• Title/Summary/Keyword: verbal communication

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A Study On The Development Process Of The Package design Under The Changable Marketing Enveronments (마케팅 환경변화에 따른 패키지디자인 개발 프로세스에 관한 연구)

  • 김정욱
    • Archives of design research
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    • v.11 no.2
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    • pp.179-188
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    • 1998
  • One of the characteristics in the modem society is the overflow of the communication. The invention of various merchandise and the development of information and comunication changed the society of verbal characterization into that of visible environments. To establish the effective communication in these changes, the package has to understand, specify, and deliver the needs of the consumers by the thorough analysis of the marketing plans and the marketing strategies. In this thesis we considered the conception of the marketing and the change of the marketing environments, studied the close relationship between the marketing and the package and, furthermore, introduced the package process as one of the effective communication methods. The purpose of this thesis is to introduce the marketing strategies. to develope the theoretical processes of the package design as a communication method which can cope with the change of the marketing environments caused by that of the consumer's favorites.

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A Study on Non-Professional Working Wife's Marital Adjustment, Communication Style and Their Interrelationship (비전문직 취업주부의 결혼 적응과 부부간 의사소통양식 및 그 상호 관계에 대한 연구)

  • 도미향;최외선
    • Journal of Families and Better Life
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    • v.8 no.2
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    • pp.69-85
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    • 1990
  • The purpose of this study is to offer basic data for satisfactory marital adjustment and functional communication by investigating marital adjustment, communication style and interrelationship between them, for non-professional working wives. Research was conducted form May, 1089 in Taegu on 470 subjects, who are non-professional working wives as questions and interview. For analysis of data, percentile, frequencies, ANOVA, Scheffe-test, X2-test, t-test were used, and through such research procedure the following major findings were obtained: 1) The marital adjustment of nonprofessional working wives were relatively high with 78 in percentile. 2) Among the related variables, husband's income, job, support and wife's motive of employment, job, age on the marital adjustment and husband's occupation, educational, level, income, the length of marriage and number of children, family style on the communication style have turned out o be significant. 3) Th higher the degree of emotional disclosure and the more open the verbal experesion, the higher the level of marriage adjustment, 4) In communication style, marriage adjustment was found to increase in such order as contactful style, speculative style, conventional style, and controlling style. Such were found to affect significantly marital adjustment.

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An analysis of mathematical story writing activities of 1st grade students (초등학교 1학년 학생들의 수학 이야기 쓰기 활동 분석)

  • Lee, Yuna;Ko, Junghwa
    • Journal of the Korean School Mathematics Society
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    • v.18 no.1
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    • pp.15-37
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    • 2015
  • As the value and importance of mathematical communication was recognized, mathematical communication in mathematics education has been strengthened more and more. Written communication as well as verbal communication is emphasized. On the other hand, storytelling is introduced for elementary students to learn mathematical concept more naturally and easily in the 2009 revised curriculum. So, we noticed that they are familiar with story. In this study, we analyze the story writing activity levels with a focus on story writing, and how to think about it. And we offer some suggestions about mathematical story writing activity.

Exploring the Key Priority of V2H Communication Technology Using the KANO Model (KANO 모델을 활용한 V2H 커뮤니케이션 기술의 우선순위 분석)

  • SangHwa, Lee;SooHee, Kang;Jeong Ah, Jang
    • Journal of Auto-vehicle Safety Association
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    • v.14 no.4
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    • pp.91-99
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    • 2022
  • In Korea, various studies on autonomous vehicles are being conducted with the aim of commercializing the fully autonomous driving (Lv.4) on major roads in 2027. Currently, the communication between non-autonomous vehicles and road users is made with gestures, eye contact, and verbal signals. In the case of autonomous vehicles in the future, autonomous vehicles should communicate instead of drivers. Recently, V2H communication technology (communication technology between autonomous vehicles and road users) is being developed. This study shows technology priorities using the KANO model in caution (warning) and traffic (concession) situations. As a result, a total of six attractive quality technologies were analyzed: technology to provide dark warning information in a display graphic; technology to provide dark warning information in a projection graphic; technology to provide light concession information in a display graphic; technology to provide dark concession information in a display graphic. In the future, it will investigate the preference of users in providing V2H information by road situation. It will be used as a V2H design priority.

