• 무역학회지
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• 제47권4호
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• pp.255-270
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• 2022

If import/export shippers entrust their international logistics activities to forwarders, they can receive good logistics services at a lower cost. Therefore, it is important to form a trading relationship between the export shipper company and the forwarder, and it helps to improve the competitiveness of the company. This study derives factors that an export shipper company forms a transaction relationship with a forwarder, and analyzes the effect of transaction formation factors on transaction continuity. Next, the relationship between export consignment characteristics of export shippers and their influence on transaction formation factors and transaction continuity is identified. As a result of the study, transaction formation factors consisted of price, quality, and companionship, and all factors were found to affect transaction continuity. The characteristics of consignment logistics for shippers are the proportion of consignment, the number of business partners, and the transaction period. The proportion of consignment and the number of business partners affected the price factor, and the number of business partners affected the quality factor. There was no mutual influence between the transaction continuity and the characteristics of the shipper's logistics consignment. Therefore, there is a need for recognition of a relationship that can grow between shippers and logistics companies through consignment transactions rather than subordinate recognition based on fair transactions.

• 디지털융복합연구
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• 제12권4호
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• pp.133-143
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• 2014

본 연구는 거래비용요소가 경영성과에 미치는 영향을 검증한 것이다. 연구결과, 첫째, 불확실성은 재무적 성과와 비재무적성과에 직접적으로 영향을 미치는 것으로 나타났지만, 자산특유성과 기회주의는 경영성과에 직접적인 영향이 없는 것으로 분석되었다. 둘째, 협력관계 지속요인에 직접적으로 영향을 미치는 변수는 자산특유성과 불확실성으로 나타났으나. 기회주의는 직접적인 영향이 없는 것으로 나타났다. 셋째, 관계만족도에 직접적으로 영향을 미치는 변수는 자산특유성과 기회주의로 나타났으며, 불확실성과의 관계는 없는 것으로 분석됐다. 넷째, 협력관계 지속요인과 관계만족도는 재무적 성과와 비재무성과에 각각 직접적으로 영향을 미치는 것으로 나타났다. 요약하면, 거래비용요소가 협력관계 지속요인과 관계만족도라는 매개변수를 통하여 경영성과에 영향을 미치고 있음을 발견하였다.

• 농촌의학ㆍ지역보건
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• 제49권1호
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• pp.59-70
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• 2024

Objectives: This research analyzed and compared housing transaction prices and depression rates according to housing types before and after the COVID-19 pandemic. Methods: Data on housing transaction prices and depression rates from 2018 to 2022 in 25 districts of Seoul, South Korea, were utilized. Dummy variables were employed to account for potential confounders influencing the relationship between the variables. Statistical analysis was conducted using R, and the relationship between depression rates and housing transaction prices was examined through Ordinary Least Squares (OLS) and panel data regression analysis. Results: The results of OLS and one-way random effects models indicated a significant relationship between apartment (p<.05) and officetel (p<.001) transaction prices and depression. However, detached/semi-detached and row/townhouse transaction prices did not exhibit a significant relationship with depression. Conclusion: It was observed that as apartment and officetel transaction prices increased in Seoul before and after the COVID-19 pandemic, depression rates also increased. Considering that changes in housing prices by housing type in South Korea may impact the mental health of local residents, it is deemed necessary to consider healthy housing and housing prices as comprehensive determinants of mental health.

• 한국중재학회지:중재연구
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• 제31권4호
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• pp.99-117
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• 2021

In this study, the effect of reducing and increasing factors in relationship conflict on the relationship exit between auto parts suppliers and buyers was analyzed based on transaction cost theory and relational exchange theory. As a result of the hypothesis test, Hypothesis 1, which states that relationship commitment will hurt relationship exit, and Hypothesis 3 that replacement will harm relationship exit were supported. In addition, Hypothesis 2 which states that transaction-specific investment will positively affect relationship exit was not supported. The theoretical and practical implications of this study are as follows. This study has identified the antecedents of relationship exit by comprehensively applying the transaction cost theory and relational exchange theory. In addition, this study can identify what a company should manage specifically to lower conflict and relationship exit by identifying the antecedents of relationship exit. The limitations of this study and the directions for future studies are as follows. First, not all of the antecedents of relationship exits between auto parts suppliers and buyers have been extensively investigated in the viewpoint of the transaction cost theory and relational exchange theory. In the future, it is necessary to identify additional factors. Second, the study was conducted only from the supplier's viewpoint. In future studies, it is expected that more accurate research results can be obtained by simultaneously examining the supplier's point of view and the buyer's point of view.

• 한국프랜차이즈경영연구
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• 제12권1호
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• pp.35-44
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• 2021

