• Title/Summary/Keyword: tourism products

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Investigating the Smart Hotel Customers' Technology Amenities Adoption Behaviour (스마트호텔 고객의 기술 어메니티 수용에 관한 연구)

  • Kim, Tack Yeon;Chung, Namho
    • Journal of Service Research and Studies
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    • v.13 no.4
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    • pp.142-159
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    • 2023
  • As the core technologies of the 4th Industrial Revolution are introduced into luxury hotels, they are taking off as cultural and experiential spaces that provide new products and services to hotel users and new experiences. Therefore, this study investigated the effect of hotel users' perception of the experience of using technological amenity services on their trust and satisfaction, focusing on luxury hotels as smart hotel to identify the essential factors of smart hotels that can lead to continuous competitive advantage and improvements in the future. In addition, the study aimed to find an effective hotel marketing strategy and plan to satisfaction the smart hotel by maximizing customer satisfaction. To verify the research hypothesis, a survey was conducted targeting hotel users with experience using technological amenities in smart hotels within the last two years. As a result of the study, it was confirmed that all hypotheses were adopted except for the relationship between personification, intention to use technical amenities, and perceived performance expectations and satisfaction with smart hotels. Based on these research results, this paper presents theoretical and practical implications. Smart hotels are rapidly changing by introducing various smart technologies. Therefore, it will be meaningful data for securing a sustainable competitive advantage and establishing differentiated hotel management and marketing strategies.

The Effects of Social Media on Traveler's Autobiographical Memory and Intention to Revisit Travel Destination (소셜 미디어가 관광객의 자서전적 기억과 관광지 재방문 의도에 미치는 영향)

  • Hyunae Lee;Namho Chung;Chulmo Koo
    • Information Systems Review
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    • v.18 no.3
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    • pp.51-71
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    • 2016
  • Tourism products are intangible goods. Given this nature, tourist experience should be recorded and visualized through media, such as pictures, videos, and souvenir. Online platforms played the role of media given the growth of information and communication technology. Tourists post their travels for real-time documentation of their experiences, but they also tend to reminisce about past experiences that they posted on social media. Social media is not only a channel of self-presentation or a means of communication with other people, but it also serves as an archive of electronic records to bring back memories. Given this finding, we investigated the impact of social media on the autobiographical memory (recollection and vividness) of tourists and their intention to revisit a certain destination. The results showed social media interface and the impact of display quality on the recollection and vivid memory. The predictor of memory recollection of tourists is intention to revisit a destination. Social media is considered an archive of travel memory that indulges people to reminisce. Theoretical and practical implications were provided based on these results.

An Influence of Distributor's Corporate Image on Consumer Behavior Towards PB Products (유통업체의 기업이미지가 PB제품에 대한 소비자태도에 미치는 영향)

  • Kim, Moon-Jung;Oh, Young-Ye;Kim, Ki-Soo
    • Journal of Distribution Science
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    • v.9 no.4
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    • pp.83-91
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    • 2011
  • In addition to the globalization of the distribution industry and intensified competition, the importance of Private Brands has been emphasized, and thus, many studies that clarify the various preceding factors that affect PB purchase intent are being conducted. Following this trend, the purpose of this study is the following. First, the effect of distributor's corporate image on consumer behavior was verified. Second, the perceived quality difference on PB products according to consumers' job was verified. Third, satisfaction difference for PB products according to consumers' job was examined. Research results were shown as the following. First, factorial analysis, conducted to verify distributor's corporate image, gave out the result of ethicality, reliability, stability factors. Among those factors, ethicality and stability were shown to have an effect on brand attitude. However, reliability was not shown to influence PB brand attitude. Second, through the analysis to see the effect of distributor's corporate image on PB product attitude, it was verified that stability has an effect on PB product attitude but ethicality and reliability do not. Third, the analysis to verify the effect of distributor's corporate image on PB product purchase intent showed that ethicality has an effect on purchase intent, but reliability and stability do not. Fourth, housewives, the most active users of distributors, were shown the highest in the research on whether there is perceived quality difference according to consumers' job. Following the group were college students, and then office workers. Fifth, research on the level of satisfaction according to consumers' job showed that there was not a significant difference. The limitations and suggestions of this research were as the following. First, this study could go over each corporate image according to distributor type and characteristics. Due to the vast development of distribution industry, the companies can be classified according to the various types. Therefore, we propose the corporate image of each distributors to be checked, and furthermore, to verify which image of the different types of distributors has positive influence on consumer attitude. Second, PB products should have various perceived quality. However, in this research, it has not been verified which specific factors among the various perceived quality of PB products has a more meaningful influence on consumer attitude. Therefore, we also would like to propose a need for closer research on the specific factors and on which factor has a more positive influence on consumer attitude.

