• 패션비즈니스
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• 제22권5호
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• pp.15-31
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• 2018

The purpose of this study was to classify male consumers and examine their clothing consumption values and the perceived importance of store attributes. Using Internet-based research service, survey data were collected from 651 male consumers aged between 20 and 40. The questionnaire included questions regarding respondents' preference of different store types, clothing consumption values, perceived importance of store attributes. According to the results, the respondents were categorized into 5 distinct groups based on their store type preferences: discount store preference group, multi-channel preference group, store indifferent group, brand store preference group, online store preference group. Multi-channel preference group was the largest among these groups. The five store type preference groups statistically varied in clothing consumption values, i.e., epistemic value, brand/conspicuous value, and economic value. The groups also differed in the importance they placed in the store attributes of: service and product quality, promotion, fashionability, salesperson and store environment, store atmosphere, convenience, and website image. The results of this study have direct implication for retail marketers of fashion companies who are targeting male consumers. Marketers can apply findings of this study in implementing retail strategies for different types of stores.

• 유통과학연구
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• 제13권1호
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• pp.47-55
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• 2015

Purpose - The objective of this study is to verify whether there are differences between Korean and Chinese consumers in the importance of the attributes such as shopping value and loyalty in social commerce. With the purpose of finding out these differences, the following questions are set up as research questions. First, will there be a difference between Korea and China in the importance of attributes of social commerce? Second, will there be a difference between Korean and Chinese consumers in shopping value? Third, will there be a difference between Korean and Chinese consumers in their loyalty? Research design, data, and methodology - The researchers collected data through self-administered questionnaires from Korean and Chinese consumers who had used social commerce within the past six months before answering the questionnaire. First, for social commerce users in Korea, comprising male and female university students in Chungcheong, a questionnaire was circulated. For social commerce users in China, university students within Beijing were surveyed. Responses to 336 questionnaires were used, excluding those with no answers or unreliable answers. Data coding and data cleaning were used. SPSS 18.0 was used. First, exploratory factor analysis is done to verify the validity of testing tools, and Cronbach's α coefficient is used to verify credibility. For factor analysis, the Varimax method is used. To verify the internal consistency reliability of each factor, the Cronbach's α coefficient is used to verify the credibility. Second, a T-test is done to verify differences between Korean and Chinese consumers for the importance of attributes. Third, ANOVA (Analysis of variance) is done to verify differences between Korean and Chinese consumers in shopping value and loyalty. Results - When Korean and Chinese consumers use social commerce, first, the importance of the attributes of social commerce is affected by four factors; playfulness and economic factors are more important to Korean consumers than Chinese consumers. As for informativeness factors, including product information and quality, and buyer comments, there was no confirmed difference between Korean and Chinese consumers. The convenience factor is more important to Chinese consumers than Korean consumers. Second, the factors affecting shopping value for Korean and Chinese consumers were hedonic shopping value and rational shopping value. To see the difference between Korean and Chinese consumers in shopping value factors, a t-test is conducted. As a result, in the rational shopping value factors of social commerce, Korean consumers scored higher than did Chinese consumers. These results were verified to be meaningful through statistics. In the hedonic shopping value factor of social commerce, Korean consumers scored higher than Chinese consumers. These results showed a significant difference. Third, loyalty in social commerce is higher for Chinese consumers than for Korean consumers. However, there is no difference in loyalty depending on sex. Conclusion - These results will hopefully be valuable and used in the future by Korean companies that wish to enter the Chinese social commerce market.

• International Journal of Human Ecology
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• 제5권2호
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• pp.93-110
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• 2004

The purpose of this study is to investigate the money management behavior according to the consumption value for consumers, especially for adolescents. Using 502 samples of middle school adolescents, a survey was conducted from May 10 to May 20, 2004. The main results were as follows: 1) The consumption value for adolescent consumers was categorized conspicuous-consumption value, brand-oriented value, mental-oriented value and advertising-dependent value. 2) Female adolescent, with more private spending money, with mobile phone, with importance on brand when purchasing mobile phone, paying more for using mobile phone, having conspicuous-consumption value, with more importance for brand when purchasing mobile phone and having more advertising-oriented value. Adolescent consumers with less private spending money, less payment for mobile phone and having mental-oriented value. 3) Female, with more educated mother, with less spending private money and having better money management behavior. 4) With less conspicuous-consumption value, more mental-oriented value, adolescent consumers have better for money management behavior.

