• Journal of Digital Convergence
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• v.16 no.9
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• pp.405-412
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• 2018

When a film company decides whether to invest or not in a scenario is the appropriate time to predict box office success. In response to market demands, AI based scenario analysis service has been launched, yet the algorithm is by no means perfect. The purpose of this study is to present a prediction model of movie scenario's box office hit based on human brain processing mechanism. In order to derive patterns of visual, auditory, and cognitive stimuli on the time spectrum of box office animation hit, this study applied Weber's law and brain mechanism. The results are as follow. First, the frequency of brain stimulation in the biggest box office movies was 1.79 times greater than that in the failure movies. Second, in the box office success, the cognitive stimuli codes are spread evenly, whereas in the failure, concentrated among few intervals. Third, in the box office success movie, cognitive stimuli which have big cognition load appeared alone, whereas visual and auditory stimuli which have little cognitive load appeared simultaneously.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.27-39
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• 2010

In addition, an intense competition depending on the diversity of consumer demands women's clothing brands show changes in market organization such as diversification of the circulation market and general market depression in this rapidly changing fashion environment. Companies tend to use fashion VMD (a marketing-strategic approach) as a differentiation method to create a fashion brand shop image as brand differentiation becomes difficult due to generalization of techniques. This study analyzes forms and types of VMD recognized by consumers within this marketing communication environment and Q methodology was adapted to analyze the subjective internal order of individuals. First, a set of stimuli that presented the brand name and another without it were prepared (two sets in total) to examine the effects in the presentation of the brand name. Stimulants with the brand name were presented to the subjects by the same method after an experiment through stimuli without the brand name presented. As a result, VMD recognition factors were classified into 4 Q factors in cases of stimuli without brand names and 2 factors in cases of stimuli with brand names. This indicates that among brand functions, the role of simplifying information management and grasping the thoughts of consumers was applied. This study has a practical value of presenting VMD directions of each brand image based on the factors discovered.

• Archives of design research
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• v.19 no.2 s.64
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• pp.229-240
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• 2006

It is very important issue in information design to improve information efficiency by adapting interesting factors in changing circumstance of information communication. The concept of infotainment is utilized in designing information contents in a way of combining entertainment factors with information itself based on various media and representation technologies. The information arousing user's attention, which includes interesting factors, is persuasive message comppared to the informative message conveying only information itself. The reason why infotainment is persuasive is because it makes the user absorb deeply in the information during the process of understanding by sensorial stimuli, cognitive interest, and situational interest. The sensorial stimuli originates from the expression elements of information design. The cognitive interest from the user's intellectual activities has a try to overcome mental block when user confronts with the redundant expression in the manner of unexpectedness and inharmony. The situational interest originates from user's optimum experience by the flow of satisfaction. Therefore, the attribute of infotainment is defined with the stimuli, the redundancy, and user's satisfaction. Its design elements consist of physical factors, organizational factors, and psychological factors. The physical factors through sensorial stimuli are utilized by visual manipulation such as visual analogy or visual pun, multimedia, and moving expression. The organizational factors through redundant expression bring user's imagination by adapting storytelling, event, and interaction in the process of understanding information. The psychological factors through expression of entertainment interests such as humor, play, and game give users psychological satisfaction with the flow. In conclusion the concept of infotainment can be adapted when the design factors should be integrated with its attributes, or the conveying information should go well with its purpose and characteristics.

• Science of Emotion and Sensibility
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• v.26 no.3
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• pp.3-14
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• 2023

This study used intersubject representational similarity analysis (IS-RSA) to identify participant-response consistency patterns in previously published data. Additionally, analysis of variance (ANOVA) was utilized to detect any variations in the conditions of each experiment. In each experiment, a combination of ASMR stimulation, visual and auditory stimuli, and time-series emotional video stimulation was employed, and emotional ratings and physiological measurements were collected in accordance with the respective experimental conditions. Every pair of participants' measurements for each stimulus in each experiment was correlated using Pearson correlation coefficient as part of the IS-RSA. The results of study revealed a consistent response pattern among participants exposed to ASMR, visual, and auditory stimuli, in contrast to those exposed to time-series emotional video stimulation. Notably, the ASMR experiment demonstrated a high level of response consistency among participants in positive conditions. Furthermore, both auditory and visual experiments exhibited remarkable consistency in participants' responses, especially when subjected to high arousal levels and visual stimulation. The findings of this study confirm that IS-RSA serves as a valuable tool for summarizing and presenting multidimensional data information. Within the scope of this study, IS-RSA emerged as a reliable method for analyzing multidimensional data, effectively capturing and presenting comprehensive information pertaining to the participants.

