• Title/Summary/Keyword: use motivations

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An Exploratory Study on Consumer Behaviors and Media Use in Age of Digital Convergence: Qualitative Approach by Focus Group Interview for Future Consumers (디지털융합 시대의 소비자 행동과 매체 활용에 관한 탐색적 연구 : 미래소비자 대상 표적집단면접법에 의한 정성적 접근)

  • Park, Ki-Ho;Kim, Yeon-Jeong
    • Journal of Information Technology Services
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    • v.9 no.4
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    • pp.135-150
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    • 2010
  • In the age of digital convergence, it is expected that quality of life of human beings can be improved by converged devices and services. Researches concerning change of buying patterns and consumer behaviors in these contexts have to be progressed actively. To investigate future trend of consumer behaviors, we used focus group interview for Qualitative approach in the first step and then conducted questionnaire survey for experts in order to get validity and feasibility of research results. As result of research we suggested eight propositions by FGI for 20s target consumers. Additionally, on the basis of qualitative research, by questionnaire survey for 22 experts two perspectives of positive and negative views In future trends were proposed. Results can give lots of Implications and research motivations to academia, practices and workers in public policies who have interests in change of consumer behaviors, thinking styles, and life style under digital convergent environment.

The Structural Relationships Among Factors Affecting the Usage of Social Network Service:Focusing on the Technology Acceptance Model(TAM) and the Flow (소셜 네트워크 서비스(SNS) 이용요인간 구조적 관계 : 기술수용모델(TAM)과 플로우(Flow)를 중심으로)

  • Park, Yoon-Seo;Kim, Yong-Sik
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.247-272
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    • 2012
  • Social Network Service(SNS) is a kind of advanced Internet service that acts as personal media. This study was intended to find out the structural relationships among factors affecting the usage of social network services by extending the Technology Acceptance Model(TAM). For this purpose, the variable 'Flow' was first integrated into the TAM in order to understand the internal motivations of users. And then the external factors of SNS usage were derived from the perspective of users, contents, and media side of SNS, and finally the dependent variable was set with the intention of sustainable use. Then these factors were carefully integrated into a structural model. We expect the findings of this study will be very helpful for the internet marketing professionals, SNS developers, and the others.

Innovative Spatial Analysis of Violent Crime Hot Spots in Korea: Implications for Urban Policy

  • Kyungjae, Lee
    • Asian Journal of Innovation and Policy
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    • v.11 no.3
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    • pp.320-341
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    • 2022
  • Empirical applications to explain criminogenic events are abundant. While much of the research in criminal studies concentrates on understanding the motivations of offenders and preventing victimization from a micro perspective, there have been recent theoretical advancements that give priority to the role of spatial factors in directly impacting crime rates. The primary purpose of this study is to investigate the empirical inference between violent crime incidence and spatial characteristics of local areas focusing particularly on spatial accessibility conditions in the areas. Applying discrete spatial econometrics models, this study reveals a significant relationship between spatial accessibility and the formation of violent crime hot spots in South Korea. Along with other variables, it is revealed that road accessibility has a clear association with violent crime hot spots. Based on the findings, this study suggests some policy implications such as effective surveillance systems, land use restrictions, and advanced street lighting.

The Relationship Between SNS and Firm's Brand Trust in B2B Context (B2B 거래환경에서 SNS 활용과 기업 브랜드 신뢰와의 관계)

  • Kim, Ji Hye;Lee, Won Jun;Kang, Youn Jung
    • Journal of Information Technology Services
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    • v.15 no.3
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    • pp.127-145
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    • 2016
  • This paper aims to investigate empirically how brand trust can be formed from the customer-brand relationship through a direct use of firm's SNS in B2B context. The brand trust is fundamental elements to understanding of long-term relationship in a B2B context. To achieve the objectives of this study, data collection is through a personally administered questionnaire, and a total of 180 questionnaires was collected from the buyer or supplier who frequently visited partner's firm SNS. Excluding missing data, 120 usable data were analyzed. From the results, first, three SNS motivations (i.e. Information, social and entertainment) has a positive impact on the perceived value of SNS (i.e. perceived usefulness and perceived enjoyment). Second, the perceived usefulness and perceived enjoyment positively affect customer-brand relationship (brand intimacy, brand attachment). Third, the customer-brand relationship is positively related to brand trust. Implications, limitations and future research directions of the study were also discussed. These findings help managers in developing and implementing the relation between SNS use and a customer-brand relationship for long-term relationship in B2B.

