• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.494-506
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• 2013

Media like TV programs and movies has deeply rooted in the public and it can supply affluent informations on special tourist attractions during short time relatively. Media can make the image of special objects and destinations recreated and viewers induced to the special places. Because of these positive effects, many countries and self governing bodies having tried place marketing through media have done their best to raise the image of their tourist attractions and induce a visit. So, most of studies about the effect relations between media and tourist attractions have been done about the confirmation of the impact relation between media and the image raising of tourist attractions and between media and the tourists's visit inducement. This study reconfirms the results of the existing studies and confirms whether the difference of media program genre causes that of the impact relation between media and the image raising of tourist attractions and between media and the tourists's visit inducement. In order to confirm these purposes, 3 assumptions are established and are proved through statistical analyses based on a questionnaire. According to the results of these analyses, all of 3 established assumptions : assumption 1, the impact relation between media program genres and the image of tourist attraction, assumption 2, the impact relation between the image of tourist attractions and behavior intention, and assumption 3, the impact relation between media program genres and behavior intention, are partly accepted.

• Journal of Platform Technology
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• v.11 no.6
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• pp.21-27
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• 2023

In this paper, we introduce a reinforcement learning-based algorithm for personalized tourist path recommendations. The algorithm employs a reinforcement learning agent to explore tourist regions and identify optimal paths that are expected to enhance tourism experiences. The concept of tourism experience is defined through points of interest (POI) located along tourist paths within the tourist area. These metrics are quantified through aggregated evaluation scores derived from reviews submitted by past visitors. In the experimental setup, the foundational learning model used to find tour paths is the Deep Q-Network (DQN). Despite the limited availability of historical tourist behavior data, the agent adeptly learns travel paths by incorporating preference scores of tourist POIs and spatial information of the travel area.

• Korean Business Review
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• v.11
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• pp.149-171
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• 1998

The most important thing in the Tourist Market Segmentation is to find descriptive variables which can describe the changes of tourist demand properly. There are many descriptive variables. Among them, vital statistical variables were proved to be effective. The strongest variable but which was studied much less is the Family Life Cycle. This study will focus on the relation between Family Life Cycle and Travel Behavior of Destination Choice. In this study, I will verify the validity of Family Life Cycle as a descriptive variable of Tourist Market Segmentation, and try to find the meaningful variable at each steps. Therefore, The purpose of this study is to explain the relation between Family Life Cycle and Travel Behavior of Destination Choice, to verify the validity of Family Life Cycle as descriptive variable and to find the strategy to respond to the increase in quantity and diversity of quality of Tourist Market. The studies on the Family Life Cycle should be updated continuously according to the change of family structure and it should be understood as standard for Tourist Market Segmentation in the public and private sphere.

• Journal of the Korean association of regional geographers
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• v.2 no.1
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• pp.115-131
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• 1996

Tourism is multi-faceted phenomenon which involves movement to stay in destinations outside the normal place of residence. Thus, tourism is a composite phenomenon which incorporates the diversity of variables and relationships to be found in the tourist travel process. Tourism-behaviors are of major economic and social significance. With the growth of mass-tourism, the government departments of tourism is to provide many tourist facilities, to develop travel destination and tourism resources. At same time, the growth of mass-tourism has prompted perceptive travellers to raise many questions concerning the many travel destination and the tourism resources of encouraging further tourism demand. Most of tourism have a mental in their minds about various objects. This allowed him to choose tourism destination as a important rules. In tourism geography, behavioral approach to wildness, tourism resources and places has risen since 1960's. The tourist profile can be viewed under two major categories: the tourist social-economic and behavioral characteristic. Particulary, the motivations, attitude, need, values and preference of travel destinations are of crucial importance in contributing to their desion-making process. In this view, this paper is emprical study investigated travel patterns and behavioral characteristic of tourists and potential tourist in East Chonnam. The purpose of this paper is to show the spatial preference and tourism behavior of travel destinations. For this study, we are undertaken the questionary method employed by recreation geographers in order to collect research data for the East Chonnam-citizens functioned as a major tourist demand. The East Chonnam Province have many tourist-places including national park, provincial park, and local tourist-places. Thus, citizen of the East Chonnam evaluate many tourist-places very high, but evaluate the facilities of tourist place very low. The high ranks of preferences to travel destinations among tourist-places are Hyangilam, Geomoon island, Odongis land, Songkwang temple. The major travel destinations occurred the temporary travel trip are Odong island, Sunam temple, Songkwang temple. Heungkook temple, Hyangilam which are the type of mountainous in located inland. The relationship between the degree of preference and tourism behavior of travel trip for the travel destinations does not correlate each other. The result of analysis about the degree of seasonal preferences presented spatial differences according to characteristics of tourist-places. The typical travel destination are divided into seasons : Odong island. Mt. Backwoon, Goemoon island of spring, Goemoon island, Sungbul valley, Banggukpo beach of summer, Songkwang temple, Mt. Pal young of fall. The future of tourism will be rapidly grow with increase of personal mobility and leisure time, chang of tourism behavior. Thus, it is imperative that planning and development for tour-root, facilities of tourist-places should be implemented to increase tourism demand.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.328-338
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• 2022

