• 제목/요약/키워드: use and perception

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A study on the usage intention of AI(artificial intelligence) speaker

  • Kwon, Soon-Hong;Lim, Yang-Whan;Kim, Hyun-Jeong
    • 한국컴퓨터정보학회논문지
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    • 제25권1호
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    • pp.199-206
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    • 2020
  • 본 연구에서는 소비자가 인공지능 스피커를 사용하고자 하는 의도에 영향을 미치는 요인을 제품에 대한 가치 지각과 제품 필요성 지각을 중심으로 연구하였다. 소비자의 제품에 대한 가치 지각에 영향을 미치는 요인으로 편익과 비용을 구분하였고, 정보기술 제품이라는 특성을 반영하여 제품에 대한 유용성 지각을 포함시켰다. 실증 연구결과, 인공지능 스피커 제품에 대한 소비자의 편익 지각과 유용성 지각은 가치 지각과 필요성 지각에 각각 정적(+)으로 영향을 미쳤고, 필요성 지각은 가치 지각에 정적(+)으로 유의한 영향을 미쳤으며, 필요성 지각과 가치 지각은 각각 사용 의도에 정적(+)으로 유의한 영향을 미쳤다. 그렇지만, 소비자가 지각하는 비용은 가치 지각에 유의한 영향을 미치지 않았다.

중국 소비자들의 스마트폰 택시 앱 이용실태, 가치속성에 대한 지각과 만족도 (The Smart Phone Taxi Application Using State, Value Perception and Satisfaction among Chinese Consumers)

  • 양진;왕다운;최혜경
    • 국제지역연구
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    • 제22권1호
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    • pp.141-159
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    • 2018
  • 본 연구는 중국 상하이 시에 거주하거나 출퇴근하는 사람들을 대상으로 하여, 스마트폰 택시앱의 가치속성에 대한 지각, 만족도 및 택시 앱 사용빈도 등의 영향요인을 탐색하는데 목적이 있다. 총 306명을 대상으로 하여 조사한 연구결과는 다음과 같다. 택시 앱 이용실태 조사 결과, 대상자들 중 가장 많은 수가 택시 앱을 이용한지 1년 이상이라고 응답하였으며, 1주일에 1~2번이용 하고 있는 것으로 나타났다. 또한 조사대상자들의 연령, 학력에 따라 택시 앱 이용실태에 차이가 있는 것으로 나타났다. 조사대상자들은 스마트폰 택시 앱의 가치속성 중 용이성 지각을 5점 척도 중 4.41점으로 가장 높게 지각하고 있으며, 반대로 위험성 지각은 3.34점으로 가장 낮게 지각하였다. 마지막으로 사회. 인구학적 특성과 택시 앱 이용 특성을 통제한 상태에서, 택시 앱 가치 지각 변수들이 택시 앱 만족도에 유의한 영향을 미쳤다. 구체적으로, 서비스 품질, 유용성, 시스템 활용성을 높게 지각할수록 만족도도 높은 것으로 나타났으며, 특히 시스템 활용성과 유용성 지각이 미치는 영향력이 높게 나타났다.

식품기한에 대한 인식 및 앵커링 효과에 대한 연구 (A Study on the Perception and the Anchoring Effect for the Food Period)

  • 양성범
    • 한국유기농업학회지
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    • 제31권1호
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    • pp.63-77
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    • 2023
  • The purpose of this study is to help operate and manage the new food period, use-by-date by investigating consumer perception of various food periods, and change of purchasing and consumption period by food period label. Compared to the purchasing period of sell-by-date, the ratio of the purchasing period also increased as the proposed period of the use-by-date and the best before date increased. The use-by-date should be set at least 15 days to reduce food waste as the consumption period is the same as the sell-by-date. This can be said to have an anchoring effect that changes the purchasing and consumption period of consumers depending on how much the food period is indicated even for the same product. In order to reduce consumer confusion and food waste due to sell-by-date, it is considered to label the sell-by-date and use-by-date or use-by-date and best before date in parallel.

