• 제목/요약/키워드: the subject of desire

검색결과 188건 처리시간 0.027초

Promotional Strategies of Local Drugstores

  • Kim, Seung-Mi;Lee, Sang-Yoon;Kim, Pan-Jin;Kim, Nam-Myun;Youn, Myoung-Kil
    • 산경연구논집
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    • 제1권1호
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    • pp.5-12
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    • 2010
  • The retail business of drugstore was introduced to Korea for the first time 10 years ago. Since Olive Young introduced a retail store in the name of drugstore in 1999 for the first time in Korea, new distribution channel combining drugstore, cosmetic products and dairy products, etc has been made. At initial stage, the new distribution channel grew up slowly because of low specialty and economic stagnation. However, the three big distribution channels, that is to say, Olive Young (CJ), Watsons (GS) and W Store (Kolon Well Care), etc, were established to produce new distribution system following large-scaled discount stores as well as convenience stores. The purpose of the study is to investigate ways making Korean style drugstore be new retail business in addition to traditional markets, department stores, E-Mart and other general super markets and to examine problems preventing the drugstore from being promoted and to find out solutions. The speciality retailers that is called a category killer attacking department stores as well as marts is expanding market quickly. New consumption trend that gives priority to wellbeing is being expanded in accordance with high level of standards of living life: The drugstore is thought to be new alternative of distribution because it keeps special products. Young ladies who are main customers of drugstores respond to the trend sensitively to have more buying power that is thought to be promising. And, consumers' desire has become concrete and special. This is because consumers want not only convenient shopping but also special shopping system that is current trend. These days, so called Multi-shop and Total shop and other special shops have been recently opened. Special multi-shop has been concentrated on fashion product and miscellaneous goods so far: Health total wellbeing shop shall be popular in accordance with wellbeing trends. Drugstores can play an important role. Drugstores were opened for the first time ten years ago. In particular, Olive Young succeeded in going into the black after making efforts for a long time by many persons. Drugstores could succeed in the business owing to many persons in the past as well as customers who liked drugstores. However, drugstores once lost ways and recorded poor business results. The three drugstores, that is to say, Olive Young, Watsons making efforts to go into the black and W-Store pursuing traditional drugstore shall compete each other and make effort to satisfy customers' desire. In that way, the three drugstores can be assured of present business as well as future business. The consumers' demand trend has become special at sub-division so that drugstores that can satisfy the demand can succeed in the business. Large businesses may be more interested in the 4th generation retail business to produce good income and to have bright future. Drugstore business and market are likely to expand and develop owing to large business' participation in drugstore business. Drugstores expanded shop at Seoul and Gyeonggi-do until middle of 2000. Drugstore business at station sphere in Seoul and Gyeonggi-do that have high ratio of temporary population has low customer loyalty to have limitation on continuous growth. Since 2009, drugstores have opened new shops at local towns: From the year of 2010, drugstores need to establish multiple shop strategy by accelerating business speed and to allow customers to drop in the shop anywhere in the nation and to enter consumers' life deeply, so that they can strengthen business base definitely. Drugstores need to have price competitiveness to have multiple shop opening strategy and to satisfy consumers and to supply high quality services that is future subject to solve. And, Olive Young and Watsons that are Korean style drugstore need to keep system in order and to strengthen substance as Korean style drugstore and to expand marketing, so that they can get business outcome within 5 years that was done 10 years before and they become the 4th generation retail business. The study had difficulties at collecting material from the three drugstore because of poor cooperation. And, the author had great difficulty at collecting statistical material that was made in disorder. Further effort is needed considering such problems.