A Case Study on the Nonverbal Immediacy of the Robot (로봇의 비언어적 즉시성에 대한 사례연구)

  • Jeong, Seongmi;Shin, Dong-Hee;Gu, Jihyang
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.181-192
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    • 2015
  • Nonverbal immediacy plays a key role in interpersonal communication, inducing closeness and another interaction. This case study investigates the nonverbal behaviors in Human-Robot Interaction(HRI) focusing on immediacy, and how they affect perception of a robot. The results show that nonverbal immediacy, such as nodding and leaning forward, affect perceived interactivity. Nonverbal immediacy can be interpreted their meaning clearly when verbal feedback or other communication channel reinforcing them. Also, touch is found to affect come up with similar ones to the robot, because it is associated with concrete and discrete context. People tend to apply social rules to the robot, but they are more open to the unfamiliar robot compared to strangers. The findings in this study provide future HRI studies with heuristic implications by showing a direction and clarifying principles for composition of verbal and nonverbal expression.

Exploration of the Emotion for Daily Conversation on Facebook (페이스북 일상담화의 감정 탐색)

  • Hwang, Yoosun
    • The Journal of the Korea Contents Association
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    • v.16 no.2
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    • pp.1-13
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    • 2016
  • The purpose of this study is to explore the emotions of Facebook. Various types of emotions are being exchanged on Facebook. The emotional reactions make the Facebook different from previous electronic bulletin board. According to previous researches, computer-mediated communication can deliver visual symbols and non-verbal cues to enhance the abundance of meanings. Data were collected from 205 Facebook users and the number of users' posts were total 10308. The contents analysis was conducted to explore emotions of the 10308 Facebook posts. The results showed that the most frequent emotion was pleasure. The emotional distributions were different according to the contents types; text, video, photo, and link. For the text content type, emotion of curiosity was apparent and for the photo content type, emotion of love was more frequent than others, and for the video content type, emotion of surprise was salient. The results of the analysis for the shared contents also revealed that pleasure and hope were more frequent emotions than other emotions.

Validation of Critical Care Non-verbal Pain Scale for Critically Ill Patients (중환자 통증사정 도구의 타당성 평가)

  • Choi, Eun Hee;Kim, Jin Hee;Ko, Mi Suk;Kim, Ji Yang;Kwon, Eun Ok;Jang, In Sun
    • Journal of Korean Clinical Nursing Research
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    • v.19 no.2
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    • pp.245-254
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    • 2013
  • Purpose: This study was done to examine predictive validity of Critical Care Non-verbal Pain Scale (CNPS) and develop criteria for pain assessment using CNPS with critically ill patients who have communication problems. Methods: Data were collected from intensive care units at three major general hospitals in Seoul and Kyunggi province. During each observation, a nurse assessed pain severity using CNPS ratings (range 0-9) at four treatment stages: at rest, during central catheter dressing change (nonpainful procedure), position change and suctioning (routine painful procedures). Patients also assessed their pain using a self-report 4-point VRS-4. Results: There were significant differences between the four treatment stages except between "at rest" and "nonpainful procedure". Strong correlations were found between CNPS and VRS-4 for "at rest" (r=.552, p<.001), central catheter dressing change (r=.505, p<.001), position change (r=.709, p<.001), and suctioning (r=.662, p<.001). ROC curve analysis of CNPS based on 3 point on VRS-4 showed the cutoff point was 3 for CNPS, the starting point for pain management with 73% sensitivity, 92.2% specificity, 73% positive predictive value, and 92.8% negative predictive value. Conclusion: Results indicate that CNPS is a valid tool for measuring pain in critically ill patients with communication problems and 3 point should be the standardized pain treatment point.

Observation of Family as a System within a Chosen Married ]Korean Couple and Their Extended Families (System으로서의 한국인 핵가족 및 확대가족의 관찰)