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Multi-day Trip Planning System with Collaborative Recommendation (협업적 추천 기반의 여행 계획 시스템)

  • Aprilia, Priska;Oh, Kyeong-Jin;Hong, Myung-Duk;Ga, Myeong-Hyeon;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
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    • v.22 no.1
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    • pp.159-185
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    • 2016
  • Planning a multi-day trip is a complex, yet time-consuming task. It usually starts with selecting a list of points of interest (POIs) worth visiting and then arranging them into an itinerary, taking into consideration various constraints and preferences. When choosing POIs to visit, one might ask friends to suggest them, search for information on the Web, or seek advice from travel agents; however, those options have their limitations. First, the knowledge of friends is limited to the places they have visited. Second, the tourism information on the internet may be vast, but at the same time, might cause one to invest a lot of time reading and filtering the information. Lastly, travel agents might be biased towards providers of certain travel products when suggesting itineraries. In recent years, many researchers have tried to deal with the huge amount of tourism information available on the internet. They explored the wisdom of the crowd through overwhelming images shared by people on social media sites. Furthermore, trip planning problems are usually formulated as 'Tourist Trip Design Problems', and are solved using various search algorithms with heuristics. Various recommendation systems with various techniques have been set up to cope with the overwhelming tourism information available on the internet. Prediction models of recommendation systems are typically built using a large dataset. However, sometimes such a dataset is not always available. For other models, especially those that require input from people, human computation has emerged as a powerful and inexpensive approach. This study proposes CYTRIP (Crowdsource Your TRIP), a multi-day trip itinerary planning system that draws on the collective intelligence of contributors in recommending POIs. In order to enable the crowd to collaboratively recommend POIs to users, CYTRIP provides a shared workspace. In the shared workspace, the crowd can recommend as many POIs to as many requesters as they can, and they can also vote on the POIs recommended by other people when they find them interesting. In CYTRIP, anyone can make a contribution by recommending POIs to requesters based on requesters' specified preferences. CYTRIP takes input on the recommended POIs to build a multi-day trip itinerary taking into account the user's preferences, the various time constraints, and the locations. The input then becomes a multi-day trip planning problem that is formulated in Planning Domain Definition Language 3 (PDDL3). A sequence of actions formulated in a domain file is used to achieve the goals in the planning problem, which are the recommended POIs to be visited. The multi-day trip planning problem is a highly constrained problem. Sometimes, it is not feasible to visit all the recommended POIs with the limited resources available, such as the time the user can spend. In order to cope with an unachievable goal that can result in no solution for the other goals, CYTRIP selects a set of feasible POIs prior to the planning process. The planning problem is created for the selected POIs and fed into the planner. The solution returned by the planner is then parsed into a multi-day trip itinerary and displayed to the user on a map. The proposed system is implemented as a web-based application built using PHP on a CodeIgniter Web Framework. In order to evaluate the proposed system, an online experiment was conducted. From the online experiment, results show that with the help of the contributors, CYTRIP can plan and generate a multi-day trip itinerary that is tailored to the users' preferences and bound by their constraints, such as location or time constraints. The contributors also find that CYTRIP is a useful tool for collecting POIs from the crowd and planning a multi-day trip.

