• The Journal of Information Systems
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• v.12 no.2
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• pp.73-90
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• 2003

IT and e-business is a hot issue of the world business and economic communities. The web site is the portal through which most of electronic transactions are conducted today. The main purpose of this paper is to investigate on factors influencing the web site development at the firms in Korea. Survey questionnaires were distributed via email & post to 281 firms that have implemented web site. Out of 44 responded questionnaires, 39 data sets were available for statistical analysis with SPPSSWin 10.1. Factor analysis identified five dimensions of web site development : (1) support of top management, (2) information technologies maturity, (3) strategic utilization of web site, (4) strength of rivalry among competing firm, (5) support policy of the government. Results of this study show that information technologies maturity and strategic utilization of web site positively influence on web site development. But support of top management, strength of rivalry among competing firm and support policy of the government don't influence on web site development. This study may provide a guideline to improve the quality of web site development.

• Journal of Information Technology Applications and Management
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• v.19 no.3
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• pp.69-84
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• 2012

A web site focused on a specific product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific brand as well as emphatic the image of the brand. The purpose of this research is to examine the influence of the product-brand web site on the formation of attitude toward the product brand. Subjects of this study are users of two web sites of leading sanitary product brands. The result shows that not only emotion, playfulness and convenience perceived from the web site but also existing attitude toward the brand influence the attitude toward the web site. Further, the attitude toward the web site in turn affects attitude toward the image of the brand. The importance of this study is in its conceptualization and empirical verification of the relationship between the product-brand web site and the reputation of a brand.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.459-471
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• 2011

This study attempts to identify the effects of the perceived quality of the web-site of Deluxe Hotels Wedding on the satisfaction of web-site, trust of web-site, and purchasing intention of wedding products. For data analyses, a total of 300 questionnaire were distributed to those who had experience of web searching for Deluxe Hotels Wedding. Among them, 244 survey data were used for analyses. This study obtained following results. First, it found that information quality and service quality of web-site had the positive effects on the satisfaction and trust of web-site. Second, the service quality of web-site had the positive effect on purchasing intention of wedding products while information quality had no influences on it. Third, the satisfaction of web-site had the positive effect on trust of web-site and purchasing intention of wedding products. Fourth, trust of web-site had the positive effect on purchasing intention of wedding products. Therefore, Deluxe Hotels, Should be prepared the Various Strategy for the web-site Visit Guest.

• Journal of Digital Convergence
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• v.2 no.2
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• pp.29-44
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• 2004

The main objective of this study is to investigate the determinants of consumer trust in e-business. It examines consumer perceptions trust in a Web site and address following research questions: What factors influence consumer trust in a Web site and what specific Web site cues are associated with trust and satisfaction? We test our hypothesis in a empirical data from 568 consumers across 4 Web sites. By factor analysis, the results show that Web site characteristics are such as product information and purchase process , system stability, navigation, privacy(security), design, information of seller, pay methods, and customer service. We also find that brand and Web site characteristics such as Web site design, navigation, privacy(security), and customer service can explain over 59% of the variance in Web site trust and 60% in satisfaction. The results offer important implication for Web site strategies that include the manipulation of factors influencing Web site trust. And the future directions of the present research are discussed.

• Knowledge Management Research
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• v.10 no.2
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• pp.49-63
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• 2009

In this study, sub domain of flow was investigated on literature survey, and suggested of the measuring method of web-site flow and its simulation analysis. Constructing of measuring method of flow, and using this method what-if analysis was simulated when several condition changed. Using causal map approach to extract knowledge from web-site domain experts and to derives a causal relationship of knowledge. Specially, in our study, describes method of developing and building causal map, and suggests guide line of this method on practical application. This research results show that web-site flow starts "direct searching" or "interesting of special issue(domain)", and when challenges of web-site were accorded with user's skills web-site flow grows. Further, in the web-site, information searching intention results in increase of user's duration time and experience flow to discovery new interesting issues in this process. If user's web-site of interaction is increased, awareness of environment conditions decreased, finally, user's telepresense results in increased web-site flow. This paper contained thai this method make used of measuring flow in the web-site and developing of practical strategy.