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스토리텔링을 이용한 명품 브랜드의 미학적 아트마케팅 커뮤니케이션에 관한 연구 (A Study on the Aesthetic Art Marketing Communication of Luxury Brand Using Storytelling)

  • 조혜덕;황재광;이상윤
    • 유통과학연구
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    • 제9권3호
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    • pp.73-82
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    • 2011
  • 본 연구는 스토리텔링을 이용한 명품 브랜드의 미학적인 아트마케팅커뮤니케이션 사례를 통해 브랜드의 차별화된 마케팅 기법으로 아티스트와 아트를 통한 효과적인 아트마케팅을 제시하였다. 이러한 아트를 활용하는 데는 브랜드의 이미지를 품격 있고 미학적으로 보여주어 매출 증대뿐 아니라 고객의 충성도를 높이는데 그 이유가 있다. 브랜드가 가지고 있는 욕망의 주체는 스토리가 그 역할을 한다. 명품 브랜드 소비자는 브랜드 품질의 우수성, 최상의 서비스, 브랜드 고 품격 가치와 더불어 브랜드에 담긴 스토리를 소비하려고 하는 것이다. 그러한 스토리는 예술과 만나 특별함을 더 하고 브랜드 영역까지 확장하게 하는 아트마케팅 전략 중 아트마케팅커뮤니케이션을 하고 있다. 아트마케팅커뮤니케이션 도구로 아트콜라보레이션, 아트전시회, 이동식 건축물 프로젝트, 아트 광고, 플래그십 스토어, 인재 양성연구소가 활용되었으며 브랜드의 욕망 스토리를 기본으로 스토리텔링의 구성요소와 원칙을 기본으로 선정되었다. 브랜드의 이미지를 시각적으로 상징화하고 입체적으로 보여주어 소비자와 감성적으로 소통하였다. 본 연구의 결과는 스토리텔링을 통한 명품 브랜드의 아트마케팅커뮤니케이션 사례를 통해 브랜드와 예술가의 인지도 관계성에 따른 전략과 특징을 통해 브랜드의 이미지에 미치는 효과적인 아트마케팅 역할을 살펴보고자 하였다. 사례를 통한 결과에 따르면 명품 브랜드가 브랜드 정체성과 스토리에 맞는 아트마케팅커뮤니케이션 도구를 활용하여 효과적인 사례를 보여주었으며, 예술을 통한 아트 마케팅의 가능성을 다양한 각도로 보여주었다. 사례결과는 다음과 같다. 첫째, 소비자는 공감하는 스토리가 있는 브랜드를 선택하는 것으로 나타났다. 세계적으로 성공한 명품브랜드들은 이미 우리 사회가 갖고 있는 멋진 이야기에 대한 욕구를 간파하고 있으며 이들은 정보 이외에도 소비자를 즐겁게 해주는 능력을 발휘하고 있다. 앞으로의 시장은 제품이 담아내는 이야기가 바로 경쟁력이 될 것이다. 둘째, 스토리와 연계된 아트를 활용한 아트 마케팅커뮤니케이션은 브랜드 차별화를 시킨 것으로 나타났다. 가장 효과적인 아트마케팅커뮤니케이션으로 아트콜라보레이션, 아트 전시회, 이동식 건축물 프로젝트 등 다양한 도구로 활발하게 적용되고 있다. 셋째, 브랜드의 제품이 예술작품처럼 인식되어 충성도를 높였을 뿐 아니라 매출이 증대되고, 프리미엄 된 가격을 유지할 수 있는 것으로 나타났다. 브랜드의 전통성에 예술을 접목한 혁신과 창조성이 있는 새로운 제품을 통해 소비자에게 특별한 만족을 제공하고 제품이 한정판으로 제작되어 시리즈별로 수집하는 소비자가 아닌 컬렉터를 창출한다. 넷째, 본 연구의 결과요약과 시사점, 그리고 연구의 한계점과 향후 연구방향을 제시하였다. 명품브랜드에 적용된 사례를 참고하여 국내 브랜드 환경을 고려한 효과적인 아트마케팅 전략을 제시할 수 있으며 이미 진행되고 있는 국내 브랜드의 아트마케팅 전략의 사례와 효과를 연구해 볼 수 있을 것이라 기대된다.

