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The Effect of New Product Preannouncing Convergence Strategy on Attitude and Judgement Using Facebook Brand Fan Page (페이스북 브랜드 팬 페이지를 활용한 신제품 프리어나운싱 융합전략이 태도와 판단에 미치는 효과)

  • Han, Kwang-Seok;Cho, Jae-Hyun
    • Journal of the Korea Convergence Society
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    • v.8 no.3
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    • pp.163-168
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    • 2017
  • This study empirically examines the differences in attitude and memory effect according to the product knowledge (high knowledge / low knowledge) and temporal distance (near future / far future) in the new product preannouncing strategy of companies through Facebook Respectively. Experiments were conducted by inserting the experiment into a virtual web browser using Facebook 's actual brand fan page and then connecting the experiment to the experimental banner site. As a result of research, when preannouncing new products are released in the near future, low knowledge consumers have made judgments of purchasing decisions because GRM judgments are more favorable than property information (ARM) judgments, but preannouncing is a new product At the time of launch, highly-knowledgeable consumers had a positive effect on the property information (ARM) judgment of the product rather than the comprehensive information (GRM) judgment. In addition, when preannouncing was introduced in the near future, the attitudes of the products between the low-knowledge consumers and the high-knowledge consumers were all positive, but when the new products were launched in the distant future, Product attitude was negative.

Test-Driven Development Adoption influence to User Satisfaction on OpenSource Project development (오픈소스 프로젝트의 테스트 주도 개발 채택여부가 사용자만족도에 미치는 영향에 관한 연구)

  • Sohn, Hyo-jung;Lee, Min-gyu;Seong, Baek-min;Kim, Jong-bae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.1075-1078
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    • 2015
  • Three kinds of typical practices to reflect the values of Agile Development Methodology were selected from a previous study. Those were Communicate using Web 2.0 collaboration tools, test-driven development (TDD, Test-Driven Development) method is adopted, and refactoring. In this study, we set up a hypothesis that the adoption of TDD project will make user satisfaction is higher. Select 100 sample projects from SourceForge(sourceforge.net), the most popular open source hosting site, the criteria is we can be determined whether operate in the project (developer least 7 people, bugs can occur more than 100, created the project since 2000). To determine whether the use of automated development tools xUnit of TDD through the CVS and SVN log analysis. Using data from the FLOSSmole and to evaluate the user experience of the project. User satisfaction of each project Rating, bug fix cycle, downloads and pageviews. Through this study, correlates of whether TDD adoption and user satisfaction, we will suggest a reflected the Agile practices new open source development methodology. As a result, it contributes to increase the maturity of the open source community.

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A Study about a Short-form of the Sasang Constitution Questionnaire for Patient (SSCQ-P) (환자용 사상체질설문지(SSCQ-P) 축소화에 관한 연구)

  • Jeong, Jong-Hun;Jeon, Soo-Hyung;Na, Young-Ju;Kang, Seok-Hwan;Dong, Sang-Oak;Lee, Si-Woo;Kim, Kyu-Kon;Kim, Jong-Won;Kim, Sang-Hyuk
    • Journal of Sasang Constitutional Medicine
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    • v.26 no.4
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    • pp.339-349
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    • 2014
  • Objectives This study was performed to make a short-form of Sasang Constitution Questionnaire for Patient(SSCQ-P). Methods In order to select important questions of SSCQ-P, we got advice from 10 professors of Oriental Medicine. As a result, we chose 37 questions. In addition, we selected 69 questions which had been used more than 12 times in SSCQ-P as the variable. We used some statistical methods to reduce questions. Finally, a total of 40 questions were selected. To find diagnostic accuracy rate of this short-form, discriminant analysis was performed. We used 1378 cases which was collect ed from February 2008 to June 2013 by online system(Sasang-medi data which has selected by web site, http://www.sasangmedi.or.kr), and 68 cases which was collected from November 2006 to September 2007 by the research "Construction of a biological information collection system for the Constitutional scientific diagnosis"(Korea Constitutional Multicenter Bank data, KCMB data) Results We made a short-form of SSCQ-P consisting of 40 questions. Diagnostic accuracy rate of short-form is 66.18% using Sasang-medi data, and 42.65% using KCMB data. Conclusions More cases are needed to improve the diagnostic accuracy rate of this short-form.

Periodic Characteristics and Implications of Programs and Policies for Brownfield Management in the U.S.A. (미국 브라운필드 관리 프로그램과 정책의 시기별 특성과 함의)

  • Kim, Eujin Julia;Miller, Patrick
    • Journal of the Korean Institute of Landscape Architecture
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    • v.43 no.1
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    • pp.96-107
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    • 2015
  • Brownfield sites are beginning to be considered as potentially useful areas for landscape design and planning, with post-industrial areas such as water treatment facilities and military training bases being converted into useful landscapes such as parks and recreation areas. These redevelopments bring broad benefits through revitalizing communities and increasing property values, thus, increasing the demand for comprehensive management and planning policies. This study examines changes in U.S. brownfield policies and programs and, identifies their periodic characteristics over the thirty years since the Superfund program was introduced in 1980. A descriptive and interpretive approach was utilized, focusing specifically on a time sequential analysis of the data gathered from the overview of the Environmental Protection Agency's web-based documents and related literature. The primary changes in and characteristics of programs and policies were analyzed and divided into three periods : environmental protection, remediation and reuse, and comprehensive planning. Four major features were identified: relaxation and readjustment of regulation, diversification of support programs, a mix of top-down and bottom-up approaches, and database system building. The study examines how common brownfield problems such as site identification difficulties and assessment and remediation cost have been dealt with in the regulatory context and has implications for future policies and programs for effective brownfield planning and management in Korea.

