1. The Purpose of This study research: The focus of marketing until recently has simply been on sales which means the transfer of goods from the producer to the consumer and on profits therefrom. However, the excess supply of goods due to the expansion of the economy and the resulting fierce competition between companies have changed the nature of marketing. Maximizing consumers' satisfaction and establishing marketing mix strategies for market subdivision and penetration into the target market are now significant roles of the marketing manager. In addition, with regard to company management, information within the company which had been collected, managed and processed sporadically indegrated manner. The purpose of this research on marketing information systems in connection with the above will be to seek ways enabling us to create an efficient and integrated information system for an entire company. 2. The Method and Scop of This Stdudy: Marketing information systems, as a part of management information systems, shall be examined based on relevant theoretical literature. The research process shall be generally developed as follows: 1) The basic structure of the marketing information systems, including its fundamental purpose and necessity, shall be examined. 2) The method for a specific plan shall be presented through fundamental marketing strategy concepts and marketing decision-making. 3) A general model shall be presented based on examinations of various mod els used for marketing information systems and on research of the models' relationship with management information systems. 4) The direction of development shall be presented as the basis for gradual development following examination of the scope, pertinent issues, and means of improvement of the marketing information systems. 3. Summary and Conclusion: As the competition among the enterprises has become keen and thus the management of the contemporary enterprises shows the tendencies of uncertainty as well as complexity, all the managers must make the correct and prompt decision of their mind. Otherwise, the danger which will lead to and failure in the failure in the business may befall to the enterprise. Though computer system and information related techniques have the endless potentiality for the improvement of the enterprise, those are granted only to the enterprise which will be able to manage the computer system and information related techniques. In the contemporary industrial society, the need to a managerial information system has been increasing because all the complicated information can be stored, disposed and managed by the efficient method. And the marketing information system is also the integrated system which has been formed and developed through the efficient mixture of all the constituent elements including the definition of marketing research as the definition of the information system has been enlarged due to the reason shown above. The common point of the two systems is the man machine system functioning to help the efficient decision of the mind by introducing the computer system on the basis of user manager centered thought in order to provide informations to be useful in operation and management of the organization and the function of the mind decision. The purpose for the marketing information system lies in making the utmost use of marketing information available in the course of the mind decision. The reason why the contemporary enterprises necessitate the marketing information system are as follows: 1) The stages of the business operation are expanded wide to the world. 2) As the living standards of the consumers have been on the rise, the enter prise has to satisfy the consumer's "wants" than simple "needs".
Journal of the Earthquake Engineering Society of Korea
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v.3
no.3
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pp.63-74
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1999
A sliding mode fuzzy control (SMFC) algorithm is presented for vibration of large structures. Rule-base of the fuzzy inference engine is constructed based on the sliding mode control, which is one of the nonlinear control algorithms. Fuzziness of the controller makes the control system robust against the uncertainties in the system parameters and the input excitation. Non-linearity of the control rule makes the controller more effective than linear controllers. Design procedure based on the present fuzzy control is more convenient than those of the conventional algorithms based on complex mathematical analysis, such as linear quadratic regulator and sliding mode control(SMC). Robustness of presented controller is illustrated by examining the loop transfer function. For verification of the present algorithm, a numerical study is carried out on the benchmark problem initiated by the ASCE Committee on Structural Control. To achieve a high level of realism, various aspects are considered such as actuator-structure interaction, modeling error, sensor noise, actuator time delay, precision of the A/D and D/A converters, magnitude of control force, and order of control model. Performance of the SMFC is examined in comparison with those of other control algorithms such as $H_{mixed 2/{\infty}}$ optimal polynomial control, neural networks control, and SMC, which were reported by other researchers. The results indicate that the present SMFC is an efficient and attractive control method, since the vibration responses of the structure can be reduced very effectively and the design procedure is simple and convenient.
Journal of the Institute of Electronics and Information Engineers
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v.50
no.7
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pp.205-215
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2013
In digital imaging system, Bayer pattern is widely used and the observed image is degraded by optical blur during image acquisition process. Generally, demosaicing and deblurring process are separately performed in order to convert a blurred Bayer image to a high resolution color image. However, the demosaicing process often generates visible artifacts such as zipper effect and Moire artifacts when performing interpolation across edge direction in Bayer pattern image. These artifacts are emphasized by the deblurring process. In order to solve this problem, this paper proposes a deblurring algorithm combined with edge directional color demosaicing method. The proposed method is consisted of interpolation step and region classification step. Interpolation and deblurring are simultaneously performed according to horizontal and vertical directions, respectively during the interpolation step. In the region classification step, characteristics of local regions are determined at each pixel position and the directionally obtained values are region adaptively fused. Also, the proposed method uses blur model based on wave optics and deblurring filter is calculated by using estimated characteristics of local regions. The simulation results show that the proposed deblurring algorithm prevents the boosting of artifacts and outperforms conventional approaches in both objective and subjective terms.
