• 유통과학연구
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• 제12권10호
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• pp.67-74
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• 2014

Purpose - This study analyzed how image affects customer trust and satisfaction in the online shopping mall market, which is becoming more competitive; future implications for customer management in online shopping malls were presented. Consumers visit and prefer a few shopping mall sites instead of many sites. Consumers do not visit sites that cannot provide trust and satisfaction. Therefore, establishing trust and satisfaction with differentiated image is essential for survival and growth. Specifically analyzing company image, shop image, and brand image, I studied how symbolic image, functional image, and empirical image affect satisfaction mediated by trust in the online shopping malls of hypermarket retailers. Research design, data, and methodology - To investigate the relationship between image and satisfaction of big box retailers' shopping malls in the online market, the study is based on analyzed data from questionnaires involving advanced research. From May 1st to 20th in the year 2014, a questionnaire survey targeting university students using big box retailers' shopping malls in Seoul was conducted. A total of 282 questionnaires were conducted, and 276 questionnaires were used for empirical analysis, excluding invalid data. Using the SPSS 21.0 statistics package, factor analysis and regression analysis were implemented, and effects of image on trust and satisfaction were presented. Results - First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Conclusions - As I classified the image of hyper market retailers' online shopping malls into symbolic, functional, and empirical image, I analyzed the effects of image on trust and satisfaction empirically. The results of the study and strategic implications are as follows. First, symbolic image can affect satisfaction with only trust. Among 3 image factors, symbolic image exerts the most influence on trust; trust is important in coupling the medium to satisfaction. The establishment of a distinctive symbolic image, such as the online shopping mall's loyalty, level of awareness, and special service, is needed. With the establishment of symbolic image, trust and satisfaction could be improved. Second, functional image and empirical image affect satisfaction directly and indirectly with trust. Especially, as functional image affects trust more than empirical image, setting and implementing a strategy for empirical image based on the right price, service, and convenience could raise trust and satisfaction. Empirical image affects trust and satisfaction substantially. Even though empirical image's influence on trust is lower than that of other three image factors, empirical image's influence on satisfaction is higher than symbolic image. Therefore, it requires a strategy for providing joyful use, and information research functions and distinctive use experience are important to improve satisfaction. This study analyzed image characteristics of hyper-market retailers' online shopping malls in the fast-growing online market; future strategic implications were presented.

• 디자인학연구
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• 제16권1호
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• pp.63-72
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• 2003

본 연구의 목적은 도시민의 일상체험의 장인 가로공간을 대상으로 대상지역 가로경관의 역사적, 문화적 특성을 제고한 상징 이미지를 추출하고 이것을 바탕으로 한 지역의 정체성을 명확히 하는데 있다. 이를 통해 지역 이미지의 상징성과 미래지향적 가로의 이미지를 가로환경시설물에 적용함으로써 지역의 상징성을 표현하고 개성 있는 거리로 새롭게 인식시켜 활력 있는 가로환경을 조성하고자 한다. 또한 이 연구를 통해 상징가로 환경조성의 기초자료를 제시하고 실제적인 디자인 사례를 제시함으로써 특성화된 지역문화를 활성화하는데도 그 목적 이 있다. 상징가로의 디자인 접근방법으로 역사적 요소가 상실되고 도시화(신도시)가 이루어진 가로를 대상으로 지역의 상징적 이미지를 현재의 지역이미지와 미래지향적 이미지로 추출하였다. 이미지 평가실험을 통해 추출된 상징적 이미지를 바탕으로 미래지향적인 가로의 상징도구로 가로환경시설물을 이용하여 지역의 가로를 특성화하였다. 가로환경시설물의 디자인에 상징이미지를 적용하여 타 지역과 차별화된 가로를 형성하고 지역의 아이덴티티(Identity)를 확립함으로써 지역민의 소속감, 자부심과 애향심을 심어주는데 도움을 주고, 공공기관에서 지금까지의 연구내용과 연관된 계획을 수립하고 시행하고자 할 때, 본 연구가 상징성 추출에 있어서 하나의 방향성을 제시하였음에 그 의의를 둔다.