의료관광산업을 위한 메디컬리조트 이용의도 영향요인 (Influence Factors of Use Intention of Medical Resort for Medical Tourism Industry)

  • 박유영;부제만
    • 한국엔터테인먼트산업학회논문지
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    • 제14권4호
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    • pp.91-104
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    • 2020
  • 본 연구에서는 의료관광산업을 위한 메디컬리조트의 발전방향과 정책적 시사점을 제공하고자 메디컬 리조트의 성공적 사례와 관련 서비스를 탐색하고 이를 유형화하여 메디컬리조트의 가치를 헤도닉 가치, 호스피탈리티 가치, 안전 및 개인정보보호 가치, 이익성 가치로 구분하였다. 메디컬리조트 이용경험자를 대상으로 이러한 메디컬리조트의 가치가 메디컬리조트에 대한 지각과 메디컬리조트 이용의도에 미치는 영향을 검증해보고자 하였다. 연구결과 메디컬리조트의 헤도닉 가치와 호스피탈리티 가치가 메디컬리조트에 대한 유용성 지각과 웰빙 지각에 강한 영향관계가 있는 것으로 파악되었으며, 메디컬리조트의 안전 및 개인정보보호 가치는 유용성 지각에만, 그리고 메디컬리조트의 이익성 가치는 웰빙 지각에만 영향관계가 있는 것으로 파악되었다. 또한 메디컬리조트에 대한 유용성 지각과 웰빙지각은 메디컬리조트 이용의도에 영향관계가 있는 것으로 나타났으며 특히, 메디컬리조트에 대한 웰빙지각의 경우 메디컬리조트 이용의도에 강한 영향관계를 보였다. 이상의 연구결과는 의료관광산업을 위한 메디컬리조트 관련 연구영역을 확장했다는 점과 함께 의료관광객의 편의와 요구에 부합하는 메디컬리조트 발전을 위한 유용한 시사점을 제공하였다는 점에 그 의의가 있다.

Relationship Between Noise-Related Risk Perception, Knowledge, and the Use of Hearing Protection Devices Among Para Rubber Wood Sawmill Workers

  • Thepaksorn, Phayong;Siriwong, Wattasit;Neitzel, Richard L.;Somrongthong, Ratana;Techasrivichien, Teeranee
    • Safety and Health at Work
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    • 제9권1호
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    • pp.25-29
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    • 2018
  • Background: The understanding of the relationship between risk perception, knowledge, and protective behaviors could play a major role in occupational risk control and management. Research exploring how workers perceive, recognize, and react to risks in different occupational settings is scarce in Thailand. The aim of this study was to assess the relationship of noise-related risk perceptions and knowledge to the use of hearing protective devices (HPDs) among sawmill workers in Thailand. Methods: Sawmill workers (n = 540) from four factories in Trang, Southern Thailand, participated in a questionnaire interview from December 2015 to January 2016. Descriptive statistics and linear regression models were used to explore the risk factors related to HPD use. Path diagram analysis was demonstrated and used to evaluate associations. Results: Risk perception was significantly correlated with HPD use (p < 0.01), HPD training (p = 0.01), and the number of years of work experience (p = 0.03). Sawmill workers were likely to use HPDs based on their risk perception and HPD training. However, HPD training was inversely correlated with age and the number of years of work experience. Conclusion: The study highlights the importance of risk perceptions and knowledge, and these factors should be emphasized in the design and implementation of any personal safety intervention program for sawmill workers.

