• 대한가정학회지
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• 제50권7호
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• pp.81-96
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• 2012

The purpose of this study is to understand consumer values derived from products by the contemporary consumers, as the meaning of a product is extended from the functional utilities to the mediums of fulfilling consumer values. Consumer values have been researched from the marketers' perspectives and, thus, the scales to measure consumer values tend to be too abstract and not always reflective of the consumers' perspectives. Holbrook's typology of consumer values is utilized and the products are classified into four groups according to the product characteristic of the utilitarian versus hedonic, and the consumption spaces of the indoor and outdoor. The findings are as follows. First, the values of efficiency, excellence, ethics, and spirituality are more likely derived from utilitarian products, while the value of play is more likely derived from the hedonic products. Second, the values of efficiency, excellence, and ethics are more likely derived from the indoor products, and values of playfulness, esthetics, status, and respect are more likely derived from the outdoor products. Third, the most frequently mentioned values are the efficiency, playfulness, and status. Fourth, the list of products answered as being representative for four types of products are short to include obvious products such as TV, mobile phone, computer, car, refrigerator, and MP3 player. Both the utilitarian and hedonic values are derived from TV, computer, and mobile phone, while the utilitarian value from refrigerator and car, and the hedonic value from MP3 player, digital camera, and game consoles. The results imply that consumer values should be carefully understood and reflected in developing new products in order to successfully fulfill consumers' underlying needs and requirements.

• 가족자원경영과 정책
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• 제10권4호
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• pp.65-85
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• 2006

The purposes of this study are to classify housewives based on their perception of benefits sought of preschool child education commodity and to identify the characteristics of each type. For empirical analysis, the data for this study were collected from 400 full-time housewives with preschool child living in Seoul. The statistical methods adopted fur data analysis are cluster analysis, one-way ANOVA, Duncan's multiple range test and discriminant analysis. The major findings of this study are as follows : First, four housewives' types can be categorized by the level of those 3 dimensions. The name fur the types was given as 'sticking to one's belief type', 'taking importance to early stimulation type' 'conforming to and imitating others type', and 'believing blindly in education commodity type'. Second, the result of discriminant analysis shows that 'housewives' education level and their education-related values' element was the most crucial in classifying the housewives, and 'considering child's characteristics and educational home environment' element was the next. The results of this study suggest several implications fur the education of parents with preschool child. Parents' education programs differentiated by the objects and the problems should be developed : which are suitable for each housewives' type.

• 가족자원경영과 정책
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• 제6권2호
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• pp.31-52
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• 2002

This study classified consumers' behaviors of purchasing gifts, divided groups by the types of similar behaviors, and examined impacts of demographic variables, relevant variables in purchasing processes on those behaviors. Findings of this study can be summarized as follows. First, factors explaining consumers' behaviors of purchasing gifts were the tendency of demonstrative purchase, the level of placing values to the meaning of gifts, the level of altruism and rationality in the purchase of gifts, and the tendency of impulsive purchase. On the basis of these five factors, five distinct consumer groups showing similar behaviors of purchasing gifts based on the results of Cluster analysis were identified. Those groups were impulsiveㆍdemonstrative groups, impulsiveㆍnon-sincere groups, indifferent groups, non-impulsiveㆍdemonstrative groups, non-altruistic'ㆍrational groups, sincere groups, and altruisticㆍrational groups. Second, behaviors of purchasing gifts showed significant differences depending on gender, educational levels, occupational types, and women's employment status. Consumers with high education, professional occupation, high income tended to show the demonstrative purchase. Male consumers were not interested in the purchases of gifts and placed high values on the meanings of gifts. In contrast, female consumers showed rational behavior, but revealed the tendency of demonstrative in the purchase of gifts as well. Finally, behaviors of purchasing gifts were also different depending on the method of gathering consumer information, places of purchasing gifts, experiences of ordering paid wrapping gifts and the relevant costs, consumers' evaluations of the purchases of gifts, and degrees of satisfaction after the purchase of gifts. Impulsive'ㆍdemonstrative groups and non-impulsive'ㆍ demonstrative groups preferred departments as places of purchasing gifts and choose ordering paid wrapping gifts but showed dissatisfactions after purchases of gifts. Consumers who belongs to non-altruistic'ㆍrational groups, sincere groups, and altruistic'ㆍ rational groups tended to prefer local stores in their own villages as places of purchasing gifts and did not order paid wrapping gifts while showing high after the purchase of gifts.

