• The Korean Journal of Franchise Management
• /
• v.8 no.3
• /
• pp.17-27
• /
• 2017

Purpose - In align with the increasing competition in both online and offline franchise markets caused by the increasing impact of social networking service, entrepreneurial passion(EP) of the franchise owners has crucial impact on the stakeholders. This study proposed the customer among stakeholders has the critical influence firm's success and examined the structural relationship between entrepreneurial passion(EP) and trust, identification, and loyalty from the customer's perspective. Research design, data, and methodology - This study examines the structural relationship between entrepreneurial passion(EP), trust, identification, and loyalty from the customer's perspective. More specifically, the EP were measured using three sub-dimensions such as EP-inventing(Perceived passion for inventing), EP-founding(Perceived passion for foundting), and EP-developing(Perceived passion for developing). In order to verify the research purposes, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. Each item was measured on a 7 point Likert-scale anchored by '1 = strongly disagree, 7 = strongly agree'. The data were collected from 449 franchise consumers through online survey and were analyzed using SPSS 21.0 and Smart PLS 3.0. statistical program. Result - The results of this study are as follows. First, EP-inventing and EP-developing have significant impacts on corporate trust. Second, EP-founding does not have significant impact on corporate trust. Third, EP-inventing and EP-founding have significant impacts on consumer identification. Fourth, EP-developing does not have impact on identification directly, but does indirectly through corporate trust as a mediator. Fifth, corporate trust and identification have significant impacts on loyalty. Conclusions - This indicates that the foodservice franchise CEOs should continuously develop new menus and service to fulfill customer needs. EP-inventing of the food franchise CEOs may enhance customer trust for higher quality of product or service, and EP-developing can also be a driving force for customer trust as it embeds belief in customers that the franchise is sustainably developing. Also, food franchise CEOs should first clarify the support process for the existing brands before developing new ones. Customers tend to lead the trend by using brands that satisfy new trends in the foodservice franchise market, and it could have identification with the trend-setting franchise. Customers do not accept if a company is different from their personal image or norms. So the franchise CEOs must create identification with customers by building corporate trust. Corporate trust influences consumer behavior and emotion, thus the franchises need to secure trust by improving product or service continuously.

• Journal of Korea Society of Industrial Information Systems
• /
• v.19 no.3
• /
• pp.87-101
• /
• 2014

The theory of customer-based brand equity emphasizes the importance of brand awareness and brand image or associations in building a strong brand. Marketing scholars have recently begun to identify the two types of corporate associations, that is, corporate ability(CA) and corporate social responsibility(CSR) associations, which had long been conceptualized as a unidimensional construct of corporate image in the literature. In line with the new research stream, I'm developed a research model concerning how CA and CSR associations are related to credibility-based and benevolence-based trust, which in turn will affect emotional trust and consumer attitudes toward company. As for the hypothesized paths, the results confirm that all of the them are supported(H1-H6). First, CA associations have a significant positive relationship with credibility-based trust, and CSR associations are positively related to benevolence-based trust. Second, both dimensions of trust show strong and positive influences on emotional trust. In addition, credibility-based trust directly affect attitude toward firm in the foreign company. But credibility-based trust not affect attitude toward firm in the domestic company.

• Asian Journal for Public Opinion Research
• /
• v.3 no.1
• /
• pp.1-21
• /
• 2015

A recent public opinion survey found that the anti-corporate sentiment of South Korean citizens is primarily due to the misbehavior of Korean corporations. South Korean citizens' skepticism of corporations may hinder the democratic and economic development of the country. As a driving force for community development, social capital is considered to enable citizens to collaborate with one another to resolve a shared problem. Specifically, this study pays attention to the relationship among social capital, corporate capacity, and trust, which may perhaps contribute to developing a democratic environment in Korean society. The study aims to explore whether Korean citizens' perceived corporate bonding and bridging social capital affect corporate capacity for collaborative action and trust in corporations. A Web survey of 385 South Koreans was conducted. The findings show that perceived bonding social capital among employees is positively related to corporate capacity for collaboration action. Moreover, perceived bonding among employees and bridging social capital between employees and local residents are positively related to corporate capacity for collaboration action and trust in corporations. These findings suggest that researchers and practitioners for organizational development and community-building need to enhance corporate social capital.

• Journal of the Korea Convergence Society
• /
• v.6 no.6
• /
• pp.213-219
• /
• 2015

This study examines how the features of communication on Social Network Service(SNS) affect building faculty trust and long-term orientation in professor-student relationships. The research model was developed based on the previous research about communication, SNS and relationship development. The researcher surveyed 210 students to collect research data, and 195 questionnaires were analyzed using SmartPLS. The results indicate that the quality, frequency, interactivity and openness of communication on SNS affect positively on faculty trust. Moreover, the quality, frequency and openness of communication on SNS affect positively on long-term orientation, whereas interactivity does not. This mean that faculty trust plays a mediating role between interactivity and long-term orientation.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.32 no.8
• /
• pp.1299-1308
• /
• 2008