Transformation of Library Science into Biblioinformation Science (문헌정보학(文獻情報學)의 형성논리(形成論理))

  • Zung, Pil-Mo
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.2 no.1
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    • pp.38-65
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    • 1974
  • Some traditional definitions of information are examined to seek for the mutual concept of them. Mun-hun(文獻, biblio) is defined to clarify its modernized concept. Transformation of library science into Biblio-information science, with the application of information science, are maintained. The results mentioned above are as the followings; 1. The mutual concept of information should be defined as the factor which gives the motivations of certain perception and thinking to the brain of which is the contral center of thinking and behavior of man, and as the factor of knowledge and science. 2. Mun-hun(文獻) means originally "books and wise men". It is elucidated that books mean recorded information, and wise men mean oral information. And so, mun-hun means composite information. 3. It is the inevitable need to investigate the "effective means and methods for the effective use of the best information in a great information flow, and for the recreation of the more advanced information. Biblio information science should be the science to meet the need. 4. Biblio information science should be formed with the application of library science and information science. 5. Biblio information science can be defined as a science to investigate the effective means and methods of selection, processing, ac. cumulation and use of information materials, for the recreation of the more advanced information.

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Growth and Motivations for Chinese Mobile Payment Service: An Empirical Study Using Ali-Pay and Wechat-Pay Users in Chinese Market (중국 모바일 결제서비스의 발전과 사용동기 - 중국 모바일 결제서비스 알리페이, 위챗페이를 중심으로 -)

  • Yin, Changlong;Lee, Sae-Bom;Roh, In-Sung;Suh, Yung-Ho
    • Journal of Korean Society for Quality Management
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    • v.45 no.1
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    • pp.139-152
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    • 2017
  • Purpose: The purpose of this study is how Chinese users' personal traits affect the intention to use mobile payment. This research selects personal innovativeness and habit of cash payment as personal traits, and considers perceived risks and relative advantage as personal beliefs. In addition, the research divided perceived risks into three multi-faceted risks, which are privacy risk, financial risk and performance risk. Methods: The method of this study used questionnaire survey to collect 241 data on users' perception on mobile payment, and also used a structural equation modeling method. Results: The result of this paper shows that all hypotheses are statistically significant except 4 hypotheses. Conclusion: The result of this study found that personal innovativeness is negatively related with all 3 kinds of perceived risks as anticipated. And Chinese users' traditional habit of cash payment negatively affects intention to use mobile payment but is not statistically significant affecting three perceived risks. Among perceived risks, privacy risk is the most negatively influencing factor to relative advantage.

Anonymous and Non-anonymous User Behavior on Social Media: A Case Study of Jodel and Instagram

  • Kasakowskij, Regina;Friedrich, Natalie;Fietkiewicz, Kaja J.;Stock, Wolfgang G.
    • Journal of Information Science Theory and Practice
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    • v.6 no.3
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    • pp.25-36
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    • 2018
  • Anonymity plays an increasingly important role on social media. This is reflected by more and more applications enabling anonymous interactions. However, do social media users behave different when they are anonymous? In our research, we investigated social media services meant for solely anonymous use (Jodel) and for widely spread non-anonymous sharing of pictures and videos (Instagram). This study examines the impact of anonymity on the behavior of users on Jodel compared to their non-anonymous use of Instagram as well as the differences between the user types: producer, consumer, and participant. Our approach is based on the uses and gratifications theory (U>) by E. Katz, specifically on the sought gratifications (motivations) of self-presentation, information, socialization, and entertainment. Since Jodel is mostly used in Germany, we developed an online survey in German. The questions addressed the three different user types and were subdivided according to the four motivation categories of the U>. In total 664 test persons completed the questionnaire. The results show that anonymity indeed influences users' usage behavior depending on user types and different U> categories.