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재가노인의 장기요양예방과 자립지원에 관한 연구: 예방·자립지원 모형설계 방안제언 (A Study on a Prevention of Long-term Care self-reliance Support for the Elderly in Home: Proposal of an Prevention and Support for Self-reliance Support Model)

  • 김현실;황성자
    • 한국노년학
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    • 제30권4호
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    • pp.1359-1375
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    • 2010
  • 본 연구는 고령사회에 따른 장기요양재가노인 인구의 증가 현상을 예견하면서, 요양급여 의존 증을 최소화하고, 예방·자립지원의 유효성을 높이기 위하여 예방·자립지원 모형의 기초를 제시함으로 예방·자립지원의 실천적 함의를 얻고자 함이다. 연구방법으로는 첫째, 이론적 문헌연구를 통하여 장기요양노인에게 예방·자립지원에 대한 개념을 명확히 하며, 둘째, 표준장기요양이용계획서와 연구대상자가 소속된 노인복지센터의 장기요양급여 관련문서 분석을 통하여 예방·자립지원에 저해하는 요소를 분석하고, 셋째, 요양급여 이용자들의 요양급여이용실제에서 예방·자립지원을 저해하는 요소와 실제 욕구를 조사하여 이 세 가지의 질적 연구결과를 바탕으로 예방·자립지원 모형의 방향을 제시함으로써 예방·자립지원의 유효성을 높이기 위한 실천적 함의를 얻고자 하였다. 따라서 D시에 있는 주간보호센터와 노인복지센터의 사업자와 전문사회복지사의 협력과 승낙을 얻어 문서자료 수집과 연구 참여자에게 심층면접을 실시하였다. 연구 결과 문헌연구에서는 장기요양 예방·자립지원은 장기요양급여노인에게도 자신이 삶의 주체가 되어 살아가도록 이용자의 권리를 지원하는 '이용자 중심의 지원체계의 강화'로 전개되어야하는 것으로 분석되었다. 문서분석에서는 보건의료와 관련한 급여제공이 부재한 것으로 나타났고, 예방·자립지원을 위한 사회적지지체계의 미비 등이 나타났으며, 심층면접조사결과에서 장기요양급여이용노인의 예방·자립과 관련된 서비스의 강화가 요구되었으며 예방·자립을 위한 요양급여이용노인의 절실한 욕구는 ①고독감, 외로움, 불안, 공포 ② 자녀와 사람에 대한 그리움과 걱정, ③이동, 외출, ④ 보건·의료서비스·재활프로그램, ⑤ 주간보호이용욕구, ⑥주택구조의 불편, ⑦식사메뉴의 욕구, ⑧폐용증후군(disuse syndrome)의 발생 등이 도출되었다. 따라서 예방·자립지원모형은 ①이용자 중심의 지원체계의 강화, ②보건의료연계지원체계의 강화, ③사회적지지 체계강화의 3가지 축을 중심으로 예방·자립지원모형설계의 기초를 제시하고자 했다.

패션제품 유형에 따른 소비자 상표전환동기 차이 (Consumer Motivation for Brand-Switching According to Types of Fashion Products)

  • 임은진;황춘섭
    • 한국의류학회지
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    • 제33권12호
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    • pp.1991-2001
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    • 2009
  • 본 연구는 상표전환 관련 마케팅전략 수립에 필요한 기초정보를 제공하고자, 패션제품 소비자의 상표 전환동기를 품목별로 고찰 비교하였다. 질문서를 이용한 조사연구법에 의해 이루어졌으며, 자료수집 기간은 2008년 5월~6월이었고, 총 4개 패션품목에 대한 184부의 응답자료가 요인분석, Cronbach's alpha coefficients, ANOVA 및 Duncan test에 의해 이루어졌다. 패션제품의 기능/미적 동기 및 상황적 동기와, 소비자의 사회/정서적 호기심 동기 측면에서의 상표전환동기가 패션제품 품목에 따라 유의한 차이가 있음이 확인되었다. 전체적으로, 기능/미적 요인들이 상표전환에 기여하는 정도는 청바지와 재킷의 경우가 구두와 운동화보다 더 높았다. 기능/미적 측면의 동기와 관련된 모든 변수 중 사이즈의 영향력이 가장 높게 나타나, 패션제품 소비자의 상표전환 관련 마케팅전략에는 제품 사이즈에 대한 관심이 매우 필요함을 시사하였다. 대체로 상황적 요인도 신발보다 의복의 경우에 상표전환동기로 더 많이 작용하였다. 그러나 디스카운트/쿠폰 제공 등의 촉진전략 변수가 상표전환동기로 기여하는 정도는 청바지가 운동화와 구두 및 재킷보다 낮게 나타났다. 한편 판매자의 조언능력이나 품절상황이 상표전환동기로 가장 높게 기여하는 품목은 재킷인 것으로 나타났다. 친구의 조언이나 변화에 대한 욕구 및 타 브랜드에 대한 호기심 등의 소비자 특성 관련 변수가 상표전환동기로 기여하는 정도는 신발류의 경우가 의류에서보다 더 높은 것으로 나타났다. 이러한 상표전환동기의 차이는 패션제품 품목에 따라 차별화된 상표전환 관련 마케팅전략의 필요성을 보다 구체적으로 보여주고 있다고 판단된다. 아울러, 본 연구의 한계점으로 남은 연령과 성별에 따른 각 제품의 상표전환동기에 대한 연구가 뒤따라야 할 것으로 사료된다. 또한 상표전환의 정도를 보다 효율적으로 측정할 수 있는 도구의 개발이 이루어져서 보다 다양한 측면의 상표전환동기 연구가 이루어져야 할 것으로 사료된다.