유아교사의 다중매체 활용능력, 이야기 들려주기를 위한 다중매체 활용에 대한 인식과 활용도 간의 관계 (The Relationships among Teachers' Multi-Media Application Ability, Perception on the Use of Multi-Media for Story Telling, and Application in Class)

  • 장보영;최나야
    • 한국보육지원학회지
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    • 제10권6호
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    • pp.5-23
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    • 2014
  • 이 연구는 유아 교사들의 다중매체 활용능력과 이야기 들려주기를 위해 다중매체를 활용하는 것에 대한 인식 및 실제 활용도 간의 관계를 알아보고자 수행되었다. 서울, 경기, 인천의 유아반 교사 225명을 대상으로 조사한 결과는 다음과 같다. 첫째, 다양한 교사 변인과 기관 변인에 따라 교사의 다중매체 활용능력, 이야기 들려주기를 위한 다중매체 사용에 대한 인식, 그리고 실제 활용도에 차이가 있었다. 둘째, 교사의 다중매체 활용능력, 이야기 들려주기를 위한 다중매체 활용에 대한 인식과 활용도 간에 모두 높은 수준의 정적 상관이 나타났다. 셋째, 교사가 이야기 들려주기를 위해 다중매체를 활용하는 정도에 영향을 미치는 변수들은 다중매체 활용의 중요성 인식, 학력, 멀티미디어 활용능력, 학급 규모, 다중매체 관련 수강 경험 순으로 나타났다. 이 연구는 교수를 계획하고 실행하는 교사의 인식이 갖는 의미와 실무능력의 중요성, 이를 향상시키기 위한 교사 교육 및 기관 지원의 필요성을 보여주었다.

대학의 교실수업에서 이러닝시스템 이용의 활성화에 관한 연구: 사회적, 기술적, 개인적 특성 (A Study on the Factors to Increase the Usage of e-Learning Systems in Class-based Education: Social, Technological, and Personal Factors)

  • 최수정
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권4호
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    • pp.233-260
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    • 2008
  • Universities have recognized e-Learning Systems as the critical IT resources which contribute to improving the competitiveness of the universities as well as the quality of the traditional class-based lectures. Instructors deliver the main contents in the class. Other supplementary activities like online discussions, sharing of teaching-learning materials, submission of homeworks, communication among the learners and between the instructors and the learners, and so on can be efficiently facilitated using e-Learning Systems. In other words, e-Learning Systems enable a blended learning combined class-based lectures and e-learning in a variety of ways. Nonetheless, compared to the level of implementation of e-Learning Systems, the usage of both the instructors and the learners is not high. Accordingly, this study examines the determinants to affect on the usage of e-Learning Systems from the learners perspective. To draw the key determinants, we review the IS literatures related to adoption or use of the IS like Media Richness Theory (MRT), Technology Acceptance Model (TAM), Social Influence Model (SIM), and Self-efficacy Model. The variables are drawn out to be expected on the usage of e-Learning like Media Richness, Ease of Use from MRT, TAM and Instructor's Influence, Co-learner's Influence from SIM, and Self-efficacy. To test our model and hypotheses, we have collected data in the class-based lectures using e-Learning System complementary. The results of the test with 192 data are as follows: Firstly, it shows that the Instructor's Influence and the Media Richness are the influential determinants to affect on the Perception of Usefulness of e-Learning Systems. Additionally, the Co-learner's Influence and Ease of Use in order is significant to the Perception of Usefulness. Secondly, as to the degree of use of the e-Learning Systems, the Co-leaner's Influence, the Media Richness, and the Ease of Use are, in that order, the significant determinants. The Perception of Usefulness, also, founded a key factor on increasing the use of e-Learning Systems. On the other hand, the Instructor's Influence is not significant to the use of e-Learning Systems. Finally, it has been found that Self-efficacy is significant to the Perception of Media Richness, Ease of Use, but not significant to the Perception of Usefulness.