• 문화기술의 융합
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• 제10권1호
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• pp.525-532
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• 2024

본 연구에서는 스마트팔찌와 스마트워치의 물리적 특성이(예: 모양, 색상, 소재, 크기, 무게, 기술적 기능) 소비자의 기능적, 심미적, 상징적 가치 지각에 미치는 영향을 확장된 기술수용모형을 사용하여 탐색하였다. 스마트팔찌나 스마트워치를 사용한 경험이 있는 미국 거주 성인 남녀를 대상으로 온라인 설문조사를 실시하였고, 최근 1년 사용했거나 현재 사용중인 제품에 대한 다양한 물리적 특성과 그에 대한 평가를 질문하였다. 연구 결과, 전면 디스플레이 모양이 상징적 가치에 유의한 영향을 미쳤는데, 구체적으로 원과 정사각형은 직사각형보다 유의하게 높은 상징적 가치를 보였다. 손목밴드의 소재 역시 상징적 가치에 유의한 영향을 미쳤으며, 여러 소재 중에서도 금속과 가죽의 상징적 가치가 높게 나타났다. 또한, 제품의 크기가 클수록 높아지는 상징적 가치를 확인하였다. 이 외에도 활동 추적, 알람 시계, 거리 추적과 같은 기술적 기능은 기능적 가치를, 시계, GPS, 이메일 같은 기술적 기능은 심미적 가치를, 보폭계, GPS, 이메일은 상징적 가치를 높게 지각하도록 했다. 이러한 결과는 스마트팔찌와 스마트워치에 대한 소비자 욕구를 이해하여 제품을 개선하거나 신제품 개발하는 자료로 사용될 수 있다.

• 복식
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• 제38권
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• pp.101-122
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• 1998

The purpose of this study is to define the fundamentals of one symbolic concept, so calles vestment-sign, based on the logical relationship of sign system about the trichotomy by charles S. Peice's sign concept for the communication system of meaning in the non-linguistic image domain. To prove the argument of vestment-sign, I selected 3 type of vestment language by styliste, Elsa Schiaparel-li. The third image vestmental chosen here, titled“Larme-Illusion(1938)”,printed by Salvad-or Dali will produce one symbolic proposition as a logical result which is generated and developed through the interpretation of other images. First of all the text, which is manifested by Elsa Schiaparelli's first image vestmental, tit-led“Notation Musical(1937)”and is symbolized as one category in the representation of the form, is regarded symbolic and metaphorical from a standpoint that the title and the meaning is connected to the form. The second image vestment, titled“Ruches Noirs(1938)”represents externally splendid feminity man-ifested by the symbolic and metaphorical expression. And the purity of sensitivity aiming to humanity in the detail of the poetic feeling of naturalism makes us imagine the battle fild of furious sensitivity. Like as the result of the battle, the third image stimulated our eyesight with the“absence”of dressing function. The proposition of the text,《Death》which the third image delivers, constructs sign system to bring up a meaning with the disappearance of physical“signifier”. This establishment of the symbolic concept presents the etymological authority of symbol generation called“Design”.

• International Journal of Advanced Culture Technology
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• 제11권2호
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• pp.238-248
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• 2023

This study aims to examine the symbolism of the emblems of World Expositions by using Victor Turner's symbolic theory as a research method, and to reveal the symbolic types behind them by classifying the emblem designs of different periods and themes. The research object is 12 comprehensive World's Fair emblems from the 1939 New York World's Fair in the United States to the 2025 Osaka World's Fair in Japan, as identified by Bureau International des Expositions. The research method mainly adopts documentary research to collect historical information and theoretical frameworks related to the design of World's Fair emblems. In the analysis process, Victor Turner's symbolic sign theory is used as the main analytical framework to link the design elements of emblems to their relevance to specific societies and cultures in order to reveal the themes, values and ideas represented by the emblem symbolism. The results of the study show that the design of the Expo emblem uses different symbols, including material symbols, behavioral symbols, sensory symbols, natural symbols, social symbols and virtual symbols, to convey the core concepts, themes and values of the Expo. Through different types of symbols, the Expo emblem shows a wide range of concerns about technology and the future, mankind and the world, nature and ecology, and society and innovation. The symbolic design of the emblem plays an important role in conveying the core concept and theme of the Expo.

• 한국의류학회지
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• 제30권7호
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• pp.1078-1089
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• 2006

The purpose of this study was to research of the symbolic meaning. of religious habit in the Korean Catholic Women's Religious Society. The research was carried out by investigating a wide range of document including those on museum of religious society, follow by considering the questionnaire and interviews on the habit. The results were as follow. The action and ceremony relation to religious habit should be expressive of evidence of Jesus, poverty and modesty, protect from external temptation, married with Jesus. External form of the religious habits should be expressive of Vergin Mary, bride of Jesus, york of Jesus, the Sacrament, atonement, innocenc, eternity, confirm one's determination, poverty, rasario, adversity. Symbolic meaning in external form of the religious habit was expressed more definitly, varietly than action and ceremony relation to religious habit by well designed item, detail, color and accessory of habits. All over the world religious societies allowing ordinary clothes but most korean women's religious societies still hold on religious habit. Present style is very simplyfied than the traditional one. But many religious societies make efforts for keeping the symbolic meaning of religious habit.