Purpose: This study examines the opportunism moderating effect by the startup experience in the relationship between franchisor and franchisees. In the case of a franchise system that has a continuous relational exchange transaction, relationship management is a very important activity because the relationship management between franchisor and franchisees improves the quality of the relationship. Nevertheless, there is insufficient of research on opportunism, which is a negative factor in managing the relationship between franchisor and franchisees in continuous relationship. Research design, data and methodology: This study, we explore the cause of opportunism based on transaction cost theory through prior research and establish a research model based by goal incongruity, uncertainty, information asymmetry, transaction specific assets, the relevance to determinant of opportunism and the startup experienced which is a moderating variable. To verify several hypotheses, the data were collected from 300 out of 1,760 domestic franchisees and analyzed using multiple regression analysis with SPSS program. Results: The findings are as follows. Goal incongruity did not affect opportunism. Opportunism increased as uncertainty increased, and as information asymmetry increased, opportunism increased. An opportunism decreased as transaction specific assets increased. Moreover, the findings show that startup experience only plays a moderating role in the relationship between information asymmetry and opportunism. Therefore, 4 out of 8 hypotheses were supported. Conclusions: The findings show that uncertainty, information asymmetry, and transaction specific assets are the determinants of opportunism. In addition, the results of the analysis of the moderating role of startup experience show that the less entrepreneurial experience, the greater the influence of information asymmetry on opportunism. Our findings mean that maintaining a successful relationship between franchisors and franchisees is possible when franchisors provide knowledge sharing, goal sharing, environmental sharing, and management information sharing to franchisees. In addition, the findings of this study shows that the contract content and management should be changed according to the entrepreneurial experience. In other words, the franchisors must share and integrate the accumulated franchisees' and franchisors' experience with the franchisees to create a synergy that can lead to successful bilateral relationship maintenance, which in turn reduces opportunism.

• 무역학회지
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• 제44권3호
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• pp.155-170
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• 2019

This study examines the model of perceived risk, trust, and continuous transaction intentions presented in a study of the buying behavior in International Transaction. Although most of the trade transactions have been studied as a legal supplement, trade transactions are also purchasing behavior aimed at maintaining continuous transaction intentions between the parties. The study results confirmed that perceived risk could be separated into risk neutrality, risk - taking and risk aversion, and perceived risk had an effect on trust. In addition, the trust affected by perceived risk in the trade transaction model has a statistically significant effect on continuous transaction intentions. The study results confirm that the theoretical background used in previous studies of purchase behavior models is also effective in trade transaction.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2005년도 추계학술대회
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• pp.255-271
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• 2005

This paper aimed to exam core factors of the relationship factors and analyze their effects on structural bonds and social bonds. And this paper analysis structural bonds and social bonds effects on relationship commitment. To accomplish this purpose, this study examined previous studies and summarized core factors of the relationship making. The result of this study are as follow: First, we examined that 6 factors-tech-shared, product characteristic, transaction specific asset, reputation, trust, communication-were relationship factors of buyer-seller industrial market. Second, it is shown that tech-shared, product characteristic, transaction specific asset factors have a positi-ve influence on the structural bonding. Third, it is shown that reputation, trust, communication factors have a positive influence on the social bonding. Fourth, it is shown that structural bonding, social bonding have a positive influence on the relationship commitment.

• 한국IT서비스학회지
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• 제13권4호
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• pp.139-153
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• 2014

The purpose of this study is to examine the impact of relationship quality on customer value, customer satisfaction and relationship retention intention in the B2B transaction relationship. For the empirical study, we conducted a survey of the PCB corporation's client companies and used 110 surveys of them for analysis. The results of this study are summarized as follows : First, trust, relationship satisfaction, unity and performance as factors of relationship quality had significantly positive effect on relationship retention intention by the medium of customer satisfaction. Second, utilitarian value which is a parameter did not have significantly effect on customer satisfaction and relationship retention intention. Whereas, hedonic value which is influenced by relationship satisfaction, unity and performance had significantly positive effect on customer satisfaction and relationship retention intention. These results are not treated weightily in the preceding studies and managing the hedonic value in B2B transaction relationship is considered important to improve the customer satisfaction and relationship retention intention.

• 한국중재학회지:중재연구
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• 제30권2호
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• pp.165-184
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• 2020

In this study, the factors affecting opportunism in the relationship between suppliers and key accounts were analyzed from the viewpoint of transaction cost theory, market power theory, and relationship marketing theory. As a result of the hypothesis test, Hypothesis 1 stating that demand volatility will have a positive effect on opportunism and Hypothesis 2 that transaction-specific investment will have a positive effect on opportunism were also supported. In addition, Hypothesis 3 stating that channel power will have a positive effect on opportunism was also supported. Lastly, Hypothesis 4 stating that relational commitment will have a negative effect on opportunism was not supported, along with Hypothesis 5 stating that transaction satisfaction will have a negative effect on opportunism. The theoretical and practical implications of this study are as follows. This study has identified the antecedents of opportunism by comprehensively applying the transaction cost theory, market power theory, and relationship marketing theory. In addition, this study can identify what a company should manage specifically to lower opportunism by identifying the antecedents of opportunism. The limitations of this study and the directions for future studies are as follows. First, not all of the antecedents of opportunism of key accounts have been extensively investigated from the viewpoint of the transaction cost theory, market power theory, and relationship marketing theory. In the future, it is necessary to identify additional factors. Second, the study was conducted only in the supplier's viewpoint. In future studies, it is expected that more accurate research results can be obtained by simultaneously examining not only the supplier's point of view but also the buyer's point of view.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2009년도 추계 학술논문 발표대회
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• pp.265-268
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• 2009

The purpose of this study is to analyze the casual relationship among Housing Transaction Index, Jeonse Rental Index and Interest Rate. To analyze the influence of interest rate in more detail, CD Interest rate and Spread are used as variables. Granger Casualty Test is used as a analysis tool, As a result, Spread is the cause variable of the Housing Transaction Index and the Housing Transaction Index is the cause variable of the CD Interest Rate. And also, CD Interest rate influences the Jeonse Rental Index and the Jeonse Rental Index has influence on the other variables.