농가의 스마트팜 설비 이용률 및 스마트팜 이용인식에 대한 조사연구 - 전남 스마트팜 농가를 대상으로 - (A Survey on the Facility Use Rate and the Perception of Facility Use of Smart Farming Farmers in Jeonnam Province)

  • 이춘수;조윤희;송경환
    • 한국유기농업학회지
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    • 제31권3호
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    • pp.229-247
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    • 2023
  • This study investigates the facility use status of smart farming farmers to improve facility use rate of farmers. To this end, a survey was conducted on smart farming farmers in Jeonnam province, and the main survey contents are as follows: facility use rate, the reasons for low facility use, the perception of the introduction and use of smart farming etc. As a result of the survey, many farmers have introduced smart farming facilities even though they do not have enough use capacity. Thus it is necessary to improve the use capacity of farmers. Second, the average facility use rate of farmers was 65.1%, and 37.5% of respondents did not use even 50% of smart farming facilities. To improve the use rate, education on how to use facilities and continuous consulting support for farmers are needed. And the largest number of farmers perceived the risk like crop damage or facility failure due to poor use of facilities. This means that risk management due to the smart farming facilities is important. Third, farmers answered that rapid and continuous repair service were the most important when using facilities. Thus it is important to foster rear industries such as maintenance companies to stably operate smart farming facilities.

고등학교 교과서 활용 및 개선에 관한 예비교사의 인식 연구 (A Study on Pre-Service Teachers' Perceptions on the Use and Improvement of High School Textbooks)

  • 박소영
    • 수산해양교육연구
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    • 제29권3호
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    • pp.932-940
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    • 2017
  • This study investigated the perception of pre - service teachers in order to find out how paper textbooks are used in high school classes and what improvement is needed. Firstly, the results of analyzing the perception about the utilization of textbooks are as follows. First, in the case of Korean language, social studies, mathematics, science, and English, textbooks were used most frequently, and most of the respondents did not use textbooks for arts and physical education subjects. Secondly, Korean language, social studies, mathematics, science, and English textbooks are most frequently used as teaching materials. Third, in the case of Korean, social, mathematics, science, and English subjects, in addition to textbooks, problem collections were used most frequently and arts and physical education subjects showed the most use of prints. Next, the results of analyzing the perception of the improvement method of the textbooks are as follows. First, in the high school class, the response rate was high in that Korean, social, mathematics, science, and English classes needed a textbook. Most of the respondents answered that they were not necessary for the textbooks of arts and physical education subjects. Second, in order to improve the textbooks, the most demanding textbooks focused on the core basic contents, followed by self - directed learning activities, competency centered contents selection, cooperative learning activities, and teacher self - development. The demand for digital textbooks was low.

The Effect of UTAUT, Dynamic Capabilities, Utilization of Smart Factory on the Intention to Continue Using: Technology Perception Moderating Effect

  • Jin-Kwon KIM;Kyung-Soo LEE
    • 융합경영연구
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    • 제11권6호
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    • pp.43-55
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    • 2023
  • Purpose: The purpose of this study was to identify the relationship between smart factory utilization and continued use intention between UTAUT, dynamic capabilities of smart factory construction companies and present the company's strategic direction. Research design, data, and methodology: In this study, a structured research model was derived to confirm the relationship between UTAUT, dynamic capabilities, smart factory utilization and continued use intention and the difference according to Technology perception. For analysis a total of 223 valid questionnaires from e-commerce users were used. Confirmatory factor analysis, correlation analysis, and structural equations were conducted to verify. Results: Both UTAUT, dynamic capabilities had a significant effect on smart factory utilization as well as continued use intention. It was found that the relationship between UTAUT, dynamic capabilities, smart factory utilization, and continued use intention. differed depending on the technology perception. Conclusions: Organizational members utilize the smart factory in anticipation of effects such as work performance and various improvements. Smart factory data will be used continuously when it is useful for business processes and operations. It is necessary to establish strategies and provide training to improve the technical level and capabilities of organizational members. Through this, a strategy is needed that can be continuously used by utilizing the information obtained through smart factory to improve work efficiency, productivity and efficiency increase is needed