet the expectations of clients.

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Study on the relationship among web characteristics, airline service quality and customer satisfaction (웹특성이 항공서비스 품질과 고객만족에 미치는 영향에 관한 연구)

  • Yoon Seung-Ja;Lee Sang-Shik
    • Journal of Korea Society of Industrial Information Systems
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    • v.10 no.3
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    • pp.64-73
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    • 2005
  • This paper is purposed to investigate the relationship among web characteristics, service quality and customer satisfaction. After analyzing the data collected from 137 customers, it was proved that web service did not affect on the customer satisfaction directly, but affected indirectly through service quality. Therefore we conclude that customer satisfaction efforts through web site are important as a competitive weapon in an airline industry.

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The Effect of Characteristics of Web-site Usability on Trust and Purchase Intention of Social Commerce Sites (웹사용성 특성이 소셜커머스의 신뢰와 구매의도에 미치는 영향)

  • Jung, Lee-Sang
    • Management & Information Systems Review
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    • v.34 no.1
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    • pp.1-20
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    • 2015
  • This study analyses the relationship with the feature of the web usability and Social commerce. Therefore, this research tries to investigate the relationship about in which the characteristic of the web-site usability is connected through the confidence about the Social commerce site to the re-purchase. The existing research that the information system and Electronic commerce relates is considered and the usability factor about the Social commerce site tries to be drawn and these try to verify on the relationship with the trust building of the user about the Social commerce site and purchasing intention through the positive research. The result is follows. First, the visual property of the Social commerce site was confirmed to have the descriptive ability noted to the confidence. Second, it was confirmed to have the descriptive ability that information characteristic about the Social commerce site notes to the confidence. Third, it was confirmed to have the descriptive ability that relative characteristic about the Social commerce site notes to the confidence. The importance of the web-site usuability has preferentially to be considered in being put through this research and building the confidence of the social commerce user could be known. When running with the social commerce site design, this is determined because it can become the useful standard.

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A Study on Information Exploration Characteristic and Relative Importance Evaluation of Island Tourism Web Site (수산해양관광 관련 웹사이트의 정보탐색 특성과 상대적 중요도 평가에 대한 연구)

  • Lee, Dong-Ho
    • The Journal of Fisheries Business Administration
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    • v.41 no.2
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    • pp.81-106
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    • 2010
  • This study examines the information exploration characteristic and relative importance evaluation of island tourism web site. The survey items are developed based on the related studies and also implemented particular way so-called 'semi-online' that including both web based material and offline tutorial. The first objective of this study is verifying the characteristics of information exploration on island tourism of university students. The second is examining the peculiar properties of tourism information that exposed one's individual importance evaluation. The result of this study shows that most of the students have no difficulty in using the internet and exploring the island tourism information. And there is no significant difference in using and exploring the internet between male and female students. Based on the result of this study, most popular type of island tourism information is picture type. Personal blog or user created contents(UCC) that containing the other's experience of island tourism is mostly wanted contents. But there is a significant difference in importance of contents within the students. The community based information which including UCC, blog, and other community user's posting is evaluated the most important information for relatively less experienced students. On the other hand more experienced students have a preference on expertise information which created by tourism experts. The difference within the determinant factors that affecting island tourism also significant. With analysis of variance(ANOVA) on determinant factors, the tourism activity and social/culture resource are less important than others(eg. natural environment, accommodation and so on). The result of this study would be practically used for implementing the local government's effective tourism web site and enhancing the current island tourism operation. And also it gives a advantage to facilitate the island tourism for young generations.

A study on web site attribute of plastic surgery sites that many people visited - Comparisons with 2006, 2008, and 2010 (방문자가 많은 성형외과의 웹 사이트 속성 탐구 -2006년, 2008년, 2010년의 비교)

  • Cho, Yeong Bin;Lee, Seok Kee
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.147-152
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    • 2013
  • Now, plastic surgery has become the industry for beauty. In order to know the characteristics of high-visit web sites that many people have visited, 33 high visit websites of plastic surgery were compared to 60 benchmark sites of same industry. We selected 34 web site attributes that can be measured objectively from existing studies. For analysis, Multiple Discriminant Analysis(MDA) is conducted for searching what attributes divide two group definitely. The result of this study shows the dividing attributes fall into 2 categories like 'Community', 'Up to date'. Thus, we are able to conclude that high-visit plastic surgery web sites are community-centric site but not contents-centric and are maintained with tide up to date. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.

How different is a web site that many people visit?-focused on the Plastic Surgery Websites in Korea (많은 사람이 방문하는 웹 사이트는 무엇이 다를까? - 2011년 성형외과 웹 사이트의 경우 -)

  • Cho, Yeong-Bin;Kim, Chae-Bogk
    • Management & Information Systems Review
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    • v.32 no.1
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    • pp.43-62
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    • 2013
  • In order to know the characteristics of high visit web sites that many people have visited, 37 high visit websites of plastic surgery were compared to 69 benchmark sites of same industry. We selected 36 web site attributes that can be measured objectively from existing studies and composed the data set of 36 attributes multiplied by 106 websites. For analysis, Multiple Discriminant Analysis(MDA) and Decision Tree Technique are conducted for searching what attributes divide two group definitely. The result of this study shows the dividing attributes fall into 3 categories like 'Community', 'Mobile', 'Up to date'. Thus, we are able to conclude that high visit plastic surgery web sites are community centric site but not contents centric, response a change to mobile environment rapidly and are maintained with tide up to date. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.