  • Kim, . Soon Yong
    • Journal of Korean Academy of Nursing
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    • v.8 no.1
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    • pp.43-84
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    • 1978
  • 미국에 이민 온 한 한국가정을(정씨 가족) 대상으로 세 번의 면담 (interview) 및 art session을 통해서 이 핵가족 및 확대가족을 다음과 같은 방법으로 분석하여 가족의 유형(family Pattern)과 관계된 이론적 모델(Theocratical model)을 理이해하고 변화되고 있는 Health Program에 있어 간호원이 "변화인자(change agent)"로써의 역활을 재발견하고자한다. 이러한 방법은 가족 및 간호과학에 새로운 접근법이며 간호의 영역이 얼마만큼 확대될 수 있는가를 나타내고 있다. (1) Toman의 Family Cnstellation 이론과 일치되는 점 및 일치되지 않는 점 (2) 한국인 핵가족에서 관찰된 비언어적 의사소통(non-verbal communication)및 이것과 Scheflen의 이론과의 관계 (3) family Theory Bowen의 "differentiation of self"와 "family projection Process"이론에 의한 분석 (4) 핵가족에서 관찰된 상호작용 유형(interactional pattern)을 분석 (5) Art Session을 통해서 관찰된 사항 및 Critique 결과적으로 이 핵가족은 사회적 가치관이 변화된데서 오는 갈등에 직면하고 있다. 우리 나라의 확대가족에서 강조된 경치관은 가족을 하나의 전체로써 보는 "우리 (we-ness)"였는데 이것은 일상사용하고 있는 언어에도 영향을 미치고 있는 것을 볼 수 있어 즉, "내 동생 (my sister)"이라고 하는 대신 "우리 동생 (our sister)"이라고 하는데 여기에서 언어가 뜻하는 의미와는 거리가 먼 것을 알 수 있다. 정씨 부부는 미국적 정치관을 인식해서 그들의 상호작용 유형을 긍정적이고 개방적인 토의방법으로(positive open-discuses) 접근해야 한다. 이 핵가족의 부부는 둘 다 유교사상이 강조된 가정에서 자라나, 이 부부가 결혼한지 오 년이나 되었으나 언어적 의사소통이 (verbal communication)굉장히 제한된 것을 쓸 수 있다. 인간의 경험들은 인간이 접하고 있는 사회와의 상호작용에 의해서 결정된다. 사회가 배화함에 따라서 가족도 변화할 것이다. "변화는 언제나 사회에서 부터 가족으로 온다. 이 변화는 절대 작은 단위에서 큰 단위로 오는 것이 아니다.…그러나 가족구조는(family structure) 환경이 변화함에 따라서 적응해야 한다."라고 Minuchin이 지적한 것 같이 정씨 부부가 직면하고 있는 여러 가지 갈등은 이 핵가족이 그들의 가치관 및 상호 작용유형을 변형(repattering) 시키므로써, 복잡하고 다양한 미국사회에서 성장할 수 있는 좋은 기회를 만들어 주고 있다. 세 번의 면담시간은 각 30분이었으나 Volume 생략한 것을 부기하여 둔다.

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A Study on the Use of Communication Functions in Mobile Messenger Emoticons -Focus on Line Messenger- (모바일 메신저 이모티콘을 통한 커뮤니케이션에 관한 연구 -라인을 중심으로-)

  • Kim, Ho
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.184-191
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    • 2017
  • Smartphone has become a part of many people's daily lives. The mobile messenger function on the smartphone in particular is the most frequently used services. The mobile communication tool in the age of digital media can be classified into two big categories: text messages and emoticons, the non-verbal expression tool of one's emotions. This thesis has studied the mobile communications made by the non-verbal tool of emoticons. The history of emoticons traces back to the text-based emoticon created by Scott Fahlman, from which graphical emoticons were developed and the sound and animation effects have been added. Many people use emoticons and diverse companies are developing the tool. In this study, the representative emoticon development case of Line Co., Ltd. is analyzed to see the concept, types, development process, collaborations and merchandising of the emoticons. Based on the case of Line, the development orientation and direction of domestic emoticons will be discussed to be culture contents.

A Study on the Visualization of Paralinguistic Phonetic Information for Creative Motion Typography (창의적 모션 타이포그라피를 위한 준 음성정보의 시각화 연구)

  • Park Sun-Mi;Nam Yong-Hyun
    • Journal of Game and Entertainment
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    • v.2 no.2
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    • pp.61-69
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    • 2006
  • Along with advance in visual culture, the importance of motion graphic has been increasingly emphasized day by day, which can maximize information delivery using image illustration and typography, graphic factors of images. In addition, we can easily see increasing cases where what a designer intends is visualized using creative typography in diverse mass media such as TV commercials, movies or web. Thanks to the effects of this trend, various ways of manufacturing works have been proposed in the field of motion typography by applying diverse factors including verbal ones, time, form, motion, colors, and sound for the purpose of expressing formless semantic notions through visual form of typography. However, physiological features such as sex, age, health status, pathological conditions, and body size can have a bigger effect on the process of real communication. Therefore, if property of quasi-verbal sound can be reflected appropriately in motion typography where communication is expressed only by visual form, it can enable people to understand what a designer intends faster and more exactly.

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