• Title/Summary/Keyword: the design preference of clothing

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A Study on School Uniform Design of High School Girls' Stadents in Gwanju and Mokpo (여고생의 교복디자인 선호에 관한 연구)

  • You Kyung-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.15 no.3 s.39
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    • pp.263-270
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    • 1991
  • The main purpose of this study was to give a right and proper direction in high school girls' uniforms through the comparison of the attitude toward school uniforms and free choice of wearing clothings. The samples were consisted of 319 high school girls' students in Gwanju and Mokpo. The data were analyzed using frequency, percentage and chi-square test. The finding of this study can be summarized as follows: 1. Students prefered to take uniforms than self·control clothes. The greatest reason for the agreement on uniforms is th,It uniforms make sure the identity of the students. The problem in uniform was the disconvenience for activity. 2. Preference for uniform style was semi-fitted double jacket, flat collar blouse, vest and pleated skirt. 3. They make choice of prefering color were green, bluepurple and white, free-choice clothing color were green, light yellow and light blue and uniform color were bluepurple, darkblue and black.

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A Study on the Women's Preference to the Skirt Design (성인 여성의 스커트 디자인선호에 관한 연구)

  • 기희숙;서미아
    • The Research Journal of the Costume Culture
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    • v.2 no.1
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    • pp.123-143
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    • 1994
  • The aim of this research analyze women's preference in types and formation of skirt lines by their ages and body shapes. The aim of this study is for women to select clothing which can cover their shortcomings and to present the practical and positive data about skirt design to clothing maker. The results of this research are summarized as followed : Tight skirt is the beest preferred and flare is the next. Narred silhouettes re preferred about th width of each kind of skirt, but as for the gored and flare skirts middle-width silhouettes are preferred. Preferred lengths of the skirts are different from ages; the middle like minilines, the thirties like miniline, the thirties and the forties natural line, and the fifties midiline, and according to body shapes, the skinny or standard shape like natural line and the fat midiline. All age prefer natural waist line, and twenties and the skinny like high waist line and belt compared to fifties and the fat. All ages like dart-treated skirt waist and wrinkle-decoration with narrow vertical lines or tuck-decoration with narrow horizontal line. White and blue are preferred colors of skirts in spring and summer, the skinny and the standard like blue, whereas the fat like black. All ages like soft materials and one-colored skirts without patterns Adult women like jipper to open waist of a skirt. Most of them like back positioned one, but fifties and the fat prefer side positioned ones.

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Diabetics' Preference in the Design Factors and Performance Requirements of Diabetic Socks (당뇨환자의 당뇨양말 디자인요소 선호도와 요구성능)

  • Lee, Ji-Eun;Kwon, Young-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.5
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    • pp.527-536
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    • 2011
  • Diabetics often suffer from the complications of foot disease. Foot discomfort results from poor blood circulation. Thus, diabetics should wear socks that do not constrict the blood flow in the feet and legs. This study examines the design factors and performance requirements of socks for diabetics. We apply the results to the development of socks for diabetic. The participants in this study were 112 diabetic patients who had visited a hospital in Busan. We conducted statistical tests that included t-tests and chi-squared tests. The results depended on age and gender. Male and female patients did not differ from each other in the most favorite style; however, their second favorite style was different. The second most preferred style for male patients was calf-length socks, while the second most preferred style for female patients were ankle-length socks. Male patients preferred black or gray socks, while female patients preferred white socks. Socks for diabetics should be machine washable, easy to remove, non-slip, lightweight, comfortable, deodorized, and antibacterial.

The Difference between Original Brands and Extended Brands in Images and Preference of Overseas Fashion Luxury Goods (해외 패션 고급품 원 상표와 확장 상표의 이미지와 선호도)

  • Hong, Su-Hwa;Kim, Mi-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.10
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    • pp.1640-1650
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    • 2008
  • The purpose of this study is to make clear the difference between Original brands and extended brands in images and preference of overseas fashion luxury goods. The questionaries were given to female residents in the ages of 20s'$\sim$40s' in Seoul and Kyung-gi province in October 2007. The collected data were analyzed by using SPSS 12.0 software such as paired t-test, ANOVA, Duncan test. The results of this study is as follows; 1. It was found that both original brand and brand extension in images were regarded as the most 'Reputed' image. 2. It was found that original brand reflected more brand images such as 'Luxurious', Conspicuous', 'Reputed' and so on than brand extension. 3. It was found that customers tended to prefer Chanel original brand, fashion goods to Chanel brand extension, cosmetics. On the other hand, it was found that customers tended to prefer Christian Dior brand extension, cosmetics to Christian Dior Original brand, fashion goods.