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A Study on Embodiment of Conversational Agent on the Cyber Lecture Site (가상 강좌 사이트에서 대화형 에이전트의 적용에 관한 연구)

  • 유연수
    • Archives of design research
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    • v.16 no.1
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    • pp.117-126
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    • 2003
  • The human computer interaction has gone through diverse changes along with the technical progress of computers. With the spread of the world wide web, attempts of various forms and methods of interactions reflecting the characteristics of the web are being made. Among the diverse concepts of interaction, Conversational Agent uses a character as the visual perceptional object and through the interaction based on conversation it suggests a natural, human, intuitive interaction. In this study, Conversational Agent was suggested and applied on a cyber lecture website and the appropriateness was verified. The fundamental structure and method needed in constructing a conversation was examined through the study on conversation. After that the characteristics of the conversation used on the web was identified and hereby and the coherence and conversation structure was deducted. After the characteristics of the conversational agent were observed, it was applied to the previously deducted web sites logical connection and conversation structure. Lastly, the conversational agent suitable for the web site was proposed and realized.

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KIGAM Quake: An open platform for seismological data and earthquake research information

  • Moon-Gyo Lee;Youngchai Kim;Hyung-Ik Cho;Han-Saem Kim;Chang-Guk Sun;Yun-Jeong Seong;Il-Young Che
    • Geomechanics and Engineering
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    • v.37 no.3
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    • pp.279-291
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    • 2024
  • The "Korea Institute of Geoscience and Mineral (KIGAM) Quake" is a web-based open platform developed for publicly serving seismological data from 61 stations operated by KIGAM in Korea. The service provides meta-information related to observatory sites, sensors, and recorders necessary for utilizing the seismological data, as well as mainly observed continuous and strong-motion waveforms. The data is available through both the web and International Federation of Digital Seismograph Networks (FDSN) web services (open API), a unified data-providing interface in seismology. The platform aims to strengthen its open nature by offering a signal processing function for strong ground motions that can be controlled by user requests. The processed results can be downloaded in ASCII format, designed to meet the increased demands and accessibility in the earthquake engineering field. The platform also offers earthquake research information produced by KIGAM, such as recent major earthquake source information and academic annual report of earthquakes. Additionally, a site flat file was constructed for the geotechnical characteristics of 61 KIGAM station (KGNET) sites based on direct investigations and estimations.

A practice on performance testing for web-based systems Hyperlink testing for web-based system

  • Chang, Wen-Kui;Ron, Shing-Kai
    • International Journal of Quality Innovation
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    • v.1 no.1
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    • pp.64-74
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    • 2000
  • This paper investigates the issue of performance testing on web browsing environments. Among the typical non-functional characteristics, index of link validity will be deeply explored. A framework to certify link correctness in web site is proposed. All possible navigation paths are first formulated to represent a usage model with the Markov chain property, which is then used to generate test script file statistically. With collecting any existing failure information followed by tracing these testing browsed paths, certification analysis may be performed by applying Markov chain theory. The certification result will yield some significant information such as: test coverage, reliability measure, confidence interval, etc. The proposed mechanism may provide not only completed but also systemic methodologies to find any linking errors and other web technologies errors. Besides, an actual practice of the proposed approach to a web-based system will be demonstrated quantitatively through a certification tool.

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Development of Instructional Modules and Web-based materials for Promoting Active Implementation of Open Home Economics Education In Middle School (중학교 가정교과의 열린교육 활성화를 위한 수업 모듈 및 웹 기반 교육자료 개발)

  • 신상옥;유태명;한규정;윤지현;홍정숙;김유정;양정혜
    • Journal of Korean Home Economics Education Association
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    • v.12 no.3
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    • pp.19-38
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    • 2000
  • This study is about open and secondary level Home Economics Education which is applicable to field and which includes the characteristics, purpose and problems of each open education, secondary education and home economics education. Based on the ideology of open education this study will identify the meaning of openness in terms of Home Economics Education reconstructing meaning purpose, characteristics, curriculum paradigm and curriculum. The instructional model and module which use web, will be presented as the results o the reconstruction works. The open instructional module in Home Economics Education which will be operated on the web is consisted of 1) setting the orientation of curriculum development 2) instructional model development 3) rebuilding the Home Economics Education curriculum 4)development of instructional modules and web-based materials and 5)construction of the web-site. Six instructional module begin with critical/emancipatory curriculum paradigm in open Home Economics Education use module as a unit of class management instead of 1 class, facilitates nest-type integration which is applied from open education keeping the nature of Home Economics Education and focus on practical problem and problem solving through reconceptualization with dialectical perspective on individual, family and society. The practical problem solving model has four steps: Identifying practical problems. Understanding the contexts of problem, Searching for solutions and examining its consequences, Action and evaluation. The web-site has to be developed based on the six instructional module includes those issues : self-identification for reinforcing autonomy and self-esteem, living with family living with friends, autonomous living healthy living and understanding sexuality.

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