• Journal of the Korean Home Economics Association
• /
• v.45 no.2
• /
• pp.91-103
• /
• 2007

The purpose of this study is to investigate the types and functions of brand labels on clothing. We surveyed the materials and manufacturing methods for brand labels by visiting the label stores and label manufacturers. 200 pieces of children's wear were surveyed. The label attributes that were studied were: the number of labels, the location of the labels, the attachment system for the labels, the color of the labels, the materials used to make the labels, manufacturing methods, and the size of the labels. From this investigation a brand label was classified into a main label and a point label. The main results were: 1. Materials such as fabrics, nonwovens, leather, suede, rubber, PVC, silicone, and metals are used for brand labels. The manufacturing methods for brand labels are weaving, printing, high frequency, heating, and molding. 2. More than 54% of clothes have more than two brand labels attached. This percentage exceeds the attaching of only one brand label in rate. An inside brand label is located at a certain place. This inside label uses only fabric material reflecting inherent brand color and design. The outside brand label is located at several places with consideration of the clothes design. This label uses various materials, colors, and characters matching with the clothes. As for the size, an inside label is mainly medium in size, whereas an outside label is small. 3. A brand label is classified into a main label (first label) and a point label (second label), which are defined as follows. A main label indicates the brand name and is located inside at a certain place using an inherent brand design and a fabric material. A point label is an additional label to express brand image and is located outside at various places for decoration using various characters and design and materials.

• Journal of Distribution Science
• /
• v.17 no.5
• /
• pp.95-102
• /
• 2019

Purpose - The purpose of the research is to identify the demographic characteristics of the customers with high private label purchase intention. According to the previous research demographics such as gender, age, income, and residence type affect private label purchase intention indirectly through psychographics rather than directly. For instance, higher income group is time pressured, price-insensitive, quality-sensitive, less likely to enjoy shopping utilitarian products, and less likely to be variety-seeking. The main contribution of this research is to verify the results found in the previous empirical foreign research using scanner data and to investigate the differences of the characteristics of private label users between Korea and the foreign countries. Research design, data, and methodology - In order to empirically test the proposed hypotheses, scanner data of a Korean major super center was analyzed. Results - Empirical results show that private labels are more favored by old people over 50s, dwellers in individual house, lower income group, and frequent store visitors. Age of 30s, dwellers in the apartment of 30 pyung, higher income group, and consumers who purchased a large amount are less likely to purchase private labels. Gender turned out not to affect private label purchase. It should be noted that there is a significant multicollinearity among independent variables. Conclusions - The research findings provide managerial implication for retailers' private label strategy. In general, retailers heavily send private label coupons to the customers with high purchase volume. According to the research, however, store visit frequency is much more positively associated with private label purchase than purchase amount. The study has some limitations. The samples are only consumers with private label purchase experience. The data were drawn from one store and only 8 commodity products were used for the analysis. Also, if more demographics were available, a more complete description on the private brand users' profile could have been derived. We propose the following future research. Research using the data including consumers without private label experience, research investigating direction of causality between private label loyalty and store loyalty, and research using hedonic private label products such as TV and PC could be promising.

• Journal of Korea Society of Industrial Information Systems
• /
• v.20 no.2
• /
• pp.19-24
• /
• 2015

In this paper, a folded label type RFID tag antenna is designed and produecd for metellic environment over UHF band. Since performance of regular label type RFID tag is seriously degraded for the metallic environment, a folded label tag is proposed to improve the performance. The proposed tag is operating at 910MHz by using inductive T Matching Feed and simulated in HFSS by Ansoft. The actual size is $65{\times}23{\times}3(mm)$ with the impedance of $52-j158{\Omega}$. The maximum distance of identification for the proposed tag is measured as 5.5 meters.

• Journal of the Korean Data Analysis Society
• /
• v.20 no.6
• /
• pp.2853-2864
• /
• 2018

Discriminant analysis predicts a class label of a new observation with an unknown label, using information from the existing labeled data. Hence, observed labels play a critical role in the analysis and we usually assume that these labels are correct. If the observed label contains an error, the data has label noise. Label noise can frequently occur in real data, which would affect classification performance. In order to resolve this, a comparative study was carried out using simulated data with label noise. In particular, we considered 4 different classification techniques such as LDA (linear discriminant analysis classifiers), QDA (quadratic discriminant analysis classifiers), KNN (k-nearest neighbour), and SVM (support vector machine). Then we evaluated each method via average accuracy using generated data from various scenarios. The effect of label noise was investigated through its occurrence rate and type (noise location). We confirmed that the label noise is a significant factor influencing the classification performance.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.2
• /
• pp.307-313
• /
• 1999

This study investigated material the type(sewn-in stamped-on etc) of the label and its placement(location on the product) on children's clothing in order to survey consumer complaints to suggest the improvement. The data were collected from label-producing companies by surveying children's clothing displayed at department store as well as by questionnaire to 205 consumers who were mothers of preschool children. The results were as follows : 1. 100% polyester was the most used raw material for brand labels and nylon was for care labels. 2. Most brand labels were one piece labels and located inside the back of neck line by sewn-in either on the top on each sides or on all four sides, Care labels were usually sewn-in on the inside of left-side seam line. The texture of care label was softer than that of brand label and two pieces of care labels were widely used, 3. 67.3% of consumers complained of its stiffness while 36.1% of consumers complained of rough surface and edge 85.4% of consumers complained of an itch caused by brand labels and claimed to detach labels. For care labels 36.6% expressed displeasure of stiffness of labels while 39% complained of annoyance due to too many pieces of labels. 4. Major suggestions from the consumers were change of raw materials and relocation of brand labels. For the care labels changes of material form and type of labels were suggested and one piece of label and smaller size were preferable.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.19 no.1
• /
• pp.13-22
• /
• 1995

