Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Study on Participants' Perceptions of Sharing Economy Policies: A Text Ming Approach to Online Community Posts

공유경제 참여자의 비즈니스 등록정책에 대한 인식과 심적기재: 온라인 발화에 대한 텍스트마이닝

  • Received : 2022.01.04
  • Accepted : 2022.02.20
  • Published : 2022.02.28
Download PDF
⟨ Previous Next ⟩

Abstract

With the advent of online platforms, individuals have been able to trade small resources, such as a room, in the market. However, as there is no clear regulation on these economic activities, various side effects have emerged. Accordingly, the government reestablished related policies to resolve the unintended consequences of these economic activities. However, the policy has not been implemented yet, and many participants do not comply with the policy. Therefore, this study intends to examine their perceptions in detail. For this purpose, a text mining technique was applied. Posts and comments from major online communities were collected. By applying the topic modeling technique, 5 topics were derived. Compliance with the government's policy is a voluntary decision. Therefore, it is necessary to carry out an in-depth understanding of the policy target. Therefore, based on this study, it is expected that in the future, methods to induce them to conform to policy can be discussed in detail.

온라인 플랫폼의 등장은 개인들이 방 한 칸과 같이 작은 자원을 시장에서 거래할 수 있게 하였다. 그러나 이러한 경제활동에 대한 명확한 규제가 존재하지 않아 다양한 부작용이 대두되었다. 이에 정부는 온라인 플랫폼을 매개로 한 경제활동이 만들어내는 의도치 않은 결과들에 대한 자정을 목표로 관련 정책을 재정립하였다. 그러나 아직 정책은 표류하고 있으며, 다수의 참여자가 기존 정책에 불응을 선택하고 있다. 이에 본 연구에서는 참여자들이 기존 정책에 대한 불응을 결정함에 있어, 어떤 인식을 하고 있는지를 세밀하게 조망해보고자 한다. 이를 위하여 텍스트마이닝 기법을 적용하였다. 주요 온라인 커뮤니티에 남겨진 참여자들의 발화를 수집하여, 관련 정책에 대한 인식과 그 심적기재를 5개의 주제로 도출하였다. 정부의 정책에 따르는 것은 자유의사에 의한 결정이다. 따라서 처벌이나 벌금과 같은 무조건적인 억제 기재를 상정하는 것보다, 정책대상 즉, 현 참여자에 대한 깊이 있는 이해를 수행하는 것이 선행되어야 한다. 이에, 향후 본 연구를 기반으로 이들을 정책순응으로 유도할 수 있는 기재들을 세밀히 논의할 수 있기를 기대한다.

Keywords

Acknowledgement

이 논문은 2019년 대한민국 교육부와 한국연구재단의 지원을 받아 수행된 연구임(NRF-2019S1A5A8038782)

