PPL(Product Placement) of visual media can change the purchasing behavior of College students. This study aimed to investigate the differences in consumer's conception about PPL among college students and to analyze the relationship between the PPL conception ant fashion innovation/fashion sensitivity of students, resulting into their real purchasing behavior. We surveyed to about 189 college students living near Seoul, with questionnaire about PPL conception, purchase of PPL clothing, satisfaction on PPL clothing, fashion innovation, opinion about PPL, PPL apparel brand to recall, etc. According to dichotomy of college students by fashion innovation, as higher fashion innovative they were, they paid more attention on PPL clothing while watching TV or movie, and they also could recall more PPL apparel brands, and they purchased more PPL clothing. While the students with low fashion innovation had references from the opinion of friends or around people when purchasing their clothing, the students with high fashion innovation did from fashion magazine or PPL clothing. The students who thought that PPL was important and effective on clothing purchasing behavior, answered that their preference to PPL bran4, to the company, and to the product had increased positively, but not to the actor/actress.
This study identifies consumer needs and a pattern sensory evaluation of jacquard fabrics for raincoats using quick-drying-absorbing polyester. We investigate the consumer's consciousness and raincoat improvements. Twelve kinds of jacquard fabrics were developed for use in this study. Developed jacquard fabrics were assessed subjectively by 152 university students using a 7-point scale of 26 consumer needs and 31 pattern image sensory descriptors. Data were analyzed by SPSS. The major results were: There was a need for consumers to improve the front fastener type, cuff fastener, mesh patch position, and raincoat pocket position. The most important parameter to choose raincoat fabric was waterproof and the other parameters were vapor-porous/water repellent, design, color, fashionability, air-permeability and easy-put on/off. The pattern image sensibility of jacquard fabrics was explained by seven factors: gorgeous, simple, cute, futuristic, ethnic, feminine, and cool. A higher pattern preference was found in the jacquard fabrics of unique, sporty, natural, luxurious, and trendy images. The pattern preference was predicted at 45.3% with gorgeous, simple, pure, cute, futuristic factors. The correlation coefficient between the pattern image sensibility factor 1 (gorgeous) and pattern preference was 0.674 and with factor 3 (cute) was 0.416, and with factor 6 (cool) was 0.209. The 4 factors (gorgeous, simple, cute, futuristic) were selected as a significant pattern image sensibility that influenced preference.
Journal of the Korea Fashion and Costume Design Association
/
v.18
no.1
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pp.1-10
/
2016
The purpose of this study was to examine the influence of elderly women's makeup behavior, psychological traits and demographic variables on their preference for makeup images in daily life(hereinafter called general makeup image) and for the makeup images of their own future funeral portraits. As for the method of research, a research study was implemented by using the questionnaire method. Seven factors were selected for makeup behavior: fashionability, conformity, subjectivity, instrumentality, interpersonal orientation and conspicuousness. The selected psychological traits were personality, death attitude and depression. Preference for general makeup image and for the makeup image of funeral portrait were investigated in terms of four: agreeableness, refinement, individuality and dignity. The subjects in this study were 651 female elderly residents in and around Seoul who were in their 60s to 80s. Concerning data analysis, factor analysis, Cronbach alpha coefficient, Pearson productmoment correlation coefficient, t-test, one-way ANOVA, Duncan's multiple range test and multiple regression analysis were utilized. Concerning the influence of the elderly women's makeup behavior, personality, death attitude, depression and demographic variables on preference for the makeup image of funeral portrait, their preference for an agreeable makeup image was analyzed. Thus, makeup behavior, personality, death attitude and depression were identified as the variables to exert a significant influence on preference for the makeup images of funeral portrait. The findings of the study are expected to help make makeup for funeral portrait entrenched as a part of the beauty industry and to make a contribution to the development of the beauty industry.
Journal of the Korea Fashion and Costume Design Association
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v.16
no.2
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pp.139-150
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2014
The purposes of this study are to analyze current situation of fashion market of Vietnam who is mainly influenced by Korean wave, analyze preferred fashion brand product and street fashion style of women in 10~20s interested in fashion so much, and develop the design suitable for Vietnamese consumers' preference so as to seek the methods domestic fashion industry can have competitive edge in emerging economic market. It's significant to suggest the direction of Korean new contents and seek the possibility of advancing new market by getting out of domestic market which is stagnated by preparing the foothold of fiber and fashion industry, beyond the first effects of Korean wave. Through this study, current situation of Korean wave which recently becomes new Korean wave based on the K-pop and futhermore, one of worldwide cultural situation could be recognized. Based on the preference of the Korean wave, current situation of Korean fashion industry spread gradually in Vietnam and design characteristics of fashion style preferred by Vietnamese consumers could be grasped. As the result, the design which can satisfy various needs of Vietnamese female consumers preferring fashion style was developed based on the characteristics by product's styles of Vietnamese fashion market. In addition, it intended to be helpful to plan the design of casual wear which is more professional so that Korean fashion industry can advance Vietnamese market through it.
Journal of the Korea Fashion and Costume Design Association
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v.16
no.1
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pp.125-138
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2014
The purpose of this study was to investigate emotional images, preference, and purchasing intention on the color combination for knitwear cultural goods development. The subjects were 719 university students in Daejeon and Chungnam province, and the measuring instruments were 12 stimuli manipulated by the combination of chromatic and achromatic colors, and self-administrated questionnaires consisted of general color preference, emotional images, preference, and purchasing intention items of the knitwear cultural goods, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t test, ${\chi}^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. University students highly preferred black and gray color and deep tone on knitwear items, while they generally preferred blue and black color, and deep and pastel tone. The chromatic color combination was perceived as warm and conspicuous, but unattractive image. The achromatic color combination was perceived as cold and ordinary, but attractive image. Among the combination of chromatic and achromatic colors, gray & blue combination was perceived as more attractive image than red & dark gray combination. Color combination types of chromatic and achromatic color was showed some important differences on emotional image, preference and purchasing intention of knitwear cultural goods. Achromatic color combination was perceived as attractive image, and showed higher preference and purchasing intention than other color combination types.