Management Status and Development Plan of Green Tea Processors in Korea

  • Kang, Hagmo;Park, Junho;Choi, Sooim;Lee, Chongkyu;Kim, Hyun
    • Journal of Forest and Environmental Science
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    • v.36 no.2
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    • pp.156-162
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    • 2020
  • This study was conducted to analyze the current management status of green tea processors in two regions (Hadong-gun and Boseong-gun) in Korea and to suggest directions for the development of the green tea industry based on an understanding their difficulties in management. This study showed that the number of green tea farms and the cultivation area had decreased, while the average unit sales price of green tea in Boseong-gun was approximately three times higher than that in Hadong-gun. Also, this study found that Hadong-gun mainly provided green tea products to wholesalers, whereas Boseong-gun sold it directly to the local retail stores targeting tourists, and this results in generating relatively higher unit prices. Meanwhile, we discovered that both regions had difficulties in management which were caused by the demand for low delivery unit costs from large corporations and small food companies. Therefore, in order to develop the green tea industry in both regions, the size of green tea fields and the scenery satisfaction should be improved to draw more tourists and boost tourists' intention to revisit. In addition, it is necessary to enhance guidance and accessibility of related tourist sites, to expand green tea experience activities, and to improve product satisfaction by developing various goods. By inducing more tourists in these ways, it could change the sales type of green tea from wholesale to retail and help activate the management of green tea processors.

A study on Design Service Model for globalize the tourist industry in Busan - Focus on the estimation of tourist images - (부산 관광산업의 세계화를 위한 Design Service Model 구축에 관한 연구 - 관광이미지 평가를 중심으로-)

  • Hyoung, Sung-Eun;Lee, Sung-Pil
    • Science of Emotion and Sensibility
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    • v.11 no.2
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    • pp.193-206
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    • 2008
  • This paper describes to experiments on the estimation of tourist images in Busan. Preliminary tasks were performed to find out the condition of tourism souvenir and products proper to ocean city with situation in Busan. This survey analyzed by factor analysis taken in local residents, foreigners and other city. Result of factor analysis shows that the local residents and others think of Busan as similar image both. Outsider recognized Busan to tourist attractions of seaside environment and tourist facilities, and have good image of sightseeing and shopping in city. The local people remind Busan as progressive, feels sweet, activity, friendly image beside that foreign tourist remind as clean, modern, abundant, and others think as stable, changing, novelty, friendly. To abstract 8 factors among the images, take out of relevance to condition of tourist and image factors. Important factors for development of tourist industry in Busan are a feeling safe, clean, novelty in priority. And find way that enhancing image to abundant, friendly, activity were proper to tourist industry.

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Industrial and Innovation Networks of the Long-live Area of Honam Region (호남 장수지역의 산업 연계와 혁신 네트워크)

  • Park Sam Ock;Song Kyung Un;Jeong Eun Jin
    • Journal of the Korean Geographical Society
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    • v.40 no.1 s.106
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    • pp.78-95
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    • 2005
  • The purpose of this paper is to analyze industrial and innovation networks of long-live area of Honam Region and to suggest a policy direction for regional development of rural areas where have been neglected in the knowledge-based information society. Four counties (Sunchang, Damyang, Gokseong, and Gurye) in the Southwestern region of Korea are regarded as long-live belt of Korea. Production and innovation networks :Ire analyzed based on intensive surveys of firms in the belt. Major findings from the surveys are as follows. First, there are considerably strong local networks of production firms in terms of supply of input materials and labor. There are strong backward industrial linkages of the production firms with agricultural activities and considerable forward linkages with tourism industry. In addition, Internet is becoming a useful tool for sales of the new products. Second, the analysis of the innovation networks in the long-live area suggests the development of 'virtual innovation cluster' in the era of knowledge-based information society. The results imply that this innovation networks can be developed as a virtual innovation cluster in the rural areas, which can be the basis for the development of rural innovation systems.

