• 통상정보연구
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• 제15권1호
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• pp.333-356
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• 2013

본 연구는 uTradeHub시스템의 정식운영이 개시된 후 일정한 기간이 경과한 시점에서 uTradeHub시스템 활용실태를 분석하고, 다수의 표본기업들을 선정하여 이들에 대한 설문조사를 통해 우리나라 중소기업들이 uTradeHub시스템을 활용하는데 영향을 미치는 요인이 무엇인지를 파악하고자 한다. 이러한 활용요인과 uTradeHub시스템의 활용수준 및 성과의 인과관계를 검증함으로써 중소기업의 특성에 맞는 글로벌 전자무역의 활용전략과 이를 발전시키기 위한 협력 방안을 제시하는 것이 본 연구의 궁극적인 목적이다. 이러한 연구 목적을 달성하기 위해서 uTradeHub시스템을 이용하고 있는 회원 중소기업들을 대상으로 설문조사를 통해 실증분석을 한 결과 uTradeHub시스템의 활용 요인 중 기업외부요인으로는 산업내 경쟁강도와 거래강도, 기업내부요인으로는 최고경영자의 지원, 정보화 요인으로는 기업의 IT인프라와 정보화 훈련정도 등이 uTradeHub의 활용에 정의 영향을 미치는 것으로 나타났다. 또한 uTradeHub시스템의 활용도는 전자무역의 재무적 성과와 비재무적 성과에 유의한 정의 영향을 미치는 것으로 나타났다.

• 한국생활과학회지
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• 제13권1호
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• pp.1-16
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• 2004

The purpose of this study was to examine the self-regulation in E-commerce business and review the major issues of self-regulation in several countries. This paper reviewed the legislation for the self regulation of APEC, OECD and EC, and introduced the regulation system for several countries, such as U.S. U.K and Japan. Also, we analyzed the current issues and problems of self-regulation in Korea and tried to suggest the future direction. There were three different regulations such as market forces, government regulation and self-regulation and the model of self-regulations were shaped in various types. Even though the government made the standard regulations for business sector but it was impossible to direct individual firms and their compliance of those regulations. To compensate the government regulation, the self regulation with low cost is needed and also two kinds of regulations has to be unified to enhance the regulation system in E-commerce. Industries should participate for the regulation voluntarily and consumers must give an award of legislation for self-regulation to motivate the self-regulations of industries.

• 무역상무연구
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• 제71권
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• pp.217-243
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• 2016

As the rapid development of IT and the internet changed the trading method from the traditional offline transaction into the online e-Trading, the international documentation standards, the eUCP and the domestic laws and legislations have been established, adapting to the new e-Trading environment. This study was conducted to analyze the factors which affect the use of uTradeHub on the domestic trading companies and trade-related organizations and suggest how to activate e-Trading. To do this, classify the users into the enterprises and the trade-related organizations, set up the hypothesis of the study with the measurement variables of the user convenience, the new service, the system suitability and the legislation environment and carry out a survey targeting the trading companies and the trade-related offices to do an actual proof analysis. The analysis was performed by using the statistical program, SPSS IBM22.0, and the study hypothesis was tested by the multiple regression analysis methodology. The test result showed that the trading companies set a high value on the user convenience, the new service and the legislation environment of uTradeHub, meanwhile the trade-related organizations regarded the system security and reliability, the user convenience and the legislation environment as the major affecting factor on the use of uTradeHub.

• 복식문화연구
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• 제25권6호
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• pp.928-942
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• 2017

Social media has become an integral part of consumers' daily lives. Individuals connect with one another on social networking sites to like, share, and post information and experiences. As social media become popular among millennials, a growing number of fashion retailers use social media networks in the context of online commerce transactions. Accordingly, an increased number of fashion retailers has been using social media as an advertising tool and a retail channel. Despite the popularity of social media among millennials, empirical findings are limited to reveal factors associated with young consumers' intentions to use social commerce in fashion shopping. This study sought to examine factors affecting millennials' intentions to use social commerce in fashion shopping by adopting the technology acceptance model. A total of 524 college students completed an online survey in the U.S. The results of structural equation model confirmed that perceived ease of use, usefulness, and enjoyment had a positive impact on millennials' attitudes and intentions toward fashion shopping in social commerce. While both perceived ease of use and usefulness positively influenced enjoyment, usefulness had a stronger impact than ease of use. Compared to usefulness, enjoyment had much stronger impact on attitudes. Further structural model analysis revealed a direct, positive influence of perceived usefulness of social commerce on perceived enjoyment of social commerce, which has not been explored in prior studies. These findings provide theoretical and managerial implications.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2005년도 공동추계학술대회
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• pp.346-355
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• 2005

In this paper, we propose a meta-search engine which provides distributed product information through a unified access to multiple e-commerce. The meta-search engine proposed in this paper performs the following functions: (I) The user is able to create a category-based user query, (2) by using the WordNet, the query is semantical refined fined for increasing search accuracy, and (3) the meta-search engine recommends an e-commerce site which has the closest product information to the user's search intention, by matching the user query with the product catalogs in the e-commerce sites linked to the meta-search engine. An experiment shows that the performance of our model is better than that of general keyword-based search.