References

  1. R. Belk (2014). You Are What You Can Access: Sharing and Collaborative Consumption Online. Journal of Business Research, 67(8), 1595-1600. DOI : 10.1016/j.jbusres.2013.10.001
  2. M. Cohen & A. Sundararajan (2015). Self-regulation and Innovation in the Peer-to-peer Sharing Economy. University of Chicago Law Review Dialogue, 82, 116.
  3. S.K. Park (2017). Policy Compliance of Resource Providers in Sharing Economy, Yonsei University Doctoral Thesis.
  4. S. Ranchordas (2015). Does Sharing Mean Caring: Regulating Innovation in the Sharing Economy. Minnesota Journal of Law Science & Technology, 16, 413.
  5. S. Cannon & L.H. Summers (2014). How Uber and the Sharing Economy Can Win over Regulators. Harvard Business Review, 13(10), 24-28.
  6. J. Owyang (2013). The Dark Side to the Collaborative Economy, Posted on June 18 2013, http://www.web-strategist.com/blog/2013/06/18/thedark-side-to-the-collaborative-economy
  7. J. Mair & G. Reischauer (2017). Capturing the Dynamics of the Sharing Economy: Institutional Research on the Plural Forms and Practices of Sharing Economy Organizations. Technological Forecasting and Social Change, 125, 11-20. DOI : 10.1016/j.techfore.2017.05.023
  8. S.K. Park, K.T. Kwak & B.G. Lee (2019). Policy Compliance and Deterrence Mechanism in the Sharing Economy: Accommodation Sharing in Korea. Internet Research, 29(5), 1124-1148 DOI : 10.1108/intr-03-2018-0098
  9. H.G. Kim (2017). Problems of Sharing Accommodation and Policy Directions. Korea Tourism Policy, 69, 83-87.
  10. Korean Ministry of Culture, Sports and Tourism (2016). The Guideline for Tourism Business, Korean Ministry of Culture, Sports and Tourism Working Paper.
  11. Chosun Biz (2021.11.22.), Among 220 Countries around the World, Only Korea is Illegal for Koreans to Sharing Accommodation. https://biz.chosun.com/industry/company/2021/11/22/5DQVOOGYWJCYLGUIJ5CIH6LVJY/
  12. S.K. Park & B.G Lee (2019), A Text Mining Approach to the Analysis of Issues for Accommodation Sharing Business, Journal of Tourism and Leisure Research, 31(7), 209-229. https://doi.org/10.31336/jtlr.2019.7.31.7.209
  13. Chosun Biz (2019.09.26.). Airbnb "Only Korea has Regulations out of 191 countries", https://biz.chosun.com/site/data/html_dir/2019/09/26/2019092600239.html
  14. The JoongAng (2021.11.11.) Sharing Accomodation Business business not Enacted by Law https://www.joongang.co.kr/article/25022978
  15. A. Sundararajan (2017). The Sharing Economy: The End of Employment and the Rise of Crowd-based Capitalism. Mit Press.
  16. D.F. Cheng (2014). Reading between the Lines: Blueprints for a Worker Support Infrastructure in the Peer Economy, Doctoral Dissertation, Massachusetts Institute of Technology.
  17. S.K. Park & B.G. Lee (2018). A Qualitative Study on the Experience and Future Job Recognition of Resource Provider in the Gig Economy, Journal of Internet Computing and Services, 19(1), 141-154 https://doi.org/10.7472/JKSII.2018.19.1.141
  18. S.K. Park & B.G. Lee (2018). An Exploratory Study on Participation in Sharing Economy for Wok-Life Balance, Journal of the Korean Society for Wellness, 13(2), 217-228. https://doi.org/10.21097/ksw.2018.05.13.2.217
  19. S. Lee (2021). Revitalization of the Sharing Economy and Labor Law Protection System: Focusing on Recent Precedents and Discussions on Platform Workers in Germany, Journal of Consumer Law, 7(3), 125-153
  20. J.H. Lee (2021). The Study of Legal Status and Responsibility of the Worker who Provide Labor in Sharing Economy, 2021 Journal of Consumer Law, 7(4), 53-92 https://doi.org/10.35736/JCS.32.6.3
  21. S.H. Hong (2020). A Study on the Income Tax Taxation Problem of Shared Accommodation Providers, Wonkwang Law, 36(2), 43-61 https://doi.org/10.22397/wlri.2020.36.2.43
  22. A. Farmaki, D. Stergiou & A. Kaniadakis (2019). Self-perceptions of Airbnb Hosts' Responsibility: A Moral Identity Perspective. Journal of Sustainable Tourism, 1-21.
  23. T.R. Dye (1972). Understanding Publics Policy, Prentice-Hall, Englewood Cliffs.
  24. W. Buhle (1979). The Origins and Costs of Regulation, The Dialogue That Happened: Proceeding of Workshop on the Private Cost of Regulation, Cambridge University Press.
  25. R. Nakamura & F. Smallwood (1980). The Policy Implementation. New York: St. Martin's, 12-18.
  26. J.E. Anderson (1984). Public Policy-Making, Orlando, Florida: Holt, Rinehart and Winston.
