• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.173-180
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• 2008

The purposes of this study are to investigate what star marketing is and to examine whether star marketing influences clothing purchase behavior of adolescents or not. The concept and the instances of star marketing were reviewed and the characteristics and clothing behavior of adolescence were analyzed. The data were obtained from questionnaires completed by 341 middle and high school students and analyzed by frequency, t-test, chi-square test, cluster analysis, ANOVA, and Scheffe test. The Cronbach's alphas were calculated for the internal consistency. The results of the study are as follows. The sample was classified into three groups(high interest/high awareness group, high interest/low awareness group, and low interest/low awareness group) by the interest of TV watching and TV stars, the identification with TV stars, and the awareness and the interest of star marketing. There were significant differences in clothing purchase motives, the use of information sources, clothing buying places, clothing purchase frequency, and clothing expenditure among three groups.

• Journal of the Korea Convergence Society
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• v.4 no.1
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• pp.9-13
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• 2013

In this paper, broadcasting contents management system which is for sharing user-created information in restricted areas is proposed. By the proposed system, the information is compulsively sent to a television set receiving broadcasting contents via various transmit media. So, user should be contacting the information while they are watching broadcasting contents.

• Journal of the Ergonomics Society of Korea
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• v.22 no.4
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• pp.1-13
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• 2003

This study has investigated psychological responses to various TV advertisements by using EEG(electroencephalogram). In particular, it was assumed that the brain wave would show different patterns depending upon the style of the advertisement that could be categorized into two such as 'information transfer' type and 'emotional reaction' type. Ten healthy males participated in the experiment. EEG signal was extracted from six lobes such as right and left frontal, right and left occipital, right and left temporal while the subjects were watching TV advertisements. Alpha and beta relative power spectrum, and beta/alpha parameter were calculated to compare two kinds of advertisement each other. Additionally, subjective questionnaire was used to examine subject's response by using adjective words and preference test. In result, significant differences were found in left frontal and right occipital lobe in terms of beta/alpha between two different advertisements. And, subjects showed different preference between two advertisements. It was shown that the current method could analyze the brain reaction to advertisement quantitatively, that presented the possibility of using it to marketing research.

• Journal of Korean Society of Transportation
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• v.26 no.6
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• pp.39-47
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• 2008

With dramatic development of IT technology and start of DMB service, installing the DMB equipment in a vehicle for watching TV programs and literal or pictorial traffic information are increasing. Watching the DMB during driving the vehicle could cause visual and cognitive distraction to drivers as much as eating food, operating radio and using mobile phone. However, there is not much empirical research for this topic and no research examined the effect of watching the DMB on driving behaviors in Korea. So, the present study examined the effect of watching the DMB on the driving behaviors with car simulator experiment. Within subject design was used in the study. That is, all subjects drove the vehicle both in the watching DMB condition and the non-watching DMB condition. The results indicated that subjects in the watching DMB condition took longer time to arrive at the destination and operated accelerator and brake pedal rapidly than subjects in the non-watching DMB condition. That is, their overall driving stability was lower than non-watching subjects'. Additionally, we examined the difference among the DMB control conditions (i.e., keypad condition, touch-pad condition and remote controller condition) in the driving behaviors. Finally, we discussed the limitations and the implications of the present study.

• Journal of the Korean Society of School Health
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• v.11 no.1
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• pp.99-110
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• 1998

The purpose of this study is to investigate the effect of obese school children's life style habits in order to help school nurse in controlling and preventing the obesity by health education The survey group is extracted from the students of two elementary schools located in Seongnam city Out of 280 children randomly sampled, 102 children were evaluated to be obese and 178 ones to be normal by the standard of the 1985 Korea Pediatric Association Height and Weight Standard Chart The obese children group was compared with the normal one. For this purpose, the surveyors designed a self questionnaire to obtain the description of general background, exercise including play behavior, eating behavior, and family environment of the sampled children. The results are as follows The number of the obese children who took extracurricular physical exercises was significantly (p<0.05) more than that of the normal ones The significantly (p<0.05) more obese children went without a meal to control their weight than the normal ones. In relation to the degree of obesity, the children with the high degree of obesity watched the television significantly (p<0.05) longer than the ones with the mild and the moderate degree of obesity In gender relations, the obese girls participate in outdoorplays and physical exercises significantly (p<0.05) longer and more regularly than the normal ones, while no significant difference was found between the male groups The obese boys had significantly (p<0.05) their mothers occupying in a vocation. Combining television watching habit and mother's vocation of the obese boy, the obesity is resulted from complicated situation It can not be due to the simple absence of the mother, but rather due to the absence of a person responsible for controlling snacking and television watching time of the child Looking at the results, it is necessary for both school and home to actively involve in guiding children and providing an environment to modify life style habits and prevent childhood obesity.