• The Journal of Korean Association of Computer Education
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• v.14 no.3
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• pp.51-62
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• 2011

Navigability refers to how easy a user can find desired information in a web site and is influenced by the structure of a web site. In this paper, we created three types of Web sites, that is a Web site whose structure forms a small world, a Web site whose structure forms a semi-matroid, and a Web site based on an ontology and measured the navigability of each Web site based on two criteria (the number of hyperlinks clicked by users to find the desired information and the elapsed time for finding the desired information). The reason that we selected three structures is because hyperlinks can be created in a way that helps a user find desired information in each site. From the experiments, we found that the average number of hyperlinks which a user clicked to find out the desired information was as follows: a Web site that had semi-matroid property (100.37 hyperlinks) < a Web site that was created based on an ontology (117.63 hyperlinks) < a Web site that had small-world property (236.17 hyperlinks). In addition, we found that the average elapsed time during which a user found out the desired information was as follows: a Web site that was created based on an ontology (20 min 26 sec) < a Web site that had semi-matroid property (23 min 6 sec) < a Web site that had small-world property (30 min 47 sec). Therefore, we can consider a Web site that is created based on a semi-matroid or an ontology is relatively more navigable than a Web site that has small-world property. In this paper, we also propose a way by which our experimental results can be reflected in designing an educational Web site.

• Journal of Korea Multimedia Society
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• v.19 no.2
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• pp.512-519
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• 2016

In this paper, we compared the user experience according to utilize parallax scrolling technique in web site. For this purpose, we divided subjects into two groups. The subjects of Group1 were given to use web site interface with Parallax scrolling and the Group2 were given to use web site interface with non Parallax scrolling. Then, All Subjects answered the questionnaire of user experience. User experience were evaluated by four entries as Novelty, Esthetics, Usage of Satisfaction, Cheerfulness. Consequently. As a result, the web site interface with Parallax scrolling showed significantly higher score of Novelty, Esthetics, Cheerfulness than the web site interface with non-Parallax scrolling. In this study. we proved that using the parallax scrolling technique in web site interface improves the overall user experience, and suggested to apply as a way to advance the attention and persistency on creating a web site.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.25-35
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• 2013

The main objective of this study is to investigate the structural relation between antecedents and consequences of web sites' trust of venture company. It examines consumer perceptions trust in a web site and address following research questions; what factors influence consumer trust in a web site and what specific web site cues are associated with trust, satisfaction, and intention? We test our hypothesis in a empirical data from 123 consumers across 3 web sites of venture companies. By factor analysis, the results show that web site characteristics are such as design, business function, interface, technology, community, and contents of each web site. We also find that web site characteristics such as design, interface, technology, and community can influence significantly satisfaction of web site, and design and contents of web site can influence consumer's trust. And the results show that trust influence behavioral intention through the satisfaction. The results offer important implication for web site strategies of venture company that include the manipulation of factors influencing web site trust. And the future directions of the present research are discussed.

• Asia pacific journal of information systems
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• v.12 no.4
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• pp.55-75
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• 2002

The purposes of this study are in threefold; to explain the interactivity in web site, to extend the Technology Acceptance Model(TAM) in the WWW context, and to examine its relationship with the existing TAM components. We proposed that the WWW is not just web systems but interactive spaces for virtual community. Web interactivity is represented by the two constructs: system interactivity and social interactivity. We extended and empirically examined the TAM for the web context. An individual's attitude toward the use of the web site is significantly affected by the individual's perception about ease of use, usefulness, and system interactivity. At the same time, behavioral intentions to use the web site is highly related to the social interactivity. The results showed that the system interactivity and social interactivity of a web site are important factors in affecting the user's beliefs and behavior intention of such a web site, So web page providers not only have to make the web site useful and easy to use, but also need to design an interactive web page by putting both systemic aspects and social aspects.

• International Journal of Contents
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• v.5 no.1
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• pp.9-14
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• 2009

The purpose of this study is to investigate the impacts of e-service quality factors on customer satisfaction and behavior intention by Web site types. Difference and moderating effect resulting from the type of web site users about an association with reaction of satisfaction and those component concepts are also one of the aims in the study. As a result, the study found that factors of web site service quality variables had positive impacts on customer satisfaction. And customer satisfaction also had a positive impact on relationship intention and word of mouth intention. Furthermore, through the comparative analysis, we found that the service quality differed on the effects of customer satisfaction by web site types. According to those results, marketing managers should develop different service strategies based on different web site types.