  27. O.R. Young (1979). Compliance and Public Authority, Baltimore, The Jones Hopkins University Press. DOI: 10.4324/9781315064475
  28. P. Sabatier & D. Mazmanian (1979). The Conditions of Effective Implementation: A Guide to Accomplishing Policy Objectives. Policy Analysis, 481-504.
  29. F.S. Coombs (1980). The Bases of Noncompliance with a Policy. Policy Studies Journal, 8(6), 885-892. DOI : 10.1111/j.1541-0072.1980.tb01179.x
  30. J.G. Jung (1989). Policy Decision Theory. Seoul: Daemyung Publishing Co.
  31. P.R. Edwards (1991). Choices that Increase Compliance. Review of Policy Research, 10(4), 6-27. DOI : 10.1111/j.1541-1338.1991.tb00276.x
  32. J. Braithwaite (1993). Transnational Regulation of the Pharmaceutical Industry. The Annals of the American Academy of Political and Social Science, 525(1), 12-30. DOI: 10.4324/9781315200361-9
  33. S.C. Winter & P.J. May. (2001). Motivation for Compliance with Environmental Regulations. Journal of Policy Analysis and Management, 20(4), 675-698. https://doi.org/10.1002/pam.1023
  34. D. Yoon & S. Lee (2019). Consumers' Positive and Negative Perceptions toward Airbnb: Text Mining of Consumer Experiences Posted in Online Community, Journal of Consumer Studies, 30(2), 173-192 https://doi.org/10.35736/jcs.30.2.8
  35. J. Won, D. Lee & I. Park (2021). A Study on Investigating Perception of Food Delivery Platform Labor Using DMR Topic Modeling, Innovation Studies, 16(2), 175-210 https://doi.org/10.46251/INNOS.2021.5.16.2.175
  36. W.H. Kim & E.H. Park (2021). Exploring Game Consumers' Perception in Online Game Community using Text Mining Approach: The Case of Reddit, Korean Consumption Culture Association, 24(1), 73-83
  37. H. J, A. Lim & S.E. Lee (2021). Exploring Nurses' Experience and Grievance: Network Analysis and Topic Modeling using a Social Networking Service, Journal of Korean Academy of Nursing Admistration, 27(3), 169-180. https://doi.org/10.11111/jkana.2021.27.3.169
  38. S. Lee, H. Kim & S. Jun (2016), Text-mining based Topic Analysis on Online Sexism, Journal of Cybercommunication Academic Society, 33(3), 159-199
  39. S. Noh (2020). Analysis of Issues Related to Artificial Intelligence Based on Topic Modeling, Journal of Digital Convergence, 18(5), 75-87. https://doi.org/10.14400/JDC.2020.18.5.075
  40. D.M. Blei, M. Ng & M.I. Jordan (2003). Latent Dirichlet Allocation. The Journal of Machine Learning Research, 3, 993-1022.
  41. S.K. Park, H.J. Lee & B.G. Lee (2021), Exploring Social Issues of On-demand Delivery Platform Participants, Journal of Digital Convergence, 19(7), 79-85. https://doi.org/10.14400/JDC.2021.19.7.079
  42. S. Lee, I. Yoo & J. Kim (2020). An Analysis of Public Perception on Artificial Intelligence(AI) Education using Big Data: Based on News Articles and Twitter, Journal of Digital Convergence, 18(6), 9-16. https://doi.org/10.14400/JDC.2020.18.6.009
  43. S. Pena (2000). Regulating Informal Markets: Informal Commerce in Mexico City. International Journal of Sociology and Social Policy, 20(9/10), 37-67. https://doi.org/10.1108/01443330010789223
  44. C.C. Williams & A. Martinez (2014). Do Small Business Start-ups Test-trade in the Informal Economy? Evidence from a UK Survey. International Journal of Entrepreneurship and Small Business, 22(1), 1-16. DOI : 10.1504/ijesb.2014.062127
  45. Chosun Ilbo (2020.01.18.), Airbnb Side Business is Popular among Young People, https://www.chosun.com/site/data/html_dir/2020/01/17/2020011702456.html
  46. M. Cho & H. Lee (2017), Improvement Issues of Personal Information Protection Laws through Meta-Analysis, Journal of Digital Convergence, 15(9), 1-14. https://doi.org/10.14400/JDC.2017.15.9.1
  47. J.M. Leaphart (2016). Sharing Solutions: An Analysis of Taxing the Sharing Economy in the United States and Europe. Tulane Law Review, 91, 189.
  48. C. Laurell & C. Sandstrom (2017). The Sharing Economy in Social Media: Analyzing Tensions between Market and Non-market Logics. Technological Forecasting and Social Change, 125, 58-65. https://doi.org/10.1016/j.techfore.2017.05.038
  49. S.H. Kim, N.S. Jang & K.W. Kim (2021). Academic Trend Analysis of Shared Economy Based on Text Mining and Network Analysis, Journal of the Korean Entrepreneurship Society, 16(2), 15-34.
  50. C.C. Lee, J. An, H. Kim & W. Kim (2020), A Study on the Academic Efforts for the Progress of ICT-Based Sharing Economic: Using meta-analysis in MIS and other Related Fields, Knowledge Management Research, 21(4), 129-156