• 한국지능정보시스템학회:학술대회논문집
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• 한국지능정보시스템학회 2007년도 추계학술대회
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• pp.392-397
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• 2007

이 논문은 유비쿼터스 컴퓨팅 환경에서 디스플레이와 디스플레이를 시청하는 개인 단말을 가진 사용자간의 연결 완전성(Seamlessness)을 구현할 수 있는 디스플레이 모델을 제안한다. 기존의 디스플레이가 사람의 시청각에만 호소하는 것과는 달리, U-Display는 디스플레이에 컨텐트를 표시함과 동시에 해당 컨텐트의 링크를 개인 단말을 휴대한 사용자에게 제공함에 따라 디스플레이 및 디스플레이 사용자간의 seamless한 정보 전달이 가능해진다. 논문은 U-Display의 정의와 유비쿼터스 기술을 이용한 디스플레이 비즈니스 모델의 제안 및 분석을 담고 있다.

• Asia pacific journal of information systems
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• 제12권4호
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• pp.37-53
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• 2002

The three main purposes of this paper are to (1) identify critical success factors(CSF's) for electronic commerce(EC), (2) investigate the explanatory power of these CSF's on firm performance, and (3) compare differences in evaluating CSF's and explaining impact of CSF's on performance between Korean and U.S.A. EC managers. Through a literature review and interviews with managers in EC firms, a list of 16 CSF's consisting of 111 items was compiled. In the second stage, questionnaires were administered to managers of EC companies in Seoul, Korea and Texas, U.S.A. Survey results show that CSF's have very significant explanatory power for firm performance in both Korean and U.S.A. While security, privacy, technical expertise, information about goods/services, and variety of goods/services are the most explanatory CSF's in Korea, evaluation of EC operations, technical expertise, and ease of use show most explanatory power in U.S.A. This analysis confirms the fact that customers use EC if they feel comfortable about navigating EC for information about a variety of goods/services without technical difficulty and in a secure and private way.

• 통상정보연구
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• 제10권1호
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• pp.217-236
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• 2008

The purpose of this paper is to discuss the impact of the New Container Security Initiatives of U.S., CSI(Container Security Initiative) and C-TPAT(Customs-Trade Partnership against Terrorism). The CSI which aims to pre-screen high-risk containers in ports of loading. It is a unilateral effort that seeks to develop bi-lateral agreements between the United States and foreign countries with significant container trade volumes into the U.S. C-TPAT is a voluntary initiative to develop cooperative security relationships between the U.S. government and U.S. firms in the global supply chain. Government and Industry have already responded with proposals to create more confidence in supply chain security. These proposals call for heightened inspection and scrutiny of the goods flowing through a supply chain, increased information exchange among participants of supply chain. While government and the private sector are working together to launch new initiative to create more secure and reliable supply chains, industry is rapidly exploring the potential of new technologies such as RFID. The security recommendations will eventually become the requirements to be complied with by importers and their supplier extending to the carriers. It is needed that Korean shippers involved in US importer's supply chain should pay attention to the requirements and start implementing the security measures.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 International Conference
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• pp.699-704
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• 2007

In this study, we examine why there exist different legal systems in electronic commerce or online financial trading. When a fraud online transaction occurs and the online customer disputes the transaction, the online customer takes responsibility for the proof of her/his argument in many European countries while in the U.S., the burden of proof lays on the firm. This paper analyzes how these two different legal systems exist and how these can be applied to electronic commerce law. In particular, this paper intends to find the optimal level of e-commerce firms' investment on security and analyzes how security investments can be related to firm's profits and consumer's welfare depending on IT infrastructure and social trust environment. More on, this paper can be contributed to provide guidelines for regulatory framework on ecommerce online transactions and discuss social welfare implications.

• 한국무역상무학회:학술대회논문집
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• 한국무역상무학회 2005년도 제34회 산학협력 공개세미나
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• pp.213-242
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• 2005