• Journal of Distribution Science
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• v.11 no.4
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• pp.73-80
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• 2013

Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

• Journal of Families and Better Life
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• v.29 no.2
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• pp.23-37
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• 2011

This study examined the preference and the purchase intention of male and female from 20s through 405 to smart phones. This study verified the differences between the groups according to the socio-demographic factors, the usage pattern of mobile phone, and the perceived cost and the expected benefit. The analysis of the relative influence of those relevant factors was followed. The summaries of this study are as follows; First, the high level factors in purchasing smart phones were the perceived cost and the expected benefit pointed over 3.82. It means that they arc interested in smart phones highly, and if they can support to buy smart phones and situations can be permitted, they would like to buy them. Second, the differences between groups of the preference and the purchase intention were found according to the ages, the marital status and the education level. The results showed that those preference and the purchase intension were measured high at the group of the 20s-30s, the married, and the higher educational level of collage students. Third, expected benefit on smart phones was shown to be divided into two characterized factors through factor analysis. One was 'functional expected benefit' and the other was 'emotional expected benefit'. The functional and the emotional benefit on the using of smart phones were presented high level in group of over graduated students. Forth, the results of the stepwise multiple analysis, which was carried out to find out the influencing factors on the preference and the purchasing intension to smart phones, showed that the most effective factor was the functional expected benefit. The self-expressive propensity, and the education level were followed sequentially. The purchase intention was influenced by both of the functional and the emotional expected benefit. The result of this study shows that the level of the consumer's perceived cost(economic, psychological) and the expected benefit were measured high at the same time. That means that it is necessary to make the consumer information and communicating smoothly in order to lower the cost and enhance the benefit. In addition, This study has its meaning because it found out that functional expected benefit is a factor which has an influence on the Consumer Preference and Purchase Intention on Smart phone. If consumer's function requirements on smart phone are satisfied, it will be able to reduce the consumer problems and increase the consumer satisfaction. The result of this study would be applicable when Smart Phone is used as one of the auxiliary tools for smart consumption.

• Journal of Korea Multimedia Society
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• v.18 no.8
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• pp.960-967
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• 2015

In this paper, we propose a user interface technique based on embedded sensors applying to apps in smart phone. Especially, we implement avata generation application using image filtering technique for photo image in smart phone. In the application, The embedded sensors are used as intuitive user interface to adjust the image filtering effect for making user satisfied effect in real time after the system produced the image filtering effect for avatar. This technique provides not a simple typed method of parameter values adjustment but a new intuitively emotional adjustment method in image filtering applications. The proposed technique can use sound values from embedded mike sensor for adjusting key values of sketch filter effect if the smart phone user produces sound. Similiarly the proposed technique can use coordinate values from embedded acceleration sensor for adjusting masking values of oil painting filter effect and use brightness values from embedded light sensor for adjusting masking values of sharp filter effect. Finally, we implement image filtering application and evaluate efficiency and effectiveness for the proposed technique.

• KIISE Transactions on Computing Practices
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• v.21 no.12
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• pp.798-803
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• 2015

DGPS is a technology that can improve the positioning precision of the existing GPS based on the correction information regarding reference station. Although the country is currently building infrastructure for DGPS correction information to be transmitted, it is being used only in limited areas for which DGPS expensive equipment is required. By enabling the development of the DGPS device using the smart phone, this limitation can be overcome, DGPS can be applied for various location-based services, and the implementation of the new model of location-based services may be enabled. In this paper, we introduce the development of a DGPS device for which high-precision positioning is possible using DGPS correction information received via the DMB network or mobile network in the smart phone environment.

• Journal of the Korea Society of Computer and Information
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• v.16 no.6
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• pp.111-118
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• 2011

This paper proposed a smart phone tour game using A-GPS. This game is a fused content of tourism and education. This game is based on the historical background of Silla and spatial background of GyoengJu. Game event has occurred by comparing pre-measured GPS values and smart phone A-GPS values. The field test of event were used to correct the A-GPS error by 3 times. This paper has looked at game planning and run screen. In addition, the future direction of the game were discussed.