The Effects of Country-of-origin image of Beef on Consumer's Quality Perception, Attitude and Purchase Intention (쇠고기 원산지 이미지가 소비자 품질지각, 태도 및 구매의도에 미치는 영향)

  • Choi, Won-Sik;Lee, Soo-Bum
    • Culinary science and hospitality research
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    • v.17 no.3
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    • pp.89-103
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    • 2011
  • The purpose of the study is to examine the effects of the country of origin image of beef on consumers quality perception, attitude and purchase intention. In order to conduct the research, 300 questionnaires were distributed to consumers who have purchased beef in Seoul during a two-week period from December $27^{th}$, 2010 to January $10^{th}$, 2011, but only 244 were analyzed for this study. The results are as followed First, country - of-origin image of beef had significant relations with consumers quality perception, attitude and purchase intention. Second, consumers quality perception had positive relations with attitude and purchasing intention. Third, consumer's attitude had positive influence on purchasing intention. In order to enhance the country-of-origin image of beef, cows should be raised in an environmentally friendly way. Having regular checkups and using good quality feed would produce reliable products. As well, in order to strengthen the image of beef, aggressive marketing strategies are also recommended.

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The study of kitchen product system improvement for eating out food business (외식산업의 수익성 제고를 위한 조리시스템 개선방안에 관한 연구)

  • 문희수
    • Journal of Applied Tourism Food and Beverage Management and Research
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    • v.9
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    • pp.131-161
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    • 1998
  • None of us need to be reminded that these are exceedingly times. The evidence in all about us. Between rising costs and lowering prices, many businesses find profits being depressed almost to the vanishing point. The eating out food business is in just such a profit squeeze. Our ability to compete depends not only on our ability to control the price-cost picture, but to improve its kitchen product system. A kitchen product system is incomplete without a series of built-in improvement procedures. They must be a key part of the system. "improvement" means the continual betterment of all aspects of the operation-its personnel, products, sales, and its costs. These improvements create profits. This study is devoted to a discussion of the application of research methods and techniques to develop of modern kitchen system through the job standardization. Their use in executing other responsibilities related to the process of kitchen system improvement will also be seen. The steps of setting objectives, gathering data, analyzing and interpreting data, and arriving at solutions, conclusions, and/or recommendations are briefly out lined. The material presented emphasizes the need for an improved and systematic approach to the study of problems. It is also implied, of not stated, that the process should not become so mechanical that the principles of creativity are violated. The foregoing steps suggest a systematic approach to kitchen system improvement, finding solutions to problems, improving work methods, instituting changes, followting up on work related to the change. This study has been limited to the truly important points related to each step in the process, it will undoubtedly call to mind other factors for consideration, however, believe that the principles and approach suggested in this study will bring about better methods and improve kitchen operating results.g results.

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Reuse Methodology for Abandoned Mines as Industrial Heritage (산업유산으로서의 폐광산 재활용 방법론 연구)

  • Kang, Dong-Jin
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.6 s.119
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    • pp.111-129
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    • 2007
  • Industrial heritage artifacts may include the industrial products, technologies and infrastructures that have contributed to modernization beginning with the Industrial Revolution. The history of our industrial heritage spans 50 to 150 years and can be characterized by taking into account the site and the technology. This paper analyzes 13 precedents in Japan, Canada, and the United States in terms of these concerns, with focus on the reuse of abandoned mines as industrial heritage. Field surveys and interviews about each abandoned mine were used to obtain historical records and material. The results describe progress in three phases (1) recognizing phase, (2) organizing phase, and (3) maintenance management phase. A proper methodology for reuse is necessary to ensure the authenticity of the abandoned mine, particularly in the face of poor tourism-oriented approaches. As a result of analyzing the 13 cases, we determined that the following principles should be considered during the reuse process. Firstly, reuse of abandoned mines should not be compulsory but should be a spontaneous process and especially, should be carried out by inhabitants. Secondly, education and real experiences in the abandoned mine should be used to ive visitors a feeling of authenticity. Thirdly, creative remodeling methods can be used to enhance the abandoned mine's facilities and the site. Finally, historic and new functions should be the focus of the revitalization. Because this paper mainly focused on 13 precedents, there are likely more diverse cases. However, the conclusions of this report have practical value for reuse of abandoned mines and can be used in establishing methods for reusing Korean abandoned mines as industrial heritage.