• Asia-Pacific Journal of Business
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• v.1 no.1
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• pp.23-40
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• 2010

This article estimates the total evaluation of the festival and investigates the determinants of visitors' WTP(willingness to pay) for the festival. Hi Seoul Festival is a way to introduce Korean culture to other foreigners as well as to serve as an economic and cultural stimulus for Seoul. A contingent evaluation survey was conducted and a total of 763 useful samples were collected. The results show that the evaluation of the festival were different across three different WTPs which were calculated as 2,846 won, 3,321 won, and 4,838 won. The annual total benefits value is calculated as 433.767 billion Korean won. And visitors' sex and visitors' satisfaction(keep up festival, need to modify) was a important determinants of the WTP for a visit. These findings may provide guidance managers and practitioners who help maintain the Hi festival.

• Journal of Environmental Impact Assessment
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• v.21 no.1
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• pp.185-199
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• 2012

Ecotourism has been attracting much attention as an example industry that can vitalize local economy markets and preserve natural resources. Implementation of 'Ecotourism Designation System' is under consideration to provide ecotourism products that can both emphasize the original meanings of ecotourism and ensure stronger trust from customers than ever before. This research introduced the direction, principles, subjects, and assessment indicators by subjects in terms of implementing the system and proposed fundamentals for both designation assignment and score calculation. In the face of implementing such a system in Korea, the investigation sought subjects whose target areas and programs are in need of examination. For assessment criteria by subjects, six assessment indicators were selected in the end for ecotourism sites, including: (1) the value of natural/ecological preservation (2) facility's ecological design (3) understanding both the environment and local culture (4) systems connecting local communities for cooperation (5) long/short term preservation and maintenance strategies/plans (6) willingness to further develop ecotourism and cooperative platform. In addition, seven assessment indicators were selected for program assignments, including: (1) the value of natural/ecological preservation (2) minimization of environmental effects (3) expansion of environmental understanding (4) sharing the local culture (5) vitalizing local connections and economical activities among communities (6) securing and maintaining professionality among human resources (7) odds of continuation, creativity, and aptness to improve programs. After considering the pros and cons of both categorizing system and yes/no system, implementation of categorizing system for the short term and yes/no for the long term were suggested, followed by additional suggestions of a score calculation system for each system. The official implementation of the 'Ecotourism Designation System' is scheduled for launch in 2013 after the trial operation in 2012. The assessment indicators and fundamentals suggested in this research, considering judgment, must be improved via systematic and practical methods through the trial operation.

• The Journal of the Convergence on Culture Technology
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• v.5 no.2
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• pp.207-216
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• 2019

Unlike previous studies, which mainly analyzed factors affecting tourism motivation and tourism satisfaction, this study analyzes the political, economic and cultural factors affecting the number of Chinese tourists visiting Korea. Empirical results show that political factors such as the Chinese regime, the number of meetings and talks between Korea and China, the number of phone calls between the two countries, and the Korea-China FTA (also as a economic factor) have a significant impact on the number of Chinese tourists visiting Korea. In particular, political friendly variables related to economy (ex. Korea-China FTA) has been analyzed to have a more significant positive effect on the number of Chinese tourists to Korea than the factors that create friendly atmosphere only in the political field. In addition to political factors, economic factors such as the Korea-China FTA, and cultural factors such as Korean Wave represented by Korean cosmetics also have a significant impact on the number of Chinese tourists visiting Korea.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.383-392
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• 2022

Mokpo is a port city in the southwest of the Korean Peninsula. The popular song "Tears of Mokpo" is a song planted in the hearts of the entire nation. In this content, there are Yudalsan Mountain and Samhakdo Island in Mokpo, and people vaguely know this area, but it is a familiar place. In particular, Samhakdo Island is a representative brand that symbolizes Mokpo and is a place with regional identity. Mokpo City is creating many facilities infrastructure to develop Samhakdo Island. It is a stepping stone for converting the local economy into a tourism industry. However, the development of performance contents for the soft power of local culture is weak. In this respect, this study presented performance contents for Samhakdo Island, Mokpo's representative brand, for local tourism attractiveness. The research progress is a study on planning and researching performance contents using the location of Samhakdo Island in Mokpo. First, the background of the theory of performance content planning based on local placeability was examined. Next, Samhakdo Island in Mokpo proposed planning for performance contents.

• Journal of The Geomorphological Association of Korea
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• v.18 no.1
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• pp.15-27
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• 2011

The canals of China·Northern Europe are different from those of Korea in the phases of the times and physical environment as follows. As the coefficient of river regime is high and the slopes of river is high in our country, the sediments are much deposited on the floor and river channels are meandered and the depth of water are low. So we should dredge the river floor and should construct the dams and lock gates. These will cause streams to be late and to be flooded. The rising and falling of groundwater tables may be fatal to the buildings. The ecosystem will be ruined by water pollution and rising of water levels. We are concerned about the economy of the canals, the low velocity of the canals, reduction of the transportation cost, transshipment cost and terminal cost, tourism·leisure-typed waterway and extreme cost of waterway development. It is proper for us to put in good order and control waterway simply by means of annual schedule, not to construct canal.