• 산업경영시스템학회지
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• 제45권4호
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• pp.118-126
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• 2022

This study attempts a comparison between AHP(Analytic Hierarchy Process) in which the importance weight is structured by individual subjective values and regression model with importance weight based on statistical theory in determining the importance weight of casual model. The casual model is designed by for students' satisfaction with university, and SERVQUAL modeling methodology is applied to derive factors affecting students' satisfaction with university. By comparison of importance weights for regression model and AHP, the following characteristics are observed. 1) the lower the degree of satisfaction of the factor, the higher the importance weight of AHP, 2) the importance weight of AHP has tendency to decrease as the standard deviation(or p-value) increases. degree of decreases. the second sampling is conducted to double-check the above observations. This study empirically checks that the importance weight of AHP has a relationship with the mean and standard deviation(or p-value) of independence variables, but can not reveal how exactly the relationship is. Further research is needed to clarify the relationship with long-term perspective.

• 패션비즈니스
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• 제17권3호
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• pp.15-29
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• 2013

In the children's market, characters are applied to products to stimulate children to buy a product directly or to implore their parents to buy it for them. To sell characterized products, marketers consider both parents and children. This research was designed to identify which parenting style factors affect the evaluation of characterized children's fashion products and to test how parenting style affects the evaluation of value importance of characterized children's fashion products. The parenting style factors studied were first categorized as communication, children's social acceptance, educational involvement, and media exposure. Responses from 259 parents residing in Woodbury, MN, and Ellicott City, MD, were used for data analysis. A factor analysis and canonical correlation analysis were conducted. Parents with high "Susceptibility to child peer pressure" attached importance to "Social Value" when buying characterized products. On the other hand, parents who were highly involved in their child's life and frequently intervened in their "Child's TV-viewing" attached importance to educational value. Educational value was a unique contributor to the evaluation of characterized products as compared to other fashion products. Marketers can therefore leverage both the social and educational value of characterized products.

• 복식문화연구
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• 제25권4호
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• pp.433-447
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• 2017

This study reveals the components of college women's shopping orientations and compares the attributes of shoes accordingly. This study attempts to investigate the needs of consumers in the target market of young women by comparing the importance of shoe attributes with their shopping orientations and to provide basic data for efficient marketing strategies which could increase sales. Data was collected using a questionnaire survey. Of a total of 330 questionnaires, 319 were used for statistical analysis. The survey was carried out from July to August 2016. The 17 shopping orientation-related questions and 13 questions about shoe purchase attributes were measured using a five-point Likert Scale. SPSS 23 was used to carry out: descriptives, factor analysis, reliability analysis, cluster analysis, ANOVA, and Duncan's test. Shopping orientations were divided between brand orientation, pleasure orientation, trend orientation and utilitarian orientation. Shoe attributes were categorized into ostentation value, product value, economic value and aesthetic value. College women were divided into the following groups: active shopping, passive shopping, rational shopping and conforming shopping. According to the comparison of the importance of shoe attributes by consumer type among college women, a significant difference by group was found in ostentation value and aesthetic value only. Furthermore, the average scores on the importance of product value and economic value were very high without significant differences between groups. The study results would be available as basic data to help improving the visual image of shoes and product quality for brands targeting young women in the fashion industry.

• 한국의류학회지
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• 제34권7호
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• pp.1149-1161
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• 2010

This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

• 한국조경학회지
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• 제41권1호
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• pp.12-20
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• 2013

