• The International Journal of Costume Culture
• /
• v.8 no.2
• /
• pp.85-96
• /
• 2005

The purposes of this study were to examine young women's fashion and their values in South Korea in the 1970s and to explore the dynamics of how the changes in values affected fashion. Fifteen Korean women who were college students in the 1970s were interviewed. With industrialization and acculturation to Western customs in the 1970s, Korean women's fashion reflected the permeation of new ideas and behaviors into the culture. New ideas of 'pursuing a career' or 'gaining professional success' rooted in the women's movement were most important and were reflected in the prevalence of casual and comfortable styles. However, 'having a good husband and being a good wife' was also important. In addition to the transition in gender roles, Korea was fast moving from a collectivist to an individualistic society and underwent the process of melding traditional and newly-adopted values in their acculturation to the West. This study helps us better understand Korea's acculturation process through dress and the dynamics involved between fashion and value changes.

• Journal of Popular Narrative
• /
• v.27 no.3
• /
• pp.127-150
• /
• 2021

This study focuses on analyzing the epic characteristics of a korean sports cartoon called "Burning Ground" in the 1970s. Through this, we would like to reveal that only "Burning Ground" has a unique narrative. We hope that such research will accumulate and serve as the basis for the study of Korean sports cartoon. In the 1970s and 1980s, Korean sports cartoons were narratives of the main characters. The story of the family is central to the narrative. Family revenge is mainly the central narrative. Plural narratives are serious, and sports act as auxiliary narratives. It uses 'Spocon', a characteristic of Japanese sports cartoons, to show its efforts to get revenge. Therefore, it is extremely rare to use professional knowledge in Korean sports cartoons in the 1970s. Burning Ground uses an escalating system to construct incremental narratives. The three-dimensional narrative is composed by utilizing various narratives of surrounding characters. The use of expertise in football is a feature of the 1990s, and showing this in the 1970s means that the work is ahead of its time. There are limitations of Japanese cartoon theft and plagiarism. However, through this, it provides evidence to examine the relationship between Korea and Japan. And timeless epic speciality must be recognized. The study is meaningful in that it can broaden the perspective of Korean cartoon research in the 1970s.

• Journal of The Korea Institute of Healthcare Architecture
• /
• v.5 no.9
• /
• pp.17-23
• /
• 1999

The Korean hospitals have been changed a lot from 1970's to 1990's, not only in their space allocation but also in their functions. These changes were affected by the medical development, social atmosphere, increasing population, needs of medical demands, and so on. In this study, we compared net area allocation involve in these affect of hospitals which were built in 1970's, 80's, and 90's, and through this comparison, we analyzed developing tendencies of hospitals. In doing so, we tried to provide basic research data for planning of new hospital buildings.

• Journal of Popular Narrative
• /
• v.25 no.4
• /
• pp.321-359
• /
• 2019

In the 1970s, the full-scale development of the area now known as Gangnam began, ushering in the era of real estate investment on apartments which transformed housing styles in Korea. Apartments were pitched as the most ideal type of housing, creating a competitive market of high demand and skyrocketing prices. The apartments were also viewed as a means of quick asset investment among middle-class Koreans. Within this apartment frenzy stood the female real estate speculator, the bokbuin. This study seeks to locate the bokbuin in the real estate development market after the late 1970s. The apartment speculation boom cannot be attributed to the bokbuin alone, yet she became the target of public anger and criticism, singled-out as being responsible for fueling illegal and unethical investments. The apartment boom of the 1970s was in fact generated in large part by the government, developers, construction companies and realtors. While their pursuit of profit was deemed as legitimate, the bokbuin's conduct was mostly tainted by presumed illegitimate and greedy motivations. This study problematizes this gendering of real estate investment and treat the bokbuin as a byproduct of the family-centered culture in East Asia. Analyzing Im Kwon Taek's film "Mrs. Speculator", Park Ki Won's conte, "Bokbuin", Park Wan Seo's short story, "Children of Paradise", "The People of Seoul", this study shows that bokbuin's pursuit was not hers alone; it was the collective pursuit with her husband for the enhancement of family finances. This stud y argue that the bokbuin embodied the thickly misogynistic climate of the 1970s that projected the chaotic rise of greed onto the woman.

• Journal of Fashion Business
• /
• v.12 no.4
• /
• pp.99-113
• /
• 2008

The purpose of this study is to compare the social image and the external image of a Korean woman in 1970s and find out that the make-up can provide an important clue to examine the image of a woman in a given period. The research scope covered 10 top news of the daily newspapers and articles of women's magazines. A focus was made to an analysis on words and photos from them. The relationship of each image scale was examined by comparing the linguistic image scale and the visual image scale. The results were as follows : First, a frugal and tidy image. It was the look of our tidy, simple, traditional and classic woman. Second, an image of a cute and pure lady of refined manners. In 1970s, women were supposed to be 'a loving wife', a cultured female image with a faithful role of a 'wise mother' and a lady of refined manners as the best value. Third, a frivolous and decadent image. Double-faced image of a woman which included the women, who had to live as the lady of refined manners during the daytime and seductive woman during the night. Fourth, an image of a contemporary working woman. It was the image as a chic, confident and dignified working woman requested by the society of the times. Namely, it can be understood that women had a make-up of a soft and gorgeous tone as an expression of a will to keep a confident and female aspect in the course of working in the society by the women experiencing 1970s, the turbulent period. Consequently, it is possible to understand that the make-up was utilized as a means to express an ideal beauty of the time pursuant to the historical background or feature.

