• Title/Summary/Keyword: the digital economy

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A Study on the Social Position of Scientific Technologists in Science-Based Industry (과학산업화시대의 과학기술자의 사회적 위치에 관한 연구)

  • Kim, Young-Hun
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.15-26
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    • 2012
  • Korea's S&T communities were expanded rapidly according to the development of science-based industry. But their economic positions is low despite of their social importance. It's one of the reasons why Korean teenagers avoid S&T. Today, the global economy is relying on science and technology. Human Resource of Science and Technology is a important factor of national development. Scientific technologists' community should find their suitable social positions. The purpose of this study is to identify various issues contributing to the current issues of scientific technologists society not wanting to social activities and further explore various strategies to encourage their higher activities in the society and economy area. This result is beginning stage and has lot of things to be settled. Also presents initiative for further development of scientific technologists society. Based on information and learning that are extracted from the attempts found in several cases of scientific technologists society over the world, the initiatives would pave the way for our scientific technologists society.

Key Factors Influencing Continuance Intention toward Bike-Sharing Services in China: The Role of Perceived Value and Trust (중국 공유 자전거 서비스에서 지속 사용 의도에 영향을 미치는 선행 요인: 지각된 가치와 신뢰의 역할을 중심으로)

  • Hao, Xaoshui;Kim, Byoungsoo
    • Journal of Digital Convergence
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    • v.18 no.7
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    • pp.167-175
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    • 2020
  • With the recent revitalization of the shared economy, bike-sharing services are gaining huge popularity in the bicycle sector. Bike-sharing services are characterized by reducing environmental pollution and borrowing bicycles at low prices. This study investigated the mechanisms for the formation of customer's continuance intention toward bike-sharing services. The theoretical framework clarified the role of perceived value and trust in enhancing customer's continuance intention. Perceived usefulness, perceived ease of use and perceived enjoyment are considered as the vital factors of enhancing perceived value and trust in a service provider. The research model was validated by data from 217 bike-sharing users in China. Both perceived value and trust in a service provider had a significant impact on user's continuance intention. However, the analysis results showed that perceived usefulness does not have a significant impact on both perceived value and trust in a service provider. Perceived ease of use and perceived enjoyment played a significant role in enhancing both perceived value and trust in a service provider. Our results are expected to provide academic and practical implications for bike-sharing services.

Effects of determinants of purchasing accommodation products on purchase intention -social commerce and home shopping- (숙박상품 구매자의 구매결정요인이 구매의도에 미치는 영향 -소셜커머스와 홈쇼핑의 비교분석-)

  • Choi, Dong-Heui
    • Journal of Digital Convergence
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    • v.20 no.5
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    • pp.337-343
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    • 2022
  • This study attempted to find out whether there is a difference between social commerce and TV home shopping in the relationship between the purchasing decision factors and the purchasing intention of accommodation product buyers. A survey was conducted for 20 days from March 7 to March 26, 2022, and 205 copies were used for empirical analysis. As a result of the analysis, the purchasing determinants were divided into four factors: reliability, playability, convenience, and economy. As a result of the analysis, it was found that the purchase determinants influenced the purchase intention in the order of playability, reliability, economy, and convenience, while social commerce had the greatest influence on playfulness and home shopping. Social commerce is considered to be important in terms of persuasion based on the product information provided, and consideration of how lively and enjoyable home shopping creates broadcasting videos.

An Exploratory Study on Car sharing by Express Bus-Linked Transportation - Case of Japan (고속버스 연계교통수단으로 카셰어링에 관한 탐색적 연구 - 일본 사례를 중심으로)

  • Yang, Min Ho;Kim, Joon-Hwan
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.19-25
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    • 2019
  • Recently a number of car sharing studies have been conducted that share vehicles from a consumer perspective. Meanwhile, Japan's MLIT had empirically implemented social experiment and policy for the installation of sharing car in order to make better use of the business forms and rapidly increasing car sharing associated with express bus as a new type of transaction from a sharing economy perspective. Therefore, this study examined the case of connecting with the express bus in Japan and analyzed and discussed the contents at the practical level. In addition, data collected for 229 car sharing users were verified empirically. The multiple liner regression analysis showed that three types of perceived values effect on the usage intention in the order of economic value, time value and psychology value. These findings suggest that car sharing users' perceived values are very important for increasing the degree of satisfaction with usage intention.

Study on Participants' Perceptions of Sharing Economy Policies: A Text Ming Approach to Online Community Posts (공유경제 참여자의 비즈니스 등록정책에 대한 인식과 심적기재: 온라인 발화에 대한 텍스트마이닝)

  • Park, Soo Kyung
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.47-56
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    • 2022
  • With the advent of online platforms, individuals have been able to trade small resources, such as a room, in the market. However, as there is no clear regulation on these economic activities, various side effects have emerged. Accordingly, the government reestablished related policies to resolve the unintended consequences of these economic activities. However, the policy has not been implemented yet, and many participants do not comply with the policy. Therefore, this study intends to examine their perceptions in detail. For this purpose, a text mining technique was applied. Posts and comments from major online communities were collected. By applying the topic modeling technique, 5 topics were derived. Compliance with the government's policy is a voluntary decision. Therefore, it is necessary to carry out an in-depth understanding of the policy target. Therefore, based on this study, it is expected that in the future, methods to induce them to conform to policy can be discussed in detail.