A Study on the Fast Fashion(Part II) - Focusing on Clothing Selection Criteria and Store Selection Criteria - (패스트 패션(Fast Fashion)에 대한 고찰(제2보) - 의복 평가 기준 및 점포 선택 기준을 중심으로 -)

  • Kim, Sun-Hee
    • The Research Journal of the Costume Culture
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    • v.15 no.5
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    • pp.888-901
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    • 2007
  • The purpose of this study was to examine the differences in clothing selection criteria and store selection criteria between each consumer groups by the preference for fast fashion. The data was collected from a questionnaire conducted on 317 female adults. The results were as follows. First, the factor analysis used to identify clothing selection criteria involved the following four factors: fashion, quality/practicality, status symbol, and economics. The consumer group preferring fast-fashion regarded fashion and economics as important factors and the non-preferring group regarded status symbol factor more. Second, five factors(atmosphere, product service/salesperson, shopping convenience, promotion/facilities) of store selection criteria were constructed by factor analysis, The consumer group preferring fast-fashion regarded atmosphere and product as important factors and the non-preferring group considered service/salesperson and promotion/facilities factors more. Third, the consumers who were of low age, low education, low income and unmarried preferred fast fashion brand.

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Development of the Nurse Uniform to Improve Nursing Service - Focused on the Summer Uniform in the General Ward - (간호업무 능률향상을 위한 간호사복 개발 - 일반병동 하복을 중심으로 -)

  • Lee, Mi Kyung;Lee, Jeong Ran
    • Journal of the Korean Society of Costume
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    • v.66 no.6
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    • pp.32-45
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    • 2016
  • The purpose of this study is to propose changes that can be made to improve nurse uniforms in terms of outfit and functionality based on actual wearing conditions and nurse's preference. The proposed nurse uniform was composed of a blouse and pants. The design was as follows: the blouse had short set-in sleeve with China collar, a princess line, and it came down to middle hip. Armhole action pleats and back inverted pleats were embedded for convenient arm movements. The pants waist had a rubber band at the back waist, and the crotch length and the knee width were increased for activity. To make the pocket more accommodative, separate pocket slots treated with silicone were added to prevent belongings from coming out of the pocket. The pink tone of the uniforms, as well as the stripes on the blouses and spandex incorporated pants were based on nurses' preference. the nurse uniforms were produced after measuring the size of women in the age of 25 to 29, and the uniform patterns were corrected after two wearing experiments. Wearing test was examined in terms of appearance and functionality. For appearance, experts gave the uniforms a mean rating of 4.30, and nurses gave a mean rating of 4.00. Functionality was evaluated in terms of ease of activity and storage aspects. The total mean of ease of activity in nursing service was 4.30, whereas the evaluation of storage in terms of pocket position and convenience was 3.80.

The Actual Wearing Condition and Preference of the Working Uniform Design in the Industrial Complex (공단근로자의 작업복 디자인 실태 및 선호도 연구)

  • Park, Hye-Won;Park, Gin-Ah
    • Journal of Fashion Business
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    • v.12 no.2
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    • pp.134-152
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    • 2008
  • Functional, aesthetic and symbolic working uniforms in the industrial complex are demanded by employees and employers. The purpose of this research was to find out the actual wearing condition and preference of the working uniform design in the industrial complex. The research selected 7 enterprise subjects located in the Changwon National Industrial Complex and adopted a questionnaire method. 912 workers categorized into 4 work groups according to their work posts replied in total. The data and the degrees of satisfaction/preference of the working uniforms were analysed into descriptive statistics and F-tests by using the SPSS S/W package. The results were as follows: First, the style of the working uniform was the standard two-piece style. Second, the degree of the satisfaction with the entrepreneurial image implied to the working uniform was 2.83 throughout the 5-scale evaluation. In addition, the degree of the satisfaction with the working uniform colors was in between 2.94 and 2.96. Third, unsatisfied parts of the upper and lower uniform garments were: sleeve > pocket > collar; and waist belt loop > hip pocket > hem line respectively. Fourth, beige was the most preferred color for the working uniform top and bottom both. The most preferred color images were the calm and safety and the bright and light in order. Especially, the demand on the safety factors and soil proof colors of the outside field workers was much higher than the clerical workers. Fifth, the blouson type jacket with shirts collar or soutien roll collar was more preferred to than the casual style; and the straight formal pants were more preferred to than the casual/sweat sports pants styles. Sixth, inner pockets to keep the mobile phone and pens were required for upper garment details specially by manufacture workers. Increase of the waist belt loop numbers was required by all work groups.

The Relationships Between the Clothes Self-image and Clothes Design Preferences of Elderly Women (노년층여성의 의복 자아이미지와 선호 디자인과의 관계)

