• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.706-722
• /
• 2014

Government and public institutions have been releasing a number of mobile applications in order to provide diverse public services in the mobile environment. However, due to their one-sided and fragmented service with the lack of adequate care for users, the utilization rate is extremely poor. Therefore, this study, based on a relevant literature review, identified and derived the five key factors (usefulness, convenience, interactivity, information credibility, and social pressure) for users' mobile service adoption. Then, through in-depth interviews with five users and five experts regarding the 'business support app' of one public agency (H institution) that specializes in SMEs, we found that all of these factors are important for users' mobile service adoption. Users' satisfaction could be significantly improved through real-time response to their needs. In addition, providing them with useful and tailored information can lead to mutual trust between public institutions and users. Consequently, as these user-oriented services can increase users' loyalty and boost the utilization rate of the public apps, public institutions should always put persistent efforts to cope with users' demands.

• Journal of Distribution Science
• /
• v.14 no.12
• /
• pp.107-118
• /
• 2016

Purpose - In today's markets, new technologies such as social network systems and user generated contents have provided consumers with access to unlimited amounts of information and an ability to communicate with other consumers in the world. Specially, the massive of the internet and the development of online communities and interactive platforms offer the potential to cocreate with a large number of consumers. Significant changes in marketplace suggest that simply being consumer oriented is not enough, so firms must learn from and collaborate with consumers to create values that meet their individual and dynamic needs. In these sense, emergent perspectives in marketing highlight new opportunities for co-opting consumers as a means to define and cocreate value through their engagement. Although the importance of consumer co-creation with firms, the current literature lacks the respond to two questions: (1) who are the most competent consumers for creating the values with firm? and (2) what are the stimulaters to help the consumers engage for co-creation? To this answer the question, this research investigate how to structure consumer motivations to encourage consumers to be more engaged for co-creation and what drives a consumer to get involved to respond to a call for co-creation. Research design, data, and methodology - To empirically test the hypotheses, a survey was conducted among consumers who had experienced the co-creation including upstream, downstream, autonomous, and sponsored co-creation with the firms. We collected a total of 343 responses. After we excluded 37 questionnaire because of incomplete responses, a total of 306 questionnaire remained. Working with a sample of 306 responses in Seoul and Kwangju, hierarchical moderated regression is employed to test research hypotheses. Results - The results indicated that consumer creativity and emergent nature are positively related to engagement in co-creation including upstream, downstream, autonomous, and sponsored co-creation. Also, the relationships between consumer creativity/emergent nature and engagement in co-creation were moderated by intrinsic motivation in case of upstream and downstream co-creation. Finally, interaction effects between consumer creativity/emergent nature and extrinsic motivation were not significant. Conclusions - These results suggest that marketing managers have to consider the consumer personality such as creativity and emergent nature and stimulate the intrinsic motivation of consumer to achieve the co-creation project successfully.

• Journal of Korean Library and Information Science Society
• /
• v.51 no.1
• /
• pp.227-253
• /
• 2020

The purpose of this study is to establish a mid-to-long-term comprehensive development plan for the Gimpo library, and to lay out the overall system of the library scattered by region in Gimpo, and to present Gimpo library's unique vision and strategy to differentiate it from other regions. As a research, surveys and interviews were conducted for the residents of Gimpo-si (library users and beneficiaries) and library personnel. As a result, first, all libraries in Gimpo-si have a user-centered multicultural space service with differentiated concepts and themes of each library based on the functions and roles of data collection, information services, and various programs as public libraries. Seems to be oriented. Second, with regard to Gimpo library collections, it is necessary to first collect books with high usage rate by library and expand them to the needs of consumers. Third, in order to provide the services of the Gimpo library, it is necessary to develop a service that can raise satisfaction by using the citizens' participation and utilizing them in order to derive the service by analyzing other local library programs or services.