• Journal of the Korean Association of Geographic Information Studies
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• v.18 no.3
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• pp.102-112
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• 2015

In this paper we propose an application that can help you to find a school near you easily using smart phone GPS capabilities and Google map mounted on Android system. We use a shortest path algorithm to search near destinations. You can take advantage of the developed application when finding public places or destinations. Schools have usually been used as places for disaster evacuation, entrance examination, and qualifying examination. Even though you are not the young who use the smart phone easily, anyone can find a destination school easily with the proposed application of this paper.

• Journal of Industrial Convergence
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• v.17 no.4
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• pp.87-94
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• 2019

The purpose of this study is to predict the usefulness and predictable effects of the use of dementia prevention games and dementia management applications provided in smart-phones for the elderly. First, 6 dementia diagnostic tools used to verify the effectiveness of the dementia prevention program were selected and the cognitive domains tested by each diagnostic tool were extracted. Second, 29 smart-phone dementia prevention game applications and dementia management applications were selected and the expected effects after using these applications were analyzed in connection with the cognitive domain extracted from the dementia diagnosis tool. As a result, it was expected that it would be helpful to manage dementia prevention by improving cognitive function in certain areas when playing games or managing dementia continuously using smart-phone dementia prevention applications. Smart-phone dementia prevention applications will be useful in improving the cognitive ability of the elderly and preventing dementia by supplementing the limitations of the dementia prevention program that is operated offline through time-space ease of use, continuous usability and economic feasibility.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.12 no.3
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• pp.195-200
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• 2012

Smart Phone devices offer convenience for users, but present a new set of security issues due to loss or malicious code. In this paper, a mobile cloud system environment is used with existing smart phones in an attempt to solve the problems in a banking environment. In order to prevent financial damages due to loss or personal information leakage by malicious code, a mobile cloud computing service that provides control and protection of personal information in environment that ensures individual authentication is used. Existing ID / Password with certificate, with the way smart phone dual password authentication scheme using the gyro sensors proposed.

• Journal of the Korean Society of Safety
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• v.35 no.5
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• pp.74-85
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• 2020

Smart phone zombie or Smombie means pedestrians who walk without attention to their surroundings because they are focused upon their smart phone. Because the traffic accidents and injuries caused by Smombie have been increased rapidly in recent years, the social attention and policies are needed to prevent it. This study was conducted to analyze Smombie's current status and some solutions used before and to propose new improved method through the latest ICT trend. In this study, we did the field survey to check Smombies at several places in Seoul through people counting, and found that a lot of pedestrians still use the smart phone while walking. And we analyzed many case studies about some solutions to prevent Smombies previously. The case studies include legal regulations, government policies, smart phone app services and facilities that are used before. We studied them through internet searches and reference studies and we also checked the current operating situation as visiting several places that the solutions actually has been operated. Therefore, we found there are some limitations in previous solutions in terms of effectiveness and management. To consider new solution that can be expected to overcome the limitations, we analyzed the latest ICT trends focused on features to utilize the Smombie prevention, especially video recognition and digital signage. In these days, video recognition has been developed rapidly with assistance of AI technology and it can recognize the specific pedestrian's characteristics such as holding smart phone as well as hair style, clothes, backpack and etc. On the other hands, the digital signage is the convergence device that includes big display, network connection and various IoT sensors. It can be used as public media in many places for public services as well as advertising. Through these analysis results, we show the requirements and the user scenario for the improved method to prevent Smombie. Finally, we propose to develop R&D technology to recognize Smombie exactly as pedestrian attributes and to spread creative contents to increase pedestrian's interest and engagement for Smombie prevention through digital signage.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.16 no.10
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• pp.2171-2176
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• 2012

PCs and its peripherals uses more power in standby mode even if they are not actually being used. In particular, PCs and its peripherals used in school and office, plugged in at all times during working hours, but not used much time, even if turned off consume a portion of the power. In this paper, we developed Networked Smart Plug for Power Management of PC & Peripherals which is consist of EMS, Smart Plug, PC Agent and Smart Phone App. for power saving of PC and a variety of peripheral devices in office or home, and evaluated the performance of the system.