• International Journal of Contents
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• 제18권1호
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• pp.1-16
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• 2022

With the advent of the 5G, networks and information and communication technologies have been continuously developed. In the fields of art galleries, virtual reality (VR) exhibitions that can be visited online have emerged, innovating the way of human-computer interaction and creating new artistic experiences for users. This study explores the three-dimensionality, clarity, and innovative interactions that users experience when viewing a VR exhibit, which affects the exhibit's presence. Besides, in terms of research method, the research sets spatial participation and immersion as dependent variables, with three-dimensionality (high versus low), clarity (high versus low), and innovation (high versus low) in a 2×2×2 design as the base, and explores their interaction effects. The results show that three-dimensionality and innovative interactions affect spatial participation. First of all, in groups with high innovation and low three-dimensionality, spatial participation presents a higher positive factor. Secondly, with regard to immersion, three-dimensionality, clarity and innovation present a tripartite interaction. Groups with low three-dimensionality and high clarity have a higher positive effect on immersion when the level of innovation is low. When the degree of innovation is high, the positive effect on immersion is higher in groups with high three-dimensionality and low clarity. The above results show that in the production of VR exhibitions, it is necessary to increase the three-dimensionality and clarity of exhibited image contents, while taking into account the user's perception and innovativeness. On the other hand, this study puts forward suggestions for the design, content and future development of VR exhibitions, which has important reference significance for the improvement and innovation of future VR exhibitions.

• 디지털산업정보학회논문지
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• 제10권3호
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• pp.327-338
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• 2014

The purpose of this study is to investigate what the characteristics of word-of-mouth on SNS and how these factors credibility for information's source and acceptance of word-of-mouth. We proposed study model was set through overall theoretical investigation. The 179 Valid survey data were gathered from the user who have prior experience in SNS. According to factor analysis, characteristic of word-of-mouth information on SNS were classified into consensus and neutrality. And credibility for information's source and acceptance of word-of-mouth were composed sing dimension. The Hypothesis inspection says that all variables were positively correlated with each other. And consensus and valance have positive influence on credibility for information's source. Also credibility for information's source influence on acceptance of word-of-mouth and valance have positive affect trust for information's source. Several academic and practical implications are yield accordingly. Especially this study intention to provide basis which can be used for all business's effective marketing activity.

• 한국농공학회지
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• 제36권1호
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• pp.95-102
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• 1994

Since parameters influencing the indoor environment of livestock building interrelate so complicatedly, it is of great difficulty to identify the exact cause of environmental problems in a livestock building. Therefore, the approaches for the problem solving based on experience not numerical calculation will be helpful to the management of livestock building This study was attempt to develop the decision supporting system to diagnose environmen- tal problems in a livestock building based on an expert system and a neural network. HClips$^3$), attaching the Hangeul user interface to Clips which is known as a powerful shell for develop- ing expert system, was used. The multilayer perceptron consisting of 4 layers including back propagation learning algorithm was adpoted, which was rapidly converged within the allowable range at 50,000 learning sweeps. The expert system and neural network seemed to work well for this specific application, providing proper suggestions for some environmental problems: particularly, the neural net- work trained by an environmental problem and its corresponding answer with certainty factor, produced the same results as those by expert system.

• 한국인터넷방송통신학회논문지
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• 제20권5호
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• pp.97-105
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• 2020

스마트폰 애플리케이션 이용의 보편화와 비대면소비활동이 맞물리면서 새로운 소비환경이 도래하고 있다. 본 연구는 스마트폰 쇼핑 브랜드 앱의 UI 기능적요인 경험을 통하여 광고효과로서 선호도와 브랜드신뢰를 측정하고 만족에 미치는 인과구조적 관계 규명에 목적을 두고 진행되었다. 이론적 연구를 토대로 연구모형을 설정하고, 설문조사로 수집된 223명의 자료를 SPSS 25.0 프로그램을 활용하여 분석하였다. 분석 결과, 앱 UI 기능적요인은 광고효과에 부분적으로 영향을 미침이 확인되었고, 광고효과는 만족에 유의미한 영향을 미치는 것으로 조사되었다. 본 연구 결과는 브랜드 쇼핑 앱의 마케팅 커뮤니케이션의 기초 연구자료를 제시해 줄 수 있을 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제16권3호
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• pp.45-68
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• 2007

This study aims to explore factors of Assimilation Gap(AG) which is proposed and illustrated by Fichman and Kemerer(1997). AG is defined as the time delay between adoption and deployment and mainly studied at the organizational level. This study derives the factor affecting AG through a review of technology acceptance models and agency theory. The research model consists of three groups of independent variables(IT knowledge burden, Individual characteristics, and organization characteristics) and a moderator, which is goal incongruence. Using multiple regression analyses, four groups of hypotheses are tested with data of 221 knowledge workers from various organizations through e-mail survey. The result shows that radicalness(a dimension of knowledge burden), personal innovativeness, self-efficacy, and organizational support are statistically significant factors while complexity, experience, and perceived critical mass are not supported. The moderator effects of goal incongruence are found in personal innovativeness and organizational support. The results of this study demonstrate that agency theory is a useful perspective to deal with AG, especially in radical innovation. In addition, IT practitioners should consider not only user training but also incentives and possible organizational controls in implementing a new information technology.

