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The Indirect Effects of Personal Moral Philosophy and the Mediating Role of Perceived Moral Intensity in the Purchase Behavior of Fashion Products made of Animal Skin and Fur (동물 가죽과 모피 소재의 패션제품 구매행동에 영향을 미치는 개인의 도덕철학과 지각된 도덕적 강도의 매개 역할)

  • Hyeseong Kim;Heesook Hong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.48 no.4
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    • pp.597-614
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    • 2024
  • This study examines how idealism and relativism, which are the two dimensions of personal moral philosophy, and the perceived moral intensity affect the purchase behavior of consumers regarding fashion items made of animal skin and fur. Data were collected through an online survey, and data from 372 Korean female consumers were statistically analyzed, excluding questionnaires with non-response, insincere responses, and outliers. The data analysis using structural equation models showed a significant effect of idealism but a non-significant effect of relativism on perceived moral intensity concerning the purchase of real leather and fur fashion items. In a structural equation model for each fashion item, perceived moral intensity had a negative effect on purchase behavior. The indirect effect of idealism on purchase behavior through the perceived moral intensity was confirmed to be statistifically significant for each fashion item. However, neither idealism nor relativism had a direct effect on the purchase behavior of both fashion items. The research results were discussed from an academic perspective and practical implications were presented.

Convolutional GRU and Attention based Fall Detection Integrating with Human Body Keypoints and DensePose

  • Yi Zheng;Cunyi Liao;Ruifeng Xiao;Qiang He
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.18 no.9
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    • pp.2782-2804
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    • 2024
  • The integration of artificial intelligence technology with medicine has rapidly evolved, with increasing demands for quality of life. However, falls remain a significant risk leading to severe injuries and fatalities, especially among the elderly. Therefore, the development and application of computer vision-based fall detection technologies have become increasingly important. In this paper, firstly, the keypoint detection algorithm ViTPose++ is used to obtain the coordinates of human body keypoints from the camera images. Human skeletal feature maps are generated from this keypoint coordinate information. Meanwhile, human dense feature maps are produced based on the DensePose algorithm. Then, these two types of feature maps are confused as dual-channel inputs for the model. The convolutional gated recurrent unit is introduced to extract the frame-to-frame relevance in the process of falling. To further integrate features across three dimensions (spatio-temporal-channel), a dual-channel fall detection algorithm based on video streams is proposed by combining the Convolutional Block Attention Module (CBAM) with the ConvGRU. Finally, experiments on the public UR Fall Detection Dataset demonstrate that the improved ConvGRU-CBAM achieves an F1 score of 92.86% and an AUC of 95.34%.

Service Quality, Customer Satisfaction and Customer Loyalty of Mobile Communication Industry in China (중국이동통신산업중적복무질량(中国移动通信产业中的服务质量), 고객만의도화고객충성도(顾客满意度和顾客忠诚度))