The purpose of this study was to investigate emotional images and preference of knitwear by tone on tone combination. The subjects were 357 university students in Daejeon and Chungnam province, and the measuring instruments were 6 stimuli manipulated by color and tone combination type of background and pattern in the tone and tone combination, and self-administrated questionnaires consisted of emotional images items, preference items, and subjects' demographics attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, MANOVA and Duncan's multiple range test, using SPSS program. The results were as follows. First, four factors (attractiveness, conspicuity, mildness, and activity) are emerged on emotional images of knitwear. Second, color had main effects on emotional images and preference. Gray color was perceived as most attractive image and more preferred than others. Third, tone combination type had some effects on emotional images. Vivid tone background/light tone pattern was perceived more attractive image but less conspicuous and mild than light tone background/vivid tone pattern. Forth, subjects' gender had an effects on conspicuous image. Male was perceived more conspicuous image on knitwear stimuli than female. Fifth, color and subjects' gender had interaction effects on attractiveness image and preference. Male perceived that blue is more attractive and preferred than female.
Journal of the Korean Society of Clothing and Textiles
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v.35
no.4
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pp.442-454
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2011
This study analyzed the present uniform satisfaction, uniform satisfaction followed by physical satisfaction, attitude for uniform, purchase attitude for uniform, satisfaction for design, preference for design, and attitude for uniform alteration behavior by distributing questionnaires to high school girl students in Daejeon City. The results of the study are as follows. The study distributed questionnaires to 319 high school girl students in Daejeon City and analyzed the satisfaction factors for their uniforms. As the result, this study induced four factors. The average value of each factor appeared in order of symbolic satisfaction, management satisfaction, activity satisfaction, and aesthetic satisfaction to show that high school girl students were the most dissatisfactory in aesthetic satisfaction. When the study examined the realities of uniform alteration, it showed that 71.2% of them altered their uniforms. In the alteration of a jacket and a skirt, they altered their jackets shortly and tightly in the mass in the order of: waist measurement, jacket length, breast width, shoulder width, and girth of the chest in a jacket. For a skirt, they altered their skirts tightly as a jacket in the order of: skirt length, waist measurement, and the girth of hip.
This research was designed to investigate the preference for underwear and textiles of college students according to season. One hundred and nine subjects majoring in fashion design were surveyed about the most favorite materials among underwear textiles according to each season. The extent of preference was compared by season. The results of this study were as follows: 1. The most important purpose of wearing underwear was the hygienic performance in summer and the insulation in winter. 2. The most favorite textile of underwear was cotton regardless of season and the most favorite type of underwear was fashionable underwear in summer and insulating underwear in winter. 3. The most preferred material underwear was white jacquard knitted with cotton 30's yarn for summer and white and gray melange plain knit made with cotton and polyester blended 38's syro-spunned yarn for winter. 4. From the results about the factors influencing on the preference for the textiles of underwear, color, touch and cool sensation were the positive factor in summer, while insulation and pattern were comparatively affirmative factor in winter. 5. From the results about the sensibility factors influencing on the preference for the textiles of underwear, 'comfort', 'refined', 'naive' were the positive factor in summer, while 'comfort', 'naive', 'refined' were comparatively affirmative factor in winter. From the above results, hygienic and fashionable underwear is required in summer and thin and insulating underwear in winter for young people. Additionally, in textiles, cotton and cotton blended, comparatively light and simple patterned material is recommended for underwear.
The purpose of this research is to study and understand the foreign tourist market's preferences and purchasing behaviors of Korean. Especially this study seeks to achieve this purpose by classifying the preferences and purchasing behaviors by nationality into general product. To confirm this research objective, data was collected with questionnaire method along with literature research. Targeting tourists from Japan, America, and China, the questionnaire survey examined their preferences for general color and design as well as the differences and commonality of their purchasing behaviors. As a result of examining foreign tourists' awareness of traditional tourist souvenir, the significant difference was shown by each country. Also, as for the purchasing behavior and preference for foreign tourists' traditional tourist souvenir, results indicated that Americans consider the element of geographical significance and value more than other groups of tourists. Resultantly, people have a different taste of souvenir in color, design, transform and so on by nationality.
This research was designed to investigate the preference to textiles for slacks of college students. 105 subjects majored in fashion design were surveyed. Subjects selected three favorite materials among 120 samples presented in swatch book and weighted frequency and percentage were added by order. The extent of preference was compared by season and sex. The results of this study were as follows: 1. College students preferred twill cotton Drill foremost as a textile for spring and fall season. 2. Plain linen Crash was the most preferred material for summer. 3. Cotton Corduroy was the most preferred textile for winter. 4. In thickness and weight, textiles for winter were thicker and heavier than those of other seasons. 5. In fiber content, natural fiber such as wool were preferred for all seasons. 6. In weave of textiles, twill weave fabric was preferred for spring fall and winter season, and plain weave for summer. 7. College students preferred plain texture materials foremost and navy blue and black color was preferred for textiles for slacks. 8. Girl students preferred cotton fabrics and boys preferred wool fabric for slacks. Also, girls generally preferred thinner fabrics than those of boys.
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