• Smart Media Journal
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• v.12 no.8
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• pp.26-36
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• 2023

The purpose of this study is to propose ways to revitalize the local economy by analyzing the index changes and tourism big data before and after the opining of the KTX on the Gangneung Line in Gangneung City, where the population continues to decline. For This, the main current status of Gangneung-si and internal operation record data(DTG) of Gangneung-si were analyzed. After that, changes in the movement behavior of public transportation users before and after the opening of the KTX Gangneung Line were compared. As a result, it was possible to observe changes in tourist transportation preferences, demographic shifts, alterations in small-scale business sectors and in the travel patterns of tourists within the city of Gangneung. In particular, changes in the small business sector have shown an increase in general restaurants, leisure food establishments(cafes, etc.), and accommodation facilities following the opening of the KTX Gangneung Line. All three sectors have experienced growth concentrated in the vicinity of Gangneung Station, indicating the influence of Gangneung Station, which opened in the central part of Gangneung city, following the inauguration of the KTX Gangneung Line.

• Asia-Pacific Journal of Business
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• v.15 no.1
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• pp.319-334
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• 2024

Purpose - The purpose of this study is to examine the gravity model commonly used for demand forecasting upon the implementation of new tourist facilities and analyze the main causation of forecasting errors to provide a suggestion on how to improve. Design/methodology/approach - This study first measured the errors in predicted values derived from past feasibility study reports by examining the cases of five national science museums. Next, to improve the predictive accuracy of the gravity model, the study identified the five most likely issues contributing to errors, applied modified values, and recalculated. The potential for improvement was then evaluated through a comparison of forecasting errors. Findings - First, among the five science museums with very similar characteristics, there was no clear indication of a decrease in the number of visitors to existing facilities due to the introduction of new facilities. Second, representing the attractiveness of tourist facilities using the facility size ratio can lead to significant prediction errors. Third, the impact of distance on demand can vary depending on the characteristics of the facility and the conditions of the area where the facility is located. Fourth, if the distance value is below 1, it is necessary to limit the range of that value to avoid having an excessively small value. Fifth, depending on the type of population data used, prediction results may vary, so it is necessary to use population data suitable for each latent market instead of simply using overall population data. Finally, if a clear trend is anticipated in a certain type of tourist behavior, incorporating this trend into the predicted values could help reduce prediction errors. Research implications or Originality - This study identified the key factors causing prediction errors by using national science museums as cases and proposed directions for improvement. Additionally, suggestions were made to apply the model more flexibly to enhance predictive accuracy. Since reducing prediction errors contributes to increased reliability of analytical results, the findings of this study are expected to contribute to policy decisions handled with more accurate information when running feasibility analyses.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.456-463
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• 2018

Increases in disasters and damage caused by the disasters in modern society, have a negative impact on local economy. In particular, a local economic downturn leads to a deterioration in quality of life of local residents and causes mental and material damage. Therefore, in order to achieve stable and sustainable local economic development, it is necessary to strengthen the resilience of the local economy. This study aims to estimate indicators of local economic resilience of Jindo County after the Sewol Ferry disaster, analyze a trend of the economic level after the disaster through time series data and suggest improvement plans of the local crisis management and restoration policy that considers future economic resilience. Results of this study showed that a decrease in the number of tourists and of workers in related industries hit tourism industry, causing a loss to the local economy and that an increase in a drinking rate of and stress awareness rate of local residents was a stress factor due to disaster impacts. These findings provides policy implications that it is necessary to make efforts for improving the depressed local image by utilizing local resources in the area, to build a sustainable long-term economic recovery policy and to provide psychological treatment and the relevant government and local government's support for relieving the stress of local residents due to the disaster impacts.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.3 no.4
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• pp.263-273
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• 2002

This study develops a model for establishing and operating "Arts and Humanities Business Incubators (AHBI)" to improve the productivity in the field of arts and humanities, the major resource of the knowledge-based society. The AHBI is a center that provides general assistance to those who want to start a new business in the area of arts and humanities and continue to provide managerial consultation to those who graduated from the AHBI. This research provides systematically how to provide the hardwares such as office space computers and furniture, and how to supply the softwares such as management skills, financing, and marketing. This research indicates that the Ministry of Small and Medium-sized Industry should develop AHBIs, and suggests that the Ministry of Culture and Tourism establish AHBIs in its Cultural Industry Incubation Centers. This research expects that government research institutes or professional institutes operate AHBI to create job opportunities for arts and humanities majors, to add the academic value of arts and humanities, and to vitalize the local economy.l economy.

• The Journal of Information Systems
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• v.26 no.4
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• pp.87-106
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• 2017

Purpose The main purpose of this study is to examine whether the expectations and outcomes of the bicycle-sharing service significantly influence users' expectation disconfirmation, satisfaction, and continuous intention to use. In addition, we will verify the moderating effect of social interaction in bicycle-sharing service on the relationship between satisfaction and continuous intention to use. Design/methodology/approach Based on previous studies dealing with determinants of bicycle use, users' expectations and outcomes of the bicycle-sharing service were measured by three variables; accessibility, convenience, and safety. To collect the data, we conducted a survey of undergraduates at a university located in Seoul for three weeks, beginning March 6. Participants completed the first questionnaire, which measured expectations of the bicycle-sharing service based on the attributes and social interaction before using the BSS. After a few weeks, the same participants completed the second questionnaire, which measured outcomes of the outcome, disconfirmation, satisfaction, and continuous intention to use the BSS. Only participants who completed both surveys received monetary compensation. In order to test hypothesis, the Smart Partial Least Square (SmartPLS) modeling technique was applied. Findings In terms of main effects, based on the expectation disconfirmation theory, the results indicated that there were significant relationship among expectation, performance, disconfirmation, and satisfaction. In particular, it was verified that disconfirmation completely plays a mediating role between performance and satisfaction. In addition, the moderating effect of social interaction was examined. There was a significant interaction effects of social interaction and satisfaction on the continuous intention to use for leisure purpose. Finally, this study is expected to contribute to the study of resource sharing in the field of tourism and provide baseline information for future research.