간호사 인사관리 제도에 관한 연구 (Performance Appraisal and Job Rotation of the Nurse In a General Hospital)

  • 권영희;이명하
    • 간호행정학회지
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    • 제5권3호
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    • pp.425-444
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    • 1999
  • The purpose of this study is to survey evaluation of the nurse on the current Performance Appraisal System. the need for future performance of the nurse and the opinions about the job rotation, and suggest the direction of improvement by obtaining basic data to improve personnel management of the nurse in a hosipial, the subject of the investigation. The study was conducted self-reporting questionniare survey of 330 nurses working at C hospital located in Chonbuk Province and the data was collected from May 4. 1999 through May 14. The research used measuring instrument developed by researcher for evalution about the present performance appraisal. the need for the future performanc appraisal system and the opinion of job rotaion. The analysis of the collected data was computerized using SPSS/PC+ program, calculated frequency, percentage, the mean and standard deviation and used Pearson, s Correlation Coefficients, t-test, chi- square test. Major findings are as follows. 1) As for the purpose of the current performanc appraisal, the appraiser recognized it as a security of promotion standard, while the employee saw it as a means for control as guidance and supervison of work. 2) With regard to use the result of the present performance appraisal, appraiser picked ambiguous appraisal standard, employees recognized unilateral evaluation of superior eliminated the participation of them as the highest priority. 3) In relation to the current criteria for promotion of the nurse, both appraisers and employees placed more weight on the length of clinical than performance appraisal score. 4) There is much possibility of the appraiser making an error to evaluate considering the length of performance appraisal. 5) Both appraisers and employees indicated that prospective result of performance appraisal should be used for the ability development & motivation of the individual. 6) Concerning employee's participation for performance appraisal both sides wanted by far more participation. 7) Regarding the most ideal appraisal method, both parties favored most the way added up the evaluation of the head nurse and peer review and followed by the manner the revaluation of the head nurse by considering self-evaluation. 8) As to the individual interview after the appraisal, more than 60% of appraisers responded it's not necessary, while above 88.5% of employees answered it is essential so that it is showed significantly difference between the appraisers and the employees. 9) As far as open of the evaluation result is concerned. 75% of the appraiser were against it but 80% of the employee were for it so that it showed significantly between them. The most principal reason that the employee want is that it motivates the individual's ability development and the fairness of the appraisal increases. 10) Whether the periodical rotation is necessary or not, 80% of appraisers and employees answered it's necessary, however, over 70% of them did not want the rotation. 11) Work-group Cohesiveness level within the nursing unit was attentive different from desire of the rotation, that is, the work group cohesiveness level of nurses wanting rotation was significantly lower than that of the group not desiring it.

