• Title/Summary/Keyword: the digital economy

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A Study on the Influence of Digital Experience Factors on Purchase Intention and Loyalty in Online Shopping Mall - Focusing on the Mediating Effect of Flow - (온라인 쇼핑몰에서 디지털 경험요인이 구매의도에 미치는 영향에 관한 연구 : 플로우의 매개효과를 중심으로)

  • Jung, Sang-hee
    • Journal of Venture Innovation
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    • v.3 no.2
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    • pp.147-175
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    • 2020
  • This study analyzed the effects that digital experience factors influence on purchase intention and the purchase. The study targeted an online shopping mall with a strong digital experience value among industries. The research model was derived by adding variables to independent and mediating variables according to the industry context of online shopping which is based on the theoretical background and previous studies. Product variety, price efficiency, convenience and conversation were used by terms of digital marketing mix as independent variables. Personalization has been very important factor in online shopping malls, and therefore added as a independent variable. Flow has been added as a mediating variable. Purchase and purchase intention has been used as dependent variables. For empirical testing of established research models and generalization of research results, research was conducted on online shopping malls where digital experiences are important. To do this, a survey was conducted for existing users of online shopping malls. In hypothesis testing, the hypothesis was established that product diversity, price efficiency, convenience, conversation and personalization influenced the intention to purchase online shopping. In particular, the product diversity and conversation variable were tested as the most influential factors on purchase intention. For price efficiency and personalization there were no statistically significant effect. Flow has been shown to be a partial mediator between Product variety and purchase intention in online shopping. In particular, in the case of personalization, it was tested to have a significant influence on purchase intention only when there was a flow experience called pleasure and immersion. This is because the flow experience of pleasure and immersion has played a full mediating role and significantly has affected the purchase intention, because the consumers themselves have to carry out the overall purchase journey without human help due to the nature of online. In the digital experience economy, since consumers are mostly digital consumers, where communication and sharing are the basics, they have been conducting digital word-of-mouth communication and sharing naturally before purchasing. Based on these results, theoretical and practical implications were suggested.

The Strategy Development of the Restaurant Industry through the AHP Analysis: Focusing on the Digital Conversion and Non-Contact Service after COVID-19 Pandemic (AHP 기법을 활용한 외식산업의 발전 전략에 관한 연구: COVID-19 팬더믹 이후의 디지털, 비대면 전환에 대한 인식)

  • Lee, Bong-Shik;Park, Min-Jae
    • Asia-Pacific Journal of Business
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    • v.12 no.4
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    • pp.271-288
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    • 2021
  • Purpose - The purpose of this study is to identify the critical factors that restaurant management should consider strategically when making a decision after COVID-19 under the digital transformation and non-contact service expansions environment. Design/methodology/approach - The thirty six experts and managers who have 5 years or more experience in restaurant industry in Korea participate this study. The Analytic Hierarchy Process (AHP) and SER-M were used to analyze the experts' opinion Findings - As a result of the analysis, 'management environment' (0.313) showed the highest relative importance priority, followed by 'brand (0.263)', 'management characteristics (0.254)', and 'physical factors (0.17)'. And, as for the sub-factor value, 'lifestyle (0.087)', 'awareness (0.084)', 'consumer desire (0.075)', and 'loyalty (0.068)' were ranked highest among the 19 influencing critical factors. Research implications or Originality - In the case of large restaurant enterprises, it is judged that the subject(CEO, Management) is actively pursuing a strategy to acquire the necessary resources for the given environment of digital transformation and customer demand for non-contact services. On the other hand, in the case of middle and small restaurant enterprises, it seems that they are fully aware of the demand for expansion of non-contact services and the digital transformation required in the post COVID-19 era, but information technology utilization ability, usage experience, technology acceptance ability, and education and training support for this are only available to large enterprises.

A study of current export situation and SMEs' vitalization plan suitable for Digital age (수출 현황 및 디지털 시대에 적합한 중소기업의 수출 활성화방안에 관한 연구)

  • Lee, Ok-Dong
    • Journal of Digital Convergence
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    • v.11 no.1
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    • pp.61-74
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    • 2013
  • In digital age export expansion is the key fact of promoting Korea's economic growth. The policy that encourages exportation is being more emphasized to develop of the nation's economy. From the 90's, regionalism has been widespread throughout the world with globalization and internationalization led by WTO and FTA. The world is now becoming one economic bloc. It is necessary to understand how enterprises contribute to the exportation to establish and manage the policy that encourage and support the exportation. This study estimates SME's level of contribution on gross exports and understands the problem, while looking for better statistical alternatives and finding SME's export energizing policies. It is estimated that domestic SMEs contribute about 40-50% of gross exports. SME bureau and national statistical office should select optimal size of population of each industry, design and extract sample to conduct the export related survey extensively. SMEs should analyze the product and skills of the industry that is dominated by major companies to contribute to the exportation more efficiently. This effort will increase the level of contribution to gross exports in general.