• 한국정보통신학회:학술대회논문집
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• 한국해양정보통신학회 2009년도 춘계학술대회
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• pp.116-119
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• 2009

문화는 인간을 인간답게 만들어 주는 요인으로 삶의 차이를 보여주는 요소로 작용한다. 더욱이 새로운 것을 만들어 가는 역할을 하는 것으로 고부가가치의 원천이다. 21세기에는 예술과 디지털 기술을 결합하여 문화콘텐츠라는 단어를 파생하게 되었다. 본 논문에서는 최근 부각되는 문화콘텐츠 복원의 한 방안으로 15세기 조선의 회화의 재해석을 통하여 텍스트와 이미지를 분석하여 평면적인 감상에서 벗어나 3차원 공간에서 전통회화를 사용자의 편의성과 접근성을 향상시켜 3D 몽유도원도를 재구축한다.

• 자동차안전학회지
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• 제14권4호
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• pp.70-76
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• 2022

This paper investigates the effects of age, gender, and situational factors on take-over performance in automated driving. The existing automated driving systems still consider a driver as a fallback-ready user who is receptive to take-over requests. Thus, we need to understand the impact of situations and human factors on take-over performance. 34 drivers drove on a simulated track, consisting of one baseline and four event scenarios. The data, including the brake reaction time and the standard deviation of lane position, and physiological data, including the heart rate and skin conductance, were collected. The analysis was performed using repeated-measures ANOVA. The results showed that there were significant age, gender, and situational differences in the takeover performance and mental workload. Findings from this study indicated that older drivers may face risks due to their degraded driving performance, and female drivers may have a negative experience on automated driving.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권11호
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• pp.3523-3543
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• 2022

Autonomous vehicles are gradually being regarded as the mainstream trend of future development of the automobile industry. Autonomous driving networks generate many intensive and delay-sensitive computing tasks. The storage space, computing power, and battery capacity of autonomous vehicle terminals cannot meet the resource requirements of the tasks. In this paper, we focus on the task scheduling problem of autonomous driving in software-defined edge networks. By analyzing the intensive and delay-sensitive computing tasks of autonomous vehicles, we propose an emotion model that is related to task urgency and changes with execution time and propose an optimal base station (BS) task scheduling (OBSTS) algorithm. Task sentiment is an important factor that changes with the length of time that computing tasks with different urgency levels remain in the queue. The algorithm uses task sentiment as a performance indicator to measure task scheduling. Experimental results show that the OBSTS algorithm can more effectively meet the intensive and delay-sensitive requirements of vehicle terminals for network resources and improve user service experience.

• 한국문헌정보학회지
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• 제57권1호
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• pp.409-434
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• 2023

작은도서관은 공공도서관의 빈 틈을 매울 수 있는 지역공동체의 구성원을 위한 문화적인 소통과 교육적인 체험의 장소로 이용될 수 있다. 본 연구에서는 작은도서관의 이용자들의 이용동기를 조사하였다. 작은도서관을 이용하는 이용자 45명을 대상으로 반구조적 면접을 실시하여 그들의 경험에서 나온 인식을 네 가지 카테고리, '주의집중', '관련성', '자신감', '만족감'으로 분류하였고, 각각의 요인들을 조사하였다. 작은도서관은 네 가지 동기 분류와 관련한 요인들을 효과적으로 분석, 관리, 설계하면 지역공동체 주민들이 작은도서관을 찾는 기회를 향상시킬 수 있음을 보여주었다.

• 디지털산업정보학회논문지
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• 제19권1호
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• pp.57-76
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• 2023

This study analyzes the factors and effects on the users' intention to switch from contact center-oriented to AI chatbot-oriented customer services by combining Push-Pull-Mooring Model and provides insights for companies considering the adoption of AI chatbots. To test the model, we surveyed users with experience using chatbots at least once across different age groups. Finally, we analyzed 176 cases for the analysis using IBM SPSS Statistics and SmartPLS 4.0. The results of hypotheses testing rejected the hypotheses for variables of inconsistent quality and low availability of push factors and low switching cost of mooring factor while accepting the hypotheses for the tardy response of push factors and all pull factors. Therefore, these findings provide important implications for researchers and practitioners who wish to conduct research or adopt AI chatbots. In conclusion, users do not feel inconvenienced by the contact center-oriented service but also perceive high trust and convenience with AI chatbot-oriented service. However, despite low switching costs, users consider chatbots a complementary tool rather than an alternative. So, companies adopting AI chatbots should consider what features the users expect from AI chatbots and facilitate these features when implementing AI chatbots.