Capacity Building Measures of SMEs Employee for Spreading the Creative Economy : For focus on Excavation of Convergence Project (창조경제 확산을 위한 중소기업 임직원의 역량강화방안 : 융합과제발굴을 중심으로)

  • Han, Ji-Won;Park, Ki-Nam;Lim, Heui-Seok
    • Journal of Digital Convergence
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    • v.12 no.6
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    • pp.607-614
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    • 2014
  • The need for integration of knowledge and technology among SMEs has been acknowledged, and lacks ways of convergence in practical education. Therefore contents of convergence in practical education of high quality are needed. In this study, a case-oriented curriculum and contents were developed to enhance employee's skills of SMEs. The curriculum consists of 3 steps. The first step is analysis of trends and current status of convergence of SMEs in the domestic and foreign areas. Thus drawing up measures of standards to analyze a successful case. The second step is collection of materials, and development of models through successful cases of convergence. The third step is the analysis of a curriculum to enhance employees' of SMEs and the development of an education program. This study may lead to strengthening competition of SMEs through knowledge and technology convergence based on developed curriculum.

An Effect of Business Service Industry on Korean National Economy using An Input-Output Analysis (비즈니스서비스 산업이 한국경제에 미치는 영향에 관한 연구: 산업연관분석을 이용하여)

  • Shin, Yong Jae;Yim, Myung-Seong
    • Journal of Digital Convergence
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    • v.11 no.12
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    • pp.275-285
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    • 2013
  • As the world economy has been changed into the knowledge-based society, all economic activities have globalized and intensified competition in the marketplace, and the forces of these changes are even more aggressively pressuring today's business. According to many businesses are focused on the core competence and various functions are outsourced by service providers, many firms pay heavily attention to business service. Although the importance of business service, domestic business service industry shows a low labor productivity. On the other hand, foreign business service companies in korea take a substantial portion of business service market. Thus, domestic business service needs to increase a competitiveness because of potential growth opportunities. This study attempts to find out the ripple effect of business service industry on other industry.

A Proposal for Business Model through Collaboration -Focus on IKEA and Airbnb (콜라보레이션을 통한 비즈니스 모델 제안 -IKEA와 Airbnb를 중심으로)

  • Jeong, Yeong-Gyeong;Kim, Seung-In
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.375-381
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    • 2018
  • The purpose of this study is to propose and spread the effective direction of collaboration among domestic and external industries. To this end, it chose to study cases in which domestic and foreign companies achieved high value through collaboration. Studies have shown that businesses are also working increasingly to realize shared values as people are increasingly interested in the shared economy. Based on these results, we proposed collaboration with IKEA, a practical furniture brand, and Airbnb, a shared accommodation platform service. Through collaboration, the two companies were able to share their current limitations, and the result was that their social image could be enhanced through the realization of shared economic values. Based on this research in the future, we hope that not only IKEA and Airbnb, but also companies will be able to collaborate to create the value of promoting shared economies.

A Study on Smart Fitness Models for Active Senior (액티브시니어를 위한 스마트 피트니스 모델에 관한 연구)

  • Seungae Kang
    • Convergence Security Journal
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    • v.22 no.1
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    • pp.135-140
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    • 2022
  • This study aims to analyze exercise cases and issues using smart devices and technologies, and to present the development direction of a smart exercise environment suitable for the wellness life of active seniors with high activity and economic power unlike the existing silver generation. In the fitness industry, the subscription economy that regularly receives or uses necessary exercise tools, services, and digital content is expanding, and business models based on hardware sales and content subscription continue to emerge. In order to have value competitiveness as a platform that provides active seniors with integrated exercise services for health care, not only fitness centers, but also home training exercise equipment, fitness-related applications, and smart wearable device markets should be organically connected to form an expanded total platform. In order to have value competitiveness as a platform that provides active seniors with integrated exercise services for health care, not only fitness centers, but also home training exercise equipment, fitness-related applications, and smart wearable device markets should be organically connected to form an expanded total platform. The linkage of the digital healthcare function, which provides real-time changes to exercise programs based on continuous monitoring and feed back through wearable devices before, after, and during exercise by receiving and selecting exercise programs suitable for individual health status, is the differentiating factor in the smart fitness model.

Study on the Impact of Various Economic Experience in Adolescence on Formation of Economic View in an age of convergence (융복합시대 청소년기의 다양한 경제 경험이 경제관 형성에 미치는 영향)

  • Lim, Sang-Ho
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.509-515
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    • 2015
  • This study verified the effectiveness of various economic experience in adolescence on forming economic view. Survey was carried out for Asan-si residents and online homepage visitors in Sep. 2015, 116 cases were finally used for analysis. This study confirmed the moderating effect of interest in economy on the relationship between various economic experience in adolescence and formation of economic view, and analyzed differences depend on economic knowledge learning path. Various economic experience in adolescence positively affected economic comprehension, rational consumption attitude, start-up intention and the moderating effect of interest in the economy was verified. Demographic Characteristics and economic knowledge learning path also affected differences of economic view by the group. These study results suggest that experiential youth economic education program will be effective on forming economic view.