A Study on the Introductioin of Data Trusts System to Expand the Rights of Privacy Self-Determination (개인정보 자기결정권 확대를 위한 데이터 신탁제도 도입 방안 연구)

  • Jang, Keunjae;Lee, Seungyong
    • Journal of Intelligence and Information Systems
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    • v.28 no.1
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    • pp.29-43
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    • 2022
  • With the advent of the Internet and the development of mobile digital devices such as smartphones and tablet PCs, the communication service paradigm began to shift from existing voice services to data services. Recently, as social network services (SNS) are activated and 4th industrial revolution technologies centered on ICT (Information and Communication Technologies) such as Big Data, Blockchain, Cloud, and 5G/6G are rapidly developed, the amount of shared data type and the amount of data are increasing rapidly. As the transition to a digital society begins actively, the importance of using data information, as well as the economic and social values of personal information are becoming increasingly important. As a result, they are actively discussing policies to revitalize the data information industry around the world and ways to efficiently obtain, analyze, and utilize increasingly diverse and vast data, as well as to protect/guarantee the rights of information subjects (providers) in various fields such as society, culture, economy, and politics.. In this paper, in order to improve the self-determination right of personal information on data produced by information subjects, and further expand the use of safe data and the data economy, a differentiated data trusts system was considered and suggested. In addition, the components and data trusts procedures necessary to efficiently operate the data trusts system in Korea were considered, and the non-profit data trusts system and the for-profit data trusts system were considered as a way to flexibly operate the data trusts system. Furthermore, the legal items necessary for the implementation of the data trusts system were investigated and considered. In this paper, in order to propose a domestic data trusts system, cases related to existing data trusts systems such as the United States, Japan, and Korea were reviewed and analyzed. In addition, in order to prepare legislation necessary for the data trusts system, data-related laws in major countries and domestic legal and policy trends were reviewed to study the rights that conflict or overlap with existing laws, and differences were investigated and considered. The Data trusts system proposed in this paper is a reasonable system that is expected to recognize the asset value of data in the capitalist market economy system, to provide legitimate compensation for data produced by data subjects, and further to contribute greatly to the use of safe data and creation of a new service market.

Construction of Text Summarization Corpus in Economics Domain and Baseline Models

  • Sawittree Jumpathong;Akkharawoot Takhom;Prachya Boonkwan;Vipas Sutantayawalee;Peerachet Porkaew;Sitthaa Phaholphinyo;Charun Phrombut;Khemarath Choke-mangmi;Saran Yamasathien;Nattachai Tretasayuth;Kasidis Kanwatchara;Atiwat Aiemleuk;Thepchai Supnithi
    • Journal of information and communication convergence engineering
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    • v.22 no.1
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    • pp.33-43
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    • 2024
  • Automated text summarization (ATS) systems rely on language resources as datasets. However, creating these datasets is a complex and labor-intensive task requiring linguists to extensively annotate the data. Consequently, certain public datasets for ATS, particularly in languages such as Thai, are not as readily available as those for the more popular languages. The primary objective of the ATS approach is to condense large volumes of text into shorter summaries, thereby reducing the time required to extract information from extensive textual data. Owing to the challenges involved in preparing language resources, publicly accessible datasets for Thai ATS are relatively scarce compared to those for widely used languages. The goal is to produce concise summaries and accelerate the information extraction process using vast amounts of textual input. This study introduced ThEconSum, an ATS architecture specifically designed for Thai language, using economy-related data. An evaluation of this research revealed the significant remaining tasks and limitations of the Thai language.

The Role of the Business Consulting Industry in the Korean National Economy: An Input-Out Analysis (경영컨설팅 산업의 경제적 파급효과 변화 분석에 관한 연구)

  • Shin, Yong-Jae;Yim, Myung-Seong
    • Journal of Digital Convergence
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    • v.10 no.8
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    • pp.73-80
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    • 2012
  • Consulting industry is a knowledge intensive business service industry to lead to knowledge creation as well as support high value creation of other industries. While the consulting industry has a great ripple effect on whole industries, there is a lack of interest in the consulting industry. Thus, this study investigates a ripple effect of the consulting service on the national economy using an Input-Output analysis. We summarize some of our findings as follows. First, A production of 1.0 won in the business consulting industry induces production of 0.6933 won in 2005 and 0.7851 in 2009; value-added of 0.2881 won in 2005 and 0.3039 won in 2009. A production of 1.0 billion won in the business consulting industry Industry produces employment for 0.1124 persons in 2005 and 0.1207 persons in 2009. Second, the supply shortage of 1.0 won in the business consulting industry prevents other industries from producing 2.6759 won in 2005 and 3.0145 won in 2009. Third, a 10% increase in the price level of the business consulting industry raises the overall price level from 0.1691% in 2005 to 0.2161% in 2009. The research results show that consulting industry has been increasing a effect on Korea national economy.