Customers’ loyalty to an online store may be worth up to ten times as much as its average customer. To develop a loyal customer base, most online stores try their best to continually satisfy their customers and to generate long-run relationships with them. This study investigates the effects of product attributes on customer satisfaction, trust, and loyalty in the context of online shopping for apparels. A self-administered questionnaire with multi-item scale was developed based on literatures. A total of 356 usable questionnaires were obtained from respondents and were analyzed using by LISREL 8.54 Program. The results showed that attributes of apparel products (e.g., products variety, price, and information) have indirectly influenced customer loyalty, which are moderated by customers’ satisfaction and trust. Additionally, customer satisfaction plays an important role to develop customer loyalty of online apparel stores. The findings suggest that, to satisfy their customers, online apparel stores should focus on product variety, and reasonable/economic prices of their apparel products, while they should provide the information about contents/care of apparels in building trusting relationships with their customers. In light of the major findings, this study sets forth strategic implications for customer loyalty in online settings of apparel store.

• The Research Journal of the Costume Culture
• /
• v.23 no.3
• /
• pp.484-497
• /
• 2015

The purpose of this study was to examine the effect that relation-building factors between beauty service stores and customers have on relationship quality and long-term orientation. Specifically, the influence of relation formation factors (relationship benefits and communication) on relationship quality (satisfaction and trust) and long-term orientation was empirically examined. This research was conducted through a questionnaire survey, and 402 adults were targeted from Jan. 6 to Jan. 16 in 2014. The results were as follows. First, the relationship benefits of beauty service stores were classified into four dimensions of psychological, social, economic, and informational benefits. It was found that only the dimension of psychological benefits had a significant influence on long-term orientation among the relationship benefits dimensions. Second, it was found that the psychological benefits of beauty service stores had positive effect on relationship quality (satisfaction and trust). It was shown that informational benefits had a significant influence on satisfaction only. Third, it appeared that communication had a positive effect on long-term orientation. Fourth, it was found that communication had a significant influence on relationship quality(satisfaction and trust). Finally, it was shown that relationship quality (satisfaction and trust) had positive effect on long-term orientation. The implications of the research and direction for future study were discussed.

• Journal of the Korean Society of Marine Environment & Safety
• /
• v.29 no.3
• /
• pp.270-280
• /
• 2023

The creation of marine protected areas is an important aspect of marine ecosystem sustainability. However, South Korea has not achieved its Aichi Biodiversity Target to designate 10% of its sea as marine protected by 2020. Local residents have strong opposition to the designation of protected areas in South Korea; there has been little trust in the government since the 1970s, when residents felt that their property rights were being ignored in favor of creating national parks. Here, we present a case where creation of a marine protected area was led by residents of TongYeong City. The success of a participation income project to remove marine debris in the city seems to be an important factor that led to the designation of the marine protected area. The case of TongYeong City is compared with that of nearby Geoje City, where an ecologically important stream has not been designated as a wetland protection area, although a similar participation income project enrolled the city's residents. The comparison provides a tentative assessment of the conditions needed to increase trust among residents. The results suggest that, if the projects are well-designed and well-managed, participation income projects to remove marine debris can be effective in building trust among stakeholders in potential marine protected areas.

• Journal of The Korean Digital Architecture Interior Association
• /
• v.10 no.2
• /
• pp.49-60
• /
• 2010

The production process of construction industry is different from thing of the general manufacturing, likewise various participants make temporary teamwork for success of the project through sharing of information. But the each role of participants is individually changed to step in construction process stage and moreover it has complicated, entangled interests. The Construction Management was inducted for the effective management and operation of construction project. The Key of the Construction Management success depends on the cooperative relationship relation to major participants. The domestic construction system is difficult with many trial and errors for the frequent plan change. As the building are more bigger and complicated, Building Information Modeling is demanded design and maintenance. This evaluation was done by the trust on the system as well as Construction Management. And then it applies the BIM it analyzes the example of construcrion project.

• Journal of the Korea Safety Management & Science
• /
• v.16 no.3
• /
• pp.145-154
• /
• 2014

Performance based design(PBD) is the method to make a fire safety design against them after predicting the factors of fire risk in a building. Therefore, predicting fire risk in a building is very important process in PBD. For predicting fire risk of a building, an engineer of PBD must consider various factors such as ignition location, ignition point, ignition source, first ignited item, second ignited item, flash over, the state of door and fire suppression system. But, it is difficult to trust fire safety capacity of the design because the process in Korea' PBD is unprofessional and unreasonable. This paper had surveyed some cases of PBD that had been made in Korea to find the problems of the process to predict fire risk. And it have proposed the improvements of process to predict fire risk of a building.

• Journal of Software Assessment and Valuation
• /
• v.16 no.2
• /
• pp.53-62
• /
• 2020

In the end-user domain of an IoT environment, there are more and more intelligent M2M devices that provide resources to create and share application services. Therefore, it can be very useful to manage trust by transferring the role of the existing centralized service provider to end users in a P2P environment. However, in a decentralized M2M computing environment where end users independently provide or consume services, mutual trust building is the most important factor. This is because malicious users trying to build malfunctioning services can cause security problems in M2M computing environments such as IoT. In this paper, we provide an integrated analysis and approach for trust evaluation of M2M application services, and an optimized trust evaluation model that can guarantee reliability among users of the M2M community.