EFL College Students' Learning Experiences during Film-based Reading Class: Focused on the Analysis of Students' Reflective Journals

  • Baek, Jiyeon
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.49-55
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    • 2019
  • In the age of information, newly produced knowledge is mostly written in English. Therefore, there has been a strong demand for English language learning in the EFL context. However, most EFL learners possess a lack of interest and motivation in the text-based reading class. In this educational context, film is one of the most widely used materials in English reading classes considering that modern learners are predominantly familiar with various audiovisual materials. The purpose of this study is to investigate how Korean EFL learners experienced in the film-based reading class. Specifically, this study aims to analyze the EFL students' perceptions about the class and learning strategies that they used during the class. In order to comprehensively interpret the EFL learners' experiences in the classroom, a coding system consisting of five categories was developed: report, emotion, reflection, evaluation, future plans. The results of data analysis showed that the use of movies in English reading classes had positive effects on reading comprehension and inference of word meaning. The most frequently used learning strategies were affective strategies which helped them control their emotion, attitude, motivations and values, whereas memorization strategies were rarely used. In this respect, this study suggests that the use of movies in the EFL reading classroom encourage students' attention and help them obtain and activate schema which is useful in gaining a better understanding of text-based reading materials.

Strategic Application and Adoption of Information Systems: Case Studies of Korean Companies

  • Suh, Eui-Ho;Lee, Ki-Won;Lee, Jae-Young;Hong, Dae-Geun
    • Industrial Engineering and Management Systems
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    • v.11 no.4
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    • pp.353-370
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    • 2012
  • Korea has shown a tremendous leap in economic development in a short span of time, and the world is watching Korea's economy with keen interest. Development of industries that are implementing information systems (IS) has played a role in leading economic growth in Korea. Because of the success of Korean firms, the creation of case studies for implementing IS in Korean firms was attempted. Despite the many case studies, analysis of the motivations and results, for implementing IS as a firm's strategic purpose, was rarely conducted. Therefore, this paper investigates some Korean firms' cases studies in order to show the best practice example of implementing and adopting IS strategically. Nine cases of Korean firms' strategic use of IS were analyzed in various industry fields. Each case consists of the following four categories: company overview, background implementing IS, adoption of IS for strategic purpose, and the results of implementing IS. In order to help various companies to take an action with their IS implementation and its strategic use, implications from the cases are summarized to show how Korean firms strategically introduced IS for solving particular problems that they had faced.

A Study on the Post-Occupancy Evaluation of Pergola Facilities in Neighborhood Parks (근린공원 퍼골라 시설의 이용후 평가에 관한 연구)

  • Ahn, Deug-Soo;Huh, Joon;Rho, Jae-Hyun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.23 no.2
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    • pp.182-194
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    • 1995
  • The major objective of this study was to develop recommendations for improving the design of pergola facilities located in neighborhood parks. The study employed the following methods : Physical measures and questionnaires. Physical treasures were taken of certain environmental attributes such as pergola sizes, structures, materials, etc. Questionnaires were randomly distributed to pergola users on the same day on which physical measures were scheduled. All data were collected in 1994 during the season of pergola use, September 3 to October 9. The major findings are as follows; 1. Of the 508 respondents to the question about use motivations, approximately 32% were a shady place, 18% seating arrangements suitable for conversation, 15% unconsciously, 13% a lack of bench in the park, 9% good view, and 13% other. 2. Regression analysis indicated that the best predictors of pergola user' satisfaction were : harmony with surroundings, accessibility, aesthetics of pergolas and benches, function of benches, and climbing plants. 3. Pergola design needs to be developed because pergola users were less satisfied with their pergola than with the park.

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