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루이즈 부르주아의 작품 의 내러티브 분석 (A Study on Narrative in Louise Bourgeois' "You Better Grow Up")

  • 오상일
    • 조형예술학연구
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    • 제9권
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    • pp.49-87
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    • 2006
  • Narrative has broad domains. So it is related to the everything man faces in his daily life and also performed in various modes. Narrative is revealed through all media including a character, which is also applied to plastic art. And narrative objects formed beyond the differences in media aid forms of expression are commonly based on a language. The study on such objects which created a new conceit of narratology can be said to be a spiritual trend by which to understand the world and man from the viewpoint of a 'story'. Plastic art took high interest in narrative in the same period as the rise of postmodernist art in the latter half of the 20th century, which was also applied to sculpture. The researcher, therefore, investigated through the history of sculpture in the 20th century the process in which narrative was denied under the value system of modernism and reappeared with the quickening of postmodernism. And as a result this period could be briefly characterized by 'return to figure' and 'reappearance of narrative'. The is, such flow means that late sculpture converted its center of interest from simple geometric abstract forms to irregular, figurative images. The researcher chose as the subject of his study the work of Louise Bourgeois, who was judged to have performed narrative positively and successfully among a great number of performed narrative positively and successfully among a great number of postmodernist sculptors who adopted it as their own strategy of expression. As the central artist of postmodrnist sculpture, She expressed human desire and condition as sexuality through the introspection of her own personal experience in contrast to the character of pop art sensitive to external world. The researcher borrowed narrative semiotics as a method of analyzing more elaborately the problem about the generation of narrative shown in her works. For it, he selected as the sample work for analysis Bourgeois's , which were judged to contain narrative most abundantly and as the metaphor of a gaze and recollection presented a new woman self that sublimed love, hatred, and loneliness. The narrative in her works are characterized by introspection questioning one's own trauma. It has independent domain and characteristics and clearly reveals narrative and content-centered characteristics, which are commonly discovered in postmodernist sculpture. The researcher could more concretely and definitely understand the characteristics of narrative through figurative images by analyzing the sample work. The researcher wanted to call your attention to the fact that the sculpture in the late 20th century contained narrative commonly and uniformly despite being characterized by various expressions and modes. And the focused on highlighting the fact that the narrative was more effectively revealed through figurative images of human body and simultaneously analyzing the formalizing process and structure for narrative. Besides he wanted to argue that the position of narrative defining the characteristics of sculpture should be valued more justly. Also, such acceptance of narrative, which is discovered in the sculpture, will have to be understood as the characteristics of the period reflecting the cultural aspect of the present time.

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소모로서의 궁핍: 베케트의 빈궁문학 (Destitution as an Expenditure: Beckett's Literature of Poverty)

  • 박일형
    • 영미문화
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    • 제10권2호
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    • pp.73-97
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    • 2010
  • Representation of destitution may be considered as an expression of a social desire toward forging a bond or solidarity with the impoverished. However, political and ethical demands of the solidarity force the formulaic framework structuring the form of representation to its limits. The thesis aims to examine the responses to such demands within the tradition of modernist literature that can be traced from Charles Baudelaire, Knut Hamsun to Franz Kafka and that somehow culminates with Samuel Beckett, and to analyze how the issue of destitution that weaves through Beckett's works criticizes and inherits such a heritage. Whereas destitution in 19th century Realism is structurally fixed and its potential for change is inherently excluded, for these writers, destitution is no longer the state of rigid reality in which any possibility is limited. It is destitution as an imperative that calls for exploitation of possibilities that can be recuperated from the impoverished condition of destitution. What these writers consistently resist against is destitution that leads to compensation and reward. Since occupying a superior position toward the other as the subject of description or sympathy can be seen as one form of profit or reward, they have persistently pursued absolute solitariness and austere conditions rather than prematurely simulating a sense of solidarity and community. The ultimate goal of destitution as an imperative is to pursue destitution in order to worsen it by identifying and then excluding and expending possessions and assets to a state of penury. This is a paradoxical process that opens up the realm of possibilities of destitution and redefines it as abundance and wealth. Destitution for Beckett as seen in the writers above is the objective of literature. But, what he focuses on is to amplify the shreds of economic world that still remain in a state of poverty and to reveal extreme poverty as a state of odd affluence and to transform it into a pursuit of accumulation and profit. One of his famous axioms, "less is more", contains the essence of such a paradoxical strategy. In a sense, such approach is a twist on the strategy that identifies and uses any remaining potential hidden in destitution as was pursued by other writers. It also expands on the imagination of the destitute described by Hamsun. But Hamsun and Beckett are diametrical opposites. Unlike Hamsun, Beckett does not link imagination with a sense of guilt. Imagination is not intended to overcome the destitute reality nor to culminate in artistic martyrdom as in the case of Kafka's hunger artist. The imagination of the impoverished in Beckett is simply a hilarious game and not an escape that ends in a sense of guilt. This game formulates a "rhetorical question" or derision at the ironical situation where the pursuit of hunger and art as the disinterestedness has been turned into symbolic capital. It is inherently a fundamental critique at the aestheticization of destitution that has been pursued by Modernism. Beckett's efforts at divulging falsehood inherent in non-profit acts such as charity, donation and hospitality are dissections of social fictions in which aestheticization of destitution remains a part of the whole.