• Journal of the Korean Society of Food Culture
• /
• v.26 no.6
• /
• pp.562-573
• /
• 2011

The purpose of this paper was to research the history of Korean restaurants in Manhattan, NY in the 1960's-1970's. These Korean restaurants were the pioneers in the globalization of Korean food. It is assumed that 'Mi Cin' was the first Korean restaurant in Manhattan and opened on March $1^{st}$, 1960. In the 1960's, it is estimated that there were four Korean restaurants in Manhattan. In the 1970's, the number of Korean restaurants increased to more than 18, and their main menu items were divided into three types: Korean fusion menu such as 'Lunch Special' for American customers, beef barbecue menu for American and Korean customers, and Korean traditional menu for increasing Korean immigrants.

• Korean Journal of Environmental Agriculture
• /
• v.12 no.2
• /
• pp.184-192
• /
• 1993

In order to provide food factors necessary for safety assessment and standard setting of hazardous substances in foods, per capita consumption of food items by Korean population was optimized for the periods of 1970's and 1980's from nutritional survey and food supply data. Average daily intake of total foods per person was 1,104 g in 1970's and 1,240 g in 1980's. Much variation was observed between the two decades by food commodities.

• Journal of Korean Society of Forest Science
• /
• v.96 no.3
• /
• pp.325-337
• /
• 2007

Illegal slash-and-bum fields and slash-and-bum farmers in Korea had increased in spite of Japanese Joseon Government's strong regulations and clearance measures, and land reform after the 1945 Liberation of Korea until 1970s. This study is to inquire into the necessary and sufficient conditions to disappear entirely the matters from 1974 to 1979 that illegal slash-and-bum fields and slash-and-burn farmers continued long in existence until the early 1970s. The findings are as follows; Firstly, the population pressure to agricultural lands that main factor of generation of illegal slash-and-bum fields had decreased rapidly because the rural populations and less income farmers have decreased after 1967. Especially, the decrease of the rural populations had never seen to the 1970s. It is recognised that the social condition for the success in 1970s. Secondly, the continuous economic growth from the early 1960s enabled the Korean government to solve the matter through the sufficient financial investment from the Government. For example, the gross national product (GNP) and the government budget in 1974 increased around 25 times after 1960. It is recognised that the economic condition for the success in 1970s. Finally, it was enabled to remove the concealment from the slash-and-bum farmers and to monitor illegal re-cultivation thoroughly because the development of forest inventory technique using an aerial photograph and the expansion of road facilities. It is recognised that the technical condition for the success in the 1970s.

• Cartoon and Animation Studies
• /
• s.43
• /
• pp.255-284
• /
• 2016

This article aims at a discourse analysis on the selected 1970s Myungrang Manwhas, in the cases of Ggubungi, Doggaebi Gamtu, Yochul Balmyungwang. For the analysis, the history, pre-censorship, and distribution structure of Myungrang Manwha are referenced, as well as the considerable changes and developments on the definition of 'myungrang' since the 1920s. In employing Foucauldian discourse analysis to the texts, the selected Myungrang Manwhas are analyzed as discursive formation, which emerged within the social relations of the era; the characters' dialogues are analyzed as statement. The analysis examines the discourses that the texts disseminated, and the social context of the utterance. It is demonstrated that the Myungrang Manwhas are forms of representation, which implies 'the contested acquisition on capital and power', 'the emphasis on nationalist aspects', and 'the interpellation and discipline of subject active' of the time. Moreover, it is revealed that the forms of control, such as pre-censorship, were the articulation of the will to power, which drove the discoursive formation to function as an apparatus that meticulously constituted the ruling ideology. In conclusion, the Myungrang Manwhas are rather texts that encompasses political and social context of the era than a mere comic relief.

• The Research Journal of the Costume Culture
• /
• v.15 no.5
• /
• pp.781-795
• /
• 2007

The purpose of this study is not only to widen and deepen the understanding of external environments of hairstyle but also to provide the basis of understanding and perspicacity as to the hairstyle which will be created under the influence of new music by contemplating distinctions between Glam Fashion and Punk Fashion of 1970s and by comparing and analyzing distinctions between Glam Hairstyle and Punk Hair Style of 1970s. As the method of this study, first of all four common factors, which are resistance, androgynous, beauty of ugliness and pursuit of pleasure through persona, were able to be ed from both Glam Fashion and Punk Fashion of 1970s, and then by using that factors as analyzing instrumental frame, the above two hairstyles were compared and analyzed through photographic materials in this study. According to the results of comparing and analyzing two hairstyles above, in Glam Hairstyle, the androgynous character is the most remarkable distinction. They tried to overturn the gender role by challenging the traditional color and form of hairstyle. In funk Hairstyle, the resistance is the most prominent distinction. They expressed their group identity resisting a pre-existing generation by putting on threatened and aggressive hairstyle.