• The Research Journal of the Costume Culture
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• v.12 no.3
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• pp.468-484
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• 2004

The purposes of this study were (1) to segment female college students' apparel shoppers into unique apparel buying decision-making style groups; and (2) to profile for each segment in terms of personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion information sources. Data were collected through questionnaires from convenient sample of 290 female college students. As a result of cluster analysis and univariate analysis of variance, distinctive consumer decision-making style groups of consumers were identified; Value-maximizing Recreational Shoppers, Brand-Maximizing Emotional Shoppers, and Apathetic Shoppers. These three groups were compared as to the effect of personal characteristics variables and fashion information sources through univariate analysis of variance and chi-square statistics. The result showed that personal characteristics (material values, change seeking tendency and prestige sensitivity) and fashion-information sources do influence the consumer decision-making styles and that these three groups were unique in their decision-making characteristics showing that consumer decision-making styles can be a good segmentation base for apparel market.

• Journal of the Korean Institute of Educational Facilities
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• v.7 no.3
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• pp.15-22
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• 2000

The purpose of this study is to grasp a concept for mixed-use tendency of educational facilities, its propellant circumstance in the nation and japan, to analyze a feature of a function, a flow planing of user and the complex form which appear from an instance of the mixed-use tendentious educational facilities and is to suggest a basic matter on the architectural planning for mixed-use tendency of the regional facilities and educational facilities. The results of the study can be summarized were as follow: 1) The step of mixed-use in nation is yet the early step and a extremely feeble to compared with the japan. 2) In a case of the mixed-use tendency facility, the nation is to appear for the necessity of a region but they know of a varied facility to be mixed-use tendency in japan. 3) Much to appear monolithic form in the side of complex form. 4) To appear multi-story in the side of facility-story. 5) It is much example of separating from main entrance, the flow of interior found of dividing into not to transit or transit by the function of facility. 6) To know for being tendency of common and division by the principal of user in facility instituting E V.

• Fashion & Textile Research Journal
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• v.13 no.4
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• pp.511-522
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• 2011

This study analyzed the effects of internet fashion consumer's impulse buying tendency on positive and negative purchasing behaviors. A survey was conducted from October 1 to December 15 in 2010, and 407 responses from internet fashion consumers who made impulse purchases on the internet at least once for the last 6 months were used in the data analysis. As a result, the impulse buying tendency of internet fashion consumers was classified into pure impulse buying, reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The positive purchasing behaviors such as repurchase intention and purchase satisfaction were influenced by the impulse buying tendency. The all factors of impulse buying tendency had an effect on repurchase intention, while purchase satisfaction was influenced by the reminder impulse buying, suggestion impulse buying, and stimulus impulse buying. The negative purchasing behaviors were classified into delay in decision making and switching intention of purchase. The delay in decision making was influenced by the stimulus impulse buying, suggestion impulse buying, and reminder impulse buying. Also, the reminder impulse buying, suggestion impulse buying and pure impulse buying had an effect on switching intention of purchase. In addition, there were significant differences in the impulse buying tendency and delay in decision making between male and female internet fashion consumers.

• Journal of Fashion Business
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• v.15 no.4
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• pp.135-143
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• 2011

The purpose of this study was to examine consumers' gossip behavior tendency with regard to collectivism and public self-consciousness. Three hundred fifty-five college students (male: 123, female; 227) in the 20s age group participated in this study. For data analysis, descriptive statistics, multiple regression, t-test, Pearson's Correlation, and Cronbach's Alpha were used to test the research questions. As the result, first, those who had a higher score on collectivism had higher gossip behavior tendency than those who had a lower score. Second, those who had a higher public self-consciousness had higher gossip behavior tendency than those who did not. Third, female students showed more gossip behavior tendency than male students did. Finally, all three variables (collectivism, public self-consciousness, and gender)) did affect on gossip behavior tendency among college students. Out three variables, collectivism affected on gossip behavior tendency the most. These results would provide useful information for fashion marketers to understand fashion consumers better. Based on these results, fashion marketing strategies such as WOM (word-of-mouth) marketing strategy would be provided to fashion retailers or marketers.

• Proceedings of the Korean Society of Computer Information Conference
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• 2015.01a
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• pp.319-320
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• 2015

본 연구는 빅데이터를 활용해서 유권자의 정치성향을 파악할 수 있는 방안을 세 가지 관점에서 제시하였다. 첫째, 군집분석은 유권자의 기본성향을 파악할 수 있는 방법으로 각 정당은 유권자의 데이터베이스를 확보해야 한다. 둘째, 회귀분석은 독립변수가 종속변수에 어떤 영향을 끼치는가를 분석한 것으로 유권자들의 필요에 따른 정책을 세우는데 필요하다. 셋째, 연관성 분석은 특정 사물에 대한 선호도를 파악하여 유권자의 정치성향을 유추할 수 있는 방안을 말한다.