  • Zhang, Ruijin;Li, Xiangyang;Zhang, Yunchang
    • Journal of Global Scholars of Marketing Science
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    • v.20 no.3
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    • pp.269-277
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    • 2010
  • Previous studies have shown that the most important factor affecting customer loyalty in the service industry is service quality. However, on the subject of whether service quality has a direct or indirect effect on customer loyalty, scholars' views apparently vary. Some studies suggest that service quality has a direct and fundamental influence on customer loyalty (Bai and Liu, 2002). However, others have shown that service quality not only directly affects customer loyalty, it also has an indirect impact on customer loyalty by influencing customer satisfaction and perceived value (Cronin, Brady, and Hult, 2000). Currently, there are few domestic articles that specifically address the relationship between service quality and customer loyalty in the mobile communication industry. Moreover, research has studied customer loyalty as a whole variable, rather than breaking it down further into multiple dimensions. Based on this analysis, this paper summarizes previous study results, establishes an effect mechanism model among service quality, customer satisfaction, and customer loyalty in the mobile communication industry, and presents a statistical test on model assumptions by using customer investigation data from Heilongjiang Mobile Company. It provides theoretical guidance for mobile service management based on the discussion of the hypothesis test results. For data collection, the sample comprised mobile users in Harbin city, and the survey was taken by random sampling. Out of a total of 300 questionnaires, 276 (92.9%) were recovered. After excluding invalid questionnaires, 249 remained, for an effective rate of 82.6 percent for the study. Cronbach's ${\alpha}$ coefficient was adapted to assess the scale reliability, and validity testing was conducted on the questionnaire from three aspects: content validity, construct validity. and convergent validity. The study tested for goodness of fit mainly from the absolute and relative fit indexes. From the hypothesis testing results, overall, four assumptions have not been supported. The ultimate affective relationship of service quality, customer satisfaction, and customer loyalty is demonstrated in Figure 2. On the whole, the service quality of the communication industry not only has a direct positive significant effect on customer loyalty, it also has an indirect positive significant effect on customer loyalty through service quality; the affective mechanism and extent of customer loyalty are different, and are influenced by each dimension of service quality. This study used the questionnaires of existing literature from home and abroad and tested them in empirical research, with all questions adapted to seven-point Likert scales. With the SERVQUAL scale of Parasuraman, Zeithaml, and Berry (1988), or PZB, as a reference point, service quality was divided into five dimensions-tangibility, reliability, responsiveness, assurance, and empathy-and the questions were simplified down to nineteen. The measurement of customer satisfaction was based mainly on Fornell (1992) and Wang and Han (2003), ending up with four questions. Based on the study’s three indicators of price tolerance, first choice, and complaint reaction were used to measure attitudinal loyalty, while repurchase intention, recommendation, and reputation measured behavioral loyalty. The collection and collation of literature data produced a model of the relationship among service quality, customer satisfaction, and customer loyalty in mobile communications, and China Mobile in the city of Harbin in Heilongjiang province was used for conducting an empirical test of the model and obtaining some useful conclusions. First, service quality in mobile communication is formed by the five factors mentioned earlier: tangibility, reliability, responsiveness, assurance, and empathy. On the basis of PZB SERVQUAL, the study designed a measurement scale of service quality for the mobile communications industry, and obtained these five factors through exploratory factor analysis. The factors fit basically with the five elements, indicating the concept of five elements of service quality for the mobile communications industry. Second, service quality in mobile communications has both direct and indirect positive effects on attitudinal loyalty, with the indirect effect being produced through the intermediary variable, customer satisfaction. There are also both direct and indirect positive effects on behavioral loyalty, with the indirect effect produced through two intermediary variables: customer satisfaction and attitudinal loyalty. This shows that better service quality and higher customer satisfaction will activate the attitudinal to service providers more active and show loyalty to service providers much easier. In addition, the effect mechanism of all dimensions of service quality on all dimensions of customer loyalty is different. Third, customer satisfaction plays a significant intermediary role among service quality and attitudinal and behavioral loyalty, indicating that improving service quality can boost customer satisfaction and make it easier for satisfied customers to become loyal customers. Moreover, attitudinal loyalty plays a significant intermediary role between service quality and behavioral loyalty, indicating that only attitudinally and behaviorally loyal customers are truly loyal customers. The research conclusions have some indications for Chinese telecom operators and others to upgrade their service quality. Two limitations to the study are also mentioned. First, all data were collected in the Heilongjiang area, so there might be a common method bias that skews the results. Second, the discussion addresses the relationship between service quality and customer loyalty, setting customer satisfaction as mediator, but does not consider other factors, like customer value and consumer features, This research will be continued in the future.

A Comparative Study of Health State and School Adaptation between Children in Divorced Family and in Normal Family (학령기 정상가정자녀와 이혼가정자녀의 건강상태와 학교생활적응정도 비교연구)

  • Cho, Kyoul-Ja;Ji, Eun-Sun
    • Research in Community and Public Health Nursing
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    • v.13 no.4
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    • pp.743-756
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    • 2002
  • Purpose: This study is a descriptive and comparative study that compares health state and school adaptation between children in divorced family and in normal family. Study results will provide a basic data for the development of an intervention program designed to help children in divorced family adjust to their crisis. Method: The study subjects consisted of 700 children in 4th. 5th or 6th elementary school grade, residing Seoul and Kyunggi regions. Among these subjects, 123 were children with divorced family and 577 were children with normal family. The health status of the subjects was measured by Health Symptom Questionnaire developed by Shin and revised by the investigators. The instrument consisted of 30 items measuring physical and emotional health symptoms. The level of school adaptation of the subjects was measured by School Adaptation Scale developed by Lee, which consisted of 4 dimensions with 20 items what measures relationship with peer students, learning activity, observance of regulation, and participation of school activity. The investigators visited the schools and collected data in the classes using the questionnaire after explaining the purpose and procedures of the study to the children. The data were analyzed by descriptive statistics, $\yen\"{o}2$-test, t-test, ANOVA using the SPSS PC + statistical program. Result: First, the mean health state score in children with normal family (M=11.99) was higher than that in children with divorced family (M=19.15), showing a significant difference (t=-6.51, p=.000) between the two groups, which suggests that children with normal family have better health state than children with divorced family. Second, the mean school adaptation score in children with normal family (M=38.99) was higher than that in children with divorced family (M=26.97), showing a significant difference between the two groups (t=104.07, p=.000), which suggests that the school adaptation of children with normal family is better than that of children with divorced family. Third, in comparison of health state between the two groups by general characteristics. there were significant differences between the two groups in sex. the most contributing factor to health status of the children, school year. birth order, religion, school achievement, amount of monthly pocket money, parents level of formal education, occupation of parents, economic status (p<.05). Forth, in comparison of the level of school adaptation between the two groups by general characteristics, there were significant differences between the two groups in most variables (p<.05), suggesting that children with normal family had better capacity of school adaptation than children with divorced family. Conclusion: As a result. this study showed that the parent's divorce had great influence on children's health status and school adaptation capacity. The implication for nursing is that there is a need to develop supportive interventions for the high-risk children who have decreased health states and school adaptation capacity due to the divorce of their parents. In addition, it is recommended that further studies should be conducted to explore protective factors for the prevention of health and adaptation problems in children.