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.87-96
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• 2005

In this paper, a selective visual attention module based on motion stimuli is introduced for the purpose of detecting ROI(region of interest) or FOA(focus of attention) in motion pictures. Analysis of motion fields in our approach is in direct contrast to some of the previous studies of selective visual attention module. Motion that presents temporal visual saliency in an aspect between two successive frames is analyzed based on psychological studies in 'DORF(double opponent receptive fields)' and 'NF(noise filtration)' in MT(middle temporal cortex). Analyzed results are integrated based on the theory of 'motion integration' in MT to obtain a single conspicuous region. Experiments through a human subjective evaluation showed generally accepted results.

• Science of Emotion and Sensibility
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• v.24 no.2
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• pp.57-64
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• 2021

It has long been speculated that the visual system should use a coding strategy that takes advantage of statistical redundancies in images. But how such a coding strategy should manifest in neural responses has been less clear. Low-level image structure related to the power spectrum of natural images appears to be captured by a hard-wired efficient code in the retina of the fly and precortical structures like the LGN of cats that maximizes information content through the limited capacity channel of the optic nerve. But visual images are typically filled with higher-order structure beyond that captured by the power spectrum and visual cortex is not constrained by the same capacity limits as the optic nerve. Whether and how visual cortex can flexibly code for higher order redundancies is unknown. Here we show using psychophysical techniques that the neural response in early human visual cortex may be modulated by orientation redundancies in images such that a visual feature that is contained within a predictive pattern results in slower reaction times than a feature that deviates from a pattern, suggesting lower neural responses to predictable stimuli in the visual cortex. Our results point to a neural response in early visual cortex that is sensitive to global patterns and redundancies in visual images and is in marked contrast to standard models of cortical visual processing.

• Fisheries and Aquatic Sciences
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• v.11 no.2
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• pp.113-123
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• 2008

We modeled fish school movements as a capture process in relation to the purse seine method using the three steps of the stimulus-response process (i.e., input stimuli, central decision-making and output reaction). Input stimuli of the model were categorized as either physical stimuli such as visual stimulus, sound stimulus, water flow, and weather or as biological stimuli such as species and size, swimming performance, sensual sensitivity, and presence of prey or predators. The output process determining the spatial orientation of the fish school for 3-D movements was based on swimming speed and angular change in the fish response, and these movements were animated as the relative geometry between the fish school and the purse seine. Simulations were carried out for skipjack tuna (Katsuwonus pelamis) schools reacting to a pelagic purse seine in the southwest Pacific Ocean. Simulation results showed that escape ratios varied from 20 to 70% by the relevant ranges in the stimulus-response thresholds, swimming speeds, and angular changes of fish schools were similar to those observed in the field. Therefore, with knowledge of relevant parameters, this model can be used to predict capture and escape probabilities of purse seine operations for different fish species or conditions.

• Proceedings of the KOSOMBE Conference
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• v.1996 no.05
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• pp.260-265
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• 1996

The purpose of this study was to implemented a general purpose programmable nerve stimulator system as a research tool for studying psychophysiological performance associated with various stimulation waveform. This system is composed of hardware and software, the former are the personal computer(180586) and control unit(one-chip microprocessor, D/A converter, digital output), the latter are programmed in VISUAL BASIC and ASSEMBLY Which are programmed for the programmable nerve stimuli pattern editor and communication interface, waveform preprocessing, and stimuli generator. The control unit which is entrolled by the personal computer is capable of delivering the programmable nerve stimuli waveform. This system has research potential for determining the effect of various neuromuscular blockade in alternated physiological stat is.

• Journal of the Ergonomics Society of Korea
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• v.5 no.2
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• pp.33-36
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• 1986

Compatiblity is a very generalized concept that has substantial applicablity to various aspects of human factors. It refers to the spatial movement, or conceptual relationships of stimuli and of responses, individually or in combination, which are consistent with human expectations. In this paper, first, several remarks which should be considered in designing the visual display and control of automobile are considered. Also, two advanced designs of visual display and control are suggested based on the compatibility principles.

• Proceedings of the KSPS conference
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• 2003.10a
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• pp.33-36
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• 2003

Two experiments were conducted to support the suggestion that the same information processing was used in both input modalities, visual and auditory modality in Wonil Choi & Kichun Nam(2003)'s paper. The primed lexical decision task was performed and pseudoword prime stimuli were used. The result was that priming effect did not occur in any experimental condition. This result might be interpreted visual facilitative information and phonological inhibitory information cancelled each other.