• Korean journal of food and cookery science
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• v.32 no.6
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• pp.734-744
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• 2016

Purpose: This study investigated the preference and awareness of consumers residing in the capital area with respect to South and North Korean regional cuisine to provide baseline data for developing effective commercialization strategies. Methods: This survey was conducted among adults over the age of 19 years who were residing in Seoul and Gyeonggi province area, and data analysis was performed using SPSS WIN 18.0. Results: Analysis of the survey participants' preference for South and North Korean regional cuisine showed that Hwanghae province had the highest preference by $4.35{\pm}1.72$ points, whereas Gangwon province had the lowest preference by $3.75{\pm}0.66$ points. Factorial analysis on general characteristics of Korean regional cuisine resulted in 2 factors - 'locality' and 'health'. Cluster analysis showed that participants could be sorted into two clusters by their awareness of Korean regional cuisine - 'the lower cognitive group' and 'the higher cognitive group'. Cluster analysis on the tourism commercialization strategy for Korean regional cuisines showed that 'the higher cognitive group' had significantly higher awareness regarding the following 3 items: 'merchandising strategy', 'popularization strategy' and 'marketing strategy' (p<0.001). Cluster analysis of the world commercialization strategy showed that 'the higher cognitive group' had significantly higher awareness regarding all items of the 'R&D support strategy' and 'Food culture promotion strategy' categories than the 'the lower cognitive group' (p<0.01). Conclusion: Popularization strategies such as value perception based on the well-being concept, and standardization of recipes; merchandising strategies based on storytelling; and food and culture promotional strategies such as Korean cooking classes and food tasting events, were rated as effective commercialization strategies to increase the popularity of Korean regional cuisine.

• Journal of the Korea Convergence Society
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• v.10 no.7
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• pp.317-323
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• 2019

Amid the recent growing social demand for wellness culture and healing tourism, I, through a literature survey and case study, reviewed the conditions of healing tourism in Gangwon-do as a destination of healing tourism, and examined the development project of Gangwon-do type healing tourism and commercialization of the wellness perspective. According to the survey, it was found that the Yeongdong area in Gangwon Province had excellent healing-based conditions in virtue of abundant natural resources, but it was found that it was necessary for local governments to cooperate in order to prevent overlapping investments and create synergy effects by connecting with one another as development contents or business items of healing tourism projects overlap or remain in the planning stage. In the case of Goseong-gun, which was reviewed as the main site, it has high potential as a silver-healing tour and if the County seeks a wellness merchandising strategy for each healing tourism target based on a therapy program linked with local specialized resources, and effectively links and specializes regional strengths in Gangwon-do's Yeongdong region, it is expected to become a regional success story of operating the development of the local tourism for silver and health-oriented tourists.

• Archives of design research
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• v.18 no.1 s.59
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• pp.205-214
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• 2005

A development proposal that maximizes the trend of travel souvenir and articles toward tourism and natural resources through utilization of the Limited Production method was the focus of the present research. First, the flaws of travel souvenir and articles, currently produced in Inje, Kangwon-Do, were identified, as were the regional uniqueness of the area. The comparative advantages of developmental conditions of the above-specified region to various other Si/Kun regions were demonstrated to ascertain the optimal production method of travel souvenir and articles. The results are as follows. Superior supply of,7aw materials necessary for production of wood-worked travel souvenir and articles are abundantly available and the dose proximity of 17 existing workshops self-contain the production capacity to sustain the Limited Production method. Furthermore, the regional governing council conveyed positive attitudes towards the prospect of creating a regional production complex of wood-worked travel souvenir and articles. The results demonstrate that the optimal method of maximizing the trend of travel souvenir and articles toward tourism and natural resources is achieved through systematic collaboration of industry, education, and tourism that promote development, production, and merchandising of Inje's regional travel souvenir and articles.

• Journal of Korean Society of Rural Planning
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• v.13 no.3
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• pp.73-82
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• 2007

Recently, plans to revitalize rural areas in addition to farming are actively having been groped since given agricultural conditions destituted. One of the plan is the 'Rural Tourism' which to sell to urbanites by merchandising rural and pleasant characteristics possessed by rural areas. As a part of the rural-urban exchange, analyzed the features of the experience programs operated by each village by selecting 152 rural-mountain villages where is supporting and presented results by synthesizing above conclusion. The results acquired through such research are as following. Currently, villages operate mainly with the experience program related to general agricultural life styles by synthesizing special features of experience programs with high frequency in operations as the present status of the rural-mountain villages and showed negative trends dependant to the existing natural resources and easy in operations. Moreover, the operation of the experience which are expected to publicize the village and create large incomes were insufficient, analyzed not to be stimulate purchasing activities by lack of connections among experience programs and only simple staged experiences are mainly operated due to low operation frequency of experience programs which can be operated with special interests or professional characteristics.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.2
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• pp.313-320
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• 2010