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The Crystal and Molecular Structure of Salicylaldehyde-4-piperidinothiosemicarbazone (Salicylaldehyde-4-piperidinothiosemicarbazone의 결정 및 분자구조)

  • Young-Ja Lee
    • Journal of the Korean Chemical Society
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    • v.20 no.1
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    • pp.3-14
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    • 1976
  • The crystal structure of alicylaldehyde-4-piperidinothiosemicarbazone, $C_{13}H_{l7}N_3OS$, has been determined by single crystal X-ray analysis. The crystals are orthorhombic, space group $P2_12_12_1$, with unit cell dimensions a = 6.52(2), b = 13.42(4), c = 14.92(4)${\AA}$. There are four formular units in a unit cell. The structure was solved by the heavy atom method and refined by isotropic block diagonal least-squares methods to a final R value of 0.10 for 1019 observed reflections. The oxygen atom of the hydroxyl group is involved in two hydrogen bonds, one as donor in the intramolecular O-H${\cdots}$N hydrogen bond and the other as acceptor in the intermolecular N-H${\cdots}$O hydrogen bond, the distances of the hydrogen bonds 2.56 and 3.00${\AA}$ respectively.The molecules are joined into infinite columns by the N-H${\cdots}o$O hydrogen bonds which form spirals along the two fold screw axis parallel to the a axis. The molecular columns are held together by van der Waals forces.

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A Study on the Reduction of Volatile Organic Compounds by Fatsia japonica and Ardisia pusilla (팔손이와 산호수에 의한 휘발성유기화합물 저감효과에 관한 연구)

  • Song, Jeong Eun
    • KIEAE Journal
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    • v.12 no.4
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    • pp.77-82
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    • 2012
  • This study conducted the experiment of reduction of Volatile Organic Compounds(VOCs) and Formaldehyde concentration by Native plants, Fatsia japonica and Ardisia pusilla. The two plants are advantageous in that they are highly available as they grow wild, and being easy to get. Fatsia japonica is a plant of its wide and large leaf diverged 7 or 8 parts, which is thought to have a high effect of air purification. Ardisia pusilla has a smaller leaf than Fatsia japonica, which is characterized by more leaves and beautiful. Field measurements were performed using Fatsia japonica and Ardisia pusilla which were verified as air-purifying plants in Korea. The effect of reducing the concentration of VOCs and Formaldehyde by plant studied in a full scale mock-up model. The dimensions of the two models were equal. The concentration of Benzene, Toluene, Ethylbenzene, Xylene, Stylene, Formaldehyde were monitored, since they were known as most toxic materials. The concentration of VOCs was monitored three hours after the plants were placed and three days after the plants were placed. Field measurements were performed in models where the plants were placed and were not. As a result, they had all an effect of reducing pollution. In all cases of experiment of planting and growing volume, the more planting volume, the more excellent the effect. Toluene was more effective in Fatsia japonica and Ardisia pusilla planted, Formaldehyde was more effective in Fatsia japonica planted respectively. In planting and growing and placing experiment, the placement at sunny spot was more effective than that at scattered growing. When Fatsia japonica was placed at sunny spot, the reduction effect of Formaldehyde was the most excellent, and when Ardisia pusilla was placed at sunny spot, the reduction effect of Toluene was the most effective.