• International Journal of Human Ecology
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• 제9권1호
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• pp.29-40
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• 2008

This study clarified the classifications of Vietnamese traditional patterns and analyzed the symbolic meanings that reflect the emotional and cultural background of the Vietnamese. The type and symbolism of Vietnamese traditional patterns were analyzed through research on the history of Vietnamese costumes, the history of Vietnamese arts, the history of Vietnamese traditional culture, and a Vietnamese museum survey. The results of this study were as follows: 1. Animal patterns are diverse and include dragons, unicorns, tortoises, phoenixes, cranes, lions, bats, tigers, and buffalo patterns. 2. Dragon patterns are the most utilized pattern for practical purposes. They are often used in royal costumes, Vietnamese traditional dresses, mandarin boots, bamboo fans, silk, satin, ceramics, and other detailed decorations. 3. The patterns symbolized fortune that meant good luck and longevity so people can live long and happy. Then the symbolic meanings of patterns were followed by prosperity, nobleness, apotropism, prolificacy, and wealth. 4. Since the most of animal patterns have symbolic meanings of fortune and longevity, animal patterns can be utilized as the source of traditional patterns of design inspiration for the development of Vietnamese modern patterns and the application on Vietnamese fashion products.

• 복식문화연구
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• 제23권1호
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• pp.74-84
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• 2015

The purpose of this study is to examine symbolic meanings of costumes shown by portraits of King Henry VIII and use them as basic data for research on costume design of historical dramas in the Renaissance or on King Henry VIII's costume. This study attempted analysis of symbolic meanings from the paintings-related various domestic and overseas literatures, preliminary study paper, and web sites etc. The symbolic meanings expressed by the portraits of King Henry VIII are characterized by authority, innovation performance, authority, masculinity, innovation performance, artistic taste, intellectual charm, intrepidity and benevolence. Especially, the portraits of King Henry VIII symbolized his masculine beauty by emphasizing sexual attractiveness that cannot be seen in portraits of other kings through broad shoulders and exaggerated codpiece which are the zenith of masculine beauty during the Renaissance age. Through the image of King Henry VIII which was painted with jester or barber surgeons, his characteristic and open mind thinking highly of the technique and human life was also expressed. In the portrait of King Henry VIII, various images set in knights' tournament, playing a musical instrument and reading a book as well as the image of wearing a parliament costume were shown, highlighting King Henry VIII as a person good at both literary and martial arts with open and innovative personality than any other kings in history.

• 한국의류학회지
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• 제23권5호
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• pp.703-714
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• 1999

The purpose of the present study was to identify the effect of ritual dress on korean catholic priest's impression. The subject consisted of 415 undergraduated students. The experimental materials developed for this study were 3 type color photographs stimuli of catholic priest model and 7-point sementic differential scale composed of 49 bipolar adjectives representing personal traits. The data were analyzed by factor analysis. the major findings drawn from this study were as follows : Four factors emerged to account for the dimentional structure of the impression of each dress style. Four factors were titled as open-hearted mind symbolic meaning nature of priest potency. The open-hearted mind factor was the largest throughout the 3types ritual dress. Casula had a positive effect on open-hearted mind nature of prist and negative on symbolic meaning potency. Sutan had a positive effect on open-hearted mind potency nature of priest and negative on symbolic meaning. Black suit with roman collar had a positive effect on open-hearted mind symbolic meaning nature of prist and negative on potency, Therefore the ritual dress had significant effect on korean catholic priest' impressin of open-hearted mind symbolic meaning nature of prist activity and potency

• 한국의류학회지
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• 제38권4호
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• pp.495-505
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• 2014

This study investigated the type of fashion brand concepts and derived the components of fashion brand concepts. A total of 125 brand concept texts of women's wear brands were collected from "2012/2013 Korea Fashion Brand Annual" (S. M. Kim, 2012). A qualitative research method was employed. To investigate the types of fashion brand concepts, the texts were classified into three types such as functional, symbolic, and experiential concepts, and four complex types such as functional/symbolic, functional/experiential, symbolic/experiential, and functional/symbolic/experiential concepts. Open coding and axial coding provided the components of fashion brand concepts. The results were as follows. First, an investigation of the types of fashion brand concepts indicated differences in the types of fashion brand concepts and the types of general product brand concepts. One content of a fashion brand concept could be interpreted as more than two concept types; consequently, many fashion brand concepts did not fit the notion of the types of general product brand concept. Most fashion brand concepts simultaneously encompassed more than two types of brand concepts at once. Second, the components of fashion brand concepts consisted of 55 subjects, 7 sub-categories (physical/intrinsic product characteristics, symbolic/conceptual product characteristics, target demographics, target consumer behavior, brand capability, brand values, and brand management/marketing) and 3 categories (product, target consumer, and brand).