페미니즘적 시각에서 본 현대복식의 앤드로지너스 현상에 관한 연구 (A Study on the Androgynous Phenomena in Contemporary Fashion from the Feminist's Viewpoint)

  • 김혜연
    • 복식
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    • 제43권
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    • pp.203-224
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    • 1999
  • As androgny presented by feminism still appear in contemporary fashion since mid 1980's feminism as a social phenomenon can be considered to habe influenced fashion history. This paper surveys the sex images of androgynous look that appeared in contemporary fashion into bisexual image and neutral images based on the feminist aspects of changes in contemporary fashion. As stated above bisexual images and neutral images of androgynous look shown in clothing are an attempt to reach one single integrated complete being by overacoming 'femininity' or 'masculinity' and combining the element of the two sexes. Consequently androgynous look creates new attraction by harmoniously coordinating characteristics of the two sexes instead of totally differentiating between masculinity and femininity that are represented in the form of clothing that has conceptual visual characteristics. Following are the conclusions of the reseach of this paper. First 'androgynous' as a feminist sex concept reflects the spirit of the times. Since the sex roles are divided and diversified and the concept of femininity is changing the concept of androgyny requiring both masculine and feminine characteristics in an essential sex concept for sucessful conduct of roles in a complex modern society. Second the integrated human image of androgynous look has led to a new culture with fashion trends that has been ahead of times by curing the functions of fashion to differentiate between men and women. Third androgynous look at the turn-of-the-centuy will not cease to exist but be a lasting fashion phenomenon while the sex concept presented by feminism has become the core to destrov the dichotomous fashion style of the 20th century. Fourth androgynous look is expressed in various manners in contemporary fashion since it shown how human beings accipt the adaptation method desperately required by the contemporary times. Androgynous look can be viewd as the desire for ultimate freedom that can be acquired by destroying the dichotomous sex concept and as the will to become a subject of the world as integrated human being. As we look into fashion culture creation of fashion is not the result of an accidental cause or an individual's work but the reflection of the spirit of the times. In this sense androgynous look introduced by a new sex concept to contemporary fashion has reflected the spirit of the times and led the cultural atmosphere and moreover it is an important fashion style that can characterize the contemporary times while lasting in the future.

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고전 텍스트의 계승과 변용에 따른 재창조 텍스트의 지도 방법 연구 -<온달전>과 윤석산의 <온달의 꿈>을 중심으로- (Study of instruction of recreation text according to the inheritance and acculturation of Korean classical literature text -Focused on 'On Dal Jeon' and Yoon seok san's 'On Dal's Dream'-)