The Journal of The Korea Institute of Intelligent Transport Systems
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v.6
no.3
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pp.1-11
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2007
Seoul's transportation system was changed drastically starting the first of June in two thousand. This policy includes integrated distance-based fare system and public transportation card system called smart card. Especially, as public transportation card data contains individual travel, transfer and using modes information it is possible to catch the characteristics of path-based individuals and mass transit. Thus, public transportation card data can contribute to evaluate the mass transit service in integrated public transportation networks. In addition, public transportation card data are able to help to convert previous researches and analyses with link-based trip assignment models to path-based mass transit service analysis. In this study, an algorithm being suitable for path-based trip assignment models is suggested and proposed algorithm can also contribute to make full use of public transportation card data. For this, column generation algorithm hewn to draw the stable solution is adopted. This paper uses the methodology that is to take local approximate equilibrium from partial network and expand local approximate equilibrium to global equilibrium.
In this paper we propose a levitation and imbalance compensation controller design methodology of magnetic bearing system. In order to achieve levitation and elimination of unbalance vibartion in some operation speed we use the discrete-time Q-parameterization control. When rotor speed p = 0 there are no rotor unbalance, with frequency equals to the rotational speed. So in order to make levitatiom we choose the Q-parameterization controller free parameter Q such that the controller has poles on the unit circle at z = 1. However, when rotor speed p $\neq$ 0 there exist sinusoidal disturbance forces, with frequency equals to the rotational speed. So in order to achieve asymptotic rejection of these disturbance forces, the Q-parameterization controller free parameter Q is chosen such that the controller has poles on the unit circle at z = $exp^{ipTs}$ for a certain speed of rotation p ( $T_s$ is the sampling period). First, we introduce the experimental setup employed in this research. Second, we give a mathematical model for the magnetic bearing in difference equation form. Third, we explain the proposed discrete-time Q-parameterization controller design methodology. The controller free parameter Q is assumed to be a proper stable transfer function. Fourth, we show that the controller free parameter which satisfies the design objectives can be obtained by simply solving a set of linear equations rather than solving a complicated optimization problem. Finally, several simulation and experimental results are obtained to evaluate the proposed controller. The results obtained show the effectiveness of the proposed controller in eliminating the unbalance vibrations at the design speed of rotation.
The plug-in hybrid electric vehicles (PHEVs) are specialized hybrid electric vehicles that have the potential to obtain enough energy for average daily commuting from batteries. The PHEV battery would be recharged from the power grid at home or at work and would thus allow for a reduction in the overall fuel consumption. This paper proposes an integrated power electronics interface for PHEVs, which consists of a novel Eight-Switch Inverter (ESI) and an interleaved DC/DC converter, in order to reduce the cost, the mass and the size of the power electronics unit (PEU) with high performance at any operating mode. In the proposed configuration, a novel Eight-Switch Inverter (ESI) is able to function as a bidirectional single-phase AC/DC battery charger/ vehicle to grid (V2G) and to transfer electrical energy between the DC-link (connected to the battery) and the electric traction system as DC/AC inverter. In addition, a bidirectional-interleaved DC/DC converter with dual-loop controller is proposed for interfacing the ESI to a low-voltage battery pack in order to minimize the ripple of the battery current and to improve the efficiency of the DC system with lower inductor size. To validate the performance of the proposed configuration, the indirect field-oriented control (IFOC) based on particle swarm optimization (PSO) is proposed to optimize the efficiency of the AC drive system in PHEVs. The maximum efficiency of the motor is obtained by the evaluation of optimal rotor flux at any operating point, where the PSO is applied to evaluate the optimal flux. Moreover, an improved AC/DC controller based Proportional-Resonant Control (PRC) is proposed in order to reduce the THD of the input current in charger/V2G modes. The proposed configuration is analyzed and its performance is validated using simulated results obtained in MATLAB/ SIMULINK. Furthermore, it is experimentally validated with results obtained from the prototypes that have been developed and built in the laboratory based on TMS320F2808 DSP.