  • 배현숙;유태순
    • Journal of the Korean Society of Costume
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    • v.50 no.2
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    • pp.151-165
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    • 2000
  • This study was to find out clothing design preferences, according to the clothing self-image of elderly women and to grasp the variety on clothing of elderly women and thereby to help in merchandise production planning and putting the brands into markets and to provide data for establishing a sales strategy a d to itemize women with the goods which can satisfy the desire and taste of consumer groups in the quality market. For this purpose , various researches as above were conducted .The object of this study was a total of 488 elderly women above full 55 from an elderly women and who lived in downtown Pusan. The data were analysed by using MANOVA, ANOVA , factors analysis and frequency analysis, and the Cronbach α was also applied . The conclusions made based on the theoretical background and the result of questionnaire surveys are as follows ; 1. The realistic self-image of clothing showed a similar pattern by age. 50's and 60's showed little difference by item but 70's was greater in variation between items compared to 60's. The response to each item was that most people answered "common" and they showed a pattern that responded low only in items of 'colorful' , individualistic', 'susceptible to fashion'. A similar pattern was shown by age band also in the ideal self-image and the response to each item appeared higher than in the realistic self-image , and also in items of 'colorful', 'individualistic ' , 'susceptible to fashion' the response appeared low and showed a unity. 2. The results of clothing design preferences examined on the self-image according to age are as follows ; 1) Fro jacket in the realistic self-image , 50's and 60's preferred 'tailed collar' , 'set-in sleeve', 'hips long' and 'plain jacket' and 70's agreed to the design preferences in the items except 'open collar' and also in the idealistic self-image , the degree of preference was same. 2) For skirt in the realistic self-image , 50's and 60's preferred 'tight skirt', 'normal length' , 'plain skirt' and it was appeared that 70's preferred 'pleat skirt' , 'medium length' , 'plain skirt'. Also in the idealistic self-image , the degree of preference was same. 3) For blouse in the realistic self-image, 50's preferred 'open collar', 'round neck line' , 'long set-in sleeve' , 'plain separation belt', 'open front', 'zipper' ad 60's agreed to the favorite designs with 50's except puff sleeve, and 70's appeared to prefer fastening buttons without belt. In the designs preferred in the idealistic self-image, 50's agreed with 50's of the realistic self-image and for 60's , the designs except puff sleeve type and no belt type agreed to 50's and 70's except puff sleeve agreed with 70's of the realistic self-image in their design preferences.

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The Effects of Prior Knowledge, Negative Information and Market Position on the Consumer Attitude about Alliance Apparel Product (의류시장에서 제휴제품에 대한 사전지식, 파트너브랜드의 부정적 정보와 시장 지위가 제휴의류제품에 대한 소비자 태도에 미치는 영향)

  • Hwang, Sun-Jin;Yun, Ji-Young;Chun, Ho-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.4
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    • pp.519-530
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    • 2009
  • The purpose of this study is to investigate the effects of the prior knowledge, the market position and negative information of the alliance apparel product on consumer attitude including preference, purchase intent and utility. Smart wear with MP3 was selected for the alliance apparel product. Negative information was manipulated into two types-product related and brand related negative information. 251 subjects participated for the study. For the data analysis, reliability test and three way analysis of variance were conducted. The results showed that when the partner brand has the higher market position, subjects with high prior knowledge revealed preference for the alliance apparel product more. When the partner brand has the higher market position, the subjects who were given the negative information on the alliance apparel product reported preference and utility more than the ones who were given the negative information on the company. The findings of the study imply that apparel industries should make an effort to establish the positive corporate image as well as to produce high quality apparel product. Also marketers should provide consumers with the knowledge about brand new alliance apparel product.

The Comparison of Fabric Images between On-line and Off-line by Fabric Types and Characteristics (직물의 종류와 특성에 따른 온라인과 오프라인에서의 의복소재 이미지 비교)

  • Kim, Hee-Sook;Cho, Shin-Hyun
    • Korean Journal of Human Ecology
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    • v.13 no.5
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    • pp.787-798
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    • 2004
  • This research was designed to compare clothing fabric images between on- and off-line by fabric types and its characteristics. 125 subjects who have a fashion design major evaluated the fabric image of various 16 kinds of specimens on- and off-line. Frequency, x2-test, t-test, and Pearson correlation were used for statistical analysis by SPSS WIN 11.0. The results of this study are as follows: 1. The advantage of on-line shopping includes low price and purchasing convenience, etc. On-line shoppers mostly purchase clothing items, such as T-shirt and slacks. In most cases, texture of fabrics provides a main cause for the shoppers' discontentment with internet shopping. 2. The results of t-test for the difference of the evaluation score show that plain or pile weave and highly thick or thin fabrics-for example, Organdy, Corduroy, Nylon Taffeta, Plush, etc.-have a large difference between on-and off-line image. On the other hand, medium-thick twill weave-for example, Tweed, Flannel, etc.-or patterned weave-Chiffon, Dobby fabric, etc.-shows a small difference. 3. The results of correlation of the evaluation score indicate that wool twill fabrics like Tweed, Saxony, and Polafleece show a high correlation between two kinds of evaluation score. In texture preference, no correlation exists between on-line and off-line. 4. With an analysis on fabric image evaluation by fabric characteristics, smooth, shiny pink Satin was found the most positively-evaluated item in all evaluation fields except in pattern preference and individuality. On the other hand, thick olive green Corduroy was evaluated most negatively in the fields of elegance, luxury, and feminine. 5. When compared with real ones, thin fabrics provide a different on-line fabric image. For example, Nylon Taffeta and Organdy were evaluated positively on-line because of luster and pastel tone color. However, lusterless uneven cotton Seersucker was evaluated negatively. 6. Real fabrics preference is more negative than on-line ones. In addition, patterned or unique fabrics display a high agreement between the two kinds of images.

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