• 가족자원경영과 정책
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• 제13권2호
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• pp.129-151
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• 2009

The first purpose of this study was to reveal the types of shopping value of college students. The second purpose was to examine the change in the perception and management behaviors related to credit cards according to the types of shopping value. The third purpose was to examine the effects of shopping value on perception and management behaviors on credit cards. The data were collected from 392 college students in Seoul by a self-administered questionnaire. Analyses including frequency, mean, factor analysis, Cronbach's alpha, Pearson's correlation analysis, Crosstabulation analysis, analysis of variance, K-means Cluster analysis and Multiple linear regression were conducted using SPSS WIN12.0. The major findings were as follows. First, college students can be categorized into 3 types of shopping values by K-means Cluster analysis of 14 items. The groups were entitled the hedonistic shopping value, the utilitarian shopping value, and the saving shopping value. Second, positive perception and management behaviors related to credit cards were different depending on the types of shopping value. The hedonistic shopping value group had a higher level of positive perception of credit cards and a lower level of credit card management, compared with the other groups. The saving shopping value group had higher levels of both positive perception and management of credit cards. Among the three groups, the utilitarian shopping group had the lowest level of positive perception of credit cards, despite having ahigher level of credit card management. Lastly, the most effective variance on credit card management was the utilitarian shopping value. These results suggest that a healthy shopping value is very important for having a healthy perception and management of credit cards, because shopping value is a critical variance to affect perception and management of credit cards.

• 가족자원경영과 정책
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• 제14권3호
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• pp.1-14
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• 2010

The purpose of this study was (1) to investigate the changes in consumer competencies according to the types of shopping value, (2) to reveal the effects of shopping value on consumer competencies. The subjects of this study were 266 university students dwelling in Seoul. A questionnaire was used as the survey method. The data was analyzed by Cronbach's alpha, frequencies, percentile, mean, factor analysis, K-mean cluster analysis, t-test, ANOVA and Duncan's multiple range tests, multiple linear regressions. Computations were conducted by SPSS WIN 12.0. The study produced the following results. First, college students can be categorized into 3 shopping values by K-means Cluster analysis of 13 items: the hedonic shopper (shopping value), the utilitarian shopper (shopping value) and the balanced shopper (shopping value). Second, there were significant differences in grades, satisfaction with life and shopping value. That is, grade 3and utilitarian shopping value group had a higher level of consumer competency. Third, the variable that influenced consumer competency was the utilitarian shopping value, influencing consumer attitude and consumer skill. These results imply that consumers should be constantly educated and that there needs to be a campaign to promote utilitarian shopping value.

• 성인간호학회지
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• 제25권3호
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• pp.344-355
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• 2013

Purpose: The purpose of this study was to identify on the perceptions of family care-givers toward use of physical restraints according to their values, beliefs, and perceptions using Q methodology. Methods: Thirty-three family care-givers classified 41 selected Q-statements into 9 points standard. The obtained data were analyzed by using a pc QUANL program. Results: Principal component analysis identified 4types of the perceptions of family care-givers toward the use of physical restraints. Type I is 'Rational accepted', which means that they perceived the restraints are essential therapeutic devices and had cooperative attitude to use of medical staffs' restraints. Type II is 'Sardonic sensibility', which means that they have a negative and a cynical attitude to use of physical restraints. Type III is 'Ambivalent', which means that they have conflicts between rationality and emotion, and type IV is 'Practical claim of a right', which means they insist that patients and their family members must be provided with a detailed explanation regarding the application of physical restraints. Conclusion: The findings of this study suggest that perceptions toward the use of physical restraints among family care-givers should be understood for patients' safety and dignity in medical circumstance. Based on the results, this study will be useful in developing the customized nursing intervention for supporting family care-givers' subjectivity considering the Korean context.