• Journal of the Korean Society for information Management
• /
• v.17 no.4
• /
• pp.207-227
• /
• 2000

Recenily, major internalional STM(Science, Trchnical, and Mcdivine) Publichers have been developing prototype systems that can provide the refeence linking of jouinal articles within the scholarly literature on a cross-publisher basis using the URN(Universal Resouree Name). In Korea, it is hard to find the efforts to link the scattered digitalized documents to an individual user through a unified web. In this study, a linking model for an inergrated gatewny fro, bibliographic information to full tcxt has been desugned and 'Electronic Research Resourced Linking system (E3R/LS)' has been developed as a prototype for centralized static reference linking system. There are three major components for constructing refrernce linking systems. The firsl componcnt the Digital Object Identifiet(DO1). is introduced as the public identifier inrended to be applied wherever thr item needs to be identified. For denl~iymg Korean journal articles, llie extended SICI(Serlal Ilem and Conlribut~on Idealifier) has becn newly dehed in 1111s study and is used as a suiiia on DOI. The reierence datubasc conlams the second com~onenl, metadiltil, linkcd to implemenied by all information providers. The CnRI resolution system is used for resolving a DOI into a URL as the third component.

• Archives of design research
• /
• v.14 no.1
• /
• pp.17-26
• /
• 2001

A shopping mall sie is the area which males use of the Internee activity as a medium in business transactions, But their growth rate of revenues does not keep up with the growth rate in the number of internet users. One of the reasons why they fall behind of the expected earning proportionate to the growing number of internet user is that the shopping sites do not satisfy various need of customers on the web. This comes from that there has been not enough efforts on a shopping site design satisfying their needs. This paper is to find the elements of the shopping site design to affect the my customers purchase goods on the internet on the premise that a design being closely related with a marketing strategy makes a good design. This paper consists of three parts. The first chapter is about related works inducing e-commerce, marketing as wet as design theory. In the second chapter, data are analyzed to find the elements of a good design. The data are categorized by criteria of general properties, elements in design theory, demographic characteristics and hypothesis tests are done. The third chapter is the conclusion.

• Journal of the Korean Society for Library and Information Science
• /
• v.54 no.1
• /
• pp.115-143
• /
• 2020

This study conducted a survey on the current status and satisfaction of libraries participating in the opening hours support project in order to continue it to meet the purpose of improving information access and life welfare. To this end, a questionnaire and interview survey were conducted for those in charge of opening hours for each library, and the results are as follows. First, the opening hours support project is a project that needs a strategy that fits the characteristics of the region and the environment. Therefore, it is necessary to consider operating independently rather than relying on national support in the future through the preparation of regional-oriented operation plans. Second, it is necessary to establish a flexible operating model for opening hours that both employees and users can understand. Third, it is necessary to prepare an organizational operation plan that requires both duties and responsibilities along with the rights equivalent to existing regular employees. Fourth, in order for national public libraries in Korea to develop and implement a consistent policy for specific policies and projects, it is necessary to unify the separate public library operating system in the future. Fifth, it is necessary to prepare education and guidelines for the continuity and stable operation of the project, and to activate services other than labor costs, such as support for improving the space for the user's pleasant use.

• Journal of Haehwa Medicine
• /
• v.19 no.1
• /
• pp.143-151
• /
• 2010

The purpose of this study is to survey the current status of the oriental medical service satisfaction and needs that the people who utilizing the medical services and suggest the primary factors of consumption and satisfaction in the oriental medical services the city of Asan. We analyze the use and satisfaction of the customers for the oriental medical services with using the questionnaires to the citizens of Asan. The method of this study is that the participants of the survey was 556 people of Asan City. The survey was conducted from August 15th, 2009 to September 15th, 2009(during 30 days) with disease index that specially developed as oriental medicine. The results of this study are as follows: 556 people were responded the survey. 471(84.7%) of respondents were who have ever been treated with oriental medical service and 85(15.3%) of respondents were who have never been treated with oriental medical service. 25(4.7%) of respondents were who doesn't believe the treat of oriental medicine. 76(13.6%) of respondents prefered the oriental medical service. 413(50.1%) of respondents prefered the acupuncture and moxa treatment and 280(33.9%) prefered the herbs. 227(39.6%) of respondents were treated for musculoskeletal disorders The conclusions from this study are as follows: Firstly, it was found that the people who prefer to use oriental medical services usually have one or more of these following diseases: musculoskeletal disorders, paralysis, unclear diseases or injuries. Secondly, the main factor of customers' satisfaction with oriental medical services lies in the age of the user. The more aged, the more high in customers' satisfaction with oriental medical services was found through the survey. The results of this study can be used to develop marketing strategies for oriental medical institutions in the city of Asan.

• Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
• /
• 1995.12a
• /
• pp.9-21
• /
• 1995

A planning support system enhances our ability to use water capacity expansion as an urban growth management strategy. This paper reports the development of capacity expansion modeling of water supply as part of the continuing development of such a planning support system (PEGASUS: Planning Environment for Generation and Analysis of Spatial Urban Systems) to incorporate water supply, This system is designed from the understanding that land use and development drive the demand for infrastructure and infrastructure can have a significant influence on the ways in which land is developed and used. Capacity expansion Problems of water supply can be solved in two ways: 1) optimal control theory, and 2) mixed integer nonlinear programming (MINLP). Each method has its strengths and weaknesses. In this study the MINLP approach is used because of its strength of determining expansion sizing and timing simultaneously. A dynamic network optimization model and a water-distribution network analysis model can address the dynamic interdependence between water planning and land use planning. While the water-distribution network analysis model evaluates the performance of generated networks over time, the dynamic optimization model chooses alternatives to meet expanding water needs. In addition, the user and capacity expansion modeling-to-generate-alternatives (MGA) can generate alternatives. A cost benefit analysis module using a normalization technique helps in choosing the most economical among those alternatives. GIS provide a tool for estimating the volume of demanded water and showing results of the capacity expansion model.

• Journal of the Institute of Electronics Engineers of Korea SP
• /
• v.42 no.4 s.304
• /
• pp.95-102
• /
• 2005

In this paper, we propose a user friendly object-based image retrieval system using the interaction between cortex and hippocampus. Most existing ways of queries in content-based image retrieval rely on query by example or query by sketch. But these methods of queries are not adequate to needs of people's various queries because they are not easy for people to use and restrict. We propose a method of automatic color object extraction using CSB tree map(Color and Spatial based Binary をn map). Extracted objects were transformed to bit stream representing information such as color, size and location by region labelling algorithm and they are learned by the hippocampal neural network using the interplay between cortex and hippocampus. The cells of exciting at peculiar features in brain generate the special sign when people recognize some patterns. The existing neural networks treat each attribute of features evenly. Proposed hippocampal neural network makes an adaptive fast content-based image retrieval system using excitatory learning method that forwards important features to long-term memories and inhibitory teaming method that forwards unimportant features to short-term memories controlled by impression.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
• /
• v.27 no.6
• /
• pp.649-658
• /
• 2009

The recent emergence of the paradigm of new urban planning for building intelligent urban spaces, such as U-City and U-Eco City, of which the concept of ubiquitous technology is applied, requires high quality three-dimensional spatial information of the urban area. The aim of this study is to build a multi-dimensional spatio-visual information system that includes the solution for visualization, spatial information search, analysis, and evaluation by integrating various types of 3D-modeled spatial information concerning the large urban-size area based on the latest GIS application technology. The range of this study is the integration, visualization, and utilization of spatial information with the goal of building 3D virtual urban environment of high-quality and high-resolution by increasing the utilization of the systematic urban facilities in order to fully reflect the actual user's needs, using the aerial LiDAR data as the plan to overcome the limitations of the existing 3D urban modeling. By reproducing the virtual urban environment the most similar to the actual world through the mash-up of satellite images and aerial photos on the standard format of spatial information constituted of properties and signs, the system will be built with many analysis and utilization functions that support the view and sunlight analysis, various administrative tasks, as well as the decision making process of the city.