• Journal of the Ergonomics Society of Korea
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• v.18 no.3
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• pp.87-103
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• 1999

The present study employed an experimental usability testing technique to explore cognitive engineering characteristics of WWW. Based on the results of our previous study which employed non-experimental methods such as questionnaire and heuristic evaluation method, this study used a behavioral performance-measurement technique to evaluate the usability of a domestic web-site design. Specifically, we revised the menu and document structure of the original 'Movie-Friend' site to solve the design problems which were extracted from the results of the heuristic evaluation method of our previous study. Exp. 1 compared the relative navigation efficiency of the original frame menu site and the revised pop-up toolbar site, and Exp. 2 compared the toolbar menu site and the revised frame site. As a result of Exp. 1, the revised pop-up toolbar site showed improved navigation efficiency compared to the original site, as indicated by the mean latency and the number of pathways to reach the target page. However, we found no performance difference between the frame site and toolbar site in Exp. 2.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.241-249
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• 2010

The purpose of this study is to provide basic information for marketing strategy for hospitals in Busan Metropolitan area by investigating of the web-site management and effect on hospital management about the web-sites managers. Survey of 53 web-site managers was taken between May 1st and May 25th 2008. The survey was carried out to gather information about characteristics of web-site managers and creating, managing and operating process of web-sites and web-sites' effect and information sharing abilities. The results of survey are as follows. First, most of hospitals' web-sites were launched between 2001 to 2005 via outsourcing. Most of hospitals spent about one to three million won for their web-sites and renew web-sites every year. Most of these web-sites have hospital PR, Q&A, and on-line support functions. Second, most of whom participated in survey have agreed that a hospital web-site has influence in hospital management in various categories such as introducing hospital to medical examination, making doctor's appointment, providing patient guidance, providing medical information, and patient counselling. This study shows that effects of web-sites are closely related to web-site satisfaction level. Therefore, to raise the hospital satisfaction level, it is necessary for hospitals to put more efforts in creating web-site that provides more medical information and improved on-line services.

• Journal of the Korea Society of Computer and Information
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• v.8 no.1
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• pp.76-83
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• 2003

CRM technology, which increase the benefit with the improvement of customer loyalty, has been one of the important strategies of industry. At the same time it is essential to evaluate the CRM characteristics to activate the CRM technology in the educational sites. So in this study, CRM technology concept and Web-site evaluation trend is mentioned ahead. By using Web-site CRM, that is one of the latest quantitative global evaluation method, CRM characteristics evaluation model is designed. So CRM service contents of currently operational academic sites are compared and analyzed. And through students'point of view CRM characteristics evaluation base and quantitative model is proposed to improve customer loyalty and customer satisfaction. Computed results of proposed CRM evaluation model for the educational site is included partially.

• The Journal of Information Systems
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• v.10 no.1
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• pp.303-322
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• 2001

This paper proposes 2 problems of Internet Marketing. Firstly, nowadays many people are aware of Web Service and the services that are available in cyberspace. However they are not fully aware of the concepts and range of Web Services. Secondly, most of the research of Internet Marketing focuses on the service quality of cyber shopping using SERVQUAL in relationship to service quality of shopping malls. Therefore they have a lot of limitations because they do not understand all the media characteristics of Internet. Basically the Internet has service parts and also has characteristics of new advertising. But many research papers do not consider these respects. The purpose of this paper is to study of the effects of Web Service Quality on Internet Commerce Transactions. To accomplish the purpose of this paper effectively, theoretical background of web services was reviewed briefly. We defined Web Services and categorized them. We found that the components of Web Service Quality are Information Providing Service Quality and Advertising Service Quality. Factor analysis is conducted according to the dimensions of each component. We conducted Path analysis how these components affect buyers'attitude and buyers'attitude affect revisit intentions and buyer intentions. The results show that strategies of cycler brand construction are better than strategies of selling to web surfers. The strategies of cyber brand construction are related to buying in that customers increase their visits to the entrepreneur's Web site and this increases the loyalty to that site therefore this is related to buying habits.

• The Journal of Bigdata
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• v.2 no.2
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• pp.105-114
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• 2017

Today, many services are supported on the web sites. Analysis of usage patterns of web site visitors is very important to optimize the use and efficiency of the web sites. In this study, analysis of usage patterns and comparative analysis of user groups were conducted by analyzing web access log provided by BPI Challenge 2016. This data provides access logs to the web site in the IT system of a Dutch Employee Insurance Agency (UWV). The customer information, and the click data describing the customers' behavior when using the agency's web site. In this study, we use process mining techniques to analyze the usage patterns of customers and the characteristics of customer groups, and ultimately improve the service quality of customers using web services.