The Validation of a Measurement for Assessing the Capacity of Korean Older Adults to Consent to Research (한국노인의 연구참여를 위한 동의능력평가척도의 타당성 연구)

  • Lee, Min-Hong
    • Korean Journal of Social Welfare
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    • v.61 no.3
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    • pp.55-76
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    • 2009
  • This study tested the psychometric properties of the Korean version of the Capacity-to-Consent Screen: K-CCS) scale. A total of 404 South Korean older adults were e Cruited using the purposive sampling method. The participants were asked to res-Cod to a structured questiConaire which included older adults' characteristics, ADLs, IADLs, cognitive impairments and creen: K-CCS) scale. A total of. Item analysis, explonalory factor analysis(EFA), and ) sfirmalory factor analysis(CFA) were cCoducted to verifK-Che psychometric properties of the Korean Version of CCS. The sample was divided into two groups: one group for EFA(n=202) alysis(Eois(r group for CFA(n=202). The totults revealeysisae. he final version of the 8-item K-CCS with two dimensions had a excellent internof. Itemstencyonofpha value=.f) alysa CFA) sfirmed the acceptaas diviof the modef.fdi(RMSEA=.057, NNFI=.f4, IFI=.f6, CFI=.f6) to twaddition, claims for the convergent and criterion-related validdiviwere demItetnaled. Ity-tnclusion, the K-CCS can be rmed for professi sams to asersioolder participants' capacity to consent to clinical or survey research.

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A Study on Comparing algorithms for Boxing Motion Recognition (권투 모션 인식을 위한 알고리즘 비교 연구)

  • Han, Chang-Ho;Kim, Soon-Chul;Oh, Choon-Suk;Ryu, Young-Kee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.8 no.6
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    • pp.111-117
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    • 2008
  • In this paper, we describes the boxing motion recognition which is used in the part of games, animation. To recognize the boxing motion, we have used two algorithms, one is principle component analysis, the other is dynamic time warping algorithm. PCA is the simplest of the true eigenvector-based multivariate analyses and often used to reduce multidimensional data sets to lower dimensions for analysis. DTW is an algorithm for measuring similarity between two sequences which may vary in time or speed. We introduce and compare PCA and DTW algorithms respectively. We implemented the recognition of boxing motion on the motion capture system which is developed in out research, and depict the system also. The motion graph will be created by boxing motion data which is acquired from motion capture system, and will be normalized in a process. The result has implemented in the motion recognition system with five actors, and showed the performance of the recognition.

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Factors affecting consumer hesitation in purchase decision process for fashion products (패션제품 구매과정에서 소비자 망설임에 영향을 주는 요인에 관한 연구)

  • Kim, So Hee;Park, In Ae;Park, Jee-Sun
    • The Research Journal of the Costume Culture
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    • v.24 no.3
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    • pp.385-398
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    • 2016
  • In a world where opportunities and chances are common, the phenomenon referred to as "generation maybe" describes people in their 20s and early 30s who are usually being indecisive. With the increase in breadth of information and choices, the number of people who are hesitant in deciding whether to purchase increases at a fast pace, as does the number of products and services targeting this group. In order to enhance our understanding of the phenomenon of consumer hesitation, this study explores contextual factors and consumer characteristics that affect consumer hesitation in the purchase decision-making process. Specifically, this study examines whether seven contextual factors, self-determination tendencies, and five decision-making styles influence consumer hesitation in the product decision making process. An online survey was administered to test our research questions. A total of 309 Korean consumers (female=48.9%) aged from 20 to 35 were surveyed. A regression analysis revealed that four contextual factors (product involvement, need for information on alternatives, relative price, and uncertain need), two sub-dimensions of self-determination (perceived competence and relatedness), and two decision-making styles (price seeking and advice seeking) have noticeable influences on consumer hesitation. We also found that the degree of consumer hesitation positively influences consumer post-purchase satisfaction. The study concludes with discussions and practical implications.

Behavior of tension lap spliced sustainable concrete flexural members

  • Al-Azzawi, Adel A.;Daud, Raid A.;Daud, Sultan A.
    • Advances in concrete construction
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    • v.9 no.1
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    • pp.83-92
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    • 2020
  • The use of spliced reinforcing bars in sustainable concrete members to manage inadequate bars length is a common practical issue which is may be due to some limitations. The lap splicing means two bars overlapped in parallel with specified length called the splice length in order to provide the required bond between the two bars. The bond between sustainable concrete and spliced steel bars is another important issue. The normal strength sustainable concrete specimens of sizes 1700×150×150 mm with tension reinforcement lap spliced were selected according to testing device length limitations. These members were designed to fail in flexure in order to investigate the lap spliced tension bars effect. The selected lap spliced tension bars were of 10 mm size with smooth and deformed surfaces in order to investigate the surface nature accompanied with the splice nature. The sustainable concrete mechanical properties and mix workability were also studied. This study reveals that the effect of number of spliced bars on the response of beams reinforced with smooth bars is found to be more obvious than deformed one. Finite element modeling in three dimensions was carried out for the tested beams using ABAQUS software. A parametric study is carried out using finite elements on considering the following parameters, concrete compressive strength, load type and opening in cross section (hollow section) for weight reduction purposes.The laboratory and numerical results show good agreements in terms of ultimate load and deflection with an average difference of 10% and 15% in ultimate load and deflection respectively.