In this study, kiwi fruit, which has various medical actions and excellent functionality, was used together with gruels for comparison and analysis of to compare and analyze the changes in physico-chemical quality of a kiwi fruit-gruel according to the amount of kiwi concentrate added to the gruel. Analysis on the sensual quality of kiwi fruit-gruel spread was done to indicate to it was executed to find out the merchandising potential of the preparation and to provide basic data for gruel commercialization. Increasing content of kiwi concentrate decreased the solid content and pH of kiwi fruit, and increased sweetness and viscosity. Significant changes in chromaticity to L(lightness) and a(redness), texture qualities of hardness and cohesiveness, gumminess, springiness, color, flavor, sourness, and sweetness were evident with increasing kiwi concentrate. Concerning overall acceptability and sensory evaluation, 20% softness samples were most preferred. The findings may lead to enhanced medical/nutritional activity and functionality of kiwi fruit-supplemented gruel. The more the kiwi concentrate was added to the gruel, solid content and pH of the kiwi fruit-grue decreased. The sweetness and viscosity of kiwi fruit-gruel increased. For chromaticity to L(lightness) and a(redness) of the gruel decreased and showed significant difference between sample groups. For texture, there were significant changes shown for hardness and cohesiveness the amount of kiwi concentrate added was different, increased There was a significant change between samples for gumminess. As for springiness, there was a significant change between samples. There were significant difference between each sample for color, flavor, sourness, sweetness. For softness, overall-acceptability and sensory evalution 20% group was most preferred based on this study, from the physico-chemical and sensual perspective, 20% group is highly recommended for adding kiwi concentrate into gruel. In conclusion, this study is meaningful as it enhanced the functionality and quality of a gruel by combining kiwi fruit with various medical action and excellent functionality, with Kiwi Fruit and presented a basic material for creating a kiwi concentrate combined gruels.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.27-39
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• 2022

The purposes of this study were to develop cultural fashion products using Baekje traditional culture, and to examine the effects of product image and evaluative criteria on the purchase intention of cultural fashion products using Baekje traditional culture. The subjects were 500 adult consumers from their 20s to 50s. The research method was a survey, and the instruments were four stimuli, which were developed using Baekje traditional culture, and the questionnaire, consisted of product image, evaluation criteria, purchase intention of cultural fashion products, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows. First, four handkerchief designs were developed as cultural fashion products, based on the results of a preliminary investigation of consumer behaviors toward cultural fashion products and thier preference of Backje relics. Second, three factors (attractiveness, uniqueness, and gentleness) emerged for images of cultural fashion products. Third, four factors (design characteristics, tourism characteristics, cultural symbolism and practicality) emerged for the evaluation criteria for cultural fashion products. Fourth, three image factors had significant positive effects on purchase intention. Especially, attractiveness had a greater effect than others. Fifth, the four evaluative criterion factors also had significant positive effects on purchase intention. Design characteristics had the greatest effect, followed by tourism characteristics, cultural symbolism, and practicality in order.

• Journal of the Korean Society of Food Culture
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• v.21 no.5
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• pp.446-455
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• 2006

This study was performed by questionnaire to investigate the dietary attitude and preference of native local foods for Ulsan citizens. The subjects were consisted of 500 citizens living in Ulsan area. The results of the survey are summarized as follows: On frequency of eating of local foods, 'one time per year' scored high as 40.8%. 'Labor-intensive' scored high as 35.6% in cooking methods. 'Rarely' scored high as 43.2% in frequency of cooking at home. A criteria of selection of Ulsan local foods was 57.2% in taste. The recognition score of native local foods was 'healthful food' (3.96 points), 'should be handed down to next generation' (3.94 points), and 'a lot of natural food ingredients' (3.88 points) and 'nutritious food' (3.87 points) in the order. The preferred native local foods of Ulsan area was 'Ulsa pear' (3.97 points), 'Eonyang, Bonggye Hanoobulgogi' (3.86 pionts), 'Raw Fish', 'Haemuljeongol', ‘Gangodeungojjim', 'Suknamsa SanchaeBibimbab' 'Gangdon Natural Brown Seaweed' in that other. On the other hand, the preference for 'Myeoljang', 'Whale Meat', 'Oksamju', 'Meonggejeon', 'Jepyipjangajji' and 'Kimchigam' was very low. Males liked 'Whale Meat', 'Raw Fish', Oksamju' and 'Dombaegi(Shark Meat)', while females liked 'Gandong Naural Brown Seaweed'. The most effectual food for developing tourism merchandising of Ulsan local foods was 'Eonyang, Bonggye hanoobulgogi' and the next is 'Eonyang Dropwort', 'Gangdong Natural Brown Seaweed', 'Myeoljang', 'Ulsan Pear', and 'Oksamju' in the order.

• The Journal of the Korea Contents Association
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• v.5 no.6
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• pp.238-247
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• 2005

This study was to analyse participant's satisfaction according to the visiting purpose and experiences on the exhibition service, and also to suggest guideline for new standard evaluation in the operating exhibition service. The implications are as follows; firstly, surrounding environment showed significantly for merchandising & information participant's, and also stay cost & tourism service showed up general visiting purpose participant's. Secondly, it was showed significantly a place for refreshment, fire equipments, and ventilation & heating/air conditioning on the exhibition service. Third, government & exhibition authorized person should provide best environment through satisfaction factors in the exhibition service.

• Spatial Information Research
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• v.20 no.4
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• pp.69-82
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• 2012

The purpose of this study was to identify structural properties of C.B.D and to provide direction that required for the plan and its development by analyzing land use patterns and its characteristics in the center of the city. In this study, the future planning elements and detailed land use of Seoul was analyzed, in regard to the spatial structural hierarchy and the function of downtown, by investigation of its current urban spatial structure. First, the characteristic of the land-use for merchandising facilities is that it is developed from west to east along the Jong-ro, Myungdong and Namdaemun, it shows high rate of the facilities along the horizontal axis. The large market area on this district would be the reason to the high rate of mechandising facilities. Second, the characteristic of the land-use for business facilities is that it is highly rated on the area passing through the Sejong-ro and Seoul station. The analysis result of our investigation is that the projects executed by Seoul city such as 'downtown maintenance planning' and 'downtown recreation program' strengthened functions of business and merchandising and promoted downtown shopping, leisure, tourism functions resulting activation of nearby market place and evaluated as maintaing the centrality of downtown Seoul well.

• Journal of Distribution Science
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• v.15 no.11
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• pp.83-93
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• 2017

Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.