본 연구는 지역주민, 향토사학자들이 찾아낸 근대 문화유산을 1차적으로 평가할 수 있는 기준을 제공하기 위함이다. 최근 근대 문화유산을 보전하기 위해 정부 차원에서 등록문화재 제도를 도입하고 있으나, 정부와 전문가의 손길이 닿지 않는 곳곳에 숨겨진 지역 문화유산의 발굴을 위해서는 지역에 기반한 현황조사가 필요하다. 하지만 현재의 기준은 서술적으로 기술되어 있어 다소 모호하고, 일부 가치만을 반영하고 있어 적용하는데 어려움이 있다. 반면, 80년대 이후 서구 유럽에서도 유사한 논의가 전개되었으며, 평가기준에 있어 초기 건축적, 미학적 가치만이 아닌 사회문화적, 학술적 가치와 최근에는 경제적 가치를 중요한 평가가치로 제시하며 발전해 왔다. 이에 본 연구에서는 서양에서 시계열적으로 확장되어온 문화유산의 선정가치를 참조하여, 보전 가치와 관련한 역사적, 미학적, 사회 문화적, 학술적 가치, 활용 가치와 관련한 교육적, 경제적 가치로 구분하여 재구성하여 제안하였다. 다만 선정된 가치를 동일한 수준으로 평가하는 것이 적절하지 않음에 따라, 쌍대비교(paired comparison)를 이용하여 상대적 중요도와 값을 측정하였다. 그 결과, 전통적으로 중요한 가치로 인식되었던 역사적 가치는 여전히 가장 주요한 선정 기준이었음을 확인하였다. 반면, 과거 중요한 가치였던 미학적 가치는 새롭게 등장한 사회 문화적 가치 비해 낮게 평가되었다. 개별 시설의 아름다움보다는 근대문화유산의 사회, 환경적 관계를 보다 중요시함을 알 수 있었다. 활용가치의 경우, 보전 가치에 비해 상대적으로 낮게 평가되었다. 본 연구의 의의는 현재 건축적 가치와 미학적 가치 중심으로 평가되어 사라지고 있는 근대 문화유산에 대해 다각화된 가치를 선정 기준으로 반영함으로써, 지역민 스스로도 지역 내 근대 문화유산을 비교적 쉽게 평가할 수 있도록 하기 위함이다.

• 농촌계획
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• 제23권2호
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• pp.87-96
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• 2017

This study is a basic research with the aim of developing the method of judging the leakage zone by grasping the habitat characteristic of agricultural reservoir slope in inhabiting characteristics appear differently according to natural inhabiting environment. To this end, this study is intending to investigate slope vegetation using a quadrat technique at Sinheung reservoir located at Gwangsi-myeon, Yesan-gun, Chungnam, and to perform the analysis of importance value using relative frequency and relative coverage, etc. Also, this study intended to present the necessity of having to consider the eco-system of the relevant region in time of a reservoir slope afforestation for the time to come by suggesting that the reservoir slope vegetation after a stable period becomes similar to the regional vegetation by comparing this study result with the existing research which carried out the analysis of importance value of forest vegetation for Yesan Region. The reservoir slope vegetation is similar to the indicator species which appear in the regional forest vegetation, so there was a need to select afforestation species in the light of this in time of slope afforestation. As a result of the analysis of the importance value, this study grasped that there was an emergence characteristic similar to the vegetation at a birthplace of a forest fires because growth and development of forest trees, and perennial plants were restricted by annually implemented brush-cutting work, etc.; however, indigo plant and bush clover, etc. were found to show the characteristic differing from this. Consequently, this study was able to confirm that there is the necessity of having to create the Importance Value Table suited for reservoir slopes by region through a lot more data construction in the near future.

• 한국환경과학회지
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• 제19권5호
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• pp.543-548
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• 2010

This research was made to investigate the effects of burned, which is made in the early spring every year at Saebyeol-Oreum from 2003 to 2009, on changes in vegetation on the grassland. The results of analyzing the characteristics of the lay of the land showed that the proportion of the surface land that had the angle of azimuth and the angle of slope in the range of southeast $135^{\circ}{\sim}180^{\circ}$ accounting for 73.89% and $21^{\circ}{\sim}30^{\circ}$ accounting 58.33% of the entire surface land, respectively, was found to be highest. The results of the analysis showed that the relative importance value was found to be lowered from 27.07 in 2003 to 19.47 in 2009, and this can be attributable to the relative importance value of Artemisia japonica having been heightened from 7.07 in 2003 to 16.23 in 2009. The reason that the relative importance value of Artemisia japonica was found to be high is thought to be that vegetation on the surface land was removed by burned in the early spring and, due to this, the dry surface of soil and the high slope accelerated the soil erosion and could not provide proper environment of the growth and development for Imperata cylindrical and Miscanthus sinensis, so Imperata cylindrical and Miscanthus sinensis were excluded and Artemisia japonica whose importance value had been highest have flourished. Researches to maintain the current vegetation on the burned location of Saebyeol-Oreum and to adjust physical characteristics of soil to restore vegetation and the proper time and cycle of burned should be conducted.