• Journal of the Korean Society of Industry Convergence
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• v.27 no.2_1
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• pp.297-306
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• 2024

This study identified the power distance tendency of firefighters. Power distance propensity is one of the important organizational and cultural factors that influence the development of the organization. There is a big difference in the attitude of the members of the organization to perform their work according to the tendency of the distance of power. As a result of the main study, the overall level of power distance propensity of the subjects was 2.55 points on average. In particular, there was a significant difference in the propensity of power distance according to class (p<0.05). In the future, it is necessary to study the effect of job characteristics according to the rank of firefighters on the propensity to distance power. It is expected to form a positive organizational culture of the firefighting organization by utilizing the power distance tendency of the members of the organization.

• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.17-29
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• 2003

The objective of this study is to investigate the fit preference tendency for ready-to-wears(jackets, skirts, and slacks) of adult women and to find out the respective differences by the age range and the obesity level. The study method was the questionnaire survey with the subjects of 699 women of 20 up to 59 years of age. The questionnaire is composed of fit preference tendency, physical measurements, age, and occupation. For the data analysis, SPSS 90. program was used, and descriptive statistics, Crosstabs, ANOVA, Duncan's test, and t-test were conducted. The findings are as follows. 1. Regarding the fit preferred for each part of jackets, skirts, and slacks, among ready-to-wears, the 'thing with some extra width' in every part was most favored, followed by the 'thing fitting perfectly'. 2. The differences were found in the fit preference tendency by the age of adult women. The fit preference tendency was higher among those in their 20's than among those of the other age range, and those in their 30's and 40's preferred the clothes with less extra width in comparison with those in their 50's. 3. The differences were also found in the fit preference tendency by the obesity level of adult women. The fit preference tendency was high in the order of the emaciation, normalcy, and obesity types. 4. The fit preference tendency was found to be more affected by the obesity level than by the age. The fit preference tendency by the obesity level of each age range showed the differences in all of the age range. However, the normal type did not show the preference difference among the age ranges, in the fit preference tendency by the age range of each obesity level. Clothing manufacturing firms should understand the characteristics of consumers, such as their age, body type, extra width preferred, to provide the consumers of target market with suitable leeway, and they should design the clothing products which meet up these needs in style and silhouette.

• Journal of Digital Convergence
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• v.13 no.9
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• pp.269-276
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• 2015

Recently, with the activation of the industry related to the big data, the global security companies have expanded their scopes from structured to unstructured data for the intelligent security threat monitoring and prevention, and they show the trend to utilize the technique of user's tendency analysis for security prevention. This is because the information scope that can be deducted from the existing structured data(Quantify existing available data) analysis is limited. This study is to utilize the analysis of security tendency(Items classified purpose distinction, positive, negative judgment, key analysis of keyword relevance) applying the machine learning algorithm($Na{\ddot{i}}ve$ Bayes, Decision Tree, K-nearest neighbor, Apriori) in the big data environment. Upon the capability analysis, it was confirmed that the security items and specific indexes for the decision of security tendency could be extracted from structured and unstructured data.

• Journal of the Korean Society of Propulsion Engineers
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• v.25 no.2
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• pp.55-65
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• 2021

In this study, the design criteria is presented for Finocyl grain, which is easy to generate neutral thrust when designing solid rocket motors. For this purpose, an automated program using drafting method was developed for burn-back analysis and its accuracy was validated. Using this developed program, burn-back analysis was performed with various configuration parameters of Finocyl grain, and the tendency and sensitivity analysis on burning characteristics were performed. Based on this analysis, the design criteria were presented to generate the neutral burning surface area trace for a Finocyl grain.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.7-12
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• 2008

This study aims to extract the factors which constitute use tendency on digital product, and to devide korean generation. We surveyed to digital product users who are 15 through 49 years old, executed factor analysis, cluster analysis, and so on, The results of factor analysis, we selected 11 factors, named as interest, entertainment, simplicity, anxiety of mal-operation, practicality, personality, consistency, multi-functionality, learning style of how-to-use, responsibility of disorder, and lending degree. The results of cluster analysis, we classified subjects into following three types: positive acceptor, passive follower, and conservative indifference. And, we executed frequency analysis iteratively. We devide korean digital product users to 4 generations -1727G, 2834G, 3538G, 3949G- by means of synthesizing the results. It can be said that generation is strong factor effect to use tendency, but the other factors like sex, occupation, school career, income become weak factor or not matters. Finally, we considered the reason, 3538G takes a crossing point role through comparison the generation division with cohort research on product use experience.