The Periodical Change and Regional Distribution Characteristics of Regional Speciality Products in Chungcheongbuk-do (충청북도 지역특산물의 시기별 변화와 지역적 분포 특성)

  • Choi, Bo-mi;Kang, Chang-Sook
    • Journal of the Korean association of regional geographers
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    • v.21 no.1
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    • pp.79-97
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    • 2015
  • Regional specialty products should be representative of the regional characteristics for a long time, this was not done for geographical research. This study examines current the regional specialty products on 12 web-site of the cities counties in 2013 and the products registered on the Tosan(土産) category from old Jiriji(古地理誌) in Chungcheongbuk-do. Futhermore, the study analyzed periodical change and regional distribution characteristics of regional specialty products. Major findings are as Follows. First, current the regional specialty products types are 4 products(crops, marine products, forest products, livestock products) and 3 manufactures (processed food, handicraft, cosmetic products). Among the regional specialty products, various crops and processed food were distributed in all the regions. Second, the traditional products types are 5 products(crops, marine products, forest products, livestock products, mineral products) and 1 manufactures(handicraft) that registered on the old Jiriji in the Joseon Dynasty period. The jujube, ginseng and honey were cultivated in the most regions. Third, the traditional products types are 4 products except for marine products and 1 manufactures(handicraft) that registered on the old Jiriji in the period of Japanese colonial rule. Its total item numbers of the regional specialty products are greatly decreased, but items of handicraft relatively increased in the Danyang and Goesan regions. Finally, regional analyzing of current local items shows that there are only a few regional specialty products(18 items) that have historical traditionality.

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Development and Application of Practice-Centered Science Camp Programs (체험중심 과학 캠프 프로그램의 개발 및 적용)

  • Kim, Changman;Cha, Jeongho;Kim, Inwhan;Choi, Junghoon;Hwang, Bookkee
    • Journal of Science Education
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    • v.35 no.1
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    • pp.102-118
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    • 2011
  • In this study the authors developed the practice-centered science camp program which was based on the review of out-of-school scientific activities and the standards of HASA (Hands, Head and Heart At Science Activity) curriculum emphasizing on hands-operated skills. After applying this science camp program we confirmed the validity of the program based on the students' responses at the camp. Using students' reports written during the camp and their essays written on the web-site after camp, we analyzed students' responses into four categories; knowledge, inquiry, hands-operated skills, and scientific attitudes. Also we evaluated the components of the science camp programs and students' perception of science and science-related attitudes using a questionnaire before and after the camp. In terms of contents and activities for the development and application of science camp, our result showed that the science camp program should be complemented to connect real life with high-tech science and include more activities related hands-operated skills and competition activities evoking constructive competitive spirits. In conclusion, we can infer that the agencies which take parts of the national policy enterprise related science education, such as Scientific Education Research Center, must develop and specialize science camp program with more competitive human resource system and economic support. Science educators should give more attention on joining school science education with out-of-school science education, which might have a positive effect on students' attitudes and participation toward science.

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Effects of Self Directed Learning Applying Basic Nursing Practice Contents of e-Learning on Nursing Students' Knowledge, Self Confidence and Satisfaction (e-Learning기본간호실습 콘텐츠를 이용한 자기주도학습이 간호학생의 지식, 자신감, 교육만족도에 미치는 효과)

  • Jo, Hyun-Sook;Park, Eun-Young;Choi, Jeong-Sil
    • The Journal of the Korea Contents Association
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    • v.13 no.9
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    • pp.504-514
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    • 2013
  • Purpose: This study was to identify the educational effects of self directed learning applying basic nursing practice contents of e-learning on nursing students' knowledge, self-confidence, and learning satisfaction. Method: This study applied a quasi-experimental pre-test and post-test control group design with 63 freshman nursing students (31 experimental group, 32 control group) of G. university in Incheon, Korea as subjects. The e-learning content was about the application of topical medications, central line care, and blood transfusion. All were available at the web site in school. Self-directed e-learning was more than 120 min.(3 times a week, 2 weeks)during Sep-Nov in 2011. In both groups, there were no significant difference in general characteristics, self-directed learning readiness, knowledge, and self-confidence for the pre-homogeneity. Results: The experimental group showed a higher level of improvement in knowledge and learning satisfaction but not significantly. However, the self-confidence was significantly improved in the experimental group. Conclusion: When self-directed learning using e-learning contents added to the conventional practical class, it may be beneficial for the nursing students to learn skills effectively.