  • 이영택
    • 고전문학과교육
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    • 제16호
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    • pp.147-179
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    • 2008
  • Classical literature texts have been transmitted and recreated as subjective meanings in a wide variety of genres. Authors recreate another world with their own imagination and classical literature texts. This study has been conducted to analysis 'OnDal's Dream' which is an adaptation from 'OnDalJeon' in order to figure out the method of inheritance and the subject and message of the adaptation. The process of inheritance and acculturation appears in the literary world. Some adaptations stick to the genre of the original text, other adaptations change to various genres. There is the process of inheritance and acculturation in the aspect of structure of the adaptation 'OnDal's Dream'. lntertextuality can be found between 'OnDalJeon' and 'OnDal's Dream' in terms of the stages such as 'confrontation' between the ego and the world and 'overcoming' hardships. However, the recreation text has acculturation of the structure that shows the potential desire for elevation of social status at the end part of the work so I could possibly show that the adaptation has limitation because it was far from the dream of common people and laborers at that time. There are different structures and recognition systems between 'OnDal Jeon' and 'OnDal's Dream' because the formal is an epic tale the other is lyric tale. An epic tale has some partial symbols in its story line, while an lyric tale is a symbol as a whole. There is an exhibition of deep emotion which is subjectivized and symbolized against the world in the adaptation 'OnDal's Dream'. And the inheritance of unreality, which is acculturation to the world of dream, from the original text can be found in the adaptation. First of all, study between the original text and the recreation text should be conducted in terms of intertextuality. Secondly, an instruction on the inheritance which is based on intertextuality between the original text and the recreation text should be conducted. Thirdly, an instruction about the structure of a genre and differences of recognition systems according to inheritance or conversion of a genre. It will be helpful for children to stimulate to take an interest in classical literature texts and traditional arts, to learn more recreation texts, and to develop the practical ability to recreate works. Based on above study, an instruction which shows a spiritual value of literature should be conducted.

119구급대원의 업무스트레스와 피로 및 직무만족도에 관한 연구 (A Study on Job Stress, Fatigue and Job Satisfaction of 119 Emergency Medical Technician)

  • 박대성
    • 한국응급구조학회지
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    • 제8권1호
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    • pp.71-86
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    • 2004
  • This study selected emergency medical technicians at 24 fire police boxes in Jeonnam in order to examine the relationship between job stress, fatigue and job satisfaction of 119 emergency medical technicians. Data were collected from Apr. 10 to May 9, 2004, questionnaires were mailed and returned by mail. Total 109 questionnaires were distributed and 89 questionnaires were collected and 80 except 9 omitting answers and showing inappropriate answers were used for final analysis. The results of this study are as follows. A. The total mean of areas composing job stress in the degree of job stress of 119 emergency medical technicians was over the average as 2.54 (SD .44) of 4 full marks. According to the degree of job stress by each area, the highest area of job stress was crisis situation (2.98), followed by role conflict as professional job (2.58), social factors (2.57), involvement in organization (2.55). To the contrary, the areas of the lowest job stress were professional knowledge and technique (2.35), psychological burden of medical limitation (2.38), conflicts in personal relationship and services (2.45) and improper treatment (2.53). B. The degree of fatigue of 119 emergency medical technicians by areas was over mean as 2.09(SD .49) of 4 full scores and physical fatigue was highest (2.18), followed by mental fatigue (2.11) and neurosensory fatigue (1.99). C. The degree of job satisfaction of 119 emergency medical technicians was 2.71 of 5 full scores and working condition area (3.70) showed the highest job satisfaction, followed by requirement of organization (2.85) and the lowest job satisfaction area was job itself (2.18), followed by desire for job (2.49). D. According to differences in demographical characteristics of 119 emergency medical technicians, there was no variable of statistical difference at job stress and job satisfaction in significance level .05, but fatigue showed statistical difference at final education (F=2.393, p=.046). E. According to differences related to job characteristics of 119 emergency medical technicians, job stress showed statistical differences at motif of current services (F=4.935, p=.003), fatigue showed those at health conditions (F=2.732, p=.008), job satisfaction at overtime (F=3.038, p.034) and the greatest reason of having job (F=3.217, p=.017), F. As a result of analyzing correlations between job stress. fatigue and job satisfaction of the subject, job stress showed positive correlations (r=.411, p=.000) with fatigue and negative correlation (r=-.267, p=.008) with job satisfaction. Fatigue showed negative correlation (r=-.287, p=.005) with job satisfaction. Therefore, the hypothesis of this study. "There will be relationship between degree of stress, fatigue and job satisfaction of subjects." was supported.

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