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Visual Representation of Fear Appeals in Chinese Public Service Advertising -Focused on HuangHe Award-winning Public Service Posters- (중국 공익광고에 나타난 공포소구의 시각적 표현 -중국 황하상(黃河奬) 공익포스터를 중심으로-)

  • Tao, Jin;Yang, Jong Hoon;Lee, Sang Eun
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.379-392
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    • 2019
  • Public service advertising is a form of communication activity performed to increase public interest. In order to improve the effectiveness of public service advertising, it is necessary to formulate advertising strategies that can actually induce positive action changes. China has various social problems because of dramatic social changes, which call for implementing public service advertising. This study aims to improve the persuasive effects of Chinese public service advertising by addressing effective communication strategies. In particular, we selected 33 works that use fear appeals from 2016 HuangHe Award-winning posters and analyzed their visual representation of fear appeals. The results suggest that fear appeals are frequently used in safe driving and anti-smoking campaigns. In addition, main colors of these posters were black and white. The main fearful images were often represented in a form of 'fact' and 'factual conception' and in the type of 'picture.' They also have features of implicit association' and 'exaggeration'. This study has a significance in terms of providing theoretical and empirical information to future research on improvement of public service advertising in China.

The Improvement of maintainability evaluation method at system level using system component information and fuzzy technique (시스템의 구성품 정보와 퍼지 기법을 활용한 시스템 수준 정비도 평가 방법의 개선)

  • Yoo, Yeon-Yong;Lee, Jae-Chon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.3
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    • pp.100-109
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    • 2019
  • Maintainability indicates the extent to which maintenance can be done easily and quickly. The consideration of maintainability is crucial to reduce the operation and support costs of weapon systems, but if the maintainability is evaluated after the prototype production is done and necessitates design changes, it may increase the cost and delay the schedule. The evaluation should verify whether maintenance work can be performed, and support the designers in developing a design to improve maintainability. In previous studies, the maintainability index was calculated using the graph theory at the early design phase, but evaluation accuracy appeared to be limited. Analyzing the methods of evaluating the maintainability using fuzzy logic and 3D modeling indicate that the design of a system with good maintainability should be done in an integrated manner during the whole system life cycle. This paper proposes a method to evaluate maintainability using SysML-based modeling and simulation technique and fuzzy logic. The physical design structure with maintainability attributes was modeled using SysML 'bdd' diagram, and the maintainability was represented by an AHP matrix for maintainability attributes. We then calculated the maintainability using AHP-based weighting calculation and fuzzy logic through the use of SysML 'par' diagram that incorporated MATLAB. The proposed maintainability model can be managed efficiently and consistently, and the state of system design and maintainability can be analyzed quantitatively, thereby improving design by early identifying the items with low maintainability.

The Determinants of Port Hinterlands Competitiveness in Korea-China: Focusing on Gwangyang Port and Qingdao Port (한·중 항만배후단지의 경쟁요인 비교분석에 관한 연구: 광양항과 칭다오항을 중심으로)

  • Qing, Cheng lin;Na, Ju Mong
    • International Area Studies Review
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    • v.17 no.4
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    • pp.109-130
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    • 2013
  • This study aims to identify the priority for the Gwangyang and Qingdao hinterlands which are in the same category of benchmarking crowed paths. This study has been mainly done with comparison. There is certain limitation to use competitive factors of existing research so, this study has had proper competitive factors deriving from factors analysis and studied hinterland priority of competing factors by AHP. Major results are as follows. First, the factor analysis resulted in 20 factor that were 0.6 or higher loading level of commonality and then these 20 factors were divided into groups: operating factors, service factors, cost factors, port infrastructure factors, and hinterland conditions factors with the rotated component matrix analysis. Second, according to the result of top competitive factors, the best factor was the hinterland condition(0.256). The other factors such as infrastructure, economy, accessibility, incentive, and port traffic in hinterland were highly ranked in terms of general importance using multiple weights. Third, the result of detailed properties importance about the final alternative, Gwangyang hinterland was considered more highly than Qingdao hinterland in the port information system, the support a variety of administrative services, the efficiency of the customs, and the tax benefits.

Analysis of Genetic Characteristic of Jujube (Ziziphus jujuba Mill.) Cultivated in Korea Revealed by ISSR Markers (ISSR 표지를 이용한 국내 재배 대추나무의 유전특성 분석)

  • Nam, Jae-Ik;Lee, Uk;Kim, Sea-Hyun
    • Journal of Korean Society of Forest Science
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    • v.107 no.4
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    • pp.378-384
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    • 2018
  • Chinese jujube (Ziziphus jujuba Mill.), a member of family Rhamnaceae, is an economically important species. It has high nutritional value in fruits, and its medicinal properties have led to extensive use in traditional oriental medicine. In this study, we investigated the genetic characteristics of 270 jujube germplasms collected from the six major jujube fruit production areas in Korea including Boeun and Gyeongsan, in order to understand the current situation on cultivated varieties of domestic jujube and to obtain useful data for selection of superior germplasms and establishing their breeding plans. The results of ISSR marker analysis revealed that the Shannon's information index of the 270 germplasms was 0.107 and the genetic similarity was as high as 0.935 showing the dominance of a specific cultivar or germplasm, and almost 67% (180) of them were identified at the same genotype with 'Bokjo'. The domestic commercial jujube populations could be characterized by very low genetic diversity and thus may be vulnerable to external disturbances. In addition, it seems that most of the jujube fruits in domestic market were largely produced through parthenocarpy.