• 한국의류학회지
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• 제47권6호
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• pp.1113-1136
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• 2023

With increasing interest in sustainability, several fashion and beauty brands have developed and offered unique types of sustainable packaging in their stores (e.g., 'knot-wrap,' 'seaweed-based' packaging). The purpose of this study was to investigate the perceived value (i.e., green, aesthetic, functional, emotional, social, self-expression) of unique types of sustainable packaging and its impact on consumers' packaging evaluation, store evaluation, and store patronage intentions in the context of a fashion retail store. This study also assessed the moderating effects of consumer innovativeness and environmental concern. Data were collected from 210 US consumers aged 18 to 26 years through Amazon MTurk. The results of structural equation modeling revealed that green, emotional, self-expression, functional, and aesthetic values perceived from unique types of sustainable packaging had significant positive impacts on packaging evaluation. Packaging evaluation, in turn, positively impacted store evaluation, subsequently influencing store patronage intentions. Consumer innovativeness and environmental concern moderated several paths between the variables. This study adds to the existing literature on sustainable packaging by investigating consumer responses to sustainable packaging that incorporates the 'uniqueness' aspect. Managerial implications regarding the importance of developing and offering unique types of sustainable packaging for fashion brands in their retail stores are discussed.

• 한국가족관계학회지
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• 제23권2호
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• pp.67-87
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• 2018

Objectives: The purpose of this study is to critically review the recent discourse on single-person households (SPH) that appeared in Korean newspapers. Specifically, we analyzed articles in five major daily newspapers, which are representative of the media in Korean society, and examined the types of titles, subjects, and contents of articles in which SPH were mentioned. Method: For this purpose, 538 articles on SPH or "living alone" that appeared in the five major Korean newspapers during 2011-2017 were analyzed using content analysis methods. Results: Our analysis revealed eight major topics(living arrangement and household characteristics; financial instruments; food, clothing, and housing culture; policy; welfare; relationships; safety; values and attitudes). The results show that there is a surge of articles portraying neutral images of SPH in Korean newspapers, thereby emphasizing the recent growth in the number of SPH and the information relating to this population group. Although negative images of SPH continue to exist in the discourse, in recent times we found these attitudes to have become less prevalent compared to neutral images or even positive discourse. We also found that the discourse on these topics and arguments can be divided into four themes-the diversity of SPHs, the solo economy for single households, safety issues, and social relationships. Conclusions: Theoretical and policy implications on family studies relating to SPH are discussed.

• International Journal of Human Ecology
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• 제14권1호
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• pp.71-85
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• 2013

The purpose of this study was to investigate Korean college students' housing values and housing expectations as well as considerations for housing in their 20s and to explore influences on housing values and expectations. Items related to four housing functions were developed in conjunction with Maslow's hierarchy of human needs to measure housing values. An on-site questionnaire survey was administered to students of a university-A located in Chungbuk province between May 28, 2012, and June 17, 2012. Among the total 476 responses, 465 responses from Korean students were used for further data analyses. The findings are as follows: (1) Among housing functions, those related to shelter functions were perceived as most important followed by function as a place for self-esteem. (2) More than 70 percent of the respondents expected to rent a housing unit in their 20s and more than half of the respondents expected non-traditional and relatively affordable compact size structure types such as studio, Officetel or Gosiwon. (3) Price, location and transportation were found to be the most important considerations when choosing housing in their 20s. (4) Convenience in use of public transportation and commute time were found to be the most important in location choice, and maintenance conditions and security systems were the most important for building choice. (5) Female respondents tended to consider personal safety, security systems, neighborhood facilities, and distance from family more important than male respondents when choosing housing, while male respondents considered parking space more important than females.

• 한국주거학회논문집
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• 제22권3호
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• pp.135-144
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• 2011

This study has extracted elements and related factors in the modernization of Hanok, using an evaluation method, and has also considered the possibilities of modern images using AHP analysis. As a result, first, the elements that form the urban landscape of historical and cultural environment have to be created by extracting elements from the subject standard for construction of the elements selected. As for the aspect of blending history, culture and environment, scenic and important architectural aspects were delineated. Second, based on selected components of the basic type of features and construction, roof types, vertical and horizontal elements were simulated after setting the criteria. Third, according to its historical cultural circumstances the man-made landscape and the traditional measure of the model, specific values of the elements for the formation of structures were evaluated by priority. A region characterized by old city houses constructed of objective elements can possibly be combined. In addition, a Hanok multi-family house fitted for modern life and a variety of models to develop and validate the possibility and utilization of this study can be expected.