Ecological Characteristics and Distribution of Fish in the Downstream Region of Gyeongan Stream (경안천 하류구간에 서식하는 어류의 분포 및 생태특성)

  • Lee, Eui-Haeng;Kim, Mirinae;Kim, Hyun-Mac;Son, Misun;Chang, Kwang-Hyeon;Nam, Gui-Sook
    • Korean Journal of Environmental Biology
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    • v.31 no.4
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    • pp.478-485
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    • 2013
  • Fish field survey, especially fish distribution and their ecological characteristics, was performed in the downstream region of Gyeongan stream during the period of before (June) and after (October) the summer monsoon in 2010. Depending on the characteristics of each site, fyke net or casting net was used for fish sampling. Feeding classification was determined by the analysis of stomach contents. Total number of family and species sampled were 5 and 17, respectively. The dominant family was Cyprinidae (12 species), and relative abundance (RA) of the most dominant species, Lepomis macrochirus and Zacco platypus, was 38% and 24%, respectively. Exotic species and Korean endemic species observed were 3 (423 individuals, RA 44%) and 4 (98 individuals, RA 10%), respectively. Tolerance guild analysis as characteristics of ecological indicators revealed an undoubtedly high percentage (97%), compared to others as reflected by the identification of just one sensitive species. Analysis of trophic guilds showed that L. macrochirus dominated among insectivores (44% RA). The food of L. macrochirus composed of, aquatic insects, benthic invertebrates, zooplankton, Chironomidae, and waterweed. Thus, we determined that L. macrochirus could be classified as insectivores (partially carnivores) in this study. Conversely, Z. platypus consumed Cladocera exclusively, greater than 90% of their feed. We presume that stable isotope analysis would identify the exact position of these species in the food web.

The Integration System for International Procurement Information Processing (국제입찰정보 통합시스템의 설계 및 구현)

  • Yoon, Jong-Wan;Lee, Jong-Woo;Park, Chan-Young
    • Journal of KIISE:Computing Practices and Letters
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    • v.8 no.1
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    • pp.71-81
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    • 2002
  • The lack of specialties of the existing commercial web search systems stems from the fact that they have no capabilities to extract and gather the meaningful information from each information domain they cover. We are sure, however, that the necessity for the information integration system, not just search system, will be likely to become larger in the future. In this paper, we propose a design and implementation of an information integration system called TIC(target information collector). TIC is able to extract meaningful information from a specific information area in the internet and integrate them for the commercial service. We also show the evaluation results of our implementation. For the experiments we applied our TIC to the international procurement information area. The international procurement information is publicly and freely announced by each government to the world. To automatically extract common properties from the related source sites, we adopt information pointing technique using inter-HTML tag pattern parsing. And through the information integration framework design, we can easily implement a site-specific information integration engine. By running our TIC for about 8 months, we find out it can remove considerable amount of the duplicated information, and as a result, we can obtain high quality international procurement information. The main contribution of this paper is to present a framework design and it's implementation for extracting the information of a specific area and then integrating them into a meaningful one.

The Image of Ruralism in Korea through a Text Mining for Online News Media analysis (인터넷 뉴스 데이터 텍스트 분석을 통해 본 우리나라 농촌다움에 대한 이미지 연구)

  • Son, Yong-hoon;Kim, Young-jin
    • Journal of Korean Society of Rural Planning
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    • v.25 no.4
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    • pp.13-26
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    • 2019
  • The rural areas in South Korea have changed rapidly in the process of national land development. Rural landscapes have become discoloured, and their attractiveness has decreased as cities have expanded. But the attractiveness or multifunctional values of rural areas has become more important in contemporary society around the world. According to this social demand, the efforts of conserving the rural landscape are of high priority and the recovery of ruralism in the area is required. This study has tried to understand how the public image of ruralism in South Korea has been influenced by the news media. The study retrieved news articles using the web searching portal site from the six keywords, commonly used to refer to ruralism, including 'rural landscape', 'rural community', 'rural tourism', 'rural life', 'rural amenity', and 'rural environment'. News data from the six keywords were also collected respectively from within the year-period of 2004-05, 2007-08, 2012-13, and 2016-17. In the text mining analysis, the nouns with high Degree Centrality were figured out, and the changes by year-period were identified. Then, LDA topic analysis was performed for text datasets of six keywords. As a result, the study found that the news articles gave an informed focus on only a handful of issues such as 'poor rural living condition', 'regional or village improvement projects', 'rural tourism promotion projects', and 'other government support projects'. On the other hand, nouns related to virtues and values in the rural landscape were less shown in news articles. These results have become more apparent in recent years. In the topic analysis, 35 topics were identified. 'village development projects', 'rural tourism', and 'urban-rural exchange projects' were appeared repeatedly in several keywords. Among the topics, there are also topics closely related to ruralism such as 'rural landscape conservation', 'eco-friendly rural areas', 'local amenity resources', 'public interest values of agriculture', and 'rural life and communities'. The study presented an image map showing ruralism in South Korea using a network map between all topics and keywords. At the end of the study, implications for Korean rural area policy and research directions were discussed.