Electroencephalogram(EEG) Activation Changes and Correlations of signal with EMG Output by left and right biceps (좌우 이두근의 근전도 출력에 따른 뇌파의 활성도 변화와 관련성 탐색)

  • Jeon, BuIl;Kim, Jongwon
    • Journal of IKEEE
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    • v.23 no.2
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    • pp.727-734
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    • 2019
  • This paper confirms whether the movement or specific operation of the muscles in the process of transferring a person from the brain can find a signal showing an essential feature of a certain part of the brain. As a rule, the occurrence of EEG(Electroencephalogram) changes when a signal is received from a specific action or from an induced action. These signals are very vague and difficult to distinguish from the naked eye. Therefore, it is necessary to define a signal for analysis before classification. The EEG form can be divided into the alpha, beta, delta, theta and gamma regions in the frequency ranges. The specific size of these signals does not reflect the exact behavior or intention, since the band or energy difference of the activated frequencies varies depending on the EEG measurement domain. However, if different actions are performed in a specific method, it is possible to classify the movement based on EEG activity and to determine the EEG tendency affecting the movement. Therefore, in this article, we first study the EEG expression pattern based on the activation of the left and right biceps EMG, and then we determine whether there is a significant difference between the EEG due to the activation of the left and right muscles through EEG. If we can find the EEG classification criteria in accordance with the EMG activation, it can help to understand the form of the transmitted signal in the process of transmitting signals from the brain to each muscle. In addition, we can use a lot of unknown EEG information through more complex types of brain signal generation in the future.

A Decision Tree Analysis-based Exploratory Study on the Effects of Using Smart Devices on the Expansion of Social Relationship (의사결정나무 분석을 활용한 스마트 기기의 사용이 사회관계 확대에 미치는 영향에 관한 탐색적 연구)

  • Son, Woong-Bee;Jang, Jae-Min
    • Informatization Policy
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    • v.26 no.1
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    • pp.62-82
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    • 2019
  • This study attempts to make an empirical analysis on how mobile devices affect users in building their social relationship and if their influences are negative or positive. The purpose of this research is to explain the results by considering all the possibilities and exploring everyday lives of using mobile devices. We used the survey data from the "Research on Mobile Environment Awareness" conducted by Gyeonggi Research Institute(GRI). The main question was about the use of mobile devices and social network services (SNS) and users' opinions on using the devices. All of the 31 municipalities in Gyeonggi Province were included as a spatial range, and the final validity sample was 1,004 residents. The extent of the relationship with people is selected as a dependent variable through the multinomial logistic model and the decision tree model. As a result of the multinomial logistic analysis on the questionnaire, the characteristics of the respondents with some changes in the scope of the human relationship were found to have a significant (+) effect on conversation with family, SNS usage, residence in the rural area but not urban area, and device usage for obtaining news. The largest variable affecting the extent of relationship was the SNS usage. As the amount of SNS usage increases, the extent of the relationship also changes a lot.

A Measure of Landscape Planning and Design Application through 3D Scan Analysis (3D 스캔 분석을 통한 전통조경 계획 및 설계 활용방안)

  • Shin, Hyun-Sil
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.36 no.4
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    • pp.105-112
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    • 2018
  • This study aims to apply 3D scanning technology to the field of landscape planning design. Through this, 3D scans were conducted on Soswaewon Garden and Seongrakwon Gardens to find directions for traditional landscape planning and designs. The results as follows. First, the actual measurement of the traditional garden through a 3D scan confirmed that a precise three-dimensional modeling of ${\pm}3-5mm$ error was constructed through the merging of coordinate values based on point data acquired at each observation point and postprocessing. Second, as a result of the 3D survey, the Soswaewon Garden obtained survey data on Jewoldang House, Gwangpunggak Pavilion, the surrounding wall, stone axis, and Aeyangdan wall, while the Seongnakwon Garden obtained survey data on the topography, rocks and waterways around the Yeongbyeokji pond area. The above data have the advantage of being able to monitor the changing appearance of the garden. Third, spatial information developed through 3D scans could be developed with a three-dimensional drawing preparation and inspection tool that included precise real-world data, and this process ensured the economic feasibility of time and manpower in the actual survey and investigation of landscaping space. In addition, modelling with a three-dimensional 1:1 scale is expected to be highly efficient in that reliable spatial data can be maintained and reprocessed to a specific size depending on the size of the design. In addition, from a long-term perspective, the deployment of 3D scan data is easy to predict and simulate changes in traditional landscaping space over time.