The objectives of this study were (1) to investigate the differences of evaluations of blue jean according to the level of apparel advertising acceptance, (2) to examine the differences of effect of brand Name on evaluations of blue jean, (3) and to investigate the differences of evaluations between Clothing and Textiles mojors and non Clothing and Textiles mojors. Questionnaire was comprised of 10 Likert type items of apparel advertising acceptance measure, and 11 items of 7-point scale for clothing evaluation measure. "Mcgreger" was selected for the blue jean evaluations of unrecognized brand, and "Calvin Klein" was for recognized brand. The subjects were 154 college female students in Seoul; 39 females were asked about evaluations of the blue jean of unrecognized brand name (Mcgreyer) without the brand name label, 40 unrecognized brand with the label, 41 recognized brand (Calvin Klein) without the brand name label, 34 recognized brand with the label. The data were analyzed using t-test, one-way ANOVA, and Duncan's multiple-range test. The results of the study were the followings: 1. Females with high scores in apparel advertising acceptance were more influenced by brand name in evaluations of blue jean than those with low scores. 2. The evaluations of blue jean was influenced by reputation of brand name in all evaluation criteria. Female group who evaluated the blue jean with recognized brand name label evaluated more positively than the other groups.an the other groups.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
• /
• v.17 no.4
• /
• pp.410-414
• /
• 2004

High throughput analysis using a DNA chip microarray is powerful tool in the post genome era. Less labor-intensive and lower cost-performance is required. Thus, this paper aims to develop the multi-channel type label-free DNA chip and detect SNP (Single nucleotide polymorphisms). At first, we fabricated a high integrated type DNA chip array by lithography technology. Various probe DNAs were immobilized on the microelectrode array. We succeeded to discriminate of DNA hybridization between target DNA and mismatched DNA on microarray after immobilization of a various probe DNA and hybridization of label-free target DNA on the electrodes simultaneously. This method is based on redox of an electrochemical ligand.

• Journal of the Korean Home Economics Association
• /
• v.34 no.5
• /
• pp.235-248
• /
• 1996

The purpose of this study was to search for new food labeling system that would support effective consumer decision-making, by examining consumer behavior of food labels and its' related factors. The survey was conducted on 410 housewives under 60-year-old who live in Seoul or Metropolitan area, using questionnaires and the illustrated material of labels. Respondents generally considered food labels very important as devices. Among 12 items of label which are required to disclose, they evaluated circulation period, and nutritional information. Among 12 items of label, housewives read manufacture date, circulation period, and price more often than business admission number and self standard number. The respondents preferred the format of marking both manufacture date and expiration date on the same side, the format of printing both price and weight on the same side of package, the diagramatic type, and the format represented by ration graph per daily value.

• Proceedings of the IEEK Conference
• /
• 2002.07c
• /
• pp.1851-1854
• /
• 2002

The Internet with conventional routing scheme cannot meet user demands driven from drastic growth in the Internet user and various service and traffic type. MPLS(Multi Protocol Label Switching) was introduced to the Internet fur solution to resolve this problem. MPLS is a paradigm to integrate higher layer’s software routing functions including layer-3 routing with layer-2 switching. But, the exponential growth of Internet traffic brings out of label space. One scalable solution to cope with this problem is to introduce flow merge technique, i. e. a group of flows is forwarded using the same label. Specially, IETF(Internet Engineering Task Force) recommends that ATM based MPLS system may include VC merge function, so it is scalable to increase of internet traffic. We implemented the MPLS LER system that includes the look-up and forwarding function in incoming path and VC merging function and limited traffic management function in outgoing path. This paper describes the implementation of the LER’s outgoing parts.

• Journal of Sensor Science and Technology
• /
• v.19 no.6
• /
• pp.403-420
• /
• 2010

Nano and micro structure-based biosensors are promising tool for label-free detection of biomolecular interactions with great accuracy. This review gives a brief survey on nano and micro platforms to sense a variety of analytes such as DNA, proteins and viruses. Among incredible nano and micro structure for bio-analytical applications, the scope of this paper will be limited to micro and nano resonators and nanowire field-effect transistors. Nanomechanical motion of the resonators transducers biological information to readable signals. They are commonly combined with an optical, capacitive or piezo-resistive detection systems. Binding of target molecule to the modified surface of nanowire modulates the current of the nanowire through electrical field-effect. Both detection methods have advantages of label-free, real-time and high sensitive detection. These structures can be extended to fabricate array-type sensors for multiplexed detection and high-throughput analysis. The biosensors based on these structures will be applied to lab-on-a-chip platforms and point-of-care diagnostics. Basic concepts including detection mechanisms and trends in their fields will be covered in this review.