This study aims to identify the influential relationship between the characteristics of tourism information of the MZ generation's SNS content, tourist destination reputation, and intentions of traveling behavior with a focus on Jeju Province. To achieve the purpose of this research, this study was conducted on 270 tourists who had recently traveled to Jeju Island after being exposed to characteristic tourism information on SNS within the last year among the MZ generation through a commissioned survey company. A total of 270 results were collected and used for empirical analysis. The results of the research are as follows. First, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the reputation of the tourist destination. Second, it was found that the reliability, usefulness, timeliness, and interactivity factors of SNS tourism information had a significantly positive (+) effect on the intentions of traveling behavior. Third, it was found that the tourist destination reputation has a positive (+) effect on the intentions of traveling behavior. This study discussed the future tourist destination reputation formation and future behavioral decision process of the MZ generation tourists who are constantly seeking tourist destinations. In addition, the theoretical implications presented in this study were discussed.

• Journal of the Korean association of regional geographers
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• v.17 no.6
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• pp.753-765
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• 2011

Tourist behavior has been a major topic in tourism research. Since the construction of Saemangeum seawall, May 2010, it has been working actively to make a tourist complex fishing port project of Bi-eung port, with the increase of tourists visiting to Saemangeum seawall and Bi-eung port. The purpose of this study is to analyze tourist behaviors conducted in Bi-eung port of Gunsan area. Most of the tourists were the residence of the Jeonbuk, and one-day tourists mostly consisted of families and friends. It was examined that the main destinations were Saemangeum seawall and Bi-eung port. The major complaints of tourists were the lack of parking and convenience facilities. In order to activate the tourism of Bi-eung port, it is required the landscape maintenance and place marketing of Bi-eung port. The satisfaction indicators about tourism base on facilities such as accessibility, promotion and information, tourism products and food, linkage of tourist places and tourism resource with surrounding areas, and the related tourism programs show as below average, respectively. Seven kinds of tourism infrastructure as measured by indicators below average in satisfaction with the analysis but Comprehensive assessment as a tourist destination was the relatively high levels.

• Journal of Korean Society of Rural Planning
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• v.16 no.4
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• pp.87-94
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• 2010

This study was performed with 239 dwellers who live in the city, visited rural tourism village. This study investigated the relationship of servicescape perception of rural tourism village and tourist satisfaction and behavior intention. The servicescape factors of rural tourism village consist of artificial factors and social factors. Social factors affect more total satisfaction, service satisfaction and environmental satisfaction more than artificial factors, but facilities satisfaction is more affected by artificial factors than Social factors. Total satisfaction and service satisfaction and environmental satisfaction influence behavior intention but facilities satisfaction does not. Total satisfaction has the biggest influence on behavior intention. This means that for successful rural tourism village development, social factors should be considered than artificial factors.

• Journal of East Asia Management
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• v.5 no.1
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• pp.47-73
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• 2024

Research has shown that authentic experiences at tourist destinations, referred to as destination authenticity, lead to increased revisit intentions and recommendations. However, studies demonstrating the impact of destination authenticity on everyday purchasing behavior are scarce. To address this research gap, based on autobiographical memory and consumer inference theory, this study re-examines the relationship between destination authenticity and purchase behavior toward brands created in tourism destinations encountered in everyday life. This study reveals that brand authenticity mediates destination authenticity's effect on the purchase intention toward destination brands. Furthermore, the effects of destination authenticity on brand authenticity, as well as brand authenticity on purchase intention, are moderated by destination brand self-congruence. The findings of this study contribute to the literature by examining the mechanisms of tourists' purchase behavior, based on autobiographical memory and consumer inference theory. In addition, it sheds light on the boundary conditions under which the impact of destination authenticity on brand authenticity and that of brand authenticity on purchase intention are enhanced.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.258-269
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• 2010

This study examines an evaluation on the effect of service quality of food products on tourist satisfaction. Style, pleasantness, reliability, kindness, and guarantee were selected as service quality factors for this study. Also, expected effects, purchase intention, and repurchase intention were used to examine tourists' satisfaction levels. To verify the relationship between the service quality of food products and tourist satisfaction, it used one hundred twenty sample cases. The results service quality are as follows. First, the types of service quality were drawn based on the characteristics of service quality. Second, the service quality of food products had positively significant influence on the satisfaction levels of purchase behavior. Third, the types of service quality and the satisfaction levels of purchase behavior were significantly different.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.2
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• pp.598-604
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• 2013

This research the impacts of the tourism service quailty to the beahvioral intentions and loyalty to the results are as follow. Study results showed that the quality and behavior of tourist loyalty significantly affecting. Through these results, first, we could suggest one for the tourist to improve the quality of future loyalty to the new material could present on the tourist destination of Cheongbuk. Second, applied quality is important to know was intangible goods such as tourism and tourism quality as new research on the tourist destination of Cheongbuk. These results can be presented to expand the coverage associated with the quality of the tourist academically based. Tourist destination of industrial brand strategy was able to give many implications.