A Design Aspects of Historic Parks Preserving Buried Cultural Heritages - In the Case of Neunggok Prehistoric Remains Park, Ansan Singil Historic Park, Yongjuk Historic Park - (매장문화재 보존형 역사공원의 설계 양상 - 능곡선사유적공원, 안산신길역사공원, 용죽역사공원을 대상으로 -)

  • Kim, Ki-Uk;So, Hyun-Su
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.37 no.1
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    • pp.12-22
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    • 2019
  • This study derived the design aspects by carrying out the case study of Neunggok prehistoric remains park, Ansansingil historic park and Yongjuk historic park to which are taken measures to preserve undesignated cultural heritages after studying the related laws & regulations and the systems as the design conditions of historic park preserving buried cultural heritages. The results of the study are as follows. First, according to the laws & regulations related to the historical parks, the historic sites should be preserved and utilized at the same time and can have history-related facility spaces, squares, rest spaces, exercise spaces, education & culture space, and convenience spaces. Second, by the space organization and the circulation system emphasizing only the preservation of buried cultural heritages, the feature-preservation space and the functional space are separated and due to not accepting the usage behavior considering peripheral land use, the effectiveness of the historical park was low. Third, the passive feature-preservation methods such as the preservation of the exposed site in architectural methods, the reproduction of the dugout hut, and the planting Royal azaleas or displaying stone after covering up the location of the pit dwellings with soil and the usage mainly for viewing have weakened the identity of the historical park. Fourth, the fence preventing users' access interferes experiencing the features, and the vertical structure protecting the upper part of the exposed features has overwhelmed the landscape of the historical parks. Fifth, it was difficult to figure out the feature space only by the texts mainly on terminologies and the excavation photographs presented on the information signs which introduce the buried cultural heritages.

Review of Environmental Impact Assessment Re-consulting System - A Comparative Analysis of Korea and Foreign Countries - (환경영향평가 변경협의 및 재협의 제도 고찰 - 국내외 제도 운용현황을 중심으로 -)

  • Kim, Jin-Oh;Joo, Yong-Joon
    • Journal of Environmental Impact Assessment
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    • v.30 no.5
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    • pp.328-338
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    • 2021
  • EIA consultation is a final decision-making process that enables a variety of stakeholders to participate in and to share important information about the expected environmental impacts caused by development projects. However, this process is often undermined through re-consultation processes by significant changes in the proposed plans. EIA re-consultation is a necessary process when an approved plan needs to be changed for a variety of importantreasons including the changes of land use, delay of construction, and surrounding environments. EIA re-consultation is also important to resolve conflicts among stakeholders and to respond flexibly to unexpected changes in surrounding environment. This study aims to analyze the operation status and the problems of current institutional systems of EIA re-consultation, and to draw implications by reviewing institutional systems of other countries such as U.S. EU, Scotland, and Japan. On the basis of the previous analysis, we propose recommendations to improve the existing EIA re-consultation process. We expect this study helps understand operation status and problems of EIA re-consultation, and provides meaningful implications to improve the existing institutional systems and practice of re-consultation.

Simulating the Gross Primary Production and Ecosystem Respiration of Estuarine Ecosystem in Nakdong Estuary with AQUATOX (AQUATOX 모델을 이용한 낙동강 하구역의 총일차생산량 및 생물체 호흡량 예측 모델링)

  • Lee, Taeyoon;Hoang, Thilananh;Nguyen, Duytrinh;Han, Kyongsoo
    • Journal of the Korean GEO-environmental Society
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    • v.22 no.3
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    • pp.15-29
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    • 2021
  • The purpose of this study is to establish an ecosystem model that can predict ecosystem fluctuations in the Nakdong estuary, and use this model to calculate total primary production and respiration. AQUATOX model was used as the ecosystem model, and the model was calibrated and verified using the measured data. For the calibration of the model, chlorophyll-a data measured at the Nakdong estuary were used, and the model verification was performed using DO, TN, and TP data. In general, the total primary production and respiration volume vary greatly depending on the season, but the total primary production and respiration in the Nakdong estuary were greatly influenced by the amount of water discharged from Nakdong estuary bank. When the amount of effluent increased, photosynthesis could not be performed due to the loss of phytoplankton living in the lower area, and the total primary production amounted to zero, whereas the respiration increased sharply due to the inflow of organic substances contained in the effluent. The increase in the inflow water means the inflow of organic substances contained in the inflow water, and the organic substances are decomposed by oxidation, reducing dissolved oxygen. Compared with other countries' estuaries, the Nakdong estuary shows the lowest total primary production and because the respiration is larger than the total primary production, the dissolved oxygen is depleted by the oxidation of organic matter.