The Journal of the Korea Contents Association (한국콘텐츠학회논문지)

The Korea Contents Association (한국콘텐츠학회)
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Exploration of the Emotion for Daily Conversation on Facebook

페이스북 일상담화의 감정 탐색

  • 황유선 (중부대학교 신문방송학과)
  • Received : 2015.11.17
  • Accepted : 2015.12.23
  • Published : 2016.02.28
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Abstract

The purpose of this study is to explore the emotions of Facebook. Various types of emotions are being exchanged on Facebook. The emotional reactions make the Facebook different from previous electronic bulletin board. According to previous researches, computer-mediated communication can deliver visual symbols and non-verbal cues to enhance the abundance of meanings. Data were collected from 205 Facebook users and the number of users' posts were total 10308. The contents analysis was conducted to explore emotions of the 10308 Facebook posts. The results showed that the most frequent emotion was pleasure. The emotional distributions were different according to the contents types; text, video, photo, and link. For the text content type, emotion of curiosity was apparent and for the photo content type, emotion of love was more frequent than others, and for the video content type, emotion of surprise was salient. The results of the analysis for the shared contents also revealed that pleasure and hope were more frequent emotions than other emotions.

본 연구에서는 페이스북 이용자들이 업로드, 공유하는 게시물 감정의 내용분석을 수행했다. 페이스북은 최근 사회적인 소통 수단으로 유용하게 사용되고 있는 SNS의 한 종류로서 그 이용자수는 전 세계적으로 늘어나고 있는 추세다. 페이스북에서는 다양한 인간적 감정이 교류되고 있으며 사진, 동영상 등의 여러 콘텐츠 유형이 동원된다는 점에서 페이스북은 단순한 전자 게시판과 다르다. 기존의 연구에 의하면 특정한 미디어에 의해 매개되는 컴퓨터 매개 커뮤니케이션(computer-mediated communication)에서도 시각적 심볼 및 각종 비언어적 단서(non-verbal cues)들을 통해 풍부한 의미 전달을 수행한다. 본 연구에서는 페이스북 게시물 감정의 종류를 구체적으로 탐색 했으며 콘텐츠 타입과 감정 간의 관계를 통해 페이스북 이용자들이 각 유형의 콘텐츠를 어떻게 인식하는지도 분석했다. 자료 수집은 페이스북 게시물을 수집하는 소프트웨어를 개발해 사용했다. 페이스북 이용자 205명의 총 10,308개 게시물을 바탕을 내용 분석을 수행했다. 분석 결과 기쁨 감정의 빈도가 가장 높았다. 콘텐츠 타입에 따라서도 감정 분포의 차이가 확인됐다. 텍스트로만 이루어진 상태 콘텐츠에서는 의문의 감정이 부각됐고, 사진 콘텐츠에서는 사랑의 감정이 두드러졌으며 동영상 콘텐츠에서는 놀람 감정이 비교적 빈번했다. 결과를 바탕으로 학문적 및 실무적 함의를 논했다.

Keywords

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