• Korean Journal of Community Nutrition
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• v.9 no.4
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• pp.453-463
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• 2004

In order to investigate food purchase frequency of elementary school children and its related ecological factors, 431 4th, 5th and 6th grade elementary school children and their mothers, living in Seoul and Daejon, small city and rural area of Chungnam Province, were participated in this study. The subjects and their parents were surveyed by a self-recording questionnaire about food purchase frequency and some ecological factors. Average height and weight of the subjects by gender and grade were similar to or a little bit more than the 1998 Korean Growth Standard. According to relative body weight, 30.6% and 10.8% of the subjects belonged to under-weight and obesity categories, respectively. Of the subjects, 46.9% used PC telecommunication or internet, 53.8% of them used it for less than an hour per day, and 46.4% watched TV for 2 to 4 hours a day. About 42% of the subjects spent 500 Won or less daily to buy snacks. A half of the subjects took snacks once a day because of hunger. Mothers' nutrition knowledge score was averagely 8.16 out of 13 full score and the average attitude score was 43.22 out of 50 full score. Foods purchased more than once a week were milk and yoghurt, cookies, ice-cream, ramyun, and gum in order. Family income, parents' education level, mothers' nutrition knowledge and food attitude score, students' snacking frequency and TV watching time showed significant correlations with purchase frequencies of some individual food items. In conclusion, the elementary school children considered taste most important rather than nutrition in buying snacks and most frequently bought carbohydrate foods and concentrated sugars except milk. Ecological factors such as mothers' nutritional knowledge and food attitude, TV watching time and snacking frequency had influenced the children's food purchase frequency. Accordingly, it is necessary to educate both children and their mothers about good food purchase and the importance of snacking.

• Journal of Broadcast Engineering
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• v.12 no.4
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• pp.321-332
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• 2007

The digitalization of a broadcast has caused the oversupply of the contents in order to fit the user's needs for various broadcast services. The massive contents could not help demanding one-sided watching without considering a taste and preference of a user. This situation is enlarging the demand about the personalized broadcast service to enable user to watch broadcast contents in anytime according to surplus provision of broadcast contents. TV-Anytime standard could be a solution for broadcast service to enable users to watch personalized broadcast contents according to their preference. The paper proposes the personalized broadcasting system for authoring, receiving and transmission of TV-Anytime metadata, the detailed information about the broadcast contents so that user could efficiently search a large of broadcast contents stored in the PDR(Personal Digital Recorder)receiver under the DCATV(Digital Cable Television) environment.

• Journal of the Korean Home Economics Association
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• v.40 no.4
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• pp.85-103
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• 2002

The purpose of this study is to examine determinant to purchase decisions by consumers using the home shopping of cable TV. For the purpose accomplishment, this researcher surveyed demographic characteristics of cable TV users to determine what differences in types of goods purchased by the users were made in accordance with the characteristics. Findings from the study may be reflected in bisiness policies seeking the fulfillment of consumer needs, and be used as a basic information for the establishment of consumer policies pursuing increased qualities of consumption life by providing information on goods shown through the of home shopping on cable TV. The result of the study can be summarized as follow. First, purchased goods were greatly different in their types depending on demographic characteristics of consumers such as gender, marital status, age, educational backgrounds, income and jobs. Second, experiential characteristics of cable TV users including holding or non-holding credit cards, main channels used, the main time of watching cable TV and purchase frequency per year contributed to differences in types of purchased goods. Third, factors influencing purchase decisions were somewhat different according to types of goods. However, previous purchase experiences were most influential irrespective of the types. The result as described so far suggests that previous purchase experiences by consumers raised their chances of repurchase by removing possible risks perceived by consumers. Based on the result as above, the researcher would make the following conclusion. First. companies operating the of home shopping on cable TV should increase satisfaction by consumers by providing reliable goods and information to them. In this sense, those companies need to establish marketing strategies that vary according to demographic characteristics of consumers and at the same time provide product information necessary for fulfilling consumers' requirements. Second, consumers should be moderate in the use of credit cards to avoid unplanned purchases via home shopping on cable TV and have some knowledge to solve problems related to goods and to the use of credit cards.

• Journal of the Korea Society of Computer and Information
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• v.23 no.9
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• pp.27-34
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• 2018

Personal media centered on blogs, Twitter, and Facebook has opened up a personal broadcasting area while meeting platforms such as YouTube and Africa TV. Due to the many advantages and disadvantages of personal broadcasting, a study on it was necessary and statistical survey was conducted. The study conducted opinion survey of 118 university students on personal broadcasting. As a result, we are getting news using smartphones and mainly watching videos through YouTube, and watching videos type in the order of games, music videos and sports. Satisfaction rate of video was 72.4%, 80.2% of survey did not use paid services, experiences about personal broadcasting was 96.6% and 90.5% of survey the prospect of person broadcasting of the opinion that "it will be expanded". The first thing we want to be improved in personal broadcasting is the prevention of abusive language and hate speech. Second, we were reluctant to sensational content. Third, the survey results are the improvement of excessive advertising.

• Journal of Broadcast Engineering
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• v.12 no.5
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• pp.435-444
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• 2007

In this paper, we presented the concept and some methods to watch online video clips related to a TV program on atelevision which is called lean-back media, and we simulated our concept on a PC system. The key point of this research is suggesting a new service model to TV viewers and the TV industry, which the model provides simple and easy ways to watch online video clips on a TV screen. The paper defined new tags for metadata and algorithm for the model, then showed simple example using those metadata. At the end, it mentioned the usage of the model in the digital broadcasting environment and discuss about the issues which should handle as future works.