In this paper, we propose a new method to predict a mirror's surface deformation due to the stress of moisture release by a coating in the environment of outer space. We measured the surface deformation of circular samples 50 mm in diameter and 1.03 mm thick, using an interferometer. The results were analyzed using Zernike fringe polynomials. The coating stress caused by moisture release was calculated to be 152.7 MPa. This value was applied to an analytic model of a 1.25 mm thickness sample mirror, confirming that the change of surface deformation could be predicted within the standard deviation of the measurement result ($78.9{\pm}5.9nm$). Using this methodology, we predicted the surface deformation of 600 mm hyperbolic mirror for the Compact Advanced Satellite, which will be launched in 2019. The result is only $2.005{\mu}m$ of focal shift, leading to 2.3% degradation of modulation transfer function (MTF) at the Nyquist frequency, which satisfies the requirement.
Park, Moonseo;Lee, Chulho;Park, Sangwoo;Sohn, Byonghu;Choi, Hangseok
Journal of the Korean Geotechnical Society
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v.28
no.12
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pp.5-15
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2012
In this study, a series of CFD (Computational Fluid Dynamics) numerical analyses were performed in order to evaluate the thermal performance of six full-scale closed-loop vertical ground heat exchangers constructed in a test bed located in Wonju. The circulation HDPE pipe, borehole and surrounding ground formation were modeled using FLUENT, a finite-volume method (FVM) program, for analyzing the heat transfer process of the system. Two user-defined functions (UDFs) accounting for the difference in the temperatures of the circulating inflow and outflow fluid and the variation of the surrounding ground temperature with depth were adopted in the FLUENT model. The relevant thermal properties of materials measured in laboratory were used in the numerical analyses to compare the thermal efficiency of various types of the heat exchangers installed in the test bed. The simulation results provide a verification for the in-situ thermal response test (TRT) data. The CFD numerical back-analysis with the ground thermal conductivity of 4 W/mK yielded better agreement with the in-situ thermal response tests than with the ground thermal conductivity of 3 W/mK.
Hydrogen penetration into a metal leads to damages and mechanical degradations and its content measurement is of importance. For a precise measurement, a sample preparation procedure must be optimized through a series of studies on sample washing and drying. In this study, two-step washing with organic solvents and thermal soaking in inert gas were tried with a rod-shaped, API X65 steel sample. The samples were machined from a steel plate and then washed in acetone and etyl-alcohol for 5 minute each and dried with compressed air. After then, the samples were thermally soaked in a home-made nitrogen gas chamber during 10 minute at different heat gun temperatures from 100 to $400^{\circ}C$ and corresponding temperature range in the soaking chamber was from 77 to $266^{\circ}C$ according to the temperature calibration. Hydrogen residue in the samples was measured with a hot extraction system after each soaking step; hydrogen residue of $0.70{\pm}0.12$ wppm after the thermal soaking at $77^{\circ}C$ decayed with increase of the soaking temperature. By adopting the heat transfer model, decay behavior of the hydrogen residue was fitted into an exponential decay function of the soaking temperature. Saturated value or lower bound of the hydrogen residue was 0.36 wppm and chamber temperature required to lower the hydrogen residue about 95% of the lower bound was $360^{\circ}C$. Furthermore, a thermal desorption spectroscopy was done for the fully soaked samples at $360^{\circ}C$. Weak hydrogen peak was observed for whole temperature range and it means that hydrogen-related contaminants of the sample surface are steadily removed by heating. In addition, a broad peak found around $400^{\circ}C$ means that parts of the hydrogen residue are irreversibly trapped in the steel microstructure.
Kim, Kiyoung;Lee, Seulchan;Lee, Yongjun;Yeon, Minho;Lee, Giha;Choi, Minha
Journal of Korea Water Resources Association
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v.55
no.2
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pp.111-120
/
2022
The concept of soil moisture memory was used as a method for quantifying the function of soil to control water flow, which evaluates the average residence time of precipitation. In order to characterize the soil moisture memory, a new measurement index called stored precipitation fraction (Fp(f)) was used by tracking the increments in soil moisture by the precipitation event. In this study, the temporal and spatial distribution of soil moisture memory was evaluated along with the slope and soil characteristics of the surface (0~5 cm) soil by using satellite- and model-based precipitation and soil moisture in the Korean peninsula, from 2019 to 2020. The spatial deviation of the soil moisture memory was large as the stored precipitation fraction in the soil decreased preferentially along the mountain range at the beginning (after 3 hours), and the deviation decreased overall after 24 hours. The stored precipitation fraction in the soil clearly decreased as the slope increased, and the effect of drainage of water in the soil according to the composition ratio of the soil particle size was also shown. In addition, average soil moisture contributed to the increase and decrease of hydraulic conductivity, and the rate of rainfall transfer to the depths affected the stored precipitation fraction. It is expected that the results of this study will greatly contribute in clarifying the relationship between soil moisture memory and surface characteristics (slope, soil characteristics) and understanding spatio-temporal variation of soil moisture.
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