• The Journal of the Korea Contents Association
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• v.6 no.7
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• pp.1-12
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• 2006

This study examined relationship of effect between the characteristics of specialized portal and two branch dimension(cognitive and emotional e-trust) of e-trust on the specialized portal web-site. The characteristics of specialized portal web-site composed the guarantee factor, the structural factor, information factor, the entertainment factor and the flow factor by prior research. The model of e-trust strategy for specialized portal web-site is tested here using data from 122 samples. Result of factor and regression analysis show that the hypothesized relationships are significant. In examining the relationships of the factors in the study, the guarantee, structural and information fact effect on building of cognitive e-Trust. Second, the entertainment and flow factor effect on emotional e- Trust. Third, the cognitive and emotional e- Trust effect on the satisfaction of e-Service users. As these results, this study found out difference paths of e-Trust which effect on the satisfaction of e-Service by cognitive and emotional e- Trust approaches to the specialized portal web - sites.

• The KIPS Transactions:PartD
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• v.16D no.3
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• pp.423-432
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• 2009

Advances in information and communication technologies are changing our society greatly. In knowledge-based society, information can be obtained easily via communication tools such as web and e-mail. However, obtaining right and up-to-date information is difficult in spite of overflowing information. The concept of adaptive web site has been initiated recently. The purpose of the site is to provide information only users want out of tons of data gathered. In this paper, an algorithm is developed for adaptive web site construction. The proposed algorithm is based on association rules that are major principle in adaptive web site construction. The algorithm is constructed by analysing log data in web server and extracting meaning documents through finding behavior patterns of users. The proposed algorithm has the following characteristics. First, it is superior to existing algorithms using association rules in time complexity. Its superiority is proved theoretically. Second, the proposed algorithm is effective in space complexity. This is due to that it does not need any intermediate products except a linked list that is essential for finding frequent item sets.

• Food Science and Industry
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• v.49 no.2
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• pp.78-82
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• 2016

DB Integration website(tentatively named Food Processing Aptitude Information Center, FPAIC) has been designed through a "high-value products development project(2013)". Basically, the project aims to secure connections between food raw materials and processing industry, a variety of information sources, and users's convenience. It also aims to build the industry-university-based mutual growth in the food industry through sharing of processing suitability and material research on food raw materials. FPAIC consists of raw material story, information of sample characteristics, food processing study, preceding research data, food industry trends, and understanding of food processing. The major database of research on Food Processing is provided on information of sample characteristics, and food processing study. Currently the web site has 36 raw material stories, 380 information on sample characteristics and food processing studies, 1,600 preceding research data about 31 food raw materials. The web site also provides information on 70 useful web sites, as well as 77 food industry trends, 27 basic information about food processing.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.10 no.2
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• pp.85-96
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• 2010

Satisfaction of computer internet user in Ubiquitous depends on characters which given from web site. In this paper, studying about characteristic of internet web site that influence internet user's satisfaction. Had a research by interviewing and e-mail for a month, at over the 20 ages person who has experience purchasing S/W from shopping mall in internet purchasing site. The research shows the main factor of the user's satisfaction are that communication business combine, information usability, interaction, personalization, mailing list, over the web site characteristics. Finally, this paper suggest that special features and studying limitation of the enterprise web transactions base on the result of the research.

• Korean Journal of Health Education and Promotion
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• v.22 no.3
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• pp.83-95
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• 2005

Objectives: The aim of this study was to assess the quality of the information and characteristics associated with information packaging, and develop suggestions for how this web site might be improved. Methods: The 50 sites were selected for evaluation. Inclusion criteria for evaluation were the purpose and the popularity of the sites. Two kinds of evaluation tool were employed for the analysis: one that evaluate the quality of information and the design of the web sites, and another that evaluate the covered contents. A scoring system allowed the sites point on yes/no basis on the evaluation items. The association between quality of the web sites on sexuality education and their site characteristics were assessed using ANOVA. Conclusions: Major conclusions were as follows. First, the scope and currency of the selected web sites were found to be appropriate. Second, the authority of the information was found to be the most serious problem of the selected sites. Third, the category of sexual behavior found to be the most frequently mentioned and sexual health was the second. The least mentioned category was personal skills. Finally, sites operated by private organization were found to have more accurate information and better design feature than those operated by public organization and/or individual.