A Study on Social Finance Market in Korea ; Focused on Social Impact Bond (한국형 사회적금융시장 조성에 관한 연구 ; 사회성과연계채권(SIB)을 중심으로)

  • Cho, Young-Bohk
    • Journal of Digital Convergence
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    • v.16 no.4
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    • pp.11-22
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    • 2018
  • The Social Economy including social enterprise is solving various social problems of our society by innovative business Nevertheless, social economic companies have limited investment ingrowth due to insufficient capital. There are various attempts to solve the limit of capital investment by social finance. Social iImpact bonds that introduced performance-based compensation into financial system is recognized as a new means of procuring that capital lacks. 89 social impact bonds were issued in 19 countries around the world. )f the 22 social impact bonds reporting performance, 21 bonds report positive performance. The twelve bonds paid incentives to investors. It can be said that the government provides incentives to review the issuance of social impact bonds at the government level, which is difficult to expand the social welfare budget. This study confirmed the performance of the social impact bonds and confirmed the possibility of introducing it in korea. There is a limit to continuously increasing the government's social expenditure to meet demand. Therefore, in order to support the growth of social economy based on private investment, the issuing of social impact bonds should create a virtuous circle of social financial market.

Effects of Perceived Control on Usage Intention toward Digital Finance Service: Moderating Role of Privacy Concern (사용자의 지각된 통제력이 디지털 금융서비스 이용의도에 미치는 영향: 프라이버시 염려 조절효과를 중심으로)

  • Jun Mo Kang;Cheol Park
    • Information Systems Review
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    • v.25 no.4
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    • pp.161-181
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    • 2023
  • As the post-COVID-19 consumer life environment is rapidly becoming non-face-to-face, changing non-face-to-face financial life services are having a significant impact on consumers' daily lives. People who do not have access to digital devices and services that have become essential goods are at risk of being left behind in the "digital blind spot," where they are marginalized not only in their daily lives but also in society and the economy as a whole (Kim Min-Jeung A, Kim Min-Jung B, Park Joo-Yung, 2022). In this study, we examined the effects of perceived control factors, Cognitive control, behavioral control, and decisional control, on intention to use digital finance. For this study, we surveyed 133 customers who are aware of and intend to use digital finance. The results show that cognitive control, behavioral control, and decisional control have significant effects on intention to use digital finance. In this relationship, the moderating effect of privacy concerns differs from the effect of decision control on intention to use digital finance. These findings suggest that digital financial services firms should consider whether to reduce or increase customer control. Based on these findings, we discuss marketing strategies and implications for digital financial services companies.

Development of fashion design applying the characteristics of women's Hu clothing from Tang dynasty in China - Utilizing the 3D virtual clothing program - (중국 당나라 여성 호복의 특성을 활용한 패션디자인 - 3D 가상착의를 활용하여 -)

  • Ziheng Zhou;Younhee Lee
    • The Research Journal of the Costume Culture
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    • v.31 no.1
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    • pp.124-140
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    • 2023
  • This study analyzes traditional women's Hu costumes of the Tang dynasty, and deploys a creative fashion design to converge contemporary and traditional styles. In this costume, women wear a robe with striped or plain patterns in the lower part of the pants, and it appears frequently in red and yellow colors. Depending on the sleeve, it is either a round collar or a turn down collar robe. In the Hu hat, the huntuomao and juanyanxumao were leather and mili and weimao were used to prevent the sand from flowing. This study uses the CLO 3D program with the "moment" theme based on the Hu costume for women to deploy 4 pairs of fashion design and to produce works for 2 pairs. The 3D virtual clothing program demonstrates important effects in design deployment and pattern arrangement through its efficiency and convenience of clothing production. The CLO 3D program was closely combined with the 2D design and the 3D affect, and it heightened the efficiency in saving the processing time and energy of the sample clothes. Through facilitating the 3D digital fashion design, the production may reduce time needed and contribute to an effective economy, and it may compare digital fashion design to actual products as well as illustrate the potential of digital fashion design.

A Study on the Development of Digital Contents for Land Estimation (토지평가 디지털컨텐츠 개발에 관한 연구)

  • Song Eun-Jee
    • Journal of Digital Contents Society
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    • v.4 no.2
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    • pp.147-155
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    • 2003
  • The problem of the objective adequacy on land estimation has been seriously discussed with the Issue of paradigm conversion on land policy as the economy situation has been worse enough to be confused due to the sale price which could not be predicted in Korea. Especially as the data of the government land value is not recognized as the official one, the separate alternation has been adopted to calculate the value of land compensation or development allotment. Rather it has raised a question in argument that the system of the declared value does not accomplish its basic function properly on the contrary of the original purpose to unify the computation of the government land value. To reconsider the adequacy of government land value, the most crucial factor is to select the items of land estimation reasonably. In addition, it is urgently required to develop the system of digital contents to provide the data of land evaluation which